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THE 2014 MAGAZINE OF THE YEAR - AWARDED BY THE FLORIDA MAGAZINE ASSOCIATION 2015 MEDIA KIT ENGAGED READERS TARGETED CHANNELS INCREASED VISIBILITY

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  • THE 2014 MAGAZINE OF THE YEAR - AWARDED BY THE FLORIDA MAGAZINE ASSOCIATION

    2015 MEDIA KITENGAGED READERSTARGETED CHANNELSINCREASED VISIBILITY

  • BizEd connects you with a global audience of business educators and practitioners you wont find anywhere else. More than 42,000* professionals worldwide look to BizEd magazine as a guide to what really matters in business education. Since the first issue in 2001, this award-winning magazine has covered industry trends, best practices, products and services, news, and more.

    BizEd PUTS YOU IN FRONT OF A GLOBAL AUDIENCEBizEd is the source business school deans, administrators, industry partners, and business professionals turn to first for the latest in b-school research, news, trends, products and services, professional development, and jobs. BizEd is distributed in print worldwide to 15,000 business education professionals with buying power at educational institutions, corporations, governments, nonprofits, and PR and consulting firms. The digital edition is distributed to more than 27,000 individuals at AACSB member schools worldwide.

    *print and digital editions readership combined.

    BUSINESS EDUCATION MARKET

    BizEd READERS BY POSITION/ROLE

    of readers save their BizEd for reference.

    of readers spend at least 30 minutes reading each issue.

    Source: 2012 BizEd Reader Survey

    AACSB International

    79%74%

    We purchase BizEd subscriptions for our entire Board of Advisors and our University Trustees. The timely articles and information concerning the activities of other schools gives our board members a comprehensive look at the state of business education throughout the world. It also gives them a better appreciation of what issues impact our business programs.

    Joseph DiAngelo, Dean, Erivan K. Haub School of Business, Saint Josephs University

    Dean39%

    Associate/Assistant Dean

    25%

    Faculty11%Department

    Chair/Program Director

    19%

    President/Provost

    4%

    Other Stakeholders

    4%

    BIZED GIVES YOU UNPARALLELED ACCESS TO THE

    ADVERTISE WITH

  • AWARD-WINNING CONTENT AND DESIGNBizEd is an award-winning publication recognized worldwide by leaders in the magazine industry for its quality editorial coverage and innovative design.

    Association Media & Publishing 18 Excel awards, including 4 Gold, 8 Silver, and 6 Bronze (2003, 2004, 2005, 2007, 2009, 2010, 2011, 2012, 2013, 2014)

    Trade Association Business Publications International (TABPI) 1 TABBIE Gold, 1 TABBIE Bronze, and 13 Honorable Mentions (2006, 2008, 2010, 2011, 2012, 2013, 2014)

    Florida Magazine Association (FMA) 18 Charlies, 7 Silver, and 5 Bronze awards (2008, 2009, 2010, 2011, 2012, 2013, 2014) including Magazine of the Year, 2014.

    Folio Magazine One Ozzie Award (2003)

    ADVERTISE YOUR PRODUCTS OR SERVICES RELATED TO

    Educational and business software/hardware

    Textbooks, case studies, and manuals

    Research and database services

    Facilities planning, design, and construction

    Presentation, teleconferencing, & video services

    Web development and infrastructure support

    Events related to business education

    Online learning platforms and courseware

    Educational financial and accounting services

    Strategic planning, marketing, and fundraising services

    If you want to invest in a truly integrated marketing program that puts your brand in front of the leaders in the multi-billion dollar business education market, look no further than BizEd.

    WHY ADVERTISE IN BizEd?Cost-effective. BizEd advertising rates are competitive with other educational publications

    Targeted Audience. BizEd is circulated among a niche audience with substantial purchasing power at business schools around the world

    Exposure. More than 15,000 business education professionals and stakeholders read each issue of BizEds print edition, plus 52% pass their copy on to one or more people. BizEds digital edition is sent to more than 27,000 individuals at AACSB member institutions and businesses increasing your exposure even more.

