media kit 2020 - attitude-mag.com · and one that we tirelessly innovating on and perfecting. ......
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2020Media Kit
2020
MEDIA KIT
Carlos Cezanne Founder and Director—
In 2020, we celebrated our 17th anniversary and, with every passing day, we feel more confident about the path we have taken over this already considerable journey, continuing to battle for a singular identity that defines us so well. Without succumbing to fads, or being preoccupied with following trends, and defining our positioning with headings associated with lifestyles we genuinely identify with. Ours is an ATTITUDE with personality and soul, that seeks to be faithful to itself.
What interests us is the exaltation of individuality as a way of being, in detriment to the uniform nature of contents repeatedly shared in an era that is unabashedly dominated by social networks and the internet. We seek to affirm our convictions, believing that it is possible to co-exist in the same publishing universe, albeit opting for a distinct register and direction.
Our desire is to speak directly to our readers, engaging them in our stories, conveying our experiences and emotions, seeking to stamp our own personal and intimate hallmark on the contents we publish.
We are determined to maintain a printed piece that will retain validity in the future and not just the present moment, a vehicle for content that will be relevant not merely today, but also tomorrow. We seek to be discerning and coherent in our presentation, in our dissemination and through our selection of the projects and protagonists that best ‘illustrate’ the theme we chose for every edition we deliver.
MEDIA KIT
ATTITUDE 2020
About us
Based in Oporto, Attitude Interior Design Magazine is a bimonthly magazine focussing on Interiors, Architecture, Design, Art and Lifestyle, that is distributed internationally. We develop our own productions inspired by the themes of each edition, making use of different qualities of paper and textures, bringing new experiences to our printed edition and inviting our readers to savour and feel them in a unique manner. Our graphic language is also a distinguishing element in our identity and one that we tirelessly innovating on and perfecting.
Our strong online presence is based on platforms such as our blog www.attitude-mag.com/EN/blog/all/, and our pages on Instagram and Facebook, with the latter having notched up 450.000 followers in 2018, naturally functioning as an important medium for the communication and reinforcement of all our printed content.
Being an ‘independent’ publication, Attitude Interior Design Magazine has established its status as a reference publication that is respected and admired both in Portugal and abroad.
www.attitude-mag.com
MEDIA KIT Sections
Themes & Contents
“Journal”
Art, Architecture, Design, Interiors, Lifestyle, Travel, Fashion, Music, Literature.
A selection of projects, spaces, brands and products that impact on current developments in the world of architecture, art, design and interiors. Brief reports on a vast range of themes with a national and international scope. An emphasis on appealing graphics, chromatic composition and a harmonious relationship between the different contents.
Global Report Wishlist
Confidential
MEDIA KIT
ARCHITECTS
Interviews with renowned architects and/or up-and-coming names on the national and international panorama.
Sections
“with Attitude”
ARTISTS
Interviews with artists, collectors, art critics, curators and gallerists, seeking out different conceptions and opinions from experts connected to the world of Art in Portugal and abroad.
DESIGNERS
Interviews with established designers and/or emerging talents on the national and international horizon, who stand out through their thinking and approach to design.
MEDIA KIT Sections
Under the heading ‘People, Places, Products’, we take our readers to meet new talents, to unique locations around the world that we consider worth discovering, such as hotels, restaurants, stores, galleries, museums, spas and so on, and an exceptional products selection.
Lifestyle
People Places Products
MEDIA KIT Sections
A unique perspective on the interior projects that most appeal to us, the ambiences that inspire us and the lifestyles of their owners. Exclusivity in the publication of these contents.
“Interiors”
MEDIA KIT
DIGITAL SUBSCRIPTIONwww.attitude-mag.com/pt/subscribe
Attitude is now, in full, on the digital version for IOS (iPad and iPhone)and Android. You can enjoy all the contents of the print edition for only 2,99€.
This new app has news functionalities such as:– Zoom in– Adaptable side switch layout - Vertical single pageview– Horizontal spread view– Page thumbnail navigation– Personal bookmarks– Search functionThe digital versions remain available for download indefinitely.
Available in App Store and Google Play.
