media kit 2020€¦ · kostuch media ltd. (kml) continues to break new ground in canada’s...
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M E D I A K I T 2 0 2 0
PRINT • DIGITAL • EVENTS
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Ruth Tal is leading her Fresh
brand into new markets
Fresh Thinking
TOP-10 FOOD TRENDSExploring the
flavours of 2019
HIRING 101How to attract
millennial talent
STAND &
DELIVERExperts weigh-in
on distribution
challenges
FUTURE FORWARDHow technology
is driving change
in foodservice
PLUS THE 2019
BUYER’S GUIDE
JANUARY 2019 $20.00
Industry experts weigh in on the state ofCanada’s hotel-investment landscape
T H E M A G A Z I N E F O R H O T E L E X E C U T I V E S / M A Y 2 0 1 9 $ 4
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hoteliermagazine.com
ITREAL
C E L E B R AT I N G
Keeping
Kostuch Media Ltd. (KML) continues to break new ground in Canada’s foodservice- and-hospitality industry. Celebrating its 50th anniversary in 2018, KML is the industry’s leading and longest-standing publisher committed to excellence in all facets of operation. Whether it’s through our portfolio of print products, our diverse digital offerings, or our growing stable of engaging events, KML offers an extensive one-stop resource for Canada’s dynamic $90-billion foodservice-and-hospitality industry. There’s no need to go anywhere else!
PRINT PRODUCTSThrough our two magazine products, KML offers advertisers comprehensive coverage of the dynamic hospitality industry. Our magazine portfolio includes Foodservice and Hospitality, the industry’s leading hospitality publication, read by close to 120,000 industry leaders, and Hotelier, read by more than 45,000 hotel executives. Our magazines engage readers with insightful analysis of the key trends shaping the industries they serve, making them the most-trusted and objective sources of trend information in their respective fields.
DIGITAL OFFERINGSAs today’s readers evolve, they expect up-to-date news and late-breaking developments delivered on an electronic platform. Our websites complement our magazines by offering readers news at their fingertips, as it happens, web-only features and video exclusives with the industry’s movers and shakers. Addi-tionally, we offer e-newsletters, custom e-blast opportunities, digital magazines and iPad Apps. Our staff is also immersed in social-media platforms such as Facebook, LinkedIn, Twitter and Instagram.
ENGAGING EVENTSKML produces a series of industry events where operators and suppliers come together to exchange information, network and celebrate achievement. KML offers a comprehensive lineup of events and conferences, including the Icons & Innovators Breakfast Series, the Housekeeping Forum, the Women in Toursim and Hospitality Summit (developed in partnership with Sequel Hotels & Resorts) and the renowned and celebrated Pinnacle Awards luncheon, held annually in December, and regarded as the “Academy Awards” of the foodservice-and- hos-pitality industry.
b u s i n e s s - t o - b u s i n e s s m e d i a d r i v e s r e s u l t s
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Foodservice and Hospitality was born in 1968 and through more than six decades has become the industry leader and most recognized and trusted publishing brand in Canada’s dynamic foodservice and hospitality industry. Published 11 times a year, Foodservice and Hospitality is Canada’s leading national hospitality magazine, delivering relevant, objective and compelling information operators require to run successful businesses, while providing context and analysis as to why it matters.
FACEBOOKfoodserviceandhospitality
INSTAGRAM@foodservicemag
TWITTER@foodservicemag
LINKEDIN@Kostuch Media Ltd.
MISSION The magazine’s objective is to provide operators with the tools they need to compete more effectively and to successfully grow their businesses. To accomplish this, the magazine draws on an experienced editorial team, based at our Toronto headquarters, coupled with a strong collection of freelance writers and photographers covering Canada from coast to coast. Our stories tackle the top trends, business developments, menu, merchandising and marketing tips and profiles of the industry’s movers and shakers. Our editorial team focuses on the why’s and how-to’s within a strong Canadian framework.
