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MEDIA KIT 2018 LISE SIMONEAU/CAN GEO PHOTO CLUB

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MEDIA KIT 2018

LISE SIMONEAU/CAN GEO PHOTO CLUB

One of Canada's best read full-size magazines with over 3.2 million readers per issue

Vividata, 2017 Q2, 12+

Won Gold at the 2016 Canadian Cover Awards for our

January/February 2015 cover

Nominated for 2016 Magazine of the Year

by the National Magazine Awards

A powerful premium brand that reflects values widely shared by Canadians and that exists on

multiple print and digital platforms

Award-winning journalism focused on Canada and its cultural

and natural heritage since 1930

HISTORY

Highlights annual expeditions

Renown for its storytelling, photography and cartography

Explores topics including photography, adventure, exploration, wildlife, travel and current issues

Gives Canadians a deeper knowledge of their country

CONTENT

Read by people who enjoy camping, hiking, canoeing, and bike riding

Reaches affluent, influential decision-makers, highly engaged with their communities and passionate about Canada and the world beyond

READERS

P R I N T

COVER IMAGE: JOHN E. MARRIOTT

119,000+ followers across our social media platforms, including Facebook, Twitter, Instagram, Google+, YouTube and Pinterest

Blog entries and gear reviews are promoted through social channels

Informative reviews of the best new products by Can Geo editors, writers, experts, explorers and photographers

Features the newest gear from outdoor, technology, photography and travel brands

250,000+ unique visitors per month over multiple web platforms

Fully-integrated social media

New and unique content added daily, expanding on the

magazine’s reputation for storytelling, photography and cartography

4th highest digital reach in Canada (Vividata, 2017 Q2, 18+)

64,000+ sent monthly to targeted, opt-in distribution lists

E-Newsletters include Can Geo Extra, Can Geo Travel, Photo Club

SOCIAL MEDIA

GEAR REVIEWS

EMAILS

WEBSITE

D I G I T A L

COVER IMAGE: NICK HAWKINS/CAN GEO

CANADIAN GEOGRAPHIC TRAVEL

Ð Published since 2006.

Ð Focuses on Canadian tourism and places Canadians like to visit.

Ð Builds on Can Geo readers’ interests in travel, exploration and discovery.

Ð Recipient of numerous journalism and travel industry awards.

GÉOGRAPHICA

Ð French-language companion title to Canadian Geographic magazine.

Ð Distributed to higher demographics (education, income) across Quebec.

Ð Tailored content and page count.

Ð Recognized voice in Quebec since 1997.

SPECIAL INTEREST PUBLICATIONS

Ð Showcases the work of Canadian Geographic’s photography community.

Ð Annual wildlife and quiz issues.

Ð Themed issues linked to Can Geo Photo Club contests.

Ð Available on newsstands everywhere in Canada and online worldwide.