    ADVERTISE WITH

    GETS YOU RESULTSINVEST IN ADVERTISING THAT

  • BizEd ADVERTISERS From technology to media to marketing services, heres a sample of the broad range of organizations and educational institutions that advertise in BizEd magazine and on www.BizEdmagazine.com.

    BUSINESSES/NONPROFITS Baruch College-The City University of New York

    Queensland University of Technology Tongji University

    Cabells International Bentley University Quinnipiac University United Arab Emirates University (UAEU)

    Capsim Management Simulations California State University, Fresno Renmin University of China Universiti Utara Malaysia

    CFA Institute California State University, Fullerton Rice University University of Arkansas

    Educational Testing Service Carroll University Roosevelt University University of California, Davis

    FactSet Chapman University Roy E. Crummer Graduate School of Business

    University of California, San Diego

    Global Tracks, Inc. Claremont Graduate University Rutgers-The State University of New Jersey-Newark/New Brunswick

    University of Connecticut

    GMAC Creighton University Saint Louis University University of Dayton RISE Forum

    Harvard Business Publishing Davenport University San Francisco State University University of Hawaii at Hilo

    Hobsons Georgia State University Seattle University University of Houston

    KPMG Great Lakes Institute of Management Shanghai Advanced Institute of Finance at Shanghai Jiao Tong University

    University of Massachusetts Lowell

    MBA Career Services Council Harvard University Singapore Management University University of Missouri

    S&P Capital IQ Indiana University Kokomo SKEMA Business School University of Nebraska-Lincoln

    SHRM Iowa State University Southern Illinois University Carbondale University of Pennsylvania

    Sonic Foundry, Inc. Kennesaw State University Temple University University of Pittsburgh

    The Case Centre Lehigh University Tennessee State University University of Richmond

    Tumlare, Inc. Louisiana State University Texas A&M University-Commerce University of Shanghai for Science and Technology

    UN Global Compact - PRME Loyola University Maryland Texas Christian University University of South Alabama

    Wharton Research Data Services Medaille College The Chinese University of Hong Kong University of South Dakota

    WorldStrides Capstone Montclair State University The Citadel University of Washington Bothell

    EDUCATIONAL INSTITUTIONS Nanyang Technological University The Hong Kong Polytechnic University University of Windsor

    Alfaisal University Northeastern University The University of Alabama University of Wisconsin-Milwaukee

    American University of Beirut Northwestern University The University of Arizona Victoria University of Wellington

    American University of Sharjah Oklahoma State University The University of Georgia Washington State University

    Arizona State University Pace University The University of North Carolina at Chapel Hill Webster University

    Asian Institute of Management Pepperdine University The University of North Carolina at Charlotte Willamette University

    Babson College QU College of Business and Economics Thunderbird School of Global Management

    Contact Becky Gann to develop your integrated advertising campaign at +1 813 769 6517 or via email at [email protected]

    GAIN A POWERFUL AUDIENCEJOIN OUR GROWING LIST

    ADVERTISE WITH

  • ISSUE FEATURES DEPARTMENTS ADS ISSUE MAILS

    JANUARY / FEBRUARY 2015Leading in the Midst of Change Sept. 5, 2014 Oct. 3, 2014 Nov. 19, 2014 Dec. 29, 2014

    MARCH / APRIL 2015 The Business Side of Science, Technology, Engineering & Math

    Nov. 3, 2014 Dec. 4, 2014 Jan. 23, 2015 Feb. 26, 2015

    MAY / JUNE 2015 Advancing Management in Emerging Markets*

    Dec. 26, 2014 Jan. 26, 2015 March 16, 2015 April 29, 2015

    JULY / AUGUST 2015 New Approaches to Funding the Business School

    March 5, 2015 April 9, 2015 May 22, 2015 June 29, 2015

    SEPTEMBER / OCTOBER 2015 Specialization & Customization in the MBA May 7, 2015 June 8, 2015 July 24, 2015 Aug. 28, 2015

