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Reach Out to Texas Restaurants: Contact Miles Pequeno, Senior Manager, Corporate Relations, 512.457.4164 or [email protected] T he Texas Restaurant Association (TRA) is the leading business association for Texas’ $54.1 billion foodservice industry, which spans more than 43,000 locations throughout the state, employing a workforce of 1.3 million – 10% of the state’s employment. TRA works tirelessly to improve the business climate for its members. Whether it’s navigating the complex waters of ever-changing regulations, providing cutting-edge training and certification products, or empowering members to help reduce their bottom line with practical, relevant business solutions, TRA is an indispensable, one-stop resource for the foodservice industry. Our diverse network of members ranges from restaurant owners, operators, staff and suppliers, to educators and students. ey include seasoned veterans and industry leaders, as well as those entering the workforce for the first time. For all inquiries, please contact Miles Pequeno, Senior Manager, Corporate Relations at 512.457.4164 or [email protected] TXRESTAURANT.ORG Media Kit 2018-19 Texas Restaurant Association T

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Page 1: Media Kit 22.pdf · Illustrator, or Photoshop PSD files • Files supplied in formats or sizes other than specified may not be accepted or may result in additional charges QUARTER

Reach Out to Texas Restaurants: Contact Miles Pequeno, Senior Manager, Corporate Relations, 512.457.4164 or [email protected]

T he Texas Restaurant Association (TRA) is the leading business association for Texas’ $54.1 billion foodservice industry, which spans more than 43,000

locations throughout the state, employing a workforce of 1.3 million – 10% of the state’s employment.

TRA works tirelessly to improve the business climate for its members. Whether it’s navigating the complex waters of ever-changing regulations, providing cutting-edge training and certification products, or empowering members to help reduce their bottom line with practical, relevant business solutions, TRA is an indispensable, one-stop resource for the foodservice industry. Our diverse network of members ranges from restaurant owners, operators, staff and suppliers, to educators and students. They include seasoned veterans and industry leaders, as well as those entering the workforce for the first time.

For all inquiries, please contact Miles Pequeno,

Senior Manager, Corporate Relations at 512.457.4164 or

[email protected]

TXRESTAURANT.ORG

Media Kit2018-19 Texas Restaurant Association

T

Page 2: Media Kit 22.pdf · Illustrator, or Photoshop PSD files • Files supplied in formats or sizes other than specified may not be accepted or may result in additional charges QUARTER

2Reach Out to Texas Restaurants: Contact Miles Pequeno, Senior Manager, Corporate Relations, 512.457.4164 or [email protected]

TRA’s quarterly, digital magazine is designed to promote the exchange of ideas and information among restaurant owners, operators, and senior industry executives to improve the profitability of their businesses.

Articles cover industry trends, legal and regulatory issues, events, news and best practices.

Special Features

• Hyperlink provided at no charge, readers click on the ad and go directly to the advertiser’s website

• Interactive editorial includes videos, direct links to relevant information, and photos

• Free to subscribers

• Easily forwarded and shared for increased audience

Audience

Restaurantville is published for foodservice industry professionals. The magazine is distributed to all Texas Restaurant Association members, and to additional executives who have subscribed. Our audience includes single and multi-unit independent restaurant owners; regional chain executives and managers; executive chefs; chef-owners; vendors; and national chain executives.

Circulation

Restaurantville is emailed to more than 6,000 industry professionals.

Frequency

Restaurantville is published four (4) times a year in Winter (February), Spring (May), Summer (August) and Fall (November).

‘16summer

RestaurantvilleMAGAZINE CONNECTING THE TEXAS RESTAURANT COMMUNITY

NEW food handler certification deadline September 1st

Handlew ith Care

RestaurantvilleMAGAZINE CONNECTING THE TEXAS RESTAURANT COMMUNIT Y

What’s new in the restaurant industry? Kids designing healthful menus

Naturaldisastertips fromthe pros!

LEARNED FROM

HARVEYLESSONS

What to do when disaster strikes

November 2017

‘19Fall

TXRestaurant.org

RESTAURANTVILLEMagazineRestaurantvilleMAGAZINE CONNECTING THE TEXAS RESTAURANT COMMUNIT Y

FOOD TRUCK "HOW TO" FACES OF DIVERSITY AWARDS

Q1SpringMay 2018TXRestaurant.org

TOURISM AND THE TEXAS RESTAURANT INDUSTRY

TEXAS PROSTART WINNERS

NRA PUBLIC AFFAIRS CONFERENCE

RestaurantvilleMAGAZINE CONNECTING THE TEXAS RESTAURANT COMMUNIT Y

WHO’S YOUR NUMBER ONE? THE DISH ON RECRUITING AND RETAINING GOOD PEOPLE

MEMBERSHIP SPOTLIGHT COMMUNITY NEWS

Q4Winter

February 2018TXRestaurant.org

PotatoesThe

&MeatOF TAX REFORM

Page 3: Media Kit 22.pdf · Illustrator, or Photoshop PSD files • Files supplied in formats or sizes other than specified may not be accepted or may result in additional charges QUARTER

