media kit 2016 - stainless steel world americas · 2020-02-29 · 3 about about stainless steel...

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Media Kit 2016

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Contact

Publishing Director: Andre Davanzo [email protected] Tel: + 1-416-361-7030

Editorial: Candace Allison [email protected] Tel: +1-647-998-7030

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About

About Stainless Steel World Americas Stainless Steel World Americas is a leading international newspaper on stainless steels and corrosion resistant alloys (CRAs) published six times a year in February, April, June, August, October and December. The editorial content strongly focuses on end-user experiences and practical applications of stainless steel. In addition to technical articles, every issue contains interviews with major end-users and/or EPCs along with articles focusing on a special topics such as oil & gas, chemical & petrochemical or LNG & cryogenics.

Stainless Steel World Americas - December 2014 1 www.ssw-americas.com

SOUTH AMERICA: Finished steel market remains steadyThe Latin American Steel Association (Alacero) reports that from January to September 2014, there was no significant growth in the Latin American finished steel market. Finished steel includes stainless steel, seamless tubes and long products.Specifically, regional crude steel production, which totaled 49.2 million tons, stayed the same as compared with the first three quar-ters of 2013 and finished steel production decreased by one percent, to equal 37.6 million tons.Consumption of finished steel did grow by two percent to reach 52.5 million tons during the first three quarters of 2014, but is being sup-plied by imports on a regular basis. In fact, imports account for thirty-three percent of the entire South American consumption at 17.4 million tons.So far, the numbers for October 2014 indicate that crude steel production reached 5.9 million tons, two per-cent more than October 2013 and finished steel production came in at 4.9 million tons, which is the same as the corresponding period in 2013.

BRAZIL: Praj industries wins petrobras contractPraj Industries, the Indian process solutions company, has been select-ed by QGIT, the main contractor for Petrobras, to produce an order for oil and gas process skids for the Brazilian oil and gas company. The contract is reportedly worth USD $161, 000.Praj will supply engineering, pro-curement and manufacturing of all the skids along with any relat-ed equipment. The individual skids can range in weight from 50 to 150 tons. These skids will be made according to ASME and Brazilian code requirements at Praj’s plant in Kandla in the Gujarat state of west-ern India. The impressive facility is set up for heavy fabrication and contains separate shops for both stainless steel and crude steel. Over the last five years, Praj has supplied equipment and skids to more than 15 countries across the world. In that same time period, the com-pany has also invested thousands of dollars worth of research and devel-opment into the business. Currently, Praj is constructing a new ethanol facility in North Maharashtra, which will produce five million liters of ethanol annually.

Countrynews

The Insiders’ Guide to Stainless Steel

Issue 6 – December 2014

End-user InterviewWe visited a wastewater and treatment plant in Hamilton, Ontario, Canada and toured the facilities with the City Project Manager and the Superintendent of Operations to find out how stainless steel is used. Pages 4-5

Spotlight On: SMTSandvik Materials Technology (SMT), a business area of Sandvik, is a global developer and manufac-turer of advanced stainless steels grades and special alloys specially designed for demanding indus-tries. Mr. Marcelo Senatore tells us about some of the products offered in the tube product area. Pages 2-3

Special Topic: Chemicals The chemical & petrochemical industry is booming across North and South America. In this issue, James Chater examines stainless steel use in this industry using a global context and Bob McIlvaine examines how coal conversion is the fastest growing segment of the chemical sector. Pages 6-9

Use the QR reader of your smart phone to get all the latest news and updates on Stainless Steel World Americas.

Co

nte

nts Spotlight 2-3

End-user Interview: Wastewater Plant 4-5Special Topic: Chemicals 6-9Tech Talk 10-11

Retrospective 12-13Market Report 14-15Tech Talk 16-18Meeting Point 19Final Words 20

Base metals industry stable

airfoils and fastening systems. It is also a supplier of structural castings made of titanium, aluminum and nickel-based superalloys and alumi-num sheet and plate. With this acqui-sition, Alcoa will also be a producer of seamless rolled jet engine rings, which will strengthen its aerospace portfolio considerably. It will also now be able to offer products made of nickel-based superalloys, titanium, stainless steel and advanced alumi-num alloys created by using a special advanced isothermal forging technol-ogy and ring production capabilities. As a result of this purchase, Alcoa’s revenues are predicted to increase by approximately USD $1.6 billion in 2016 and by USD $2 million in 2019. It is expected that roughly 70 percent of this growth will be made by long-term agreements.The company is also implementing a strong integration plan that will have significant cost savings driv-en by purchasing and productivity improvements as well as optimizing internal metal supply. The acquisi-tion of Firth Rixson will be integrat-ed into Alcoa’s Engineered Products and Solutions (EPS) segment.

