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Media Kit 2017
The OPC Register is the official publication of the Ontario Principals’
Council (OPC). Published three times a year, the magazine provides current and professional coverage on various
topics and issues faced by educational leaders. The OPC Register is delivered to
principals, vice-principals and top-tier education leaders from almost every
public school in Ontario.
CIRCULATION 6,333*READERS PER COPY 2.97**
About Us
Sources: *Publisher’s sworn statement June 2016, **OPC Register 2013 Reader Survey
Letter From The EditorWith over 2 million students in Ontario’s public schools, reaching the decision makers can be tough. The OPC Register provides you with the opportunity to do just that. Connect directly with the people who run schools, manage staff, organize professional learning, oversee fundraising and coordinate school trips. Our Members are always looking for new ideas and products. Be part of the only professional magazine that more than 5,000 principals and vice-principals receive three times a year. Help us make our schools better!
Peggy SweenyEditorThe OPC Register
The OPC Register is a trusted and reliable resource of the Ontario Principals’ Council, making it an influential and highly credible platform to target a market with substantial spending power in the education sector.
TOTAL AUDIENCE 18,809
The OPC Register Engages Readers With Its Combination Of
Award-Winning Content And Relevant Advertising. Partner With Us And Connect With Our Devoted Readership
Content Connected
Ad Aware
agree that The OPC Register keeps them well informed about education issues
96%
Our Readers
Source: OPC Register 2013 Reader Survey
kept the magazine for more than 6 months
spend at least one hour reading each issue
73% 67%
of readers agree that the advertising in The OPC Register provides useful information
81%visited a website after seeing an advertisement in The OPC Register
kept the magazine for future reference after seeing an advertisement
82% 63%
Quick Facts!
• Preparing and administering institution or program budgets*
Principals are CEOs of their school and are responsible for:
Source: *Statistics Canada, National Occupational Classification (NOC) 2011
• Planning, organizing, directing, controlling and evaluating, through department heads or supervisors, the activities of teachers and support staff* (This includes classroom purchases and fieldtrips!)
Purchasing Profile
Our readers are decision-makers for their schools:
Our readers invest in themselves:
89% books
84% office supplies/furniture
84% professional development
79% computer hardware/software/supplies
70% transportation for field trips
80% are involved in the recommendation and/or final approval process for purchases
82% are responsible for a budget
70% of readers take education/professional development courses
85% attend events and conferences
Source: OPC Register 2013 Reader Survey
When it comes to their educational interests, they include:
Leadership skills
Administrative procedures
Education law
Relationship management
Curriculum
Safety
Teacher performance
Technology
More About the Magazine
Partner with The OPC Register and reach principals, vice-principals and education leaders in Ontario.
The OPC Register is a reliable resource and a multi-award winning publication.
Canadian Business Media Awards (Formerly KRW Awards)Gold – Best Illustration - 2016
Tabbie Awards (TABPI)Gold – Focus/Profile Article – 2016Silver – Opening Page or Spread - 2016Gold – Focus/Profile Article – 2013Top 25 – Opening Page or Spread – 2013Honorable Mention – Front Cover, Digital Imagery - 2013
The Big 95 - Recognized by the Trade, Association and Business Publications International (TABPI) as an acclaimed B2B/trade publication in 2016
Quick Facts!