SOCIAL MEDIA
THE NUMBER-1 PRINT PRODUCT IN HOSPITALITY
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TOP100REPORT
THE NEW REALITYChefs are addressing consumer demand for ethical meat choices
FULLY LOADEDLoaded Pierogi is cashing in on an untapped market
LOCAL LIBATIONSCanadian wines are gaining respect at home and abroad
INDUSTRY-LEADING WOMEN DISH ON CLOSING THE GENDER GAP IN FOODSERVICE
View from the Top
EXCLUSIVE RANKING OF THE INDUSTRY’S TOP OPERATORS PLUS A look back at how foodservice operators fared in 2018
JUNE 2019 $20.00
THE 2019
Examining five challenges facing foodservice operators in 2019
SUPER BOWLSWhy food-bowl trends are changing the fast-food game
CHICKEN FRENZYJollibee plans massive Canadian expansion
MEALS TO GOHow to choose the right catering equipment
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MARCH 2019 $4.00
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BURGER BLISSExploring new approaches to classic burgers
HOT CONCEPTSMeat & Bread makes sandwiches the star
CUTTING EDGEChefs share their top knife picks
Branching OutCopper Branch has its sights set on expansion at home and abroad
FEBRUARY 2019 $20.00
PlusTHE 2019
FRANCHISE REPORT
Operators are doing their part to save the planet
LOCAL LOVEChefs and diners love all things local
GOLDEN TOUCHCalifornia wines remain a crowd favourite
PRAIRIE PRIDECanada’s Prairie provinces have a lot to offer foodies
DREAM WEAVERSTips for equipping your dream kitchen
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THE 2019
TEAM GREENAPRIL 2019 $4.00
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CIRCULATION For more than six decades, we’ve been delivering the best, most
relevant content to the industry’s leading influentialAs the industry’s leading nationally distributed magazine, Foodservice and Hospitality is the only hospitality publication audited by a third-party
audit company (CCAB, a division of BPA Worldwide). Strong, quality readership is the cornerstone needed to meet the desired results of marketers and to reach key decision-makers. The magazine’s unparalleled coverage of the marketplace enables advertisers targeting the foodservice industry —
particularly those launching new products and services — to achieve their communication and sales objectives through targeting market segments where their products and services are required — locally, regionally and nationally.
GEOGRAPHICAL BREAKDOWN OF QUALIFIED CIRCULATION, MARCH 2019 ISSUE
Newfoundland and Labrador
358
Prince Edward Island
208Nova Scotia
977
New Brunswick
739
Quebec2,413
Ontario11,549
Manitoba851
Saskatchewan824
B.C. and Yukon
3,954
Alberta, N.W.T. and Nunavut
2,949
TOTAL QUALIFIED CIRCULATION FOR CANADA
24,958
120,000readers per issue*
MORE THAN
2,000
F&H has a SIX TO NINE MONTH LIFE CYCLE, (higher for issues featuring Signature Reports or Supplements)*
39.4 MINUTES READING TIME*
SOURCE: CCAB STATEMENT FOR THE SIX-MONTH PERIOD ENDED, MARCH 2019* STARCH READERSHIP REPORT
** PUBLISHER’S DATA
83% OF F&H READERS NORMALLY READ OR LOOK INTO THREE OUT OF FOUR ISSUES, THE MAJORITY (67%) READ EVERY ISSUE.*
professional chefs and cooks receive their own copy of F&H**
MEDIA PLANNER 2020 | 5
THE POWER OF MAGAZINE ADVERTISING
According to the Association of Magazine Media, “magazine media delivers powerful relationships that influence, inspire and endure. The magazine media brand experience is based on trusted editorial,
complemented by relevant advertising. This dual immersion in edit and ad satisfies the interests and passions of millions of readers — when, where and how they choose.”