New York City-based Moody’s Investors Service has forecast a sta-ble outlook for the global metals industry. Over the next 12 to 18 months, nickel, copper and zinc should trade within the same price ranges they were this year, however prices will continue to be “volatile.”Despite a strong US economy, out-side factors like market perception, strength of the American dollar and geo-political concerns will continue to affect prices, especially in North America.

Alcoa strengthens aerospace portfolio with new Firth Rixson acquisition

The American lightweight metals manufacturer, Alcoa, has complet-ed its acquisition of Firth Rixson, the

Hydrometallurgical plant opens in Canada

British aerospace jet engine compo-nent manufacturer. The acquisition was first announced this past June.

Alcoa’s aerospace business special-ises in manufacturing aluminum forgings and extrusions, jet engine

Last month, Vale’s new hydrome-tallurgical plant opened in Long Harbour located in Canada’s east-ern province of Newfoundland and Labrador (NL). This new processing facility will produce nickel, a key ingredient in stainless steel, from ore that has been mined from the province’s Voisey’s Bay. The plant is the very first to utilize hydrometallurgical technology for sulphide nickel ores. This method is innovative because it avoids pro-ducing carbon dioxide emissions resulting from the smelting process. Currently the facility employs 371 people and when everything is ful-ly operational, Long Harbour will be able to produce 50,000 metric tons of nickel each year in addition

to copper and cobalt. This past July, initial nickel production tests were started using nickel matte made by Vale in Indonesia. At Long Harbour’s opening ceremo-ny the Premier of Newfoundland and Labrador, Mr. Paul Davis, com-mented, “Vale will produce billions

of pounds of activated nickel in Long Harbour, in NL. It will be used throughout the world in various products and industries for many decades. The production of this mineral and the creation of oppor-tunities for the region’s inhabitants will drive our province’s economy.”

PH (713)790-0222 • Fax (713) 790-0223Toll Free (877) 971-4500 [email protected]

www.emetalsinc.com

CALL US TODAY FOR A QUOTE!

Photo: Vale

Front page.indd 1 12/11/14 6:16 PM

Industries: Petrochemical LNG Food and beverage Aerospace, defence Oil and gas Offshore Power generation Shipbuilding Marine Building Construction Pharmaceutical Pipelines Tank farms Pulp and paper

Facts: A3 format 6 issues per year + extra publications Average circulation: 6,000 copies Paid subscriptions Minimum 16 pages

Markets: Automotive, Pharmacy, Power generation, Petrochemical industry, On and offshore, Nuclear energy, Oil and gas, Food and beverage, LNG, Aerospace, Paper and pulp, Industry, Shipbuilding, Valves, Logistics


About

Target groups:

Manufacturers Distributors End-users Mechanical engineers

Maintenance and procurement managers

Plant engineers Quality managers Project managers

Product segments:

Stainless Nickel alloys Titanium Duplex

Super duplex Lean duplex Cladding Molybdenum

23%

19%

14%

4%

9%

4%6%

4% 4% 3% 5%3% 2%

End-‐user industries Petro(chemical)

Oil and Gas offshore

Oil and Gas onshore

LNG

Powergen

PharmaceuBcals

Food, dairy, beverages

Shipbuilding and marine

Pipelines and tankfarms

Aerospace

Building and construcBon

Pulp and Paper

Other

53%18%

13%

3% 8% 2% 3%

Readership breakdown

End User

Engineering

Supplier

Educa7on & Research

Architecture & Construc7on

Associa7ons & No7fied Bodies

Other

Advertising opportunities:

