media kit 2017 - gulf news - dubai news, abu dhabi...

Media Kit 2017gulfnews.com

Media Kit 2017gulfnews.com

2

Gulfnews.com is the digital platform of Gulf News. The largest English language newsbrand publisher in the Middle East. It delivers a monthly engaged audience of over 4.5m.

The core brand promise is to deliver the news that matters, when it mat-ters, and to provide context to the big stories that are shaping the region and the world. Gulfnews.com lives with the user through their day and is dedicated to keeping users informed and up to date in the worlds of national news, politics, business, sports and celebrity.

More than that, however, it helps readers plan their evenings, weekends and their day to day lives with an up to date calendar of events and pro-viding guides to theatre, travel, restaurants and other entertainment options.

Whether accessing via mobile, tablet or desktop devices readers are presented with an unrivalled level of content, opinion and analysis. Through data analysis and insight we gain a wealth of demographic and customer behavior data that allows us to shape and present our content in an increasingly targeted and personalized way. Increasing our al-ready high levels of reader engagement and interaction.

In turn this user insight and knowledge presents advertisers with a sophisticated level of campaign and audience targeting which in turn delivers a far greater level of campaign effectiveness and ROI.

3

Audience Reach:

MALEFEMALE

Gender:

Salary:

Demographics:

UNIQUE VISITORSUNIQUE VISITORS

PAGE VIEWS

DESKTOP MOBILE

PAGE VIEWS

18,292,618 10,207,5982,841,9092,015,676

73% +63%+33% +65%

27%

< $2,000

$2,000 - $5,000

$5,000 - $10,000

$10,000 - $20,000

> $20,000

Prefer not to say

of the audience visit the website daily

of the Audience is post graduate

Source: Google Analytics & Effective Measure

is Tertiary educated

AVG SESSION DURATION

15:39:00

Age:

6%

37%32%

13%8%

4%

18-24 25-34 35-44 45-54 55-64 65+

18.66%

8%

12%

1%

33%

22%

gulfnews.comGulfNews.com is the most read English language news web site in the Middle East by any measure - page views, uniques or visits. And that is offi cial. The site is open to scrutiny on Effective Measure, and is audited by the BPA.

Gulfnews.com’s brand new and extremely engaging home page receives around 650K unique visitors and 7 million page views every month.

GulfNews.com is also the largest business site in the region – it gets more readers on its business section than any business site, sport site, leisure and lifestyle site too. It is the region’s high quality go to site for news, views, entertainment and information. You don’t have to take our word for it. Let the numbers do the talking…

4


Professionals

Managers

Clerical and Administrative Workers

Housewife / House husband

Sales Workers

Technicians and Trades Workers

Unemployed

Full Time Students

Labourers

Machinery Operators and Drivers

Community and Personal Service Workers

Retired

31.08%

25.20%

8.47%

8.04%

7.25%

4.52%

3.88%

3.30%

2.66%

2.44%

1.87%

1.29%

Field of Employment

Household Purchase Decision makers

Finance and Property

47.06%

41.18%Travel and Accommodation

41.18%Furniture and Electronics

47.06%Grocery and Consumables

5


Region of Origin

Country of access

Sub Continent

Iranian Plateau

Western

East Asia

GCC

Africa

Levant

North Africa

Central Asia

South America

57.09%11.00%

9.39%9.19%

4.92%4.01%

1.94%1.75%

0.45%0.45%

UAE 71%

UK 3%

US 6%

india 3%

GCC Metrics

UAE METRICS

DESKTOP MobilePage Views - 15,764,751Unique Visitor - 1,211,567Avg Session Duration – 0:16:02

Page Views - 8,078,063Unique Visitor - 2,026,531Avg Session Duration – 0:01:22

DESKTOP MobilePage Views - 15,096,451Unique Visitor - 1,114,526Avg Session Duration – 0:06:00

Page Views - 7,424,642Unique Visitor - 1,743,042Avg Session Duration – 0:01:57

6

Audience Reach:

MALEFEMALE

Age:

Gender:

Salary:

Demographics:


PAGE VIEWS

DESKTOP MOBILE

PAGE VIEWS

5,514,288 4,926,4161,909,9861,219,793

72% +68%28%

18-24 25-34 35-44 45-54 55-64 65+

$2,000 - $5,000

$5,000 - $10,000

$10,000 - $20,000

> $20,000

Prefer not to say

is tertiary educated


6%

36% 32%

13% 9%5%

+56% +73%of the audience is made up of managers and professionals

of the audience access the section from the UAE


0:06:45

29%

12%

8%

1%

18.66%

With specifi c sections for the UAE, Gulf, Middle East and North Africa, Asia, North America and Europe a journey across GulfNews.com each day feels like traversing the globe; while within the UAE channel our reporters cover everything from education to courts, from crime to the environment.