Advertising brand lift due to exposure
What neuroscience saysabout why print magazine ads workReading on paper is slower and deeper; paper readers remember more
brand awareness
Prin
t med
ia
Onl
ine
TV
8%
4% 4%
5%
8%
11% 11%
8%
brand favourability brand-purchase intent
Advertising in print yields greater increases in brand awareness, brand favourability and purchase intent
than online
Source: Millward Brown Digital 2007-2015
Source: “What Can Neuroscience Tell Us About Why Print Magazine Advertising Works?” A White Paper from MPA - The Association of Magazine Media, Scott McDonald, Ph. D. Nomos Research, October 2015
paper-basedreading
highercomprehension
and recall
stimulatesemotions
and desires
slower readingspeeds
drives sensoryinvolvement whichcontributes toreader impact
more focusedattention,less distraction
preferred bymajority(even millennials)
4%
MEDIA PLANNER 2020 | 6
In June 2017, Foodservice and Hospitality commissioned Starch Research Services to undertake an extensive readership study of the June Top 100 Report issue. The results were generated through online interviews
conducted with a nationwide sample that reflects Foodservice and Hospitality’s circulation profile.
HERE’S A SAMPLING OF THOSE STARCH RESULTS:
READERSHIP STUDY RESULTS
1
2
34
5
OUR READERS WANT A CANADIAN
PUBLICATION 94% of F&H readers
claim it’s important to have a Canadian business
publication reporting on the industry.
OUR READERS VALUE FOODSERVICE
AND HOSPITALITYFoodservice and Hospitality readers spend an average of 39.4 minutes reading
every issue of the magazine and 85% of F&H readers normally read
or look into three or four out of four issues.
OUR READERS PREFER PRINT90% of our readers prefer
receiving print copies rather than a digital edition
on a tablet or computer.
GREAT REASONS WHY YOUR COMPANY SHOULD ADVERTISE
IN FOODSERVICE AND HOSPITALITY MAGAZINE
5
OUR READERS ARE LOYAL AND LONGSTANDING
The average length of time as a reader is 5.7 years.
OUR TOTALFOODSERVICE
AND HOSPITALITY READERSHIP IS
120,000Based on the Starch
Research Study, Foodservice and Hospitality is read by a total of 4.8
readers per copy, (the industry average is 3.4) for a total reach
of 120,000 readers.
MEDIA PLANNER 2020 | 7
TBAISSUE COVER FOOD FILE EQUIPMENT POURING
FOR PROFITSTECHNOLOGY
JANUARYAd Close: Nov. 29Material Due: Dec. 10
Restaurant Buzz (Digital newsletter)
The Trends Issue: Future Forward
+ Emerging Channels
+ The Annual Buyer’s Guide featuring the industry’s most comprehensive source directory
The Top 10 Food Trends
Top Kitchen Equipment Trends
The Top 5 Beverage Trends
Technology Roundtable
FEBRUARYAd Close: Jan. 6Material Due: Jan. 15
Restaurants Canada Show Preview
The Franchise Report Meat: Beef, Pork, Lamb Induction Cooking & Warmers
White Spirits Back-of-the-House Technology Systems
MARCHAd Close: Feb. 3Material Due: Feb. 12
Food Plus
Challenges & Opportunities
(Recruitment, Delivery, Food Safety, Food Waste, Food Retail and more)
Breakfast & Brunch Ice Machines Beer Mobile Ordering & Pick Up
APRILAd Close: March 2Material Due: March 11
Beverage Buzz
The Green Issue: Local, the War on Plastics +Green Entrepreneurs
Produce & Protein Poster
Healthy Eating Zero-Waste Equipment Options
Plant-based Beverages
Seamless Digital Ordering
MAYAd Close: April 2Material Due: April 18
Restaurant Buzz – Vancouver
NRA Show Preview
Leadership Under the Microscope
+Top 30-Under-30
Burgers & Fries Refrigeration & Freezers California Wines Digital Signage
JUNEAd Close: May 4Material Due: May 13
Food Plus
The Top 100 Report Street Food Sous Vide Rosé Wines Online-Reservation Systems
JULY/AUGUSTAd Close: June 2Material Due: June 11
Restaurant Buzz – Montreal
The Food Issue: Chefs, Producers, and Purveyors
Plant-Based Dining: Beyond Vegetarianism
Food Prep (Blenders, Processor, Mixers, Scales & Knives)
BAR Report • White and Dark Spirits• Beer• Vine to Wines • Sommeliers
Bar Technology
SEPTEMBERAd Close: Aug. 4Material Due: Aug. 13Food Plus
The Brand Report
Women Leaders
Italian: Pizza, Pasta & More
Pizza Equipment Coffee & Tea Report Virtual Realitys
OCTOBERAd Close: Sept. 3Material Due: Sept. 14
Restaurant Buzz - Halifax
The Equipment & Design Issue
• Restaurant Design Awards• The Dealer Network• Buying Groups
Chicken The Carbon-Neutral Restaurant: Is it Possible?