O T H E R P U B S

MARK DUFFY/NATUREARTCANADA.COM

4,117,000+readers/viewers per month

vividata, Q2 2017, 12+

Print

3,272,000readers per issue

Digital media

1,051,000viewers per issue

ADDITIONAL REACH

Can Geo Education

20,000members

Can Geo Photo Club

86,709members

Social media119,333 followers

E-newsletters60,000 targeted emails sent monthly

Website activity250,000 unique visitors monthly

Instagram 39,698

Twitter 34,192

Facebook 45,443

R E A C H

NICK HAWKINS/CAN GEO

DEMOGRAPHICS Reach Composition

Adults 18+ 3,632,000 100.0%

Male 1,937,000 53.3%

Female 1,694,000 46.6%

Married/living together 2,219,000 61.1%

Couple/children living at home 1,501,000 41.3%

Head of household 3,011,000 82.9%

Principal wage earner 2,689,000 74.0%

Principal grocery shopper 2,819,000 77.6%

Home owners 2,647,000 72.9%

TARGET DEMOS Reach Composition

Adults 18-24 537,000 14.8%

Adults 25-34 490,000 13.5%

Adults 35-49 747,000 20.6%

Adults 50-64 962,000 26.5%

Adults 65+ 897,000 24.7%

Adults 18-34 1,026,000 28.3%

Adults 18-49 1,774,000 48.8%

Adults 25-54 1,551,000 42.7%

Adults 35-64 1,709,000 47.1%

Average age 49 —

MillennialsBorn 1982-2001 1,025,000 28.2%

GenXersBorn 1965-1981 855,000 23.5%

Baby BoomersBorn 1945-1964 1,388,000 38.2%

EDUCATION Reach Composition

Diploma+ 2,684,000 73.9%

University+ 2,244,000 61.8%

Bachelor's Degree + 1,219,000 33.6%

OCCUPATION Reach Composition

Broad white collarIncluding MOPEs 1,264,000 34.8%

MOPEs 894,000 24.6%

INCOME Reach Composition

HHI $60,000+ 2,150,000 59.2%

HHI $75,000+ 1,698,000 46.8%

HHI $100,000+ 1,169,000 32.2%

HHI $150,000+ 447,000 12.3%

HHI $200,000+ 193,000 5.3%

REGION Reach Composition

Eastern Canada 2,167,000 59.7%

Western Canada 1,465,000 40.3%

Atlantic Provinces 296,000 8.2%

Quebec 332,000 9.1%

Ontario 1,539,000 42.4%

Prairies 827,000 22.8%

British Columbia 638,000 17.6%

CITIES Reach Composition

Urban 2,475,000 68.1%

Vancouver, Edmonton, Calgary, Toronto, Ottawa, Montreal

1,652,000 45.5%

Vancouver, Toronto, Montreal 1,154,000 31.8%

Toronto GTA 654,000 18.0%

Vancouver GVA 311,000 8.6%

AUTOMOTIVE Reach Composition

Intend to buy a vehicle within 12 months 685,000 18.9%

FINANCIAL Reach Composition

Have mutual funds 1,046,000 28.8%

Have a Tax-Free Savings Account 1,320,000 36.3%

Have RRSPs 1,781,000 49.0%

Have $100,000+ in investments and savings 957,000 26.4%

Have $250,000+ in investments and savings 605,000 16.7%

Have $500,000+ in investments and savings 307,000 8.5%

REAL ESTATE Reach Composition

Intend to buy or sell real estate in next 12 months 377,000 10.4%

Did home improve-ments in past 2 years 1,741,000 47.9%

ALCOHOL Reach Composition

Visited liquor store in past month 1,420,000 39.1%

Drank wine in past 7 days 1,246,000 34.3%

Drank whisky in past 30 days 850,000 23.4%

Drank vodka in past 30 days 523,000 14.4%

Drank rum in past 30 days 600,000 16.5%

Drank spirits/liquor in past 30 days 1,678,000 46.2%

SPORTING GOODS Reach Composition

Bought sports clothing in past 12 months 1,687,000 46.5%

Bought sports equip-ment in past 12 months 1,641,000 45.2%

R E A D E R P R O F I L E

Source: Vividata, 2017 Q2, 18+, total Canada

MARK JINKS/CAN GEO PHOTO CLUB, RUNNER-UP, 2017 ANNUAL PHOTO COMPETITION

ANY TRAVEL Reach Composition

Took overnight vacation trip 2,069,000 57.0%

Intend to take overnight vacation trip 2,110,000 58.1%

Travelled by air for vacation trip 1,312,000 36.1%

Travelled by car for vacation trip 1,533,000 42.2%

Travelled with children for vacation trip 855,000 23.5%

CANADIAN TRAVEL Reach Composition

Took overnight vacation trip in Canada 1,573,000 43.3%

Took 2+ overnight vacation trips in Canada 1,172,000 32.3%

Vacations in West Canada 751,000 20.7%

Vacations in Ontario 697,000 19.2%

Vacations in Quebec 273,000 7.5%

Vacations in Atlantic 250,000 6.9%

Spent $1,000+ on Canadian vacation 417,000 11.5%

Stayed at hotel/motel for Canadian vacation 786,000 21.6%

