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MEDIA KIT

CardMaker ®

2017

MAGAZINE PROFILECardMaker is America’s premier card-making magazine, bringing artful and inspiring designs from expert card makers to crafters who are passionate about creating greeting cards for all occasions. With original designs, beautiful color photos and informative technique articles that explain how to use a variety of materials, CardMaker attracts general crafters of all experience levels, along with card-making enthusiasts who are always looking for distinctive, unique projects.

CardMaker provides easy-to-follow instructions, helpful step-by-step photography and a detailed materials list and buyer’s guide so that readers can successfully replicate each project as pictured.

We deliver a qualified and engaged paper-crafting audience to help build your business and promote your brand and products. Let us customize a marketing solution for you.

Circulation: 50,000

CardMaker

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CardMaker

®

R E A DER PROF I L ER E S P O N S I V E

76% have visited an advertiser’s website

63% have made a purchase from the result of an advertisement

E N G AG E D

52% complete 50+ projects a year91% cite magazines as their main

source for project ideas

S AV V Y

75% of readers plan on spending as much as or more than the previous year for supplies

64% plan to spend $250 or more a year

PA S S I O N AT E

89% of readers use machine die cutting for their projects

84% use paper punching99% use stamping91% use embossing90% use embellishing

A N N I E ’ S O N L I N E V I D E O C L A S S E S

Pantone uncoated (below)

Logo over stacked tagline

Logo next to stacked tagline

Logo alone

Minimum allowed sizes


Pantone uncoated (below) 4 color process (below)

Black (below) White (below)

Annie’s Logo Purple: Pantone: 268C, GOE Medium Purple UCMYK: C82, M100, K12RGB: R82, G43, B133Hexadecimal: 522b85

Annie’s Logo Gray: Pantone: Cool Gray 9 UCMYK: 60KRGB: R130, G131, B134Hexadecimal: 828386

Color speci�cations:

Note: Symbols such as ®, ©, and ™ are never to appear as less than 5 pt. in size. If, in the event of reducing art to �t a space the symbol appears too small, that symbol must be reset to the minimum 5 pt. type size.

A art, pantone uncoated (below)


Annie’s o�cial logo, created 8/12, revised 7/13(You must be familiar with the DRG corporate logo standards before any usage attempt.)

4 color process (below)

Black (below)

White (below)


Black (below)

White (below)


Black (below)

White (below)

AnniesOnlineClasses.com

Fun to Fancy Hand-Lettering WorkshopInstructor Nancy Burke

In this online video class you’ll learn:

• Which drawing materials are the best value

• How to add decorative flourishes to your lettering

• How to embellish letters with watercolor pencils or blending markers

• How to angle letters to create different looks from whimsical to elegant

• How to center your lettering perfectly

PEV01 Fun to Fancy Hand-Lettering Workshop

Fun to Fancy Hand-Lettering Workshop

7 exclusive hand-

lettering alphabets included in this

class!

Crafts

Available as an online

class or DVD!

S P R I N G 2017 I S S U E

Submissions deadline: 8:00 a.m. (EST) 6/13/2016 Project/instruction deadline: 7/22/2016

Theme: Enchanted by Paper

Card makers love paper! This issue will feature cards created from, or designs that incorporate, a wide assortment of papers. In addition to lovely cardstock and eye-catching patterned paper, consider including one of these fun options into your design: vellum, handmade, serendipity, mulberry or watercolor.

Valentine’s Day Feature: Say I love you all year long with paper hearts and flowers that are punched, die cut, handmade or even included in patterned paper designs! Add stamping to make your design complete. Use shades of blush pink mixed with touches of cream, chocolate brown and hints of green.

S U M M E R 2017 I S S U E


Theme: Creating With Color

Coloring is all the rage whether you’re creating cards or just coloring for relaxation! This issue will feature cards created and colored with an exciting assortment of coloring products. What’s your favorite coloring medium for cards? We encourage you to really play up the technique you use to create your most outstanding, colored card! We’re looking for cards colored with ink pads and refills, markers, colored pencils, watercolors, crayons, paint or all kinds! Be sure to include helpful tips for using the products you select!

AU T U M N 2017 I S S U E

Submissions deadline: 8:00 a.m. (EST) 12/9/2016Project/instruction deadline: 1/24/2017

Theme: Exploring Mediums

Experimenting with new mediums can lead to wonderful discoveries in card making! However, this process can be intimidating. Let’s step outside the box and show CardMaker readers the wonderful and exciting designs they can create with products like stencils and texture paste, paint and embossing folders, ink and sprays! The options for creativity are endless Keep in mind, this may be uncharted territory for some readers, so keep your designs simple and demonstrate techniques in an easy-to-understand manner.

Halloween Feature: Spooky Scenes (designs made with stamps, die cuts, punches, etc.)

W I N T E R 2017 I S S U E


Theme: TBD

This issue will play up wonderful designs for the holiday season. We’ll include quick-to-make cards (whether you need one or 50!), fun designs to create with punches and punch boards, and coordinating card and gift projects created with stamps and dies designed to make dimensional boxes, ornaments and more.

Quick Christmas Cards: Make one or 50 holiday greeting cards in no time with these quick designs.