Advertisements: Front Box to 1/2-page News Update Trade shows Spotlight On Website Multimedia campaigns Flyers Stainless Steel World Americas TV Social media Buyers’ Guide & Online Special publications


Editorial program 2016

Issue Topic

February 08/01/2016 Oil & gas NACE’s Corrosion 2016 Vancouver, BC

In the Spotlight: Ensitech, Australia

Wire & Tube Düsseldorf, Germany April 04/03/2016 OTC Houston, TX

In the Spotlight: Stalatube, Finland June 06/05/2016 Aerospace & Titanium

In the Spotlight: Ulbrich, USA August 08/07/2016 LNG & Cryogenics

In the Spotlight: Centravis, Ukraine October 09/09/2016 Welding Stainless Steel World Americas Conference & Expo 2016 Houston, TX

In the Spotlight: Raccortubi Group, Italy MAP USA 2016, Houston, TX

Powergen Las Vegas, NV

Fabtech Las Vegas, NV December 11/11/2016 Chemical & petrochemical

In the Spotlight: Sandvik Materials Technology, Sweden

Stainless Steel World Annual Procurement Report (May 2016)


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Spotlight On

Spotlight On is an editorial feature about your company writ-ten by Stainless Steel World Americas’ editorial staff. You have the opportunity to display the capabilities, achievements and potential of your company to a specialist audience.

Comprises: A feature article on two full-color A3 pages. The article is

the product of Stainless Steel World Americas and will be written in our style based upon an on-site interview with your company management.

We will send the text before publication, so you can check it for any inaccuracies.

Company mention on the cover of Stainless Steel World Americas.

Up to 200 copies for your own distribution amongst your clients, prospects, at exhibitions, etc.

All copies will be sent to one address in USA free of charge.Stainless Steel World Americas - December 2014 2 www.ssw-americas.com

Spotlight On...

A strong foundationSandvik began operations in 1862 in Sweden under the direction of Göran Fredrik Göransson, who was the first person to successfully use the Bessemer method on an industrial scale. This method allowed for the mass-production of steel from molten pig iron by removing impurities from the iron by oxidation in the form of blowing air through the molten iron.

The company started out producing drill steel for rock drilling before venturing into manufacturing stainless steel in 1921. Approximately 40 years later in the 1960s, a comprehensive investment program took place at the main plant in Sandviken, in Gävleborg County, Sweden. Only a decade later the company’s name was officially changed to Sandvik AB before becoming a decentralized organization consisting of a parent company with separate business areas, regional companies and service offices in 1984.

Even from the very beginning, despite these various company changes over the last 150 years, Sandvik always focused on providing high quality and added value to all of its customers by investing in R&D, maintaining close client communication and exporting products. These days, Sandvik helps to ensure its continued success by adhering to the principles of being growth oriented, flexible, agile, global, a technological leader and employing exceptional people.

“The key for the success of the company is to keep reinventing ourselves,” explained Mr. Senatore. “We are a small mill compared to some of the traditional players or large Asian producers, but we’re leaders in what we do. We provide dependable high quality products, which makes a big difference to our customers.”

He further described how as a company, SMT offers customers a large variety of premium standard products along with highly engineered products based on an integrated production platform and extensive R&D. Just as important are the wide range of services that are available to the client to ensure that all purchased products attain, and exceed, their performance expectations. Some of the technical services include material consultations through the global sales network and practical advice on process optimization. Best of all, SMT’s products and services are based on the company’s decades of materials expertise and application knowledge.

A collaborative teamSince SMT is a global company employing over 7,000 workers worldwide, there are sales offices all around the world. In North America, the sales offices for the tube product area are located in Houston, Texas along with warehouse facilities, and in Scranton, Pennsylvania (PA) along with the local main warehouse and mill. The Houston sales office, which currently is made up of about 20 engineers, is undergoing an expansion to grow its team in an effort to better accommodate clients and their product needs associated with the upstream oil & gas and chemical markets. As well, the mill in Scranton is having a new bright annealing furnace installed that will significantly increase production capacity.