Cocktail Culture – Alcohol & Non-Alcoholic Drinks
POS Systems
NOVEMBERAd Close: Oct. 2Material Due: Oct. 13
Food Plus
Hospitality Market Report (Trends & Stats)
Spotlight on Segments
+ Next Generation Fast Casual
Sustainable Fish and Seafood
Combi-Ovens Aperitifs Smart Kitchens
DECEMBER Ad Close: Oct. 30Material Due: Nov. 10
The Pinnacle Awards Global Flavours Space-Saving Equipment Sparkling Wines Robotics
EDITORIAL CALENDAR 2020
NEW COLUMNS: • Hospitality Heros – Individuals & Companies
Going Above and Beyond in their Communities
• Social Media
• Food Waste
• 10 Questions – Q/A with Industry Leaders
• Top-30-Under-30 Spotlight
MEDIA PLANNER 2020 | 8
Looking to promote your company’s newest initiatives with compelling content that appeals to today’s foodservice executives? Interested in telling your own story, your own way?
Want to attract your target market with information that’s on point and focused?
We have the perfect vehicle for your marketing needs. Our branded-content offerings provide you with the option to craft customized articles to amplify your message while engaging readers with content that’s authentic, timely and relevant. Get increased exposure by highlighting your narrative and establish your company as a trusted industry resource. Write it yourself, or if you prefer, our production team will write, design and provide proofs for your team to sign off on.
Topics that can be featured within this format:
Q/A stories ◆ Product innovations◆ Marketplace challenges and solutions
THREE-MONTH LEAD TIME REQUIRED; LIMITED AVAILABILITY
BRANDED CONTENT
FOR CONTENT OPPORTUNITIES,
CONTACT OUR SALES TEAM:
In Canada: CHERYLL SAN JUAN
In the U.S. WENDY GILCHRIST
SINGLE PAGE
$8,000
DPS $12,000
MEDIA PLANNER 2020 | 9
ALL RATES QUOTED IN CANADIAN DOLLARS
BANNER ADS 570 X 100px
BOX ADS300 x 250px
FORMAT: JPG or Animated GIF
HOSPITALITY HEADLINES (formerly Newsblast)Every Wednesday morning, KML distributes its digital newsletter featuring a recap of the industry’s hottest new stories to more than 12,000 subscribers. Within the newsletter there are three banner and two skyscraper ad positions, which allow advertisers to appear in a news-rich environment.
BRANDED CONTENT IN HOSPITALITY HEADLINESYour content will be displayed in a news format and will be noted as “sponsored content.” Copy includes a URL link to the rest of the story.
COST: $1,800
FOODPLUSTo help chefs create innovative and inventive dishes with food ingre-dients that are as fresh and flavourful as possible, Foodservice and Hospitality produces FoodPlus, an expanded and enhanced version of the magazine’s food feature created for chefs, restaurant owners and F&B managers. FoodPlus is distributed electronically four times a year (March, June, September and November) to a list of more than 12,000 key influentials. The newsletter highlights Q&As with leading chefs and operators producing innovative and inventive cuisine, an overview of the popular ingredients they choose to use, as well as merchandising and marketing tips.
FOOD/EQUIPMENT TALK (SPONSORED CONTENT)Give us your content and we’ll develop a customized sponsored e-newsletter using your information/stories (combined with avail-able KML content, if you choose). Our production team will develop, write and design your e-newsletter in our Food Talk/Equipment Talk template and incorporate multiple links to your videos, recipes and/orother landing pages. Your sponsored e-news will be delivered to our12,000+ digital subscriber base.
Banner Ad A $1,200 per weekBox Ad A $1,100 per weekBox Ad B $1000 per week Box Ad C $900 per week Box Ad D $800 per week
COSTS/WEEK
CUSTOM E-BLAST:Advertisers can provide customized content, supplied to KML in final HTML format and KML will distribute it to the entire newsletter subscriber database of 12,000+.
