media kit 2017-18 - the temple news€¦ · personality profile, second place editorial, second...
TRANSCRIPT
MEDIA KIT 2017-18
ABOUT US 2
AWARDS 3
BY THE NUMBERS 4
PRINT ADVERTISING 6
ONLINE ADVERTISING 7
SPECIAL OFFERS 10
SPECIAL ISSUES 12
GUIDELINES & POLICIES 12
CONTACT US 14
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/THE TEMPLE NEWS
The Temple News is Temple University’s editorially independent, student-run newspaper. The Temple News offers advertisers access to the specific readership of a university newspaper with a professional product. The paper is published every Tuesday during the fall and spring semesters and daily on our award-winning website, temple-news.com. We are serving the students, parents, alumni, faculty, staff and surrounding community of the 27th- largest public university in the country ― and we’re serving them well.
A WATCHDOG FOR THE TEMPLE UNIVERSITY COMMUNITY SINCE 1921.
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Best Facebook Page, First PlaceBest Multimedia Package, First PlaceDesign Contest, Second Place
General News, First Place General News, Honorable MentionOngoing News Coverage, Second PlacePublic Service/Enterprise Package, Second PlacePersonality Profile, Second PlaceEditorial, Second PlaceColumn, Second Place Column, Honorable MentionCartoon/Graphic Illustration, Honorable MentionSports Photo, Second PlaceSports Photo, Honorable MentionLayout & Design, First Place Layout & Design, Honorable Mention
AWARDS + ACHIEVEMENTS
2017 college media association apple awards
2017 Keystone Press Awards
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42,641total readership
8,540total faculty
$1.29 mil.in discretionary income
39,581total enrollment
22average student age
BY THE NUMBERS
photo by Quang Dofor The Temple News
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ADVERTISINGphoto by Geneva Heffernan for The Temple News
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TYPE 1X 3X 6X 12X
FULL PAGE $1,000 $950 $900 $850
4/5 PAGE $745 $710 $675 $630
HALF PAGE $545 $515 $490 $465
1/3 PAGE TALL $375 $355 $335 $320
1/3 PAGE WIDE $375 $355 $335 $320
1/4 PAGE TALL $285 $270 $255 $240
1/4 PAGE WIDE $285 $270 $255 $240
1/4 PAGE BOX $285 $270 $255 $240
1/5 PAGE $200 $190 $180 $170
1/8 PAGE $130 $125 $115 $110
BANNER $120 $115 $110 $100
FRONT PAGE $545 $515 $490 $465
PRINT ADVERTISING
ROP ADVERTISEMENTS TO BE PRINTED IN COLOR ARE SUBJECT TO A 20% FEE
PRICES ARE LISTED PER INSERTION
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PRINT SPECIFICATIONS
7 8
1 3 4 5 6
9 10 11 12
1 FULL PAGE11.5” x 21”
2 4/5 PAGE7.6” x 21”
3 HALF PAGE11.5” x 10.5”
4 1/3 PAGE TALL3.7” x 21”
9 1/5 PAGE7.6” x 5.25”
10 1/8 PAGE3.7” x 6.5”
11 RUN OF PAPER BANNER11.5” x 2”
12 FRONT PAGE BANNER11.5” x 2”
5 1/3 PAGE WIDE11.5” x 7”
6 1/4 PAGE TALL3.7” x 13.5”
7 1/4 PAGE WIDE11.5” x 5.25”
8 1/4 PAGE BOX5.7” x 9”
2
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WEBSITE TAKEOVER
For $200 a day, you can be the only advertiser running on our website. This means you’ll occupy every single ad location at temple-news.com, including the header,
banner, skyscraper and medium rectangle.
Our stories come to life on our newly designed and award-winning website. At temple-news.com, readers from Temple University’s local and global community can read and comment on all of our content. Our strong multimedia presence also lets readers learn more about the Temple community by using photo, video and audio to tell stories.
TYPEPRICE PER WEEK
HEADER/HERO $400
BANNER $300
HALF-PAGE SKYSCRAPER $200
MEDIUM RECTANGLE $175
DIGITAL ADVERTISING
photo by Patrick Clark for The Temple News
SOCIAL MEDIA ADD-ONS
TWITTER $50
FACEBOOK $50
TWITTER + FACEBOOK $75
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Use the graphic below to determine the best spot to place an ad, and expand your business, on our website.