In terms of the production process, Senatore clarified that, “Everything starts in Sweden; all the melting is done there. Since I work with tube, the next step is

sending the raw material, the bars, to the extrusion mills. There are three around the world: One in Sweden, one in India and the other in Scranton. These extrusion mills make a hollow bar or hot pipe for our eight cold pilgering mills located around the world, including one in Canada and the one in Scranton. The final product is a cold finished tube that can be shipped wherever needed.”

Senatore emphasized that the more often he and his team can come up with new ideas and solutions that involve less investment and R&D, the better for everyone involved. However, he did stress that everything starts with a customer need, hence the reason why so many of the products are geared towards a very particular application—it was the solution to a specific problem a client encountered. This is the very reason that SMT considers it so important to work alongside the end-user. As he stated, “We work together with our customers. Everything starts

Sandvik is a global engineering group that specializes in tooling, materials technology, mining and construction. The Swedish-based company conducts operations in five specific business areas, each responsible for its own research and development (R&D), production and sales.

One of these five business areas is Sandvik Materials Technology (SMT), which itself is a global developer and manufacturer of advanced stainless steels grades, special alloys, titanium and other high-performance materials specially designed for demanding industries. Just some of the SMT product categories include tube, strip steel, wire and heating technology.

Recently when the Stainless Steel World Americas team was in Houston, Texas, we had the pleasure of sitting down and speaking with Mr. Marcelo Senatore, who is part of SMT’s Global Technical Marketing team for the product area of tube. We discussed the company’s rich history, its North American production, its cutting edge products and the company’s goals for 2015 and beyond.

By Candace Allison

Mr. Marcelo Senatore who is part of Sandvik Materials Technology’s Global Marketing Team for the product area of tube.

Sandvik Materials Technology: Seamless prod ucts combined with devoted customer service

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Stainless Steel World Americas - December 2014 3 www.ssw-americas.com

Spotlight On...

with them and it is because of them we are always discovering new products and solutions that will bring them value. Working closely with the customers is the entire base of the company as outlined in the core values that date from 150 years ago.”

A variety of CRA productsIn SMT tube product area, some of the innovative products that have been created to solve a client’s needs are seamless tube and pipe offered in a variety of materials such as stainless steels, nickel alloys, titanium and zirconium. Sizes range from 0.5mm to 260mm outside diameter. In addition, SMT is on the approved manufacturer lists (AML) such as Lloyd’s register and DNV just to name a few, all sites are ISO 9001:2008 and ASME/NCA-3800 approved and the tubular products can be delivered in accordance with most international standards like NORSOK M-650.

SMT offers customers hydraulic and instrumentation tubes in a broad range of corrosion-resistant stainless steels and nickel alloys covering outside diameters from (OD) 1.59 to 50 mm (0.0625 to 1.968 in.). All of these sizes come with smooth surfaces and close dimensional tolerances, which reduce the risk of leakages when connecting tubes with couplings. As well, these hydraulic and instrumentation tubes are delivered in straight lengths of six meters, but there is also the option to have them arrive as coiled tubing, which helps reduce installation costs. They are also characterized by high cleanliness and tubes with OD larger than 5 mm (0.196 in.) are delivered with plugged ends for transport protection against inside contamination.

“When we talk about Sandvik Materials Technology, it is quite common to think about duplex stainless steel, and we are developing duplex, and will continue to develop it, but we are moving in the opposite development direction as some of

the other companies, ” clarified Senatore. He continued, “We’ve developed a hyper-duplex stainless steel called Sandvik SAF 2707 HDTM, which is very corrosion resistant and has high mechanical strength to be used for heat exchangers. It’s a material that can be comparable with titanium and used as an alternative to other expensive nickel materials.”

Even more on the cutting edge is Sandvik SafurexTM. It is a duplex material that renders tubes extremely corrosion resistant and was developed especially for the Stamicarbon urea process, urea being a relatively inexpensive form of nitrogen fertilizer. Sandvik SafurexTM is used in urea fertilizer plants because it can withstand the severe operating condition in strippers used for urea production. The material was specifically designed to allow an oxygenless process that helps to increase both output and safety within the plant. Also, used within these plants is Sandvik 2RE69TM, which is a high-alloy stainless steel with a very low, or zero, ferrite content. This renders the material resistant to corrosion in highly aggressive environments allowing process equipment to run a lot longer than it normally would be able to using a different type of material.

