2 e p i c u r e a s i a . c o m e p i c u r e a s i a . c o m 3

target audience• affluentprofessionals• drivenfoodiesandaspiringcooks lookingtoadvancetheirculinaryknowledge• avidtravellersandwineenthusiasts• chefsandrestaurateurs

interactive & integratedmedia platforms• socialnetworkingsitessuchas FacebookandInstagram•epicure’sinteractivewebsite•epicuree-newsletter,food anddrinkspromotions/diningperks• newrestaurantsandpubs/winebars• luxuryproductpreviews• hospitalityappointments• productvideos•epicuremagazineapp

editorial content• restaurantreviews• recipesforstylishentertainingand tabledecorationtips• cookbookcritiques• starchefinterviewsandwinemakerprofiles•wineandbeveragenews• travelfeatures• foodhunting

mission statementepicureisagourmetlifestylemagazinedesignedforbonvivantswhosharethebeliefthatfoodistheultimateuniversallanguage.Themagazineisonanenthusiasticquesttoseekoutthelatestdiningtrends,sniffoutremarkablewinevintagesanduncovertheinsidesecretsofthelocalandinternationalculinaryscene.

entertaining

traVeL FeatUre

unique selling points How epicuredifferentiatesitselffromotherlocalfoodandwinetitles:•Size:Measuring280mmby230mm, epicure islargerandwiderinformat,givingitacompetitivevisualedgeagainstotherlifestylepublicationsinthemarket.

•Editorialquality:Morethanjuststraightreports,epicure’sarticlesareaninformativeandinspiringread.

•Designdirection: epicurefeaturesarrestingvisualsthatareworksofartintheirownright.

•Interactiveelement:Apartfromreachingouttoourreadersviaprint,epicure buildsacloseknitcommunityofonlinefanswithourinteractivewebsite(www.epicureasia.com)andFacebook,thusprovidingmoreopportunitiesforadvertiserstoexpandtheirmarket.

epicure events•cookingclasseswithmasterchefs•specialtastings(wines&beverages)•winecompetitions•gourmettours

masterclass

cOOKBOOK crItIQUe

definition a person who

cultivates a refined taste and enjoys

the good things in life, especially in

food and wine.

PRINT

SINGAPORE medIa kIT 2020

4 e p i c u r e a s i a . c o m e p i c u r e a s i a . c o m 5

adVeRTISING RaTeS• Primeposition(FullPage) Perinsertion Outside Back Cover S$6,900 inside Front Cover S$6,000 inside Back Cover S$5,800 Page 1 S$5,700 Facing editor’s note S$5,300 Facing Contents Page S$5,100

• Run-on-page Perinsertion Double Page Spread S$8,600 Full Page S$5,000 ½ Page (Vertical/Horizontal) S$2,600 advertorial S$6,000

• Online Perinsertion Web advertorial S$4,500 Web Video advertising S$3,000 Web top Banner S$3,500 Web Side Banner S$3,000 e-newsletter Banner ad S$2,500 Mobile iPhone/iPad Splash ad S$2,000 Mobile iPhone/iPad Bottom ad S$1,000 * rates for eDM available upon request

TeCHNICaL daTaMagazinesize• Specs:280mmx230mm• Cover:Mattfinishing• Text:Mattfinishing• Fonttype:Contemporary

Bleed• Forfullpageanddoublepagespreadbleed advertisements, please add 3mm to all 4 sides. • Duetomechanicaltolerances,typematterondoublepage spreads must be kept 10mm away from the centrefold on each page. • Thepublisherreservestherighttotrim3mmoffeachedge of the trimmed page dimension. type matter or illustrated material not intended to bleed must be kept to this tolerance. • Thereisnoextrachargeforfullpagebleedadvertisements.

Printing• WebPrinting+PerfectBound• Screenlines:175linesscreen

PLeaSe PRoVIde CReaTIVe IN SofT CoPy. dIGITaL SPeCIfICaTIoNS aS foLLowS: • PDF,TifforEPSFiles• 300dpiforallimages/files• Allimages/filesmustbeconvertedtoCMYK• AllfontsforIllustratorandFreehandfilestobeconvertedtopath• Finalcolourproofforprinter’sreference

SPeCIfICaTIoNS adVeRTISemeNT SIZeS• DoublePageSpread

Trimmed:280mm(ht)x460mm(w)

Bleed:286mm(ht)x466mm(w)

Textarea:250mm(ht)x430mm(w)

• FullPage

Trimmed:280mm(ht)x230mm(w)

Bleed:286mm(ht)x236mm(w)

Textarea:250mm(ht)x200mm(w)

• 1/2PageVertical

Trimmed:280mm(ht)x115mm(w)

Bleed:286mm(ht)x121mm(w)

Textarea:250mm(ht)x95mm(w)

• 1/2PageHorizontal

Trimmed:140mm(ht)x230mm(w)

Bleed:143mm(ht)x236mm(w)

Textarea:117mm(ht)x200mm(w)

60 e p i c u r e a s i a . c o m60 e p i c u r e a s i a . c o m e p i c u r e a s i a . c o m 6 1

