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TRANSCRIPT
Canada’s most influential business magazine is your connection to the
business leaders of today and tomorrow.
Media Kit 2020
Access 1.8 million high value print and digital readers with each issueincluding 1.4 million who don’t read our weekday newspaper. And, as the magazine is delivered in our newspaper, you‘ll also capture the attention of a highly influential general-interest audience, who engage with the people, trends and brands that shape the way we work and live.
Most importantly, 794,000 of our audience are business leaders and the next generation of business superstars. They are the influencers at or close-to the top of the purchase-decision tree. They’re the essential connections you need to reach for business productsand services, along with premium consumer goods.
CANADA’S DECISION MAKERS
BUSINESS INFLUENCERS
C-SUITE DISRUPTERS
AGENDA SETTERS
THOUGHT LEADERS
WORLD-CLASS INNOVATORS
HIGHER INCOME EARNERS
INVESTING INSIDERS
INSPIRING VISIONARIES
Vividata Fall 2019 Study - National, A18+, Report on Business magazine - print/digital
CONNECT TO CANADA’S INFLUENCERS AND THE NEXT GENERATION OF BUSINESS LEADERS
Our journalism is highly relevant, respected, bold and global in focus. Report on Business magazine is the pinnacle of The Globe’s legendary business coverage, delivering Canada’s most influential analysis and commentary.
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CONNECT TO CANADA’S PREMIER BUSINESS COMMUNITY
Trusted. Engaging. Rewarding.Our readers are highly receptive to your messaging as they absorb content created by Canada’s top business journalists. Accordingly, choosing our authoritative environment elevates the authenticity and impact of your brand’s connection to the highest value consumers.
Vividata Fall 2019 Study - National, A18+, Report on Business magazine print/digital
READERSHIP
Readers Circulation
NATIONAL 1,177,000 95,895*
British Columbia 229,000 12,342
Prairies 223,000 8,490
Ontario 652,000 72,641
Quebec 73,000 2,422
**Six issue rolling average June - December 2019
1,177,000 print readers
across Canada
For more information on our audience and engaging ways to connect with them, explore our Business, Finance and Lifestyle category hubs.
Took 1 million business tripsTook 2.4 million vacations
in Canada last year
$42 billion spent on urrent vehicles
76% more likely to own a premium or luxury vehicle
2x more likely to own a home valued at $2 million+
Spent $12.3 billion+ on home renos in past 2 years
23% have a HHI of$150K or higher
Average HHI $106,080
$402 billion in investments2x more likely to be heavy stocks/
bonds traders
42% more likely to search for 53% more likely to purchase
49% more likely to recommend a product or service
Average of $224K investable assets
37% more likely to be avid online traders (10+ /month)
44% are influential MOPEs2.6 more likely to be
Senior Managers or Owners
$15 billion of purchase influence80% more likely to be
decision makers
VIEW OUR CATEGORY HUBS
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Access our engaging new features
INNOVATIVE THINKING THAT DRIVES BUSINESS SUCCESSEach month, we take an upfront look at cutting edge business ideas, innovation and leadership stories.
Corporate case studies:the good, the bad, the ugly
Need to Know: business insights and advice
Profiles of companies facing and overcoming challenges
Showcase your brand in Canada’s sharpest, most incisive and frequently exclusive investigative Journalism – delving deep into new technologies, unearthing industry truths and spanning the globe.
Innovative strategies from Canadian business schools
EXPERIENCE THE MAGAZINE
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Access the biggest business stories
LEADERSHIP INSIGHTS FROM - AND FOR - BUSINESS ACHIEVERS AND INFLUENCERSGet into the stories of business leaders, with informative executive profiles on the most innovative companies and their people
Align your brand with our flagship issues, highest-profile editorial features, definitive rankings and events, including:
Women Lead Here
Canada’s Top Growing Companies
CEO of the Year
Showcase your brand in our biggest issues –aligned with innovation, leadership vision and business success.
SEE THE 2020 EDITORIAL CALENDAR
EXPLORE THE SPONSORSHIP AND EVENT
EXPLORE THE SPONSORSHIP AND EVENT
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Access a fresh perspective on wealth management
TRUSTED ADVICE ON HOW TO PROTECT AND GROW YOUR WEALTHOur invigorated Wealth section delivers powerful personal finance insights on investment, estate, financial and succession planning issues.
Connect with your target audience and tell your brand story by aligning with our integrated features, in print and online.
