A Magazine

FOR WOMEN WHO WANT IT ALL

MEDIA KIT

2 0 2 0

READERS' PROFILE

Readers are women who strive to get the best of their every day. The Weekly is passionate to meet her expectations by providing informative International articles that enhances her lifestyle.Answering her needs and keeping content relevant and relatable as well as inspirational.

33 THE

AVERAGE AGE

80% COLLECT RECIPES

INSPIRED TO SHOP ITEMS SEEN IN THE WEEKLY

RM3,625 AVERAGE

PERSONAL INCOME

PROFESSIONALS, MANAGERS AND BUSINESSWOMEN59%

31% HOUSEHOLD

INCOME IS RM8,000

AND ABOVE

83%

70% ON SOCIAL

MEDIA

329K

READERSHIP | 84KDIGITAL MAGAZINE READERSHIP | 27K

ONLINE UNIQUE VIS ITORS | 82KPAGEVIEWS | 181K

FACEBOOK FOLLOWERS | 14KINSTAGRAM FOLLOWERS | 22K

TOTAL AUDIENCE REACH EACH MONTH!

K E Y F I G U R E S

www.herinspirasi.com The Malaysian Women's Weekly The Malaysian Women's Weekly @themalaysianwomensweekly

NICOLE KIDMAN

WHY THE SISTERHOOD OF

HER HIT TV SHOWIS CHANGING HOLLYWOOD

BURN FAT

FAST

THE SECRET TO RAISING HAPPY KIDS

WITHOUT THE GUILT

TURN TO PAGE 60

EASY WAYS TO RECONNECT WITH YOUR HUSBAND

MAKE RUNWAY BEAUTY TRENDS WORK

FOR DAILY WEAR

IN JUST 20 MINUTES!

OUR GUIDE TO GETTING THE BESTFEEL-GOOD BUYS THIS RAYA

UPDATE YOUR

MAKEUPLIKE A PRO

LOOK GOOD, FEEL GREAT

JUNE/JULY 2019RM6.00

MW1906Cover.indd 1 21/5/2019 11:15:41 AM

22.4K 14K 855181K

NO1. PUBLISHER IN MALAYSIA

MAGAZINE 6 ISSUES

EACH YEAR

HERINSPIRASI.COM.MY,

FOR DAILY TREND UPDATES,

NEWS AND MORE!

MULTI-CHANNEL

march 2019 | 22 | www.herinspirasi.com

L O O K B O O KScents That Work | Natural Skin Soother | Beauty Detox

FROM SEA TOSKIN

Get ready to dive in as we surf through beauty products inspired by the deep blue seaBY STEPHANIE DE SOUZA

Lift and firm up your skin with La Prairie Skin Caviar Luxe Cream Sheer, RM2,198 (50ml). Its luxurious scent and rich, hydrating texture will leave your skin feeling toned and supple.

Bringing you Paris, Bulgaria and the Mediterranean waters of Turkey, Guerlain La Petite Robe Noire EDP, RM375 (30ml) is a blend of black cherry, bergamot, berries and almond with base hints of tonka bean and vanilla.

Resync biorhythms and stave off the appearance of wrinkles with Payot Blue Techni Liss Concentrate,RM390 (30ml). This anti-ageing serum aims to rebalance blue light on the dermis of the skin to reduce damage.

Love spending time at the beach or pool? Haruhada After Sun Soothing Gel, RM57.90 (200g) is your best friend as it helps to treat sunburn while cooling downyour body after those scorching hours in the sun.

Instantly refresh your skin with Thalgo Reviving Marine Mist, RM235(150ml). This light, remineralising mist helps to boost cell metabolism and strengthen your skin’s defences. Suitable for all skin types.

Give your skincare regime a boost with innisfree Jeju Lava Seawater Boosting Ampoule, RM83.50 (25ml). This anti-ageing solution provides hydration energy from lava seawater. Add it to moisturiseror use it on its own.

Enhance moisture levels in your skin for up to 48 hours with Dr.G Aquasis Water Soothing Gel Cream, RM131.10 (50ml). This cooling cream helps to soothe redness or sunburn. Suitable even for those who are prone to acne.

Rejuvenate your skin and restore lost moisture with Derma E HydratingSerum, RM162.31(60ml). Hyaluronicacid rehydrates and moisturises for healthier- and younger-looking skin while reducing the look of fine lines.

