media kit 2020 · 2020-01-22 · privately owned, independent new zealand publisher, mcd media ltd....

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MEDIA KIT2020

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I loved MCD magazine from the moment I picked it up – it’s an exciting brand that delivers highly engaging content – the type of content I’m really passionate about: New Zealand’s unique and diverse destinations and the stories of the people who live in, and travel through them. The motorhome lifestyle is booming right now, and for good reason – it’s exciting, fun, and rewarding. I feel very privileged to be part of a magazine that so successfully captures the essence of this increasingly popular lifestyle.

Claire Smith,Editor

Motorhomes, Caravans & Destinations magazine, along with its

associated website nzmcd.co.nz and social platforms, is published by

privately owned, independent New Zealand publisher, MCD Media Ltd.

As a trusted New Zealand brand, Motorhomes, Caravans

& Destinations magazine the ultimate resource for RV enthusiasts.

We inspire readers to explore New Zealand’s beautiful destinations,

to discover our wonderful off-the-beaten-track gems, and to embrace

the freedom and comfort of doing so by motorhomes and caravans.

First published in 2005, our readers have turned to Motorhomes,

Caravans & Destinations for over 14 years for our RV-friendly travel

features, expert motorhome and caravan reviews, and for up-to-the-

minute technical advice and tips from authorities in the industry.

Based in Auckland, the team at MCD Media look forward to working

with our advertisers and the wider industry to promote the joys of life

on the road.

WELCOME

“ “

CONTACT DANNY McKENDRY, ADVERTISING SALES MANAGER | EMAIL [email protected] | PHONE 022 392 1788 3

Motorhomes, Caravans & Destinations delivers a qualified audience of RV enthusiasts with 112,521 audience touchpoints per month through print, digital and social channels

AUDIENCE

WEBSITE• nzmcd.co.nz attracts

27,721 unique browsers in an average 4 weeks

E-NEWSLETTER• 2,600 e-newsletters

sent per month • 47% open rate (industry

average approx 20-30%)• Click through 15.7%

FACEBOOK• Attracts 7,500+

followers per month

PRINT• READERSHIP 75,000 people

read Motorhomes, Caravans & Destinations each issue

• 8 out of 10 MCD readers are heavy magazine readers (4+ per week)

• Time spent reading for primary readers is 80 minutes per issue

Inside: Safety first – helpful tips on keeping yourself and your RV safe

A northern missionKerikeri’s old trade route

Know before you towChoosing the right tow gear

PLUS! news, events, book reviews & more!

EAT, PLAY, LOVE IN

QUEENSTOWN TIME TO DOWNSIZE?‘WE SOLD THE HOUSE TO

LIVE FULLTIME ON THE ROAD!’ - P94

PERFECTION PICNIC

SUMMER RECIPES - P102

ISSUE 189 26 DEC 19 – 22 JAN 20 $9.95

Source: Nielsen CMI Readership Survey (Q4 2018 – Q3 2019) Google Analytics Dec 1 - Dec 31 2019 FB Stats Dec 2019


MCD readers are RV and travel enthusiasts who love to explore New Zealand’s beautiful destinations and all they offer. They are engaged, social and financially well off and like to be out and about

OUR READER

Source: Nielsen CMI Readership Survey (Q4 2018 – Q3 2019) , (*) Nielsen CMI Readership Survey (Q4 2018 – Q3 2019) , (#) MCD Reader Survey December 2018

OUR READERS ARE:

47% North 20% Central 32% South Island

Male 55% Female 45%

Average age is 56 years old 73% are 40-74 years old

MCD READERS LOVE MAGAZINES*• 75,000 readers per issue• 41% primary readers• 8 out of 10 MCD readers are heavy

magazine readers (4+ per week)

OUR READERS ARE ENGAGED*• The primary reader spends

83 minutes reading per issue

OUR READERS ARE ASSET RICH & FINANCIALLY SAVVY• 67% own their own home• 32% have investments• 59% pay off their credit cards monthly• 22% have shares

OWNING OR UPGRADING IS IN OUR READERS PLANS#

• 55% of owners/planners are considering a purchase or an upgrade in the next 2 years

PURCHASE & UPGRADE CONSIDERATION#

• Spend on average 9.2 months researching options

• 41% of current owners are likely to trade

• Planning to spend an average of $98,500

80% OF MCD READERS OWN OR INTEND TO BUY A MOTORHOME OR CARAVAN IN THE NEXT 2 YEARS#

• 46% Own a motorhome or caravan• 34% Not currently, but planning

to buy• 20% Don’t own, and not planning

to buy

OUR READERS LOVE TO DINE AND HAVE A TIPPLE• Our readers are social, go out

and about and like to cook and experiment.

OUR READERS GET OUT & ABOUT• MCD readers like to travel

and experience different destinations and activities.

• MCD readers like to be active and in the outdoors.