Own the sharpest insights and build your brand’s thought leadership to inform decision making.
EXPLORE PERSONAL FINANCE SPONSORSHIPS
EXPLORE UPCOMING FEATURES
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INNOVATION.STORYTELLING.RESULTS.
Align your brand with our focused and engaging Integrated Content features, published throughout the year.
Work with Globe Content Studio to create unique and engaging experiences, built around your brand’s attributes.
Get more information on our engaging content and creative formats.
EXPLORE OUR CUSTOM CONTENT STUDIO
EXPLORE OUR CREATIVE GALLERY
Elevate your brand’s storytellingDraw readers into your brand’s story with stunning, informative features – produced with the quality of The Globe – that integrate your messaging to drive engagement and build powerful brand awareness.
Front Cover GatefoldGrab reader engagement from the start, with readers opening the magazine to reveal three connected pages to showcase your story. With the inside and outside back covers also included, you’ll deliver massive creative impact.
FlipbookDelivers a unique, highly focused reading experience on the back of the magazine with a reverse cover.Tailor the delivery with a potent mix of Globe Editorial to build engagement and Custom Content to drive conversion.
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EDITORIAL CALENDAR 2020FEBRUARY
Hidden Gems: Some businesses are market darlings, with plenty of press and hype. The ten firms in this package aren’t that. They’re unglamorous—some might say boring—and yet, they are great investments, with management lessons to teach too.
Failure is an Option: Canadian businesses are risk adverse—and that’s hurting them. In honest interviews, prominent executives and entrepreneurs reveal their greatest mistakes, what they learned and how they prepared them for future success.
Showcase your brand through engaging editorial, brand integrated and sponsor content features, throughout the year.
Space close: Thursday, December 12
Material due: Tuesday, December 17
Distribution: Friday, January 31
MARCH
The Start-Up Issue: Meet the hottest young companies set to conquer Canada—and the world. We’ll spotlight fast-growing companies, not just in tech but finance, retail, manufacturing and more.
Space close: Thursday, January 23
Material due: Tuesday, January 28
Distribution: Friday, February 28
APRIL
Women Lead Here: A spotlight on companies who are succeeding in filling executive roles with outstanding women. We’ll profile the companies while digging into the recruiting, mentorship and training practices that enable them to succeed in their push towards gender parity.
Space close: Thursday, February 20
Material due: Tuesday, February 25
Distribution: Friday, March 27
MAY
Canada’s Top Stocks: Our annual, definitive ranking of the best stocks in the country based on our proprietary methodology. We start with the 1,000 biggest companies in the country and choose the ones that offer the most promise for investors. Plus, bonus rankings to suit every investing style.
Secrets of Canada’s most profitable companies: To judge whether a company is truly succeeding, check the bottom line. We offer an in-depth look at the corporate strategies and management tactics behind some of Canada’s biggest success stories.
Space close: Thursday, March 19
Material due: Tuesday, March 24
Distribution: Friday, April 24
JUNE
Canada’s Most Creative: A showcase of companies and business leaders who employ imagination and ingenuity to stay ahead of the competition. Going beyond the creative sectors like media and advertising, to showcase people in finance, law, and engineering, and how innovative thinking exists across industries.
Space close: Thursday, April 23
Material due: Tuesday, April 28
Distribution: Friday, May 29
Investment Strategies and AdviceManagement ConsultingClose: Monday, December 2
Cybersecurity Corporate Credit CardsClose: Tuesday, January 7
MBA ProfilesTuesday, January 28
Women at the TopClose: Tuesday, February 4
Corporate Governance Corporate Credit CardsClose: Tuesday, March 3
Women in Finance Management ConsultingClose: Tuesday, April 7
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EDITORIAL CALENDAR 2020JULY/AUGUST
Canada's Best Executives: Our Best Executive program is an annual award initiative, celebrating 50 exceptional non-CEO leaders at the SVP, EVP and C-Suite levels, featuring editorial coverage and an exclusive event Tuesday June 23.
Space close: Thursday, May 21
Material due: Tuesday, May 26
Distribution: Friday, June 26
SEPTEMBERThe Leadership Issue: We’ll showcase phenomenal individuals in fields from sports to medicine, diplomacy to the arts - exploring how their strategies can apply in the boardroomExecutive Education: Canada’s most comprehensive guide to the top Executive MBA and MBA programs. We list of every course in the country, with commentary on the best programs in each area.