Millions of web users turn to GulfNews.com each month to understand what is happening in the region. With hundreds of stories breaking on the site - day and night - it’s no wonder they come - and keep coming back.

gulfnews.com/news

7

Audience Reach:

MALEFEMALE

Age:

Gender:

Salary:

Demographics:


PAGE VIEWS

DESKTOP MOBILE

PAGE VIEWS

1,424,552 1,076,465498,390854,500

74% +77%26%

18-24 25-34 35-44 45-54 55-64 65+

< $2,000

$2,000 - $5,000

$5,000 - $10,000

$10,000 - $20,000

> $20,000

Prefer not to say



+73% +73% of the audience access the section from the UAE


0:04:17

6%

38%30%

13%8% 4% 28%14%

7%1% 29%19.35%

of the audience is made up of managers and professionals

Working from Dubai and Abu Dhabi, two engines of the Middle East economy, GulfNews.com’s business journal-ists cover the regional and international trends shaping the world economy. From banking to construction, from education to real estate, our reporters focus in on the sto-ries and data that move markets and shape our futures.

GulfNews.com/Business also blends in analysis and in-sight plus near real time data and stats that matter - from retail and international gold rates, to global and local market indices and energy prices.

gulfnews.com/business

8

Audience Reach:


PAGE VIEWS

DESKTOP MOBILE

PAGE VIEWS

212,89888,570


MALEFEMALE

Age:

Gender:

Salary:

Demographics:

150,146133,656

84% +75%16%

18-24 25-34 35-44 45-54 55-64 65+

< $2,000

$2,000 - $5,000

$5,000 - $10,000

$10,000 - $20,000

> $20,000

Prefer not to say


5%

33%31%

15%10%

6%

+70% +69%of the audience is made up of managers and professionals

of the audience access the section from the UAE


00:02:35

31%13%

6%1% 28%19%

No other web site covers the big games like it. With the best sport journalists in the Middle East reporting on local, regional and international events, plus the site’s in-depth sport data for major games, matches and events, GulfNews.com/Sport covers all the angles.

Throw in sport video, photography, opinion and punditry, tables and standings for local, regional and international leagues it’s no wonder GulfNews.com/Sport is the homep-age of choice for the region’s true sport fans.

gulfnews.com/sport

9

Audience Reach:

MALEFEMALE

Age: Gender:

Demographics:


PAGE VIEWS

DESKTOP MOBILE

PAGE VIEWS

118,193 88,29062,24794,829

72%

+37%

28%

18-24 25-34 35-44 45-54 55-64 65+


10%

27% 24%

14% 12% 12%

of the audience access the section from the UAE +43% of the users are

returning users 1:13 Minutes is the avg sesssion duration


00:01:13

If you want to reach GulfNews.com’s big thinkers, its thought leaders and its idea innovators, GulfNews.com/Opinion is where you will fi nd them.

Home to the best writers on the Middle East, the opinion section provides the stories behind the stories and the context behind the news. Featuring the editorials and the site’s user comments, it is also the voice of the newspa-per, and the voices of its readership.

gulfnews.com/opinion

10

Audience Reach:

MALEFEMALE

Age: Gender:

Demographics:


PAGE VIEWS

DESKTOP MOBILE

PAGE VIEWS

170,910 279,727193,564134,199

63%

+63%

37%

18-24 25-34 35-44 45-54 55-64 65+


11%

38%28%

11%7% 4%




00:01:09

Time is the most valuable resource we have. GulfNews.com/Leisure is your indispensable guide on how to spend it.

The best movies at the cinema or on DVD, what’s on television, new food and fads breaking into Abu Dhabi or Dubai, restaurants opening in the emirates, recipes for Ramadan or Diwali, travel destinations, hotels, health advice and news, motoring reviews and views - and other passions that give life its meaning - wel-come to the web’s one stop destination to all that really matters.

gulfnews.com/leisure

11

If its Hollywood or Bollywood gossip, celebrity news, pictures, health tips, beauty tips, or fashion you want... If it’s news on the latest bands coming to Dubai or Abu Dhabi, the most stylish homes in the city... If it is parenting or fashion and beauty advice you’re looking for... GulfNews.com/Life and Style is the web’s ultimate destination.

Packed with the latest stories, rammed full of insider information on Dubai’s celebrity and party scene from the editors of tabloid!, it’s guaranteed to keep you both entertained and amazed.

gulfnews.com/life-style

Audience Reach:


PAGE VIEWS

DESKTOP MOBILE

PAGE VIEWS

351,962211,074


Age:

378,774245,953

18-24 25-34 35-44 45-54 55-64 65+

7%

36%30%

13% 9% 5%


00:01:48

MALEFEMALE

Gender:

65% 35%

Demographics:

+71%of the audience access the section from the UAE +68% of the users are


12

Audience Reach:

MALEFEMALE

Age: Gender:

Demographics:


PAGE VIEWS

DESKTOP MOBILE

PAGE VIEWS

72,221 153,058107,97858,788

61%

+58%

39%

18-24 25-34 35-44 45-54 55-64 65+


13%

33%27%

13% 9% 6%




00:00:59

GulfNews.com/Culture journeys deep beneath the trends shaping the world around us, and speaks to the scientists, authors, painters, musicians, fashionistas... that, often without us knowing, are busy shaping our tastes and repositioning our reference points.