Digital Versions
MEDIA KIT
* Dados referentes a Setembro 2017
Profile & Circulation
READER PROFILE
Readership per issue85 to 95.000
Female55%
Male45%
Ages 24/64 anos
SegmentA/B (medium/high)
JobsLiberal professions
(Architects, Designers and Decorators)
Subscribers 520 Portugal
270 Rest of the World
Visitors35.000/month
(55% new visitors)
Newsletter4500
(+46/month)
Female 45%
Male 55%
Ages 18-50 years
(35% 25-34 years)
Main Countries Portugal: 60% – USA: 8% – Brazil: 10% –
Italy: 3%
Subscribers1.300
Downloads5.000
Female55%
Male45%
Ages25/60 years
print web: attitude-mag.com app storeattitude-mag.com/iPad
MEDIA KIT
* Data from September 2018
Profile & Circulation
SOCIAL NETWORK
Likes450.000
(+4.000/week)
Female58%
Male42%
Ages24-40 years
(30% 25-34 years)
Main CountriesPortugal: 50% – Brazil: 10%
USA: 8% – Italy: 7%
Followers13.9k
Female57%
Male43%
Ages25-44 years
(38% 25-34 years)
Main CountriesPortugal: 45%
Restof the World: 55%(USA, Brazil, Spain)
facebookfb.com/AttitudeInteriorDesign
instagraminstagram.com/AttitudeInteriorDesign
MEDIA KIT
CirculationPortugal7.500Europe and Rest of the World: 4.500
Australia Austria Belgium Brazil Canada Denmark Finland France Germany Greece MoroccoItaly Mexico
Holland Poland Singapur South AfricaSouth Korea Spain Sweden Taiwan Thailand PeruU.K. U.S.A.
Profile & Circulation
Specifications
Size: 21,5 x 27,8 cm
Bilingual (Portuguese + English)
Periodicity: Bi-monthly (Jan. Mar. May Jul. Sep. Nov.)
Cover: Creator Gloss 300g. Inside: Creator Gloss 130g and Print Speed 100g
Cover Price: 7,50€ (PT) 10,00€ to 19,00€(Rest of the World)
MEDIA KIT
2020Attitude 91 - January/February On sale: 02.01.2020 Theme: ‘EARTH’Advertising delivery deadline: 06. 12. 2019
Attitude 92 - March/AprilOn sale: 02.03.2020 Theme: ‘WORK’Advertising delivery deadline: 08.02.2020
Attitude 93 - May/JuneOn sale: 02.05.2020 Theme: ‘SMOOTH’ / ‘SLOW’Advertising delivery deadline: 08.04.2020
Attitude 94 - July/AugustOn sale: 02.07.2020 Theme: ‘BOHEMIA’Advertising delivery deadline: 08.06.2020
Attitude 95 - September/OctoberOn sale: 02.09.2020 Theme: ‘MANIFESTO-ROOTS’Advertising delivery deadline: 07.08.2020
Attitude 96 - November/DecemberOn sale: 02.11.2020 Theme: ‘ART REPORT II’Advertising delivery deadline: 08.10.2020
—Attitude 97 - January/February (2021)On sale: 02.01.2021 Theme: ‘TIMELESS’Advertising delivery deadline: 07.12.2020
EDITIONS PLAN
MEDIA KIT
PrintLeft Page: 215×278mm 1/2 Vertical Page: 106,25×278mm
Right Page: 215×278mm 1/2 Horizontal Page: 215×143mm
Spread: 430×278mm 1/4 Page Vert.: 106,25×143mm
A
B
C C
D
E
F
FORMATS
· Ref: A/B Left/Right Page
215×278mm (crop) + 3mm (bleed)
· Ref: C Spread
430×278mm (crop) + 3mm (bleed) +6mm (central bleed)
· Ref: D 1/2 Page Vertical
106,25×278mm (crop) + 3mm (bleed)
· Ref: E 1/2 Page Horizontal
215×143mm (crop) + 3mm (bleed)
· Ref: F 1/4 Page
106,25×143mm (crop) + 3mm (bleed)
· For iPad version: Ref. A ou Ref. C
A - Files in PDF, EPS, TIF or JPG format with a high resolution of 400 dPis (minimum 300dPis) in four colour (CMYK).
B - Texts should be converted into curves (non-editable) and cannot be positioned less than 10mm from the cut or fold.
C - Any alterations required after delivery of the advertising material is of the sole responsi-bility of the advertiser. The latter is also responsible for the timely communication of alterations and the alteration and delivery of files which this may lead to.
D - Always edit your pages with 3mm bleed.
E - Double pages (spread) should have a compensation in the central area of 6mm (3mm to the right side of the left page and 3mm to the left side of the right page), in order to assure rigorous placement. This is mandatory for spreads that are placed on the back cover with the first page especially.
F - To better guidance in printing, all files should be sent along with colour proof (preferentially, Cromalin or similar).
G - All materials should be deliv-ered in advance of the deadline as defined in the plan and/or general conditions of the contract.
H - to avoid colour maladjust-ments, all information that is
placed exclusively in 100k – with exceptions for headlines and titles – should only be in the black plate and open in white (paper) for the remaining plates. In case you need a richer black, please add to the 100k, 50% more of Cyan to get dipper blacks.
I - Attitude does not accept responsibility for any printing flaws and/or defects when the materials delivered externally do not meet the specifications defined in the points described above.