Space close: Thursday, July 23
Material due: Tuesday, July 28
Distribution: Friday, August 28
OCTOBER
Canada’s Top Growing Companies: The second annual ranking of Canada’s fastest growing companies based on financials and ranked by growth. We’ll share their secrets of success and connect readers with a new generation of entrepreneurs.Cyber Threats: Surveys show cybersecurity is among the leading concerns for most CEOs. We identify emerging threats and the best way for corporations to defend against them.
Space close: Tuesday, August 18
Material due: Thursday, August 20
Distribution: Friday, September 25
NOVEMBER
The Wealth Issue: An early look at the coming year in the markets. From hot stocks to key indicators to global events, we’ll explore the priorities to watch in 2021. Plus, interviews with the high-powered players shaping how Canadians invest their money.
Space close: Tuesday, September 22
Material due: Thursday, September 24
Distribution: Friday, October 30
DECEMBERCEO of the Year: A celebration the best CEOs in the country, as chosen by our editorial team. We will highlight success stories in a variety of categories and, one truly exceptional leader will become CEO of the Year in a special gala, hosted at The Globe and Mail Centre.
Space close: Thursday, October 22
Material due: Tuesday, October 27
Distribution: Friday, November 27
Investment Strategies and Advice Business TravelClose: Tuesday, May 5
MBA Profiles Close: Tuesday, June 30
Risk Management Business Education in Canada Close: Tuesday, July 7
Celebrate Small Business Month Corporate Credit CardsCybersecurity Close: Thursday, July 30
Managing Your WealthWomen in Finance Ethical Close: Thursday, September 3
Corporate GovernanceEstate PlanningClose: Tuesday, October 6
Showcase your brand through engaging editorial, brand integrated and sponsor content features, throughout the year.
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Made in Canada: A celebration of Canadian products, companies and corporate leaders who are shaping the global economy. From beloved brands to unknown success stories, we will tell their stories and with insights into how homegrown successes can conquer the world.
2020 RATESNATIONAL NET RATES NB: Fractional ads must be booked one week in advance of regular close.
SIZE 1x 3x 6x 9xFULL PAGE $25,600 $24,865 $24,350 $23,860DPS 48,640 47,270 46,620 45,6251/2 DPS 32,700 31,645 30,940 30,2551/3 DPS 21,900 21,280 20,830 20,4101/5 DPS 17,570 17,070 16,715 15,5752/3 PAGE 21,765 21,140 20,720 20,3001/2 PAGE 17,170 16,655 16,320 15,9951/3 PAGE 11,535 11,220 10,100 10,775IFC/DPS 52,345 50,840 49,835 48,830IFC/IBC 29,500 28,615 28,040 27,480OBC 32,075 31,100 30,490 29,880
REGIONAL FULL PAGE NET RATES NB: Only full pages can run in Regional editions.
ONTARIO EDITION
$19,920 $19,355 $18,970 $18,590
WESTERN EDITION
$13,750 $13,355 $13,080 $12,810
STITCH-INPAGES NET CPM
2 $100 4 1056 1108 11510 12012 12516 13524 150
TIP-IN MECHANICAL**PAGES NET CPM
2 $155 4 1606 1658 17010 18516 19524 205
TIP-IN MANUAL**PAGES NET CPM
2 $315 4 3206 3308 33510 34512 35516 365
* Minimum Insert Cost: $5,100 net. **A mock-up of each insert is required. Costs are for Saddle-Stitch issues only. For insert requirements, please refer to GlobeLink.ca/magazine-specs
Insert Rates
Take the next stepContact your Globe Media team to create powerful marketing campaigns.
WESTERN CANADA BC, NWT, Nunavut, Alberta, Saskatchewan TEL 403.245.4987 or 403.774.8024 TOLL FREE 1.800.663.1311 [email protected]
TORONTO ONTARIO & MANITOBA TEL 416.585.5111 TOLL FREE 1.800.387.9012 [email protected]
EASTERN CANADA Ottawa Region, Quebec, Atlantic Canada TEL 514.982.3050 TOLL FREE 1.800.363.7526 [email protected]
UNITED STATES, WORLDWIDE TEL 1.212.946.0219 [email protected]
@globemediagroup
/company/globemediagroup
@globemediagroup
globemediagroup
To learn more about advanced opportunities with Report on Business Magazine, contact:
Ryan Hystead 416.585.5409 [email protected]
Creative advertising formats:GlobeLink.ca/magazine-advertising-gallery
Production specs and FTP:GlobeLink.ca/magazine-specs
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