    NOVEMBER / DECEMBER 2015 Creating Effective Advisory Boards July 9, 2015 Aug. 10, 2015 Sept. 25, 2015 Oct. 29, 2015

    I can personally attest to

    BizEds quality because

    I read it virtually cover

    to cover, and I cant say

    that about very many

    publications I receive. We

    keep copies in the public

    area in our office and get

    very positive comments.

    Jan R. Williams, Former Dean, Haslam College of

    Business, The University of Tennessee, Knoxville

    *Distributed at AACSB s International Conference and Annual Meeting( ICAM).

    2015

    EDITORIAL CALENDAR

    ADVERTISEPrint

    SUBMISSION DEADLINES

    To order BizEd reprints/ePrints contact Brandy Whited at +1 813 768 6518 or via email at [email protected]

    If your school or company has been featured in BizEd, let us help you create professionally designed, customized four-color or black and white reproductions of the content through reprints and ePrints. Include your school or organization logo or profile, remove advertisements, and select from a variety of folding options. Reprints and ePrints are a unique way to build credibility, gain recognition, and publicize your achievements.

    Post on your website or incorporate into your email campaign

    Hand out at events to create industry buzz

    Distribute to your board or stakeholders to gain funding

    Drive traffic to your website

    Include in your media kit for added exposure or in proposals for credibility

    BizEd REPRINTS AND EPRINTS TURN GOOD PRESS INTO GREAT MARKETING

  • Magazines rank No. 1 at

    influencing consumers

    to start a search

    onlinehigher than

    newer media options.

    WITHBUILD YOUR BRAND

    DISPLAY ADVERTISING RATES (NET)

    4-Color Rates 1x - 2x (USD)3x - 5x (USD)

    6x (USD)

    2-Page Spread 11,571 10,767 10,235Full Page 6,090 5,667 5,3872/3 Page 5,011 4,686 4,4701/2 Page 4,308 4,046 3,8721/3 Page 3,370 3,192 3,0751/4 Page 3,042 2,893 2,795

    Black and White Rates

    1x - 2x(USD)

    3x - 5x(USD)

    6x(USD)

    2-Page Spread 9,146 8,322 7,775Full Page 4,690 4,268 3,9872/3 Page 3,611 3,286 3,0701/2 Page 2,908 2,646 2,4721/3 Page 1,970 1,792 1,6751/4 Page 1,642 1,493 1,395

    Special Placement Rates

    1x - 2x(USD)

    3x - 5x(USD)

    6x(USD)

    Cover 2 7,004 6,517 6,195Cover 3 6,699 6,234 5,926Cover 4 7,308 6,800 6,464

    DISPLAY ADVERTISING The speed and ease of online resources are undeniable, but without print display advertising your marketing plan is incomplete. BizEd display advertising puts your message in front of thousands of business education professionals and stakeholders who are ready to act. No other magazine comes close to getting your school or organization in front of the industrys top decision-makers. Choose from a variety of sizes and sections, including special placement options such as the inside front or back cover.

    INSERTION ORDERS: AACSB requires a signed insertion order to reserve ad space. To request ad placement, download the appropriate insertion order at the link below.

    www.aacsb.edu/businessdevelopment/advertise/insertionorders/

    TERMS: Net 30 days with approved credit.

    SPECIAL POSITIONS: Premium charge of 15 percent. Subject to availability and color capability. Not applicable for cover positions.

    FREQUENCY DISCOUNTS: Rates based on the number of insertions run in contract year (six consecutive issues). If more or fewer ads are inserted than specified, rate will be credited or short-rated accordingly. Two-page spreads count as two ads toward frequency discount.