MW1903LB_Opener_SubbedAT.indd 22 22/2/2019 8:53:03 AM

ACCESSORIES The right accessory can make your look

and amplify your confidence, or break your look by adding years to your age. Here’s

how you can always score on the former!PHOTOS: BRENDAN ZHANG / FASHION DIRECTION: AARON KOK

AGENDA

SIZE MATTERSGet your hands on this season’s handbag hero: The top-handle bag. Perfect for storing all your knick-knacks!Kimhekim shirt and pants, both from Society A. Chloé bag, from Pedder On Scotts. Bodysuit, stylist's own.

030-037 MWW10/11•19 LOOKBOOK (8PP) FASHION UPDATE (LIFT).indd 30 18/09/2019 5:47 PM

L O O K B O O KWe share beauty tips, makeup trends, how-tos, skincare advice, best beauty buys and latest innovations from experts. We also showcase how you can achieve this at home.

Discover the latest fashion trends, style inspiration and features that embody our fashion section in The Weekly. This section also aims to give readers style tips, ideas an uniquely wearable options.

I N S P I R EFocussing on content that empowers busy working women, regularly highlighting International features and interviews that are current, inspiring and relatable. Ensuring that expert advice is presented in an easy-to-understand way to help women confidently make the best of themselves.

L I V I N GFrom triple tested recipes, masterclass tips to International exclusive recipes, readers will get the best delectable variations to try out in the kitchen. Draw creative ideas from home decore expert advice.

As age catches up, maintaining mobility and a steady footing get harder and harder… To regain your balance, doing simple daily exercises can help: Try standing on one leg while brushing your teeth or doing � ve sit-to-stands during television ads. Turn the page to learn more about keeping your balance right

Balancing

ACT

october/november 2019 | 45 | www.herinspirasi.com

Keeping it real on your work, sex life, relationships, health and wellnessI N S P I R E

045-047 MWW10/11•19 INSPIRE (3PP) OPENER + STORY.indd 45 18/09/2019 4:49 PM

Forgive & Forget Your

Pain Discover how allowing yourself

to fully forgive can enhance your health and happiness

TEXT

: BAU

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ND

ICAT

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.CO

M.A

U /

PH

OTO

GRA

PHY:

DEP

OSI

TPH

OTO

S

I N S P I R ERELATIONSHIP

october/november 2019 | 54 | www.herinspirasi.com

054-055 MWW10/11•19 INSPIRE (2PP) RELATIONSHIPS.indd 54 18/09/2019 4:58 PM

L I V I N G

march 2019 | 78 | www.herinspirasi.com

Meals In Just 15 Minutes | Fuss-free Recipes | Frozen Treats

Keep Your Guest Happy

Here's how to say a big “welcome” when visitors stay over

MW1903LivingOpener.indd 78 22/2/2019 8:48:02 AM

Clean, wholesome and � lling, you can easily make sushi at home

– even if you’re a beginner!

Sushi Made Simple

078-079 MWW10/11•19 LIVING (2PP) MASTERCLASS.indd 78 18/09/2019 6:11 PM

EDITORIAL PILLARS

2 0 1 9

PAIRWITHPicture yourself on an idyllic island. Imagine the sound

of waves breaking and breathe in the fresh ocean air. Now spritz on the OMBAK eau de parfum by OLFAC3 Perfumes. Its exhilarating scent, an olfactory imagery of pristine beaches and the gentle waves of the South China Sea, will uplift your spirits even when you’re working behind your desk. This fresh fl oral-gourmand blend has top notes of mandarin, lemon, lime, ginger and green apple. After a little while, the heart notes of gardenia, jasmine and lily rise up to reveal its base notes of amber, musk and cedar wood.

If you prefer something more fl oral and fruity, the MATAHARI eau de parfum envelops you with the succulent warmth of cassis, watermelon, kiwi, rhubarb, pear and peach, along with the fl oral notes of rose, jasmine, freesia and cyclamen. Notes of sandalwood, amber, musk and cedar wood lay at the base.