COVER STORY

Lismore Candlestick 10cm, Waterford; Glass Diamante Topper Dome with Base 13cm, Truffula Forest; Magnolia Dessert Plates, Haviland; Glass Dome with base 12.3cm, Truffula Forest; Lismore Diamond Flute, Waterford; Tall Clear Stand with Dome 20cm, Truffula Forest; Lismore Candy Bud 15cm, Waterford

Concept Adeline Wong Art direction and styling Alicia Chow KirwanPhotos Edmond HoVideo Tu Jie RuiText Victoria LimRecipes Germaine Li and Joy Chiam of Pâtisserie CLÉShot at Jambu Studio

Whimsical tastes need not be fluffy if you add a touch of sophistication with these six exquisite French dessert recipes. Layer on the romance like a patissier who knows how to knead with loving care and precision.

prettypinkIN

Pink Lady Recipe on page 62

Check out epicure on YouTube for a behind-the-scenes look at what went on during this month’s cover shoot.

60-71 FEB20 | Entertainment Cover Story_EL.indd 60-61 21/1/20 5:28 PM

e p i c u r e a s i a . c o m 73

Head bartender of Mitzo Restaurant and Bar, Azlam Kadir, creates a textured mule cocktail with a saline

tang that refreshes the palate after a heavy feast.

TIPPLE T IPS

PH

OT

OG

RA

PH

Y E

DD

IE T

EO

ST

YL

ING

DA

RR

YL

PE

STA

NA

#888• 30ml Milagro tequila• 30ml infused Carpano Antica Formula and Campari • 30ml lemon juice• 15ml goji berry syrup• 4 drops orange flower water• 120ml ginger beer• one cup flavoured foam

» Add all liquids except ginger beer into a shaker. Fill with ice and shake till well-chilled.» Strain contents into a mule mug and top up with ginger beer to taste.» Finish with freshly frothed flavoured foam.

Infused Carpano Antica Formula and Campari• 375ml Campari• 375ml Carpano Antica Formula• 100g dried red dates• 100g dried longan

» Place ingredients together in an airtight jar and let infuse for seven days.

goji berry syrup• 200ml water• 200g goji berry• 200g sugar

» Bring water to a boil in a small pan and add in goji berry to extract flavour. Take off the heat and stir in sugar till dissolved. Let mixture cool and keep in fridge till needed.

foam• 5g lecitina • 5g sea salt• 400ml lemon juice• 10ml edible gold food colouring (optional)

» Put ingredients in a blender to dissolve the lecitina and sea salt. Add in gold liquid colour if using. Use a frother to create the foam. e

e p i c u r e a s i a . c o m 73

73 JAN20 | Tipple Tips.indd 73 16/1/20 3:21 PM

epicure magazine is a publication audited

bythe audit Bureau of Circulations (Singapore).

PRINT adVeRTISING RaTeS & SPeCIfICaTIoNS

neW Dining trenDS

Vine FeatUreS

lOOKBOOK

•Forallpartialsizeadvertisements,keepalltypemattersand illustrative material at least 5mm away from trimmed dimension. •Thereisa10%surchargeforallpartialsizebleed advertisements.

20 Bedok South road, S469277 T:+6564466888E:epicure.advertise@magsint.com

www.epicureasia.com www.magsint.com

CoReg:200918015G

PRodUCTIoN SCHedULeIssue/Month BookingMaterialDeadlineJanuary 2021 1 December 2020 10 December 2020February 2 January 10 JanuaryMarch 3 February 10 Februaryapril 2 March 10 MarchMay 1 april 13 aprilJune 30 april 11 MayJuly 1 June 10 Juneaugust 1 July 10 JulySeptember 3 august 10 augustOctober 1 September 10 Septembernovember 1 October 12 OctoberDecember 30 October 10 november

• DoublePageSpread

• FullPage

6 e p i c u r e a s i a . c o m e p i c u r e a s i a . c o m 7

web adVeRTISING SPeCS PRICe• Website LeaderboardBanner Size:728px(W)X90px(H) S$3,500 Jpeg or Png only

SideBanner Size:300PX(W)X250PX(H) S$3,000

Jpeg or Png only

CampaignBox Size:300PX(W)X112PX(H) S$2,500 Jpeg or Png only

Web advertorial include 250-500 words article S$4,500 with 3-5 images

WebVideoAdvertising Size:300PX(W) S$3,000 Jpeg or Png only

• E-newsletter LeaderboardBanner Size:768px(W)X90px(H) S$3,500 Jpeg or Png only

VideoCampaignSpot Size:300px(W) S$3,000 Jpeg or Png only

•VideoCreation From 60 seconds to 90 seconds S$5,000

• DirectMailing eDM 20,000 subscribers S$7,000

• Facebook FacebookPost Size:470px(W)X470px(H) S$350 Jpeg or Png only

• Instagram InstagramPost Size:1080px(W)X1080px(H) S$350 Jpeg or Png only

Click on the icons to check out epicure online.

Click here to check out epicure website.

dIGITaL adVeRTISING RaTeS & SPeCIfICaTIoNSdIGITaL

SINGAPORE medIa kIT 2020