Stayed at resort for Canadian vacation 100,000 2.8%

Stayed at camping/trailer park for Canadian vacation

147,000 4.1%

Stayed at vacation home for Canadian vacation

130,000 3.6%

Canadian vacation: 8+ nights in past year 294,000 8.1%

INTERNATIONAL Reach Composition

Took international vacation trip 1,382,000 38.1%

Took 2+ international vacation trips 412,000 11.3%

United States vacation 885,000 24.4%

Mexico/Caribbean or Central/South America vacation

376,000 10.4%

UK or Europe or Asia vacation 400,000 11.0%

Spent $2,000+ in last international vacation trip

456,000 12.6%

TYPE OF TRIP Reach Composition

Beach or resort package 771,000 21.2%

Outdoor adventure or eco tourism 236,000 6.5%

Took a cruise in past 3 years 462,000 12.7%

AIR TRAVEL Reach Composition

Flown in past 12 months 1,847,000 50.9%

Flown 2+ times in past 12 months 655,000 18.0%

ACCOMMODATIONS Reach Composition

Stayed at hotel/motel 2,016,000 55.5%

Stayed at hotel/motel for 2+ nights 1,758,000 48.4%

Stayed at luxury hotel 440,000 12.1%

Stayed at resort 233,000 6.4%

ACTIVITIES Reach Composition

Entertaining at home 1,809,000 49.8%

Gardening 1,699,000 46.8%

Bicycle riding 1,100,000 30.3%

Camping 1,056,000 29.1%

Photography 1,042,000 28.7%

Gourmet cooking 785,000 21.6%

Woodworking: build, strip, refinish, stain 657,000 18.1%

Golf 650,000 17.9%

Fishing 554,000 15.3%

Canoeing 537,000 14.8%

Power boating 438,000 12.1%

Skiing/snowboarding 433,000 11.9%

Hunting 244,000 6.7%

Tennis 237,000 6.5%

Motorcycling 199,000 5.5%

Sailing 173,000 4.8%

T R A V E L P R O F I L E

Source: Vividata, 2017 Q2, 18+, total CanadaTravel within last 12 months unless noted

NEIL EVER OSBORNE/CAN GEO

JANUARY/FEBRUARY 2018Close: December 6, 2017 In market: January 8, 2018

THE CITY TRAILThe Edmonton River Valley Trail is used by a wide range of people, from commuters to families. Canadian Geographic tells the story of an urban trail through a series of profiles of some of its users.

THE RURAL TRAILCyclists, hikers and horseback riders flock to B.C.’s Cowichan Valley Trail on southern Vancouver Island to explore the rich landscape and railway history (the historic Kinsol Trestle is a highlight) of one of the nation’s most iconic trails.

THE WATER MEETS LAND TRAILThe Bay of Fundy is world famous, and the multi-use trail here bridges two worlds: water and land. It’s hope to more than 20 lookouts with stunning views, flowerpot rocks, 600-million-year-old rock formations, and a wide range of aquatic and terrestrial wildlife.

THE WATER TRAILNot all of the Great Trail is on land. One of the country’s most notable water portions of the trail, is Ontario’s Lake Superior Water Trail. Canoeists and kayakers flock here to explore a portion of the coastline of the world’s largest freshwater lake.

THE REMOTE TRAILNunavut’s Itijjagiaq Trail is a prime example of many of the nation’s great remote trails. Like many of them, Itijjagiaq combines amazing scenery, wildlife and rich Indigenous culture and heritage, that makes for a truly memorable experience that goes far beyond a simple walk in the park.

THE TRAIL QUIZCanadian Geographic tests your knowledge of the Great Trail, the world’s largest recreational trail. Good luck!

MARCH/APRIL 2018Close: January 24, 2018 In market: February 20, 2018

THE WOLF DENSIn this exclusive photo essay, renowned Yukon wildlife and landscape photographer Peter Mather takes readers into the wolf dens in his native territory to celebrate this rarely seen part of the wolf ’s circle of life.

B.C.’S VOLCANO BELTIn recent years, a number of new fumaroles have been discovered steaming on the slopes of mountains in B.C., and some scientists believe the potential of a catastrophic volcanic eruption is Canada’s least recognized natural disaster threat. Can Geo investigates the volcanic activity simmering under B.C.’s surface and what scientists are doing to predict future eruptions.