Editors' Pick for Best EDP/EDT Fresh FragranceOLFAC3 OMBAK EAU DE PARFUM

envelops you with the succulent warmth of cassis, watermelon, kiwi, rhubarb, pear and

055 HW 0819 HBA19 ADV (1PP) OLFAC3.indd 55 16/07/2019 5:53 PM

2 0 1 9

PAIRWITH

Readers' Pick for Best Hydrating TonerESSANO™ CERTIFIED ORGANIC

ROSEHIP MIST TONEROur skin loses its vital moisture during the course of the day and needs to be replenished. Enter essano™ Certifi ed Organic Rosehip Mist Toner, a refreshing antioxidant-rich mist toner that provides an intense hydration boost to comfort your skin. Certifi ed Organic by ECOCERT, it contains rosehip oil, a superfood high in fatty acids and vitamin A to help repair and hydrate; kakadu plum that’s super-rich in vitamin C to detox; aloe vera for its cooling properties; and witch hazel to help cleanse, tone and nourish the skin. All these power ingredients come together to balance and tone the skin naturally, keeping it optimally hydrated. Suitable for all skin types.

Nourish your skin to improve its radiance and elasticity with essano™ Certifi ed Organic Rosehip Oil. It’s made with rosehip oil to help repair, hydrate and strengthen skin, and antioxidant-packed acai berry to help heal damaged skin cells and restore moisture. essano™ is available exclusively at Guardian pharmacies nationwide.

051 HW 0819 HBA19 ADV (1PP) ESSANO.indd 51 16/07/2019 5:47 PM

YOU TUBE/VIDEO

SOCIALMEDIA

WEBSITE

PRINT

HER WORLD, JELITA, THE MALAYSIAN WOMEN'S WEEKLY AND SHAPE PRESENT THE BEST BEAUTY FROM SKINCARE, MAKEUP, HAIRCARE, TOOLS AND FRAGRANCE

ALONG WITH THE TOP SPA AND FACIAL TREATMENTS.

BEAUTY AWARDS

HER WORLD, JELITA, THE MALAYSIAN WOMEN'S WEEKLY AND SHAPE PRESENT THE MOST LOVED AND TRUSTED BRAND OF KITCHEN MUST-HAVES TO THE TEST AFTER HEARING FROM

OUR PANEL OF WELL-KNOWN FOOD EXPERTS AND TALLYING WITH READERS' VOTES.

PRINT

YOU TUBE/VIDEO

SOCIALMEDIA

WEBSITE

DAPUR WE LOVE AWARDS

Marks & Spencers Jeans Nippon

Honda CRV Fonterra

Phillips

Guess Kids

BRAND EXCLUSIVE

BEAUTY TRAILExperience a day out exploring beauty brands and their latest product or innovation. From makeup and skincare tips to hand-on experiential moments trying out beauty products. A fun-filled day to enjoy with your bestfriend or beauty junkie loved ones.

BEST HOMECOOKAn annual cooking showdone to highlight the talents of home cooks. Also a fun and exciting platform for clients to showcase their product.

360O BRAND EXPERIENCE EVENTS

POWER BREAKFASTAn informative gathering that features a panel of experts sharing key messages giving clients the oppportunity to shed light on the brand's key message or introduce a product.

Dapur We Love

Fashion & Beauty

Parenting

All About Her

Body

Her Inspirasi Key Pillars

01

02

03

04

05

HER INSPIRASI

HER Inspirasi is the digital home to Blu Inc Media’s most trusted women’s lifestyle magazine brands - Her World, JELITA, The Malaysian Women’s Weekly and Shape. With a combined expertise and knowledge on lifestyle, food, parenting, beauty and fashion, HER Inspirasi aims to be the trusted online destination for contemporary and digitally savvy women, by women just like them.

24/7 HER Inspirasi will offer empowering stories and stunning visuals that each title is famously known for with a new injection of quality content that is both aspirational and accessible.