DIGITAL ADVERTISING
HEADER/HERO 728 X 90
BANNER 728 X 90
HALF-PAGE SKYSCRAPER 300 X 600
MEDIUM RECTANGLE 300 X 250
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Create your own sponsored content to run in print or online. Native advertisements catch the attention of viewers because they look more like the regular Temple News content. They appear less like an advertisement and more like a story or feature.
NATIVE ADVERTISING
TYPE PRICE
PRINT FULL PAGE $545
PRINT HALF PAGE $285
ONLINE ADVERTORIAL $200
Online native content is sold in 30-day increments. Our staff can write your piece for you at no additional cost.
photo by Syndey Schaefer for The Temple News
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PRE-PRINTED INSERTS
DISCOUNTS
$375 to run in an entire circulation (5,000 copies)• Inserts must be printed on at least 70# High Bulk Paper• Minimum size: 4” x 6”. Inserts larger than 11” x 12” should be folded.• Inserts must be received by the printer at least six days before the print
date of that issue.
MAIL ALL INSERTS TO:Evergreen Printing and Publishing Company: ATTN: Steve Danifo for The Temple News101 Haag Ave.Bellmawr, N.J. 08031
TEMPLE UNIVERSITYIf your office or student organization is recognized by Temple University, you will automatically save 15 percent on your purchase.
PRINT-WEB COMBOIf you purchase an online advertisement in addition to your print advertisement, get your web advertisement at half the cost.
CHARITY DISCOUNTIf you’re a nonprofit or charity organization, automatically receive a 15 percent discount on your advertisement.
SPECIAL OFFERS
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PUBLICATION SCHEDULE
FALL 2017August 29 Football PreviewSeptember 5September 12September 19September 26October 3 LunchiesOctober 10October 17October 24October 31November 7 Basketball PreviewNovember 14November 28December 5 The Essayist
SPRING 2018January 16January 23January 30February 6February 13 Movers & ShakersFebruary 20February 27 Bar GuideMarch 13March 20March 27April 3April 10 Music IssueApril 17April 24May 8 Commencement Issue
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SPECIAL ISSUES Print editions of The Temple News hit stands every Tuesday in the fall and spring. Special issues are themed, with a topic threading the issue together. Ranging from spotlights of our football and basketball teams to profiles of the best bars around campus and throughout Philadelphia, our special issues provide a targeted approach to reaching students and faculty at Temple University.
FOOTBALL PREVIEW
BAR GUIDE MUSIC ISSUE COMMENCEMENT
BASKETBALL PREVIEW MOVERS & SHAKERSLUNCHIES
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In order to ensure your advertisement displays as beautifully as possible, here are some tips for packaging and sending your art to The Temple News.
GUIDELINES & POLICIES
PRINT ADVERTISEMENTS • All art should be sized accordingly. Please reference page 7 to check that your art is sized correctly
• All art should be in at least 300 dpi.• If you have purchased a color ad, all art should be in CMYK format
to ensure color matching during the printing process.
WEB ADVERTISEMENTS
POLICIES
• All art should be sized accordingly. Please reference page 7 to check that your art is sized correctly
• All art should be in at least 72 dpi.• All art should be in RGB format to ensure color matching online.
• All advertisers are subject to approval by The Temple News. We reserve the right to refuse advertisements.
• The deadline to reserve advertising space in The Temple News is at least one week prior to publication.
• Online advertisements can be placed as requested.• Any changes to advertorial content must be made at least one
week prior to the run date.• Payment should be prepaid by check or credit card — Discover,
American Express or MasterCard only.• Please list the date of the ad and insertion order number on the
check stub for proper payment recording. • Please note: first-time advertisers must prepay.
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HOWARD GITTIS STUDENT CENTERSUITE 2431755 N. 13TH ST.PHILADELPHIA, PA 19122
[email protected] temple-news.com thetemplenews
thetemplenews
MIRA WISE Advertising MAnAger
[email protected] 570.956.5291
FINNIAN SAYLORBusiness & MArketing MAnAger
[email protected] 717.953.2581
*Cover photo by Geneva Heffernan for The Temple News