    Source: BIGresearch Simultaneous Media Usage Study

    ADVERTISEPrintFor print and online display advertising, contact Becky Gann at +1 813 769 6517 or via email at [email protected]

  • 3

    DIMENSIONS AND SPECIFICATIONSDISPLAY ADVERTISING

    FILE CONSTRUCTION TIPS

    TRIM SIZE: 8.375x 10.75

    LIVE AREA: .375 (3/8) in from trim edge

    BLEED: .125 (1/8) out from trim edge

    Four-color solids not to exceed SWOP density of 300 percent.

    Supply single pages, not spreads.

    Supply hard-copy proofs that match each digital file and are sized at 100 percent.

    LAYOUT GUIDELINES

    ADVERTISEPrint

    Width by Height Live Area

    Two-Page Spread w/ Bleed 17 x 11 43.18 x 27.94 cm 16 x 10 140.64 x 25.4 cm

    Full Page w/ Bleed 8.5 x 11 21.59 x 27.94 cm 7.525 x 10 19.3675 x 25.4 cm

    2/3 Page Vertical 4.625 x 9.625 11.747 x 24.447 cm

    1/2 Page Vertical 3.375 x 9.625 8.572 x 24.447 cm

    1/2 Page Horizontal 7 x 4.5 17.780 x 11.43 cm

    1/3 Page Vertical 2.25 x 9.625 5.715 x 24.447 cm

    1/3 Page Square 4.625 x 4.625 11.747 x 11.747 cm

    1/4 Page 3.375 x 4.625 8.572 x 11.747 cm

    Questions about formatting and sending ads as digital files? Email [email protected]

    1 2 5 74 6 8

    87654321

  • SUBMITTING YOUR DISPLAY AD

    1. UPLOAD your ad to http://184.74.12.78:8000/Login

    Username: bizedadvertise

    Password: upload

    Include your school/organization

    in the file name.

    2. EMAIL notification that you have uploaded your ad to:

    [email protected]

    DIMENSIONS AND SPECIFICATIONSDISPLAY ADVERTISING

    DISPLAY ADVERTISING FORMATTING For black & white and four-color ads, we accept: high-resolution press-ready PDF with all fonts and images embedded.

    All continuous tone images must have an effective resolution of at least 300 dpi.

    Bitmapped images must have an effective resolution of at least 1200 dpi.

    FILE SUBMISSION REQUIREMENTSPROOFS: Advertisements supplied without a SWOP (Specifications Web Offset Publications) certified color proof will be printed to SWOP standards. Please visit www.swop.org for additional information on certified proofing and printing standards. The printer and/or publisher cannot be held liable for color complaints when an advertisement is submitted without an acceptable color proof.

    ALTERATIONS: Requested alterations or advertisements requiring modifications to meet publication specifications will be advised and, if approved, billed at the publishers prevailing rates.

    DISCLAIMER: BizEd will check advertisers print and digital ads. If additional work is necessary to ensure proper output, additional production charges may apply and the advertiser will forfeit any commission. Late charges may apply.

    A SWOP certified color proof is the most accurate method of attempting to match colors on press. Other kinds of color proofs will not be considered an accurate representation of a display ad.

    PRODUCTION CHARGES: Any materials (1) not conforming to the specifications outlined for display advertisements or (2) requiring proof changes (except for publishers errors) incur charges at the rate of 150 USD per hour.

    ADVERTISEPrintQuestions about formatting and sending ads as digital files? Email [email protected]

  • Every issue of BizEd is

    available online and is

    emailed to more than

    27,000 subscribers and individuals at member

    institutions, including

    faculty, staff, and

    administrators, extending

    the reach of your

    advertising campaign.

    ONLINE ADVERTISING OPPORTUNITIES AT BizEdmagazine.com A banner ad on BizEdmagazine.com puts your product or service in front of a niche global audience of business education professionals actively looking for ways to do their jobs better and stay current with industry trends and initiatives.