DIGITAL TRANSMISSION

FILE FORMAT• Font embedded above 8 points, Reverse White Text – 10 points and above.• Maximum Ink Density: 300 TVC in total.• All images in CMYK format under fogra 39L colour profile (RGB Format not accepted).• All final material/files are to be sent through the advertisement delivery system together with a DIGITAL PROOF using Blu Inc Media Sdn Bhd’s ICC Colour reference profile ( ISO Fogra 39L) for printing reference. The system will check and verify your files based on the print requirement and specification, before being delivered to Blu Inc Media Sdn Bhd.• Supplied proofs must have the Blu Inc Media’s GMG colour control bar and Ugra/Fogra the MediaWedge V3 Colour bar with an attached pass/fail sticker indicating compliancy.• By choosing not to supply a DIGITAL PROOF using Blu Inc Media Sdn Bhd’s ICC Colour reference profile ( Fogra 39L) with this ad submission, the colour reproduction of the ad will be based on industry standard best practices to achieve colour as accurate as possible from the supplied digital file.• Blu Inc Media Sdn Bhd will only take responsibility for accurate colour reproduction if the digital proof is provided using the above standards.• Digital files will not be accepted on disc, via email or in any other conventional methods.• Blu Inc Media Sdn Bhd does not repair digital files. Ads containing errors will be returned to advertisers.

Blu Inc Media Sdn Bhd will retain digital ads for 6 months from the last insertion date• After this time, digital files need to be resubmitted via the advertisement delivery system (Digital Transmission).

*Synovate Magazine Klang Valley Readership Study (2010/2011)

FREQUENCY: Bi-MonthlyLANGUAGE: EnglishREADERSHIP: 148,000*BOOKING DEADLINE: 7 Weeks Before Publication

PUBLICATION

*Specified positions will be charged 20% loading. All advertisement rates are quoted in Malaysian Ringgit. Rates are subject to prevailing Government Tax.

• All special cretive insertsmust arrive at the printer by the 10th of each month prior to issue date.• All materials for booklets / creatives printed by Blu Inc Media Sdn Bhd, must reach printers by the 3rd of each month prior to issue date.• Importat note: Material must be submitted by Electronic Transmission via Asia On time together with a DIGITAL PROOF using Fogra 39L For printing reference.• In the event above deadlines are not adhered to, refer to the General Conditions of the rate card. Please refer to Satvinder Kaur (Vin), Production & Circulation Manager, Blu Inc Media Sdn Bhd. for material coordination. Telephone (03) 79408700.

DOUBLE PAGE SPREADTrim Size : 420 (w) x 275 (h)Bleed Size : 426 (w) x 281 (h)Text Area : 400 (w) x 255 (h)

1/2 PAGE (HORIZONTAL)Trim Size : 210 (w) x 137 (h)Bleed Size : 216 (w) x 143 (h)Text Area : 190 (w) x 117 (h)

1/3 PAGE (VERTICAL)Trim Size : 70 (w) x 275 (h)Bleed Size : 76 (w) x 281 (h)Text Area : 50 (w) x 255 (h)

1/2 PAGE (VERTICAL)Trim Size : 105 (w) x 275 (h)Bleed Size : 111 (w) x 281 (h)Text Area : 85 (w) x 255 (h)

2/3 PAGE (VERTICAL)Trim Size : 140 (w) x 275 (h)Bleed Size : 146 (w) x 281 (h)Text Area : 120 (w) x 255 (h)

FULL PAGETrim Size : 210 (w) x 275 (h)Bleed Size : 216 (w) x 281 (h)Text Area : 190 (w) x 255 (h)

MATERIAL SPECIFICATIONS

Accurate copy instructions must be entered within the digital transmission software• Copy instructions allow us to easily identify your advertisement. It is particularly important to enter the publication/run date, which is the insertion month of the advertisement.

Digital files must be prepared to the correct sizeBlu Inc Media Sdn Bhd requires a minimum of 6mm bleed on the advertisement. Please ensure that all elements that you wish to print are kept within the text area as indicated in the specifications within digital transmission application.

For TEXT running across a Double Page Spread (DPS), the TEXT must be 10mm away from the gutter on both sides to avoid for the TEXT to be bind into the spine.

Note: Perfect alignment of type or design across the gutter of two facing pages cannot be guaranteed.

Blu Inc Media Sdn Bhd will not take responsibility of any text or visual being cropped/bind into the gutter, if the above measurements/instructions are not adhered.

Material DeadlineThe material deadline is 5 weeks before publication date, if the material is not received within the deadline, the publisher reserves the right to repeat any previous advertisement of the same size or to fill the space at its discretion.

CancellationAll specified positions and creative buys are non-cancellable. Cancellation deadline is 6 weeks before publication date.If you wish to sent a digital ad and/or supply a digital proof but do not have the advertisement delivery system or suitable proofing system installed, please contact our production team/sales team for the list of advertisement delivery system providers at 03-79527000.