All files can be sent through e-mail or standard mail (properly packaged) to:
[email protected] or [email protected] Interior DesignCNB - Centro de Negócios do BonfimRua Monte do Bonfim, 120, Sala 232 4300-350 Porto Portugal –
Any additional questions do not hesitate to contact us for: [email protected] or for technical issues: [email protected]
Terms and conditions on delivering advertising materials:
MEDIA KIT
Web
1. *.PNG or *. JPG or *.GIF (if animated) formats with 72dpi resolution in RGB
2. Any alterations required after delivery of the advertising material is of the sole responsibility of the advertiser. The latter is also responsible for the timely communication of alterations and the alteration and delivery of files which this may lead to.
3. The banners are shared by several advertisers. Exclusivity will have to be negotiated separately. All files can be sent through e-mail (properly packaged) to: [email protected]
Format A – banner in parallax effect, this banner is in the Homepage grid, Print, Journal, Info. The advert changes with every page visit.
Format B – banner in parallax effect, this banner is in the Homepage grid, Print, Journal, Info. The advert changes with every page visit.
Format C – a pop-up banner. The advertising appears or changes with every session. This banner is present in the Print, Journal and Article grid sections.
FORMATS
Terms and conditions on delivering advertising materials:
A - Horizontal Banner Parallax effect: 1440*×460pxB - Horizontal Banner Parallax effect: 1440*×860px
Exemplo: Exemplo:
C - Pop-up: 650×480px
MENU
Thumbnail
Thumbnail Thumbnail
Thumbnail
C
*The banner adjusts Full Width.
MENU
Thumbnail Thumbnail
Slider
New Edição
A: Paralllax overture 460px height, for 460px banner heightB: Paralllax overture 460px height, for 860px banner height
Thumbnail
A
BThumbnail
MEDIA KIT
× 1 Insertion
Price for monthly insertion:· A: Banner 1440×460px: 450 €· B: Banner 1440×860px: 550 €· C: Pop-up 650×480px: 600 €
× 1 InsertionThrough each number.Price per insertion:· Advertising supplement of the printed version: 50€ · Insertion only on the digital version: 350€
Conditions and Location– In the case of advertising in the Print + Digital, the location is the same as the printed version.– In the case of advertising only on the Digital, the location will be on the first pages of this version.–These values come into effect beginning on the 85th edition January - February 2019.
× 1 Insertion
Price per insertion:· Right page: 3.500€ · Left page: 3.200€ · Spread: 4.200€· 1/4 Page: 950€· 1/2 Page: 1.800€· Back cover: 6.500€ · Inside back cover: 4.000€ · Opening Spread: 5.500€ · Registrations**: 4.500€
Special ReportsPrice per Insertion: · 1 Page: 3000€· 2 Pages: 4000€· 4 Pages: 5500€* Adverts on the inside cover requires a double page spread.
** Minimum of four pages with smaller format than the attitude format.
Print iPad Online
PRICES
MEDIA KIT
Technical detailsAttitude Interior DesignCNB - Centro de Negócios do BonfimRua Monte do Bonfim, 120, Sala 232 4300-350 Porto Portugal
[email protected] www.attitude-mag.com
EditorTVF II, COMUNICAÇÃO E EDITORES, UNIP. Lda. Passeio das Virtudes, 284050-629 Porto PORTUGAL
NIF: 507 975 391
NIB: 001800080195524302011 (BANCO SANTANDER)
SWIFT/BIC: TOTAPTPLIBAN: PT50 001800080195524302011
TeamDirector: Carlos Cezanne Editor in Chief: Joana Jervell Production Manager: Ana Lapão Art Direction & Design: Daniela Vilas-BoasOnline Editor: Inês GraçaArt Editors: Verónica de Mello, Alda Galsterer.Contributing Writers: Francisco Ferrão, Inês Graça,Patrícia Ramos, Mariana Ribeiro, Renata Branco.
Advertising technical [email protected]
ADVERTISING CONTACTSPortugal:Carlos Cezanne: [email protected] [email protected] T: +351 963 042 453
José Luís Trêpa: [email protected] T: +351 911 093 554
Miguel Sá da Bandeira: [email protected] / [email protected]: +351 963 787 520
Italy:Fiorucci InternationalCarlo Fiorucci: [email protected] Cesare Fiorucci : [email protected] T: +39 0362 1446000E-mail: media@ fiorucci-international.com
DISTRIBUTIONPortugal:VASP - Sociedade de Transportes e Distribuição, Lda MLP: Media Logistics ParkQuinta do Grajal - Venda Seca2739-511 Agualva CacémT: +351 214 337 000 / F: +351 214 326 009E-mail: [email protected]
Rest of the World:Presstalis – Export Press2 éme étage, 30, Rue Raoul Waldenberg75019 Paris, FranceT: +33 1 40291451 / F: +33 1 42720743 www.exportpress.com
Publishing since 2004.
www.attitude-mag.com