COST: $2,800
OTHER NEWSLETTERSRESTAURANT BUZZ A regular look at new restaurants opening across the country.
BEVERAGE BUZZ Regular updates from the world of beverages, including beer, wine, spirits and more.
TECHNOLOGY TALK Regular updates on new technology that impacts the restaurant world.
COST: $4,500
DIGITAL OPTIONS BEYOND PRINT
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FORMATAnimated GIF or JPEGResolution is 72 dpi
BANNERS ROTATIONBanner A $1,500/monthBox Ad A or B $1,300/monthBox Ad C or D $1,100/monthBanner B $1,100/month
ONLINE RATES/MONTH
WEB-SPONSORED CONTENT
WEB ADVERTISING
foodserviceandhospitality.com
TOP BANNER 728 x 90px
BANNERS 728 x 90px
BOX AD 300 x 250px
Format: A horizontal ad placement on the home page news section at foodserviceandhospitality.com with a link to a story page where the article resides. All content for the box ad on the homepage + picture(s) and for the secondary page, is supplied by advertiser. KML reserves the right to edit the content to ensure style consistency. Campaigns are sold one-per-two-week period and connect to a supplied link. COST: $1,800
CALL YOUR ACCOUNT MANAGER FOR MORE DETAILS
In Canada: CHERYLL SAN JUAN
In the U.S. WENDY GILCHRIST
APP EDITION FOR IPADIn addition to publishing 11 issues a year, Foodservice and Hospitality magazine is available on the iPad.
MEDIA PLANNER 2020 | 11
KML offers a video option as part of its growing stable of available marketing products.
Why? Increasingly, today’s consumers are turning to videos to get educated, informed and entertained.
KML gives advertisers the opportunity to deliver their direct messages through the powerful and growing medium of video.
F&H LIVE!Connecting you with your customers!
Foodserviceandhospitality.com hosts manufacturer-supplied videos featuring demos, information and educational tips on food and equipment products, cooking techniques, recipes and more. It’s the perfect platform through which to introduce new products, demonstrate product info and highlight recipes.
Provide a 30- to 60-second video clip promoting your company or one of its product lines and we’ll feature it on our Buyer’s Guide dedicated site at foodserviceworld.com. Our production team can also videotape your company representative at your offices or on the floor of the industry’s major tradeshows, and post to one of our websites.
Sponsor one of our Icons & Innovators Breakfast instalments, between editor/publisher Rosanna Caira and the industry’s leading luminaries, and have your company logo positioned prominently on the video excerpts from the event, which runs on the magazine’s website.
01 03
02
HERE ARE YOUR VIDEO OPTIONS:
LIVE!F&H
FOR INFORMATION ABOUT VIDE0 OPPORTUNITIES, CONTACT OUR SALES TEAM:
In Canada: CHERYLL SAN JUAN [email protected]
In the U.S. WENDY GILCHRIST [email protected]
VIDEO OPPORTUNITIES
MEDIA PLANNER 2020 | 12
THE BUYER’S GUIDE
AVAILABLE ONLINE YEAR-ROUND PLUS ANNUALLY IN THE JANUARY PRINT EDITION
BASIC LISTING IN PRINT❖ Company name, address, phone
number and website
BASIC LISTING ONLINE❖ Company name, address, phone
number and website❖ Company listed in two categories
GOLDIn addition to the Premium Package, you’ll also receive hosting of web catalogues, product/spec sheets for a total of three to five pieces.
Rates available on request
ENHANCED LISTING IN PRINT❖ Colour logo/brand image❖ 25-word description❖ Company name, address, phone
number and website
❖ Company listed in up to fivecategories
ENHANCED LISTING ONLINE❖ Colour logo/brand image❖ 25-word description❖ Company name, address, phone
number and website❖ Link to request more information❖ Link to visit website❖ Company listed in up to five
categories
PLATINUMIn addition to everything in the Gold package, you also get one video (already produced, approximately three to five minutes long).