Blu Inc Media Sdn Bhd (7408-K), only accepts print ads in PDF Format via advertisement delivery system (Digital Transmission).

MWW (RM)

Outside Back Cover

Inside Front Cover Spread

Inside Back Cover

Full Page 4 Colour (Rop) Joint Booking Rates

2/3 Page Colour (Vertical)Joint Booking Rates

1/2 Page ColourJoint Booking Rates

1/3 Page Colour (Vertical)Joint Booking Rates

ISSUE

FEB+MAR

APR+MAY

JUN+JULY

AUG+SEPT

OCT+NOV

DEC+JAN

BOOKING DEADLINE

20 DECEMBER

20 FEBRUARY

20 APRIL

22 JUNE

21 AUGUST

20 OCTOBER

MATERIAL DEADLINE

27 DECEMBER

27 FEBRUARY

27 APRIL

29 JUNE

27 AUGUST

27 OCTOBER

12X

-

-

-

4,6754,208

3,8523,463

3,5063,152

3,1512,807

6X

9,933

12,100

6,248

4,9504,455

4,0793,667

3,7133,337

3,3362,972

3X

-

-

-

5,2254,703

4,3053,870

3,9193,523

3,5223,137

CASUAL

-

-

-

5,5004,950

4,5324,074

4,1253,708

3,7073,302

ADVERTISING RATES (print)

CUSTOM SPONSORED CONTENT • CONCEPTCustomise video content series according to client’s campaign brief. Weekly video series produced by Her Inspirasi editorial team, showcasing client’s product or services

• PACKAGE INCLUDES-1 talent-60 second video-Hair & makeup-1x Instagram posts-1x FB posts-1x web advertorial

• INVESTMENT-from RM14,000 onwards

• NOTES-Include 1 full day shoot, 1x model, stylist, hair & makeup-Client to provide products for shoot-Production cost is non-ageny commissionable-Placement on Her Inspirasi TV for 4 weeks

ADVERTISING FEATURES 1. Roadblock features; 100% SOV (Share of Voice) 2. Rich Media (Interactive/HTML 5/Video; Third Party Codes from APPROVED Ad Networks (Sizmek/Innity/DFP – Including HTML 5 Rich Media/Interactive/Animated/Videos ad setup is chargeableTERMS 1. Rates are before SST 2. Agency commission is applicable on media only 3. Online Advertorial: Replicated content from a print advertorial into a single article 4. Online ad unit (A1 insert) to be utilized within two months of production

STANDARD UNITS

SuperLeaderBoard #1/2/3

Billboard #1

Billboard #2

Billboard #3

Half Page

MREC

Web Advertorial

Web Advertorial(Production Cost)

Microsite

FILE SIZE

200kb

200kb

200kb

200kb

200kb

200kb

nil

nil

nil

FILE SIZE

20kb

200kb

200kb

200kb

60kb

60kb

nil

nil

nil

RATE (PER MONTH)

RM4,000

RM5,000

RM4,500

RM4,000

RM3,000

RM3,000

RM5,500

RM1,000

RM8,000

DIMENSION(DEKSTOP)

970 X 90 pixels

970 X 250 pixels

970 X 250 pixels

970 X 250 pixels

300 X 600 pixels

300 X 250 pixels

nil

nil

nil

DIMENSION(MOBILE)

320 X 50 pixels

320 X 50 pixels

320 X 50 pixels

320 X 50 pixels

300 X 600 pixels

300 X 250 pixels

nil

nil

nil

Super Leaderboard Half Page Banner Medium Rectangle

ADVERTISING RATES (desktop & mobile)

EDITORIAL ENQUIRIES: Editor In Chief

EENA HOUZYAMA eenash@bluinc.com.my

SALES ENQUIRIES: Sales Director

CHEE ENG SAAN chee@bluinc.com.myKWANG AI LING alkwang@bluinc.com.my

Sales Manager KAREN YEOH karenyeoh@bluinc.com.my

Assistant Sales Manager CONNIE LEE connielsy@bluinc.com.my

Blu Inc Media Sdn Bhd ( 7408-K) A: Lot 7 Jalan Bersatu13/4, Seksyen 13,

46200 Petaling Jaya, Selangor Darul Ehsan.

T: 03-7952 7000 F: 03-7960 0148

W: www.bluinc.com.my