This is the place on Gulf News for the long read. Unashamedly serious, come, sit back, and engage the brain with unique web only content, amd news, views and reviews coming from Gulf News’ Weekend Review.

gulfnews.com/culture

13

Audience Reach:

MALEFEMALE

Age: Gender:

Demographics:


PAGE VIEWS

DESKTOP MOBILE

PAGE VIEWS

644,919 564,681353,495500,971

64%

+82%

36%

18-24 25-34 35-44 45-54 55-64 65+


6%

45%

28%

10% 7% 3%




00:01:30

GulfNews.com/Guides is , quite literally, your digital guide with web-only content you won’t fi nd anywhere else, designed to help you plan your life both within - and outside of work.

With a strapline “Experience More”, GulfNews.com/Guides delivers you the information you really need to make the right decision quickly. The Top 10 best restaurants in Dubai, how to set up a business in 10 easy steps, the best beaches in Abu Dhabi, how much gratuity you’re really owed, the best cities for a short break in the Far East... Guides has it covered.

gulfnews.com/guides

14

Audience Reach:

MALEFEMALE

Age: Gender:

Demographics:


PAGE VIEWS

DESKTOP MOBILE

PAGE VIEWS

1,433,368 177,950104,277211,805

74%

+78%

26%

18-24 25-34 35-44 45-54 55-64 65+


4%

36% 34%

13%8% 5%




00:02:45

Home of interactives, infographics, video and photog-raphy, GulfNews.com/Multimedia is a mesmerising feast for the senses.

Hundreds of galleries get published each month, while our video team shoot everything from exclusive inter-views with the latest Bollywood and Hollywood stars, to behind the scenes footage of the likes of Manny Pacquiao preparing for his latest fi ght. Our interac-tives meanwhile blend it all: text, video, photos and graphics to literally award winning effect.

gulfnews.com/multimedia

15

Audience Reach:

MALEFEMALE

Age: Gender:

Demographics:


PAGE VIEWS

DESKTOP MOBILE

PAGE VIEWS

46,626 21,48813,50927,511

60%

+65%

40%

18-24 25-34 35-44 45-54 55-64 65+


12%

38%

25%

12%8% 6%




00:01:37

User generated content may be new to other newspa-pers around the world, but not Gulf News, which has long had a highly active community of users, and a committed readers’ desk talking to them . The section is devoted to our community’s ideas, passions, com-ments, articles, opinions and expressions. It’s their work, in their words. It’s also home to letters to the editor, a page combining comments from across the site, the all-polls page, and our community forums for books, animals - and so much more.

gulfnews.com/your-say

16

Audience Reach:

MALEFEMALE

Age: Gender:

Demographics:

UNIQUE VISITORSPAGE VIEWS

DESKTOP

29,436 22,382

68%

+73%

32%

18-24 25-34 35-44 45-54 55-64 65+


8%

38%

27%

12% 9% 6%

of the audience access the section from the UAE +63%

of the users arereturning users 0:55 seconds is the

avg. session duration


00:00:55

With highly focused sections built up on tagging, Gulf-News.com/InA-Focus is a completely new way to explore the site. Which celebrity has most connections with Justin Bieber, which footballer with Ronaldo? Find out by simply clicking on the tag maps.

With specifi c sections for companies, leaders, celebrities, topics, countries, cities, football players, managers – and many more categories – the In Focus section surfaces the entities our users are most interested in, clustering the latest articles, galleries, videos, and data to provide a com-pelling and comprehensive experience.

gulfnews.com/in-focus

17

Advertising OpportunitiesStandard Banners, Rich Media Banners, Takeover and Sponsorships

Mobile and Tablet In-App, Email Direct Marketing and Other Opportunities

18

Desktop STANDARD BANNERS

Half Page Banner

Ad Size: 300x600

Medium Rectangle Banner

Ad Size: 300x250

Super Banner

Ad Size: 220x550

Vertical Rectangle Banner

Ad Size: 240x400

Wide Skyscraper Banner

Ad Size: 160x600

Billboard Banner

Ad Size: 970x250

Leaderboard Banner

Ad Size: 728x90

Super Leaderboard Banner

Ad Size: 970x90

All dimensions are in pixels

19

Sidekick Rich Media

Ad Size: 300x250 to 850x500(optional 970x550)