Customer assuranceRegardless of whether the product being purchased is a tube in Sandvik SAF 2707 HDTM or a pipe in Sandvik SafurexTM, Senatore maintained that what the client is actually getting is peace of mind. “What they get is a product that allows them to go home at night not having to worry about what equipment they have installed in their plant. No problems with leakage...it’s peace of mind. We’re offering products with which we are raising the standards.

Raising the standards not only for SMT but also for Sandvik as a whole. It is the standard within the standard. We raise the bar and lead the industry. We bring value to our customers by increasing time between shutdowns, reducing the amount of shutdowns and reducing downtime during the shutdown in turn increasing their profit and reducing their costs.”

With the customer being at the center of SMT’s operations, any future goals are made with them in mind and how the company can better serve them by fulfilling their needs. Senatore stated that one of the company’s main goals for 2015, and even beyond, is to further grow the business. This could take the form of new R&D operations in India and China or expanding already existing sales offices in North America and Asia in addition to other parts of the world. Investing in new equipment such as the bright annealing furnace at the Scranton mill is yet another example of company growth. On the materials side, he explained that they are looking at moving more towards nickel materials and adding more of these grades to SMT’s product offering as these materials are in high demand throughout the oil & gas industry.

According to Senatore, what continually helps the company stand out among their competition, in addition to their quality products is that, “The reason for existing, and growing, for any company, is the customer, so they should be number one. Many companies have that listed in their core values but that often isn’t how it turns out. In order to make a difference as a company, making the customer number one has to happen. That’s what makes Sandvik not only better but different.”

Photos: Sandvik Materials Technology

Sandvik Materials Technology at a glanceCompany Name: Sandvik Materials TechnologyNumber of employees: Approximately 7,100 worldwideAmerican sales office 8618 West Little York Road, Suite 100, Houston, (tubes): TX 77040Products: Tubular products, furnace products and heating materials,

strip steel, wire, bar and hollow bar, etc.Materials: Austenitic stainless steels, duplex stainless steels, ferritic

stainless steels, nickel alloys, titanium and zirconiumIndustry markets: Aerospace, automotive, chemical processing, industrial

heating, medical devices, nuclear power generation, oil and gas upstream & downstream and renewable energy

Website: www.smt.sandvik.com

SMT tubes being used in a chemical plant.

Sandvik Materials Technology: Seamless prod ucts combined with devoted customer service

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your company news, products and people by our editors including photographs.

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Special Publications

Stainless Steel World Annual Procurement Report Annual publication with a global distribution of approx. 10,000. Features technical information and articles about current global procurement-related issues in the field of CRAs. Includes approximately 100 fully illustrated and informative ‘Company Profiles’ concisely highlighting company news, products and services PLUS a Buyers’ Guide of stainless manufacturers, fabri-cators, suppliers and stockists. In addition, provides a list of global stainless associations, and glossary of useful terminology.

Stainless Steel World Conference & Exhibition CatalogProduced in conjunction with each Stainless Steel World Americas Conference & Exhibition. Distributed free to all partici-pants on-site. Contains exhibition floor plan, full exhibitor list and exhibitor category listing. Full range of advertising oppor-tunities are available (Cover Story feature, editorial + advertisements) to strengthen exhibitor profile and participation. A full Conference Program is also featured with additional information on the Chairman, Steering Committee, Sponsors and Supporters.

Duplex Seminar & Summit CatalogPublished to support every Duplex Seminar & Summit. Providing full exhibitor listings, exhibition floor plan, full seminar and workshop program, location information plus technical information from the material specialists involved in the event. Full range of advertising opportunities are offered. The catalog is distributed free to all event participants.

Focus on Wire + Tube MagazinePublication designed especially for, and distributed (free) at The Wire + Tube Expo (biennial Messe Dusseldorf, Germany). Featuring technical articles, product, material and application profiles, company and industry news AND providing advertis-ing and editorial features.