    Most popular pages in 2014:

    Homepage

    Archives

    Feature Articles (interior)

    The 2015 redesigned BizEdmagazine.com offers unique content to the print edition, reaching a broader audience.

    In 2014, BizEdmagazine.com experienced

    GLOBAL AUDIENCEBRING YOUR BRAND TO A

    ADVERTISEOnline

    TOP 5 LANGUAGES www.BizEdmagazine.com WAS ACCESSED IN 2014:

    TOP 10 COUNTRIES www.BizEdmagazine.com WAS ACCESSED FROM IN 2014:

    1. English 1. United States 6. France2. French 2. India 7. Philippines3. Portuguese - Brazil 3. United Kingdom 8. Brazil4. Spanish 4. Canada 9. Singapore5. Chinese 5. Australia 10. China

    page views

    average time users spent on a page

    60,000over

    1:47

  • DIMENSIONS AND SPECIFICATIONSBANNER ADVERTISING

    ADVERTISEOnline

    In 2014, 84% of

    visitors accessed

    BizEdmagazine.com

    via desktop computer,

    alternatively 8.26%

    percent accessed from a

    mobile device, and 7.41%

    from a tablet.

    BANNER ADVERTISING RATES AND SPECIFICATIONS

    Size Specs Duration Total Rate, Net (USD)

    Home PageMediumHorizontal Square

    180 x 150 pixels

    4 months

    6 months

    12 months

    2,400

    2,800

    3,600

    Interior Pages:All Section Landing PagesMediumHorizontal Square

    180 x 150 pixels2 months

    3 months

    800

    1,050

    Interior Pages:All Article Landing PagesMediumHorizontal Square

    180 x 150 pixels2 months

    3 months

    800

    1,050

    All files to be submitted as static, full color, JPG/GIF images. Banner ad space is available on a limited, first- come, first-served basis. Files are due on the 15th of the month.

    www.aacsb.edu/businessdevelopment/ advertise/insertionorders/

    * Net rates are based on the total amount, not by issue. Ad space is limited.

    of visitors were new

    In 2014

    75.03%

  • CLASSIFIED ADVERTISING BizEd classified advertising is a cost-effective way to get your job opening viewed by AACSB members, event attendees, and BizEd subscribers. Fill your open positions with the brightest business education professionalsplace your BizEd classified ad today.

    Bonus! When you place your classified ad in BizEd, you receive a FREE posting of that ad on BizSchoolJobs.comthe job board exclusively for business school careersa value of 160375 USD.

    BizEd CLASSIFIED ADVERTISING RATES AND SPECIFICATIONS

    Size AACSB Member Nonmember Free at www.BizSchoolJobs.com*

    Full Page (7 x 9.625)Approx. 850 words $1,850 USD $2,180 USD 120 days

    Half Page Horizontal (7 x 4.75) Approx. 450 words $1,200 USD $1,420 USD 90 days

    Half Page Vertical (3.375 x 9.625) Approx. 450 words $1,200 USD $1,420 USD 90 days

    Quarter Page (3.375 x 4.625)Approx.225 words $700 USD $850 USD 60 days

    * With classified ad placement. Submit ad digitally when possible. Non-digital ad is subject to minimal set-up charge. All graphics and logos must be high-resolution at 300 DPI or greater.

    PRINT AND ONLINECOMBINE THE POWER OF

    Get in front of your

    audience on 5 different

    platforms. BizEd

    magazine content is

    now available:

    1 Online2 In Print3 Twitter4 Issuu5 EBSCO

    CLASSIFIED ADVERTISING BizEd classified advertising is a cost-effective way to get your job opening viewed by AACSB members, event attendees, and BizEd subscribers. Fill your open positions with the brightest business education professionalsplace your BizEd classified ad today.