MCD readers are an engaged audience and consume content from | top-ranked audience touchpoints – magazine, digital and social media.INFORMATION

SOURCESMCD READERS ARE INFO HUNGRY MOST READ SECTIONS:

70% Travel articles59% Motorhome reviews27% Latest technology25% How-to articles24% Caravan reviews

READERS WOULD LIKE

TO SEE MORE OF:

61% Travel features56% Technology/gadgets55% User reviews50% Maintenance

TOP 3 SOURCES OF INFORMATION WHEN RESEARCHING RV’S 69% Magazine 62% RV shows59% Online

Source: Nielsen CMI Readership Survey (Q4 2018 – Q3 2019) , (*) Nielsen CMI Readership Survey (Q4 2018 – Q3 2019) , (#) MCD Reader Survey December 2018


RETAIL72.4%

SUBSCRIPTIONS22.3%

DIRECTEDCOPIES

5.3%

MOTORHOMES, CARAVANS & DESTINATIONSREADERSHIP - 75,000* AVERAGE ISSUE READERSHIP

7,500 Copies

DISTRIBUTION4 weekly

RETAIL PRICE $9.95

SUPERMARKETS+

• All RV magazines fall into the Travel & Tourism category.

• Travel & Tourism competitive set - Motorhomes, Caravans & Destinations (MCD), RV Travel Lifestyle, Lonely Planet, National GEO Traveller and Vacations & Travel.

• MCD is currently ranked #1 in the travel & tourism category, holding 50% of the total dollar share*.

+Nielson CMI Readership Survey (Q4 2018 - Q3 2019*Source: IRI - AZTEC Market Edge Sean Data 12 months ending (Oct 2019)

CHANNEL BREAKDOWN SALES BY RETAIL OUTLET

Sup

erm

arke

ts

45.2%

36.2%

13.8%

4.2% 0.6%

Boo

k st

ores

Ser

vice

Sta

tion

s

Con

veni

ence

Oth

er

MCD magazine is ranked #1 in the Travel & Tourism category in retail, and outsell its closest rival by close to 3:1 in supermarkets.PRINT

DISTRIBUTION

SUMMERLOVIN’

Inside: Find the perfect pressie with our Christmas gift guide - page 62

Tackling Te AraroaNew Zealand’s 3000km trail

Wild about Wellington48 hours in the capital

PLUS! news, events, book reviews & more!

10 STUNNING SUMMER HOT-SPOTS

CHRISTMAS LUNCH SORTED!

RECIPES INSIDE

MIND YOUR MANNERSTIPS ON TRAVEL ETIQUETTE

2019 WRAP-UP

41 RV REVIEWS

INSIDE!

ISSUE 188 28 NOV – 25 DEC 2019 $9.95

SUMMER

BUMPER ISSUE

A wrap-up of the Hamilton NZMCA motorhome show

Motorhoming magic in the Mackenzie Country

PLUS news, events, book reviews, & more!

Inside: Advances in driving technology, plus tech tips on inflatable awnings

GREAT REASONS TO VISIT BREAM BAY

LAKELIFE

Kicking back in Taupō

REVIEWS of the latest

RVs & caravans

ISSUE 186 03 – 30 OCT 2019 $9.95

COOL IDEAS FOR INTERIOR DIYPROJECTS

UPDATE YOUR RV

RENTING IT OUTA LOOK AT PEER-TO-PEER RENTAL SCHEMES

THE CHANGING LANDSCAPE OF FREEDOM CAMPING

THE EDGE OF PARADISE

PORT JACKSON & FLETCHER BAY

MADE TO SHARERECIPES FOR CAMPGROUND GATHERINGS

GOING OFF GRID

ISSUE 187 31 OCT – 27 NOV 2019 $9.95 Inside: What you need to know about motorhome WOFs & COFs

Life on the road: From tiny home to big bus

Sanctuary scene8 great wildlife havens

Plus news, events, books reviews & more!

TOTAL NUMBER OF RETAIL OUTLETS - OVER 790


All files must be supplied CMYK. For sizes that cannot have bleed, please use the TYPE AREA for the ad sizeDIMENSIONSADVERT SIZES (mm) TYPE AREA TRIM BLEED

Double-page spread (DPS)* w390 x h264 w420 x h297 w430 x h307

Full page (FP) w180 x h264 w210 x h297 w220 x h307

Half-page horizontal (HPH) w180 x h130 w210 x h136 w220 x h163

Half-page vertical (HPV) w88 x h264 w102 x h297 w118 x h320

Quarter-page vertical (QPV) w88 x h130

Quarter-page horizontal (QPH) w180 x h63

business directory


1/8-page horizontal (1/8th) w88 x h63

HoriZontAL dPs sPreAd (mm)


Half page (HP) w390 x h130

* Please allow a 30mm gutter in centre of a double page spread

HPHPV

QPVQPH

1/8th

FP

BLEED AREA

TYPE AREA


Motorhomes, Caravans & Destinations is the perfect magazine to reach a highly engaged audience. To discuss your business advertising requirements contact Danny on 022 392 1788 or [email protected]