EDITORIAL CALENDAR*

*Editorial calendar is subject to change without notice.

Issue Ad Close Date Materials Due Date Mail Date Newsstand Date

Spring 2017 11/08/16 11/15/16 12/27/16 01/17/17

Spring 2017 SIP 12/27/16 01/03/17 02/14/17 03/07/17

Summer 2017 02/07/17 02/14/17 03/28/17 04/18/17

Autumn 2017 05/09/17 05/16/17 06/27/17 07/18/17

Autumn 2017 SIP 06/27/17 07/04/17 08/15/17 09/05/17

Winter 2017 08/08/17 08/15/17 09/26/17 10/17/17

Spring 2018 11/07/17 11/14/17 12/26/17 1/16/18

PRINT SCHEDULE

CardMaker

®

EDITORIAL CALENDAR*

To be added to our call for submissions, email: [email protected]

CardMaker

®

W E B S I T E S

CardMakerMagazine.com

• 80,000+ monthly page views

• 4,500+ monthly downloads

• Home to our online community where card makers find crops, blogs, inspiration and ideas!

FreeCardmaking.com

• 34,000+ monthly page views

• Hundreds of free paper-crafting patterns

C A R D M A K E R U P D AT E

• 100,000+ subscribers

• Delivered every three weeks

• Reach card makers with banner and content block ad units

D E D I C AT E D E M A I L B L A S T S

• Get response by sending your marketing message to our 100,000 subscribers.

C A R D - M A K I N G CO N N E C T I O N S

Our CardMaker blog that’s dedicated to all things card making.

CardMakerMagazine.com/blog/

S O C I A L M E D I A

• Facebook: 250,000 fans and growing!

• Pinterest: 45,000+ followers

DIGITAL PRESENCE

CardMaker

®

SPECIFICATIONS

1/2 Page Horizontal

1/3 Page Square

1/4 Page Horizontal

1/6 Page Horizontal

1/2 PageVert.

1/4 PageVert.

1/12 Page

1/3 P

age

Ver

tica

l

1/3 Page Vertical

1/6 Page Vert.

2/3 Page Horizontal

1/3 Page Horizontal

Full PageTrim 8" x 10¾"Bleed 8¼" x 11"Live 7" x 9¾"

One-Third PageVertical 2¼" x 9½"Horizontal 7" x 31⁄8"Square 45⁄8" x 45⁄8"

Two-Thirds PageVertical 45⁄8" x 9½"Horizontal 7" x 6¼"

One-Half PageVertical 3½" x 9½"Horizontal 7" x 45⁄8"

One-Fourth PageVertical 3½" x 45⁄8"Horizontal 45⁄8" x 3½"

One-Sixth PageVertical 2¼" x 45⁄8"Horizontal 45⁄8" x 2¼"

One-Twelfth PageSquare 2¼" x 2¼"

ONLINEUnit Size (Pixels)Leaderboards 728 x 90Wide Skyscraper 160 x 600Medium Rectangle 300 x 250Newsletter Content Block 500 x 400

Submitting MaterialsMaterials can be submitted via Mediabank.

For login information, contact:

Alexia FoxAdvertising Coordinator(260) [email protected]

Electronic MediaAnnie’s operates on a Mac platform. Filesmust include ALL original files, images(linked, placed or supporting EPS files) and fonts.

FontsAll fonts used are to be supplied orconverted to outlines.

ImagesSupply high-resolution images (300 dpi orbetter). Photoshop files, PDFs, .TIFF, JPEGor EPS files are accepted. (Annie’s does notaccept responsibility for the quality of low resolution files.)

ColorsAll colors must be CMYK. Spot or Pantonecolors will be converted to CMYK. Blackneeds to be 100% black.

Questions? contact: Alexia Fox Advertising Coordinator (260) 849-4860 [email protected]

Full Page

CONTACT INFORMATION

CardMaker

®

E X E C U T I V E E D I TO R

Tanya Fox(260) 849-4230

[email protected]

M A N AG I N G E D I TO R

Brooke Smith(260) 849-4900

[email protected]

A D V E R T I S I N G D I R E C TO R

Michelle Thorpe(260) 849-4508

[email protected]

A D V E R T I S I N G ACCO U N T M A N AG E R

Molly Beals(260) 849-4509

[email protected]

A D V E R T I S I N G CO O R D I N ATO R

Alexia Fox(260) 849-4860

[email protected]

CascadingCARDSee page 16

Tutorial

TipsGift-Card Holders You'll Love to Create!

With Inchie Cards for All Occasions

for

Techniques&

INCHING

70+ Spring

intoSPRING

Projects

Find Us

CardMaker ®S P R I N G 2 0 1 3

Handcrafted Greetings for All of Life’s Occasions

GET IT NOW! Copic Techniques for Coloring Hair!

CascadingCARDSee page 16

Tutorial

TipsGift-Card Holders You'll Love to Create!

With Inchie Cards for All Occasions

for

Techniques&

INCHING

70+ Spring

intoSPRING

Projects

Find Us

CardMaker ®

S P R I N G 2 0 1 3

Handcrafted Greetings for All of Life’s Occasions

GET IT NOW! Copic Techniques for Coloring Hair!

media kit - annies-publishing.com

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