Rates available on request.
PREMIUM LISTING IN PRINT❖ Colour logo/brand image❖ 50-word description❖ Company name, address,
phone number and website❖ Company listed in up to
10 categories
PREMIUM LISTING ONLINE MICROSITE INCLUDES: ❖ Colour logo/brand image❖ 50-word description❖ Company name, address,
phone number and website❖ Three images of your product/services with
flexibility to update at anytime❖ Link to request more information❖ Link to website❖ Company listed in up
to 10 categories
$995PREMIUM
$495ENHANCED
FREEBASIC
JANUARY 2019 FOODSERVICE AND HOSPITALITY 33FOODSERVICEANDHOSPITALITY.COM
THE 2019
FOOD COMPANY INDEX
APPETIZERS & HORS D’OEUVRESAgropur Dairy CooperativeAqua StarBarilla Canada Inc..Belmont Meats Ltd.Cargill FoodserviceCavendish FarmsConagra Canada Inc.Concord Premium Meats Ltd.Dairy CooperativeExport Packers Company Ltd. Fine Choice FoodsFinica Foods Specialties Ltd.FoodbuyHarlan Bakeries-Edmonton, L.P.Heritage Frozen Foods Ltd.IFC Seafood J.R. Simplot CompanyKing & Prince Seafood Corp. King Cole DucksKraft Heinz Company
Les Plats du Chef Inc. Macgregors Meat & SeafoodMcCain Foodservice CanadaNeil Jones Food CompanyOlive-It and MoreOlymelParmalat CanadaPasta Quistini Inc.Phillips SeafoodPiller’s Fine FoodsPinty’s Delicious Foods Inc.Reuven InternationalSara Lee Foodservice Ltd., a Division
of Hillshire BrandsSummer Fresh SaladsThyme & Truffles (Plats du Chef)Viau
BAKING PRODUCTSBridor Inc.CaminoCantor BakeriesChudleigh’sDavid Roberts FoodFinica Foods Specialties Ltd.
J.R. Simplot CompanySweet Street Desserts Inc.
BREAD/BAKED GOODS/VIENNESE PASTRIESArdent Mills CanadaAunt Mini and The Westminster
Yorkshire Pudding Co.Backerhaus Veit Ltd.Bridor Inc.Canada Bread Company LimitedCantor BakeriesConagra Canada Inc.Dare Foods Ltd.Dealers Ingredients Inc.Dufflet PastriesEnglish Bay Batter Inc.Essen Foods Inc.Flavor Right FoodsGourmet Baker Inc.Grecian Delight FoodsHain Celestial CanadaHarlan BakeriesEdmonton, L.P.International Pacific Sales Ltd.La Pâtisserie Fine Cakes & Pastries Inc.La Rocca Creative Cakes, Inc.Lantic Inc.Lentia Enterprises Ltd.Luda FoodsMcCormick CanadaMiMi FoodsMission Foodservice - Mission Foods
Corporate Office USAOakrun Farm Bakery Ltd.Otis Spunkmeyer Canada LLC
Parmalat CanadaPineridge GroupPrime PastriesRalcorp Frozen Bakery ProductsRich Products of Canada Ltd.Sara Lee Foodservice Ltd., a Division
of Hillshire BrandsSolis Foods Corp. Inc.Sonora Foods Ltd.ThreeWorks Inc.Ticings Edible Cake ToppersTootsi Impex Inc.Touche Bakery Inc.Tradition Fine FoodsUnilever Food SolutionsUpper Canada Food Group Ltd.Weston Bakeries Ltd.Wow! Factor Desserts
BREAKFAST FOODSAdvance Pierre FoodsAgropur Dairy CooperativeBridor Inc.Burnbrae Farms Ltd.Canada Bread Company LimitedCanadian Trade HouseDanone Inc.EggSolutionsElite Peameal Bacon CompanyGeneral Mills CanadaGourmet Baker Inc.Kellogg Canada Inc.Lil OMG Gluten-Free Certified
Baked GoodsLuda Foods
The industry’s ultimate source directory for food/beverage/equipment
products and services
MEDIA PLANNER 2020 | 13
HOUSEKEEPING
FORUM
HOUSEKEEPING FORUM CANCELLED DUE TO COVID-19
VIRTUAL SUMMIT OCTOBER 14&15, 2020
The Women in Tourism and Hospitality Summit and WITHorg (developed in partnership with Sequel Hotels & Resorts) is dedicated to the advancement of women in the tourism and hospitality industries. The conference brings together industry thought-leaders sharing personal and professional stories highlighting their unique paths to success. Development of individual and corporate best-practice strategies will be shared and innovative initiatives and experience with other successful global executives curated and revealed.