3Reach Out to Texas Restaurants: Contact Miles Pequeno, Senior Manager, Corporate Relations, 512.457.4164 or [email protected]

Mechanical & Ad Specifications

• All ads must be 300 dpi, full color

• Provide high resolution PDF, or high resolution JPG files

• DO NOT send native files such as Illustrator, or Photoshop PSD files

• Files supplied in formats or sizes other than specified may not be accepted or may result in additional charges

QUARTER ESTIMATED PUBLICATION DATE

1 February 18, 2019

2 May 20, 2019

3 August 19, 2019

4 November 12, 2019

Article Submissions and Editorial Policy

If you feel that your company provides a service or product that would be of interest to our readers – one that is designed to help restaurant owners and operators run their businesses more profitably or efficiently – you are welcome to pitch the idea to the editor. Doing so does not indicate a promise or intent to profile the company or product; rather, it means the editor will review the pitch. Questions about article submissions or the editorial policy of Restaurantville Magazine should be directed to Rebecca Robinson, editor, at 512.457.4100 or [email protected].

RESTAURANTVILLEMagazine

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4Reach Out to Texas Restaurants: Contact Miles Pequeno, Senior Manager, Corporate Relations, 512.457.4164 or [email protected]

1x 4x Dimensions

Full Page

TRA Member Rate $1,000 $9007.5” w x 10” h (0.25” bleed)

Non-Member Rate $1,500 $1,350

Half Page Vertical

TRA Member Rate $500 $4503.5” w x 10.5” h (no bleed)

Non-Member Rate $800 $720

Half Page Horizontal

TRA Member Rate $500 $4507.5” w x 4.5” h (0.25” bleed)

Non-Member Rate $800 $720

Material Submission

All materials should be sent via email to Miles Pequeno, Corporate Partnerships Manager, [email protected] by the materials deadline for the issue the ad or advertorial is to appear in.

Full Page7.5” x 10”

1/4 Page3.5” x 4.75”

1/2 Page Horizontal7.5” x 4.5”

1/2 Page Vertical

3.5” x 10.5”

AD RATES & SPECS

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5Reach Out to Texas Restaurants: Contact Miles Pequeno, Senior Manager, Corporate Relations, 512.457.4164 or [email protected]

NEWSLETTERAdvertisingAt A Glance

TRA’s e-newsletter goes out twice monthly to all current, active TRA members for whom we have email addresses. Current distribution is

over 3,400. The e-newsletter covers industry news, events, compliance issues and more. Only one banner ad space is available per issue.

Specs: All ads are full color and include a link to the landing page of your choice. Ad size is 600px x 110px at 75ppi, and ads must be either jpg or png format. Ads are due to TRA by the 10th of month, please specify URL for linking. Email to Miles Pequeno, [email protected].

TRA Member Rate $250

Non-Member Rate $450

BANNER AD - 600PX by 110PX

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6Reach Out to Texas Restaurants: Contact Miles Pequeno, Senior Manager, Corporate Relations, 512.457.4164 or [email protected]

NEWS NOWVideoTRA News Now is a product of the Texas Restaurant Association and regular service to our members. Topics for the videos range from workplace safety to new ordinances, education and innovative industry trends.

Videos can be sponsored with a company’s logo, or can be created new about a subject relevant to the sponsor, similar to content marketing articles.

Once a News Now Video is produced, the video is sent out to our entire membership database, promoted across all social media channels, and often included in At a Glance e-newsletter updates.

News Now sponsorships are unique and limited. They consistently receive high viewership with our members and are one of the most popular forms of content consumed by restaurant operators in Texas.

Video Advertising

TRA Member Rate $1,200

Non-Member Rate $1,500

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7Reach Out to Texas Restaurants: Contact Miles Pequeno, Senior Manager, Corporate Relations, 512.457.4164 or [email protected]

TRAOnline Buyer 's GuideThe TRA Online Buyer’s Guide is user-friendly and makes it easy for restaurateurs to find the products and services they need to run their businesses successfully. TRA Allied Members receive a free basic listing as part of their membership.

With hundreds of categories ranging from food products, apparel and POS systems, to maintenance services, equipment and tableware, the Buyer’s Guide is a valuable resource. Enhance your brand and keep your name in front of key decision makers in the foodservice industry.

txrestaurantbuyersguide.com

TRA’s Online Buyer’s Guide is published by Strategic Value Media. To advertise in the guide or upgrade your basic listing, contact Scott Rodman at 913.214.5200 or [email protected]. or [email protected].