PRINT RATE CARD

Editorial Section 1 Issue 3 Issue 6 Issues 13 Issues

Double Page Spread (DPS) $2,995 $1,930 $1,820 $1,700

Full Page $1,695 $1,050 $970 $900

Half Page $895 $660 $600 $550

Quarter Page $595 $450 $380 $330

Dealer Section 1 Issue 3 Issue 6 Issues 13 Issues

Double Page Spread (DPS) $1,700

Full Page $935 $675 $620 $550

Half Page $595 $460 $400 $340

Quarter Page $495 $390 $340 $310

1/8 Page $275 $230 $210 $190

Premium Options Per Issue

Cover Button /Peel $1,500

Inside Front Cover 50%

Outside Back Cover 50%

Inside Back Cover 25%

Product Profile $250

Editorial Section Per Issue

Inserts POA

Advertorial POA

Subscription Giveaway POA

Sponsored Section POA

EDITORIAL SECTION: Your ad will appear in the editorial pages, providing a less cluttered environment amongst editorial content.

DEALER SECTION: Your ad will appear in the dealer section among other dealer ads (no editorial content).

Rates are per issue and subject to change. Effective from 01/01/2020.All rates are in NZ dollars and exclude GST


MCD 2020 ADVERTISING DEADLINESIssue Advertising

deadline (Tues)Material deadline

(Wed)Cancellation

deadline (Mon) Insert date

(Mon)Onsale date

(Thu)

190 7 January 8 January 6 January 13 January 23 January

191 4 February 5 February 3 February 10 February 24 February (Mon)

192 3 March 4 March 2 March 9 March 19 March

193 31 March 1 April 30 March 6 April 16 April

194 28 April 29 April 27 April 4 May 14 May

195 26 May 27 May 25 May 1 June 11 June

196 23 June 24 June 22 June 29 June 9 July

197 21 July 22 July 20 July 27 July 6 August

198 18 August 19 August 17 August 24 August 3 September

199 15 September 16 September 14 September 21 September 1 October

200 13 October 14 October 12 October 19 October 29 October

201 10 November 11 November 9 November 16 November 26 November

202 8 December 9 December 7 December 14 December 24 December

203 5 January 6 January 4 January 11 January 21 January

204 2 February 3 February 1 February 8 February 18 February

The above deadlines may be subject to change


THE NZMCD.CO.NZ STATSUSER 27,421 NEW USERS 23,572SESSIONS 37,711 NO. OF SESSION PER USER 1.38PAGE VIEWS 117,502 PAGES/SESSIONS 3.12AVERAGE SESSION DURATION 2.30 minutes

nzmcd.co.nz provides a pre-qualified audience who are serious about motorhoming. Our relevant content drives visitor numbers. Browsers actively seek out this website, especially in the active buying consideration process.

THE NZMCD.CO.NZ WEBSITE • Motorhomes, Caravans & Destinations digital

channel is nzmcd.co.nz• MCD attracts a prequalified audience by providing

relevant content through its print, website, e-newsletter and Facebook channels

• Nzmcd.co.nz is the only standalone RV website that provides relevant content and a buy/sell market place

• MCD introduced a ‘Dealer Listing of the Day’ through its Facebook page, helping advertisers to better connect with potential buyers. * Google Analytics (1-31 December, 2019)

NZMCD.CO.NZ


1 COST-EFFECTIVE PACKAGES

Pay a monthly fixed fee per listing: $3-$5 depending on your listing package

2 FLEXIBLE LISTINGS

Choose from 2 types of listing packages:• Self-management• Assisted management

3 PREQUALIFIED AUDIENCE

• 27,721 unique browsers actively search nzmcd.co.nz each month

• Visitors are RV & destination enthusiasts • 37,711 sessions per month with an average

duration of 2.30 minutes

4 VIRTUAL SHOWROOM

Connect with potential purchasers through your virtual showroom• Unlimited photos per listing.Visitors spend on average 3-minutes plus per listing

Harness MCD’s print, social, and digital media expertise to connect with an engaged, pre-qualified audience of RV buyers. List your new, secondhand, trade in or accessories online.

LIST TO SELL

5 FACEBOOK DEALER OF THE DAY

Each day MCD promotes a dealer listing on Facebook, driving traffic to nzmcd.co.nz and to the listing. Listings are rotated providing an average of 61.4 clicks

6 TRACKING & DEALER DASHBOARD

The Dealer Stats Dashboard allows you to see key metrics in one place• Lead count per month • Count of POA items, premium items, or items

without images• Most popular stock items in terms of views• Latest email and phone enquiries, with contact

details for easy follow up

7 RELEVANT CONTENT

MCD has both print and digital offerings, with a complimentary social presence on Facebook• Connect with the buyer/seller market • This multi-channel approach creates over

112,521 audience touchpoints each month• Amplify your presence through targeted content

CHANGE TO SEVEN GREAT REASONS TO LIST AND SELL WITH MCD ONLINE

12CONTACT DANNY McKENDRY, ADVERTISING SALES MANAGER | EMAIL [email protected] | PHONE 022 392 1788

media kit 2020 · 2020-01-22 · privately owned, independent new zealand publisher, mcd media ltd....

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