ICONS & INNOVATORS’ BREAKFAST SERIESCANCELLED DUE TO COVID-19
\
VISION 20/20CANCELLED DUE TO COVID-19
In 2016, Hotelier launched the Housekeeping Forum, an all-day conference highlighting the trends and issues impacting this pivotal and ever-changing hotel depart-ment. The Forum, which also features a mini tabletop tradeshow, gives attendees a chance to share best practices, learn from the industry’s best housekeepers and become informed about new pro-ducts and practices that will make this important department more efficient and profitable.
The Icons & Innovators’ Break-fast Series was launched in 2012 and features candid one-on-one conversations between editor/pub-lisher Rosanna Caira and industry luminaries. Every year, KML hosts a Spring and Fall Icons session featuring a foodservice and a hotel icon.
THE PINNACLE AWARDSLaunched in 1988, the Pinnacle Awards are the “Oscars” of the dynamic $90-billion foodservice and hospitality industry. This annual luncheon event, typically held the first Friday of December, brings together more than 500 of the industry’s top executives to network, exchange ideas and cel-ebrate the accomplishments and achievements of stellar restaurant and hotel operators and suppliers.
ThePinnacleAwards
BUILD YOUR BRAND BY INVESTING IN KML EVENTSIn an increasingly connected world, the popularity of events continues to grow. Over the years, KML has become an important player in producing immensely popular industry events. Whether it’s through our
signature Pinnacle Awards, our Icons & Innovators Breakfast series, the Housekeeping Forum, the Women in Tourism & Hospitality Summit, KML offers a collection of extraordinary events that provide attendees with face-to-face access to the industry’s movers and shakers, all the while providing sponsors with the
opportunity to connect directly with potential customers.
EVENTS
A day-long summit that brings today and tomorrow’s foodservice and hospitality leaders together to shift the narrative and shape a new landscape. Kick off the day with a panel of Icons and Innovators who will share their vision for important change while offering solutions on pressing issues.Come and learn how today’s leaders are tackling the economic and social challenges of the day while focusing on the future.
NEW EVENT
MEDIA PLANNER 2020 | 14
*RATES LISTED ARE IN CANADIAN DOLLARS/GROSS AND ARE SUBJECT TO CHANGE WITHOUT NOTICE.
Size 1x 3x 6x 9x 11x
FULL PAGE $7,200 $6,885 $6,675 $6,450 $6,250
2/3 PAGE $4,980 $4,805 $4,660 $4,525 $4,430
1/2 ISLAND $4,620 $4,430 $4,285 $4,170 $4,065
1/2 PAGE $3,960 $3,775 $3,680 $3,565 $3,495
1/3 PAGE $3,370 $3,235 $3,140 $3,090 $3,025
1/4 PAGE $2,870 $2,765 $2,685 $2,640 $2,600
IFC/IBC $7,645 $7,365 $7,135 $6,925 $6,740
OBC $7,985 $7,705 $7,330 $7,260 $7,105
DPS $11,260 $10,975 $10,690 $10,510 $10,130
2/3 DPS $7,975 $7,775 $7,575 $7,380 $7,180
1/2 DPS $6,290 $6,130 $5,980 $5,820 $5,660
1/3 DPS $5,450 $5,315 $5,180 $5,040 $4,910
1/4 DPS $4,680 $4,560 $4,445 $4,330 $4,210
TERMS ANDCONDITIONS> Publisher reserves the right to revise advertising rates on insertion orders should the advertiser change the agreed-upon frequency or ad sizes contained within the agreement.