115,154 teachers
2,003,237 students
Source: www.edu.gov.on.ca/eng/educationfacts.html
Ontario Principals and Vice-Principals are responsible for
2017 Editorial
Issue Space Closing Material Closing Mail Date
SUMMER 2017JUNE April 17, 2017 April 24, 2017 June 2, 2017
FALL 2017OCTOBER August 14, 2017 August 21, 2017 September 29, 2017
WINTER 2018FEBRUARY December 6, 2017 December 13, 2017 February 2018
Regular ColumnspresidentA provincial perspective
legal featureLegal hot topics in education
education leadership canadaProfessional development news
one last thoughtReflections from around the province
FeaturesArticles of interest, innovation and timely advice for school administrators
register reportReports on research initiatives pertaining to areas that may impact student success and education practices
opc communicatorTip sheet to assist school leaders with their communication needs
reviewsCritiques of books, CDs, workshops, videos, etc. relevant to education
conference line-upUpcoming professional development opportunities for education professionals
Dates are subject to change
2017 Rates & Data
Second Colour: $565Position Charges: Preferred positions 20% extraBleed: No extra chargeInserts, Gatefolds, Special Units: Rates on request
Mail or fax contracts/insertion orders and material to:Dovetail Communications Inc.30 East Beaver Creek Road, Suite 202Richmond Hill, ON L4B 1J2Tel: 905.886.6640 Fax: 905.886.6615Email: [email protected] Website: www.dvtail.com
MEChANICAL REqUIREMENTSElectronic Material: Digital files only. PDF/X-1a files are preferred. Alternate acceptable formats include: Macintosh format, QuarkXPress 9, InDesign CS6, Illustrator CS6, Photoshop CS6 (or earlier). Include all fonts and high-resolution images (300 dpi files for best resolution) in TIFF or EPS format (CMYK only). To ensure the accuracy of all advertisements, a full-size colour proof must be provided. The publisher shall not be liable for any advertisements received without a colour proof.
File transfer media: DVD, CD, FTP or e-mail. Smaller files can be e-mailed up to a maximum file size of 10MB. Send to [email protected].
FTP site: ftp.dvtail.com. Please send an email to [email protected] for password information for the OPC Register FTP site.
Design Services: Complete design services are available at an additional charge. For details, please contact: Roberta Dick, [email protected] or Crystal Himes, [email protected]. Ph: 905.886.6640
TERMS & CONDITIONSAgency Commission: Fifteen per cent (15%) of gross to recognized agencies.
Terms: Net 30 days. Two per cent (2%) per month interest on overdue accounts.
Taxes: Our published rates do not include applicable taxes which will be added to invoices and clearly identified.
Publisher Conditions: Advertising material is subject to approval by the publisher. If an advertiser’s contract is not fulfilled as specified, the advertiser agrees to pay the resulting short rates back to the best earned space rate applicable.
Cancellations and space changes are not accepted after closing date.
2017 Advertising Rates (Gross Rates) Black and White 1x 2x 3xFull Page $2,235 $2,120 $2,0152/3 Page Vertical 2,010 1,910 1,8151/2 Page Vertical Island 1,675 1,590 1,5101/2 Page Horizontal 1,450 1,380 1,3101/3 Page Square/Vertical 1,120 1,065 1,0101/4 Page 895 850 8101/6 Page Horizontal/Vertical 670 640 610DPS 4,025 3,825 3,6351/2 DPS 2,615 2,485 2,360
4-Colour 1x 2x 3xFull Page $3,210 $3,050 $2,9002/3 Page Vertical 2,890 2,750 2,6151/2 Page Vertical Island 2,730 2,595 2,4651/2 Page Horizontal 2,405 2,285 2,1701/3 Page Square/Vertical 2,085 1,980 1,8801/4 Page 1,765 1,680 1,5951/6 Page Horizontal/Vertical 960 910 865DPS 5,455 5,180 4,9201/2 DPS 4,090 3,885 3,690
Covers 1x 2x 3xOBC $4,010 $3,810 $3,620IFC/IBC 3,850 3,660 3,475
Dimensions (inches)Ad Size Width DepthTrim Page 8.5 11Bleed Page 8.75 11.25Live Area 7.5 102/3 Vertical 4.9375 101/2 Page Vertical Island 4.8125 7.43751/2 Page Horizontal 7.5 4.81251/3 Vertical 2.375 101/3 Square 4.9375 4.93751/4 Page 4.8125 3.68751/6 Horizontal 4.875 2.3751/6 Vertical 2.375 4.875DPS 17 111/2 DPS 17 4.8125
Ontario Principals’ Council180 Dundas St. West25th FloorToronto, ON M5G 1Z8
Tel: 416.322.6600Fax: 416.322.6618www.principals.ca
202-30 East Beaver Creek RoadRichmond Hill
ON L4B 1J2
Tel: 905.886.6640Fax: 905.886.6615
publisher advertising sales
@OPCouncil @DvtailMags