Pushdown Rich Media

Ad Size: 970x90 to 970x415

Page Peel Rich Media

Ad Size: 120x120 to 750x550

Banner expands to 970x415



Desktop RICH MEDIA BANNERS

20

MPU Expandable

Ad Size: 300x250 to 600x400

Portrait

Ad Size: 300x1050

Overlay

Ad Size: 450x450




21

In Banner / Read video

Ad Size: 300x250 to 460x250

Filmstrip

1 2 3 4Ad Size: 300x600


Interstitial

Ad Sizes: 450x450

Ad will close in 15 seconds

Frame 2 Frame 3 Frame 4


22


Takeover without Wallpaper

Ad Sizes: 970x250, 300x600, 300x250 and 728x90

Takeover with Wallpaper

Ad Sizes: 1200x1050, 300x600, 300x250 and 728x90

Wallpaper

Ad Sizes: 1200x1050

Desktop TAKEOVER & SPONSORSHIPS

23


Mobile

Mobile Site

Ad Sizes: 320x50 (top)300x250 (mid)

Mobile App

Ad Sizes: 320x50 (top)300x250 (mid)

Cricket App

Ad Sizes: 320x50 (bottom)

Tablet In-App

Ad Sizes: 300x250 (Right)

24

REACH by Gulf NewsREACH by Gulf News is our content creation and marketing lab. Providing brands and advertisers with original sponsored and paid content solutions that combine a potential reach of over 4.5m people with

the best of our editorial and multimedia talent. Working across print, video, email, web or social our strat-egists, creative technologists and content creators will create bespoke content marketing solutions that

maximise your ROI.

Gulf News Programmatic AdvertisingOur programmatic advertising solutions provides advertisers with the ability to serve adverts to specifi c customers in a specifi c context. This enhanced targeting ability means advertising campaigns can be

designed to resonate with individuals on the pages they are most likely to engage with and at a time that they are most likely to engage. As well as delivering a more engaged, targeted audience our programmat-ic solutions are designed so that advertisers only pay for the relevant impressions, delivering a far greater

campaign ROI.

Gulf News Data Management PlatformOur data management platform (DMP) allows you to create target audiences via the detailed analysis and insight of contextual and behavioral data from users across our digital networks. This deep level of cus-tomer insight and targeting drives an even greater campaign ROI performance and provides an unrivalled

level of campaign performance measurement.

NEW ADVERTISING OPPORTUNITIES

For rates and other advertising opportunities like Channel Sponsorship, In-App, Newscast and Newsletter, please get in touch with our sales team at [email protected]

25

Email Direct Marketing (EDM)

Whether you want to target a business manager in Dubai or a consumer in Abu Dhabi, our Email Direct Marketing can help you reach the inbox of your target market.

With a huge database of opt-in subscribers, plus a wealth of demographic, ethnic and professional criteria, you can advertise with pinpoint accuracy, both quickly and cost-effectively.

TOTAL SUBSCRIBERS

623,252 VIEW RATE

17%CLICK TO OPEN

3%DELIVERY RATE

99.7%

Delivery Rate - The percentage of the total number of successfully delivered emails over the total number sent out

View Rate - The percentage of the number of email messages opened over the total number of successfully delivered emails

CTO - �Click To Open is the number of emails clicked compared to those that were viewed.

26

Email Direct Marketing (EDM)

MALEFEMALE

Age:

Gender:

Nationality:

Demographics:

52% +23% +8% +4%16%

Indians

Pakistan

Filipinos

Arabs

Western & Europeans

GGC Nationals


Mid Career Management Professionals

Executive Level

Industry

20%

55%

18%5% 2%

15-25 26-35 36-45 46-55 56+

37%

10%

9%

6%2% 2%

Real Estate & Property ManagementGovernment

RetailArchitecture & Design

EducationTelecommunication

Export / Import & FMCGSales & Marketing

Oil & GasAuto Industry

HospitalityHealthcare & Medical

Pr Media & AdvertisingDistribution & Logistics

Engineering & ConstructionAccounting, banking & finance

Admin & Human ResourceInformation Technology 12.08%

11.15%9.76%

9.23%5.22%

3.25%2.47%2.44%2.34%

1.98%1.97%

1.72%1.62%

1.14%1.11%1.08%

0.61%0.44%

27

Contact Information

The Gulf News Head Offi ce is a modern media publishing plant situated between interchanges one (Defence Roundabout) and two (Safa Park) on Shaikh Zayed Road in Dubai, United Arab Emirates.

Gulf News - Dubai (Head Offi ce)Opposite Emirates Holidays, Near Emarat Atrium / Holiday Inn Express / Safa Park,Sheikh Zayed Road, Dubai, U.A.E.

media kit 2017 - gulf news - dubai news, abu dhabi...

Documents