> Insertion Orders and production charges are invoiced at time of magazine printing, unless otherwise stated.
> Display and Online Ads or other materials will not be placed without a signed insertion order.
> Cancellation of advertising must be received by closing date. Verbal agreements are not recognized by the publisher.
> Inserts: Rates are available upon request. All inserts are subject to approval by the publisher well in advance of publication.
> The advertiser and advertising agency assume full liability for all content of advertisements (including text, repre- sentation and illustrations) and are solely responsible for any related claims against the publisher.
> The publisher reserves the right to add the word(s) “adver- tisement” or “advertorial” to the top of pages or paid/ sponsored content, if the ad could be confused with Kostuch Media Ltd. editorial content.
> The advertiser and advertising agency agree that Kostuch Media Ltd. shall be under no liability in the event of failure to insert any advertisement, for any cause.
> In the event of a conflict with policies covered within the insertion order, the publisher is not bound by any condi- tions, printed or otherwise, appearing on contracts or copy instructions. Publisher reserves the right to not publish an ad for any reason.
> Commissions, discount payments, cash discounts: Two per cent on net (after agency commission) if payment is received within 10 days of invoice date. Publisher reserves the right to cancel future insertions for advertisers with outstanding invoices.
> Payment should be made in Canadian funds, or equivalent funds, at the rate of exchange prevailing at the time of payment.
> Pages cannot be sold or copied
2020 AD RATES(all rates are gross)
FOR INSERTS/POLYBAGS, GATEFOLDS, TIP-ONS PLEASE CONTACT AN F&H ACCOUNT MANAGER FOR PRICING
AD SPECIFICATIONSDOUBLE-PAGE SPREADBLEED: 16.5” x 11.125”TRIM: 16.25” x 10.875”
2/3 DOUBLE-PAGE SPREADBLEED: 16.5” x 7.25” TRIM: 16.25” x 7”
1/3 DOUBLE-PAGE SPREADBLEED: 16.5” x 3.75”TRIM: 16.25” x 3.5”
1/2 DOUBLE-PAGE SPREADBLEED: 16.5” x 5.75”TRIM: 16.25” x 5.5"
1/4 DOUBLE-PAGE SPREADBLEED: 16.5” x 2.75”TRIM: 16.25” x 2.5”
FULL PAGEBLEED: 8.375” x 11.125”TRIM: 8.125” x 10.875”
2/3 PAGE VERTICALBLEED: 5.5” x 11.125”TRIM: 5.25” x 10.875”
2/3 PAGE HORIZONTALBLEED: 8.375” x 7.25”TRIM: 8.125” x 7”
1/2 PAGE ISLAND BLEED: Not Applicable TRIM: 4.625” x 7.5”
1/2 PAGE HORIZONTALBLEED: 8.375” x 5.75”TRIM: 8.125” x 5.5”
1/3 PAGE VERTICALBLEED: 3.125” x 11.125”TRIM: 2.875” x 10.875”
1/2 PAGE VERTICALBLEED: 4.25” x 11.125”TRIM: 4” x 10.875”
1/3 PAGE HORIZONTALBLEED: 8.375” x 3.75”TRIM: 8.125” x 3.5”
1/3 PAGE SQUAREBLEED: Not ApplicableTRIM: 4.625” x 4.625”
1/4 PAGE VERTICALBLEED: Not ApplicableTRIM: 3.375” x 4.875”
1/4 PAGE HORIZONTALBLEED: 8.375” x 3.25”TRIM: 8.125” x 3”
PRINT AD MATERIAL REQUIREMENTS > All critical elements must be kept within
the trim dimensions Please allow .25"on each side to ensure type is not cutoff for bleed ads
> Ensure crop marks are kept outof bleed areas
> All colours used must be CMYK> Please make sure company name is
included in file name
WHERE TO SEND IT > PDF/X-1a:2001, or a generic PDF
created to Kostuch Media Ltd.specifications
> Send online using Hightail at https://www.hightail.com/u/KostuchMediaLtd
For further information contact:Jaclyn Flomen, Graphic Designer(416) 447-0888 ext. 232 or [email protected]
AD SPECS