MUSEUM ON THE MOVEThe new Royal Alberta Museum in Edmonton is set to open in early 2018. Since its former location shut down in December 2015, Can Geo photographer Amber Bracken has been documenting the momentous job of moving the museum’s extensive (and varied) collection across town for this exclusive photo essay.

SOURCE OF THE NILE Legendary Canadian explorer Sir Christopher Ondaatje shares his latest insights and musings on the source of the longest river in the world, a question that has long beguiled geographers. Has Ondaatje made a new determination?

YOUR CANADA, YOUR PICTURESPresenting the winning images of Can Geo’s annual photo competition.

MAY/JUNE 2018Close: March 21, 2018 In market: April 16, 2018

TRAINING DAYSHow did you get this job? It’s an often-asked question of park rangers, particularly amongst those of us who pine to spend our days outdoors communing with nature. In this exclusive photo essay, photographer Matt Law joins new recruits at B.C.’s Cape Scott Provincial Park for their week-long orientation, giving a glimpse into just what it takes to work on the land.

CANADA’S OWN INDIANA JONESIn the third part of a Can Geo exclusive series, we map the conurbation — the extended urban regions — of Canada’s largest cities in comparative size and identify key buildings, transportation, infrastructure and more to compare and contrast their geographic footprints and more.

THE ’BURB PROBLEMWhen the Second World War ended, waves of young families bought detached houses in Canada’s first commuter suburbs, at the edge of the nation’s downtowns. Now, 30 to 60 years later, these same neighbourhoods are highly prized by investors, developers and cities, all hoping to renew and urbanize their aging first suburbs. But some residents are organizing to resist this push. The exclusive story of the fight over the evolution of the country’s first suburbs.

EXPEDITIONS 2018Can Geo presents the stories of groundbreaking national expeditions funded by The Royal Canadian Geographical Society in 2017.

INVASION OF THE FIRE ANTSOne of the world’s worst invasive species — the European fire ant — is showing up in B.C. in alarming numbers. And their making their presence felt in a big way — including causing bird feeding frenzies that have closed runways at Vancouver International Airport. The exclusive story of what experts are doing to fight back.

2 0 1 8 L I N E U P

NICK HAWKINS/CAN GEO

ROBIN O’NEILL/CAN GEO

JULY/AUGUST 2018Close: May 23, 2018 In market: June 18, 2018

SAVING WATERCanada has committed to protecting 10 per cent of its marine area by 2020 (today only two per cent is protected). Renowned Canadian biologist Boris Worm explains why it’s so important to safeguard certainly marine regions, where we’ll protect them and how we’ll cover so much ground in so little time. Accompanied by photos of some of the nation’s most important marine spaces by Nick Hawkins.

DOWN BY JAMES BAYCanadian Geographic shares the exclusive skinny on the emerging travel opportunities on the east coast of James Bay with the Cree Outfitting and Tourism Association.

THE CANADIAN CONNECTION25 years ago, Canada shut its air force bases in Germany. Is the Canadian culture and heritage that seeped into local communities a quarter century ago still alive? A former force member returns to find out.

CITY OF THE FUTUREThe story behind the creation of UniverCity, the award-winning sustainable community located on the top of Burnaby Mountain, B.C., and how it’s a model for sustainable planning and urban development for the future.

THE FIRST FIRST PEOPLESCanadian Geographic explores the latest discoveries from Calvert Island, B.C., site of the oldest human habitation ever found in Canada — from 14,000 years ago. As archeologists continue to dig, they’re forming new theories on both how people first arrived in the region and how they lived.

SEPTEMBER/OCTOBER 2018Close: July 18, 2018 In market: August 13, 2018

THE ULTIMATE CANADIAN GEOGRAPHY QUIZThe latest edition of our popular test of your geographic knowledge.

THE ANTHROPOCENEExclusive images and commentary from the Anthropocene Project, the multimedia work by famed Canadian photographer Edward Burtynsky and collaborators on redefining the current interglacial epoch based on human impacts on the Earth.