    Bonus! When you place your classified ad in BizEd, you receive a FREE posting of that ad on BizSchoolJobs.com the job board exclusively for business school careersa value of 160375 USD.

    BizEd CLASSIFIED ADVERTISING RATES AND SPECIFICATIONS

    Size AACSB Member Nonmember Free at BizSchoolJobs.com*

    Full Page (7 x 9.625)Approx. 850 words 1,850 USD 2,180 USD 120 days

    Half Page Horizontal (7 x 4.75) Approx. 450 words 1,200 USD 1,420 USD 90 days

    Half Page Vertical (3.375 x 9.625) Approx. 450 words 1,200 USD 1,420 USD 90 days

    Quarter Page (3.375 x 4.625)Approx.225 words 700 USD 850 USD 60 days

    * With classified ad placement. Submit ad as a print-ready PDF. 100 USD charge will be applied for any ad requiring setup. Graphics and logos must be high-resolution at 300 DPI or greater.

    Studies show that allocating more money to magazines in the media mix improves marketing and advertising ROI across multiple product categories.

    Source: Magazine Media Fact Book 2013, The Association of Magazine Media

    ADVERTISE WITH

  • Package Rates BizEd Classified Ad SizeBizSchoolJobs.com Ad Duration eNEWSLINE CareerLink

    2,150 USDFull Page 7 x 9.625(17.780 x 24.4475 cm)Approx. 850 words

    120 days Two issues

    1,500 USD

    Half Page Horizontal 7 x 4.75(17.780 x 12.0650 cm)Approx. 450 words

    90 days Two issues

    1,500 USD

    Half Page Vertical 3.375 x 9.625(8.5725 x 24.4475 cm)Approx. 450 words

    90 days Two issues

    1,000 USD

    Quarter Page 3.375 x 4.625(8.5725 x 11.7475 cm)Approx. 225 words

    60 days Two issues

    Get maximum exposure for your recruitment ad campaign and fill positions faster with an integrated marketing campaign. Advertise your open positions in print, online, and via email. The AACSB Recruitment Ad Package delivers your message to the industrys best and brightest business education professionals. This package includes:

    BizEd classified ad

    Posting on BizSchoolJobs.comAACSBs job board for b-school careers

    An ad in eNEWSLINEs CareerLink distributed by AACSB via email to more than 40,000 business education professionals

    PRINT AND ONLINE DISPLAY ADVERTISING Becky GannDirector, Business [email protected]+1 813 769 6517

    CLASSIFIED ADVERTISING Debbie WiethornSenior Coordinator, Business [email protected]+1 813 769 6522

    REPRINTS/EPRINTS AND COPYRIGHT PERMISSIONS Brandy Whited Coordinator, [email protected]+1 813 769 6518

    BIZED EDITORIAL STAFF Tricia Bixoux, Co-Editor+1 314 579 9176Sharon Shinn, Co-Editor+1 314 961 [email protected]

    CONTACT AACSB INTERNATIONALS BUSINESS DEVELOPMENT TEAM

    ADVERTISE WITH

    AACSB MEMBERSA WINNING COMBINATION EXCLUSIVELY FOR

  • World Headquarters 777 South

    Harbour Island Boulevard, Suite

    750, Tampa, Florida 33602 USA

    Tel: +1 813 769 6500

    Fax: +1 813 769 6559

    Asia Pacific Headquarters

    331 North Bridge Road, #08-

    07 Odeon Towers, Singapore,

    188720

    Tel: +65 6592 5210

    Fax: +65 6339 6511

    Europe, Middle East, and Africa

    Headquarters UP Building

    Piet Heinkade 55 1019 GM

    Amsterdam, the Netherlands

    Tel: +31 20 217 0980

    BizEd IS PUBLISHED BY AACSB INTERNATIONAL

    ADVERTISE WITHAACSB International The Association to Advance Collegiate Schools of [email protected] www.BizEdmagazine.com www.aacsb.edu