INTO THE PLANETJoin aquanaut and Royal Canadian Geographical Society Explorer-in-Residence Jill Heinerth on her diving explorations in this exclusive excerpt from her forthcoming book.

THE MONACO EXPLORATIONSCanadian Geographic boards the Monaco Explorations expedition — led by Prince Albert II — to share the insights it’s gathering into the health of the planet’s oceans.

FOR THE LOVE OF ANTELOPEAwarding-winning science journalist Alanna Mitchell looks back on the pioneering biological study of pronghorn antelope, down by none other than her own father. It’s a love story unlike any other.

NOVEMBER/DECEMBER 2018Close: September 19, 2018 In market: October 15, 2018

THE BLUE BEARIt’s rarely seen. Even more rarely photographed. And little is known about the silver-blue haired subspecies of black bear known as the glacier or ghost bear that roams the forests of the Yukon and Alaska. Can Geo tracks the beast to learn all we can about the mysterious creature.

BEST WILDLIFE PHOTOGRAPHYThe winning entries from the Canadian Geographic Photo Club’s annual wildlife photo competition.

DISPUTED TERRITORY You may know Machias Seal Island in the Gulf of Maine as one of the few remaining disputed territories between Canada and the U.S. But another battle wages on the small island, not only between the two nations, but scientists as well over a controversial bird culling program aimed at protecting the endangered Arctic tern. The inside story of the fight.

THE GIRAFFE GODMOTHERFew know here, but Canadian scientist Anne Dagg, 84, is wildlife considered the world’s premier expert on giraffe. In the ’50s, Dagg, hiding her gender to do so, became the first scientist in the world to study the species in the wild. Canadian Geographic profiles the little-known but legendary godmother of giraffe.

WHO’S GOING TO SAVE YOUR WILD HORSES?B.C.’s Tsilhqot’in horses are considered the most remote herd in North America, with a mysterious lineage that may pre-date Indigenous contact with Europeans. Government wrangling has left the Tsilhqot’in First Nations, who’ve historically hunted, trained and sold the horses, as their guardians. The story of the horses and the Indigenous People fighting to save them.

2 0 1 8 L I N E U P

LESLIE ANTHONY/CAN GEO

SPRING/SUMMER TRAVEL 2018Close: March 7, 2018 In market: April 16, 2018

ESCAPES & ADVENTURESWalt Disney World, Orlando

CITIES & SIGHTSRiverdale, Toronto; Main Street, Vancouver; St. Andrew’s, N.B.; Old Town, Scottsdale, Arizona; Pearl Districtm San Antonio, Texas

FOOD & DRINK, GEAR & TECH, STAYS & WAYS

CARIBOOS LODGE, B.C.

ONE OCEAN ANTARCTIC EXPEDITION CRUISE

NEWFOUNDLAND FOOD TRIP

GUADELOUPE

KEY WEST

CAN GEO IS REDESIGNING ITS TRAVEL MAGAZINE TO BE BIGGER AND BETTER

WHAT’S TO COME

Ð Bigger issue (84 pages, perfect bound)

Ð Redesign of features and departments

Ð More amazing photography

Ð Great expert travel service journalism

Ð Focus on high-end travel and cultural experiences, adventures and escapes, travel gear and technology, cities, food and drink and accommodations

Ð New Can Geo Travel social media platforms and forthcoming new website

WHAT’S THE SAME

Ð Can Geo’s focus on great storytelling, photography and cartography

Ð Award-winning staff and contributors

Ð Can Geo’s key audience demographics

FALL/WINTER TRAVEL 2018Close: August 22, 2018 In market: September 17, 2018

EDITORIAL LINEUP TO COME

T R A V E L L I N E U P

EDITORIAL PARTNERSHIPS

Exceptional, unique marketing and sponsorship opportunities are available for partners and advertisers. Content creation to align with marketing and communication strategies.

Contact Valerie Hall Daigle for more information.

Canadian Geographic Enterprises 111 Queen Street East, Suite 320 Toronto, Ontario M5C 1S2

Tel (416) 360-4151 ext. 380 [email protected]

P A R T N E R S H I P S

MEGAN LORENZ/CAN GEO