Focus on Achema MagazineProduced for the members of our Stainless Steel World, Valve World and Pump Engineer communities and is distributed free at each ACHEMA event (Frankfurt, Germany). Full advertising opportunities, cover story feature and editorial, company and industry news articles and updates.

*(editorial and advertising is open to both exhibitors and non-exhibitors of these events)

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Buyers‘ Guide & Online Package

+The Buyers’ Guide + Online Package includes both the yellow pages in Stainless Steel World magazine, plus the Online Directory. It is a reference guide of suppliers and manufacturers, classified according to various headings. Your company data can be listed under one or more heading.Two different categories are available: Basic and Premium:

❏ BASIC (print + online) ❏ PREMIUM (print + online) The BASIC entry contains the following information: Contains the features in the BASIC entry plus: Company Name You can add 5 Info lines after your company details Address, City, Country Per line 22 characters, including spaces, etc. Phone and Fax 10 Bullets in the Application Guide (green pages) Email address Select up to 10 bullets to show which markets you serve. Web address

BONUS:The online version of the Buyers’ Guide + Online has some significant extra options, available free of charge. 1 x company logo (JPEG-Format, minimum 250 pixels, maximum 330 pixels) 3 x pictures (JPEG-Format, 115 x 79 pixels [width x height]) Caption (one caption per picture, no longer than 20 characters) Text (WORD-Document, maximum of 400 words)

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Stainless Steel World Americas News Update

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Conferences & Exhibitions

Conferences & ExhibitionsOur conferences and exhibitions are an important medium. We offer a platform for exhibitors, visitors and conference delegates to exchange their knowledge and the latest market technologies. If you are interested in anyone of our events please contact: Andre Davanzo, [email protected], Tel: + 1-416-361-7030

Duplex World Seminar & Summit 2016:October 12th - 13th 2016, Düsseldorf, GermanyDuplex stainless steels are playing an increasingly important role in a range of applications particularly in the oil & gas andprocessing industries. Every two years the global duplex community comes together to hold high-level discussions, exchangeexperiences and share technical insights at the Duplex World Seminar & Summit. www.duplex-world.com

Managing Aging Plants Americas 2016:November 9th – 10th 2016, Houston, USAMany of the industrial plants currently operating around the world are about to reach the end of their life. Some have alreadyreached it. How can the life expectancy of plants be extended cost effectively? What are the safety aspects? What are thecritical applications for which special solutions have to be found? These questions and many others are addressed at theManaging Aging Plant events, with contributions from experts in areas like plant operators, insurance companies, componentmanufacturers and notified bodies.

Stainless Steel World Americas Conference & Exhibition 2016:November 9th – 10th 2016, Houston, USA The ninth biennial Stainless Steel World Americas Conference & Exhibition is a must-attend event for manufacturers, fabricators, suppliers and end-users of stainless steels and corrosion resistant alloys alike. Each program day of the Conference will begin with a series of plenary lectures presented by high profile end-users, EPCs and professionals in the oil & gas, chemical & petrochemical and energy sectors. The conference will be further complemented by the exhibition, where manufacturers, suppliers, fabricators and distributors from around North America and the rest of the world will showcase their latest products and establish business relationships for the years ahead. www.ssw-americas.com/ssw2016

Flow Control Exchange Brasil 2017: March 21st – 22nd 2017, Rio de Janeiro, BrasilGet ready for Brasil’s only conference and exhibition focusing on valves and stainless steel. Flow Control Exchange will feature expert keynote speakers and technical presentations. If you are involved in the operation, manufacturing or specification of valves, actuators, piping, welding, castings, forgings, material selection etc., this is for you! flowcontrolexchange.com

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Social Media & Stainless Steel World Americas

Stainless Steel World Americas‘ social media channels connect our stainless steel community members through one-of-a-kind platforms. End-users, engineers, suppliers and international experts stay connected and highlight their companies to gain optimal exposure.

Social Media Package: 1 year $ 950 USD3 news items per month on different social media channels

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Editorial content only – non-commercial

Visit our groups on Facebook, LinkedIn, Twitter, and YouTube.

www.ssw-americas.com

facebook.com/SSWAmericas

twitter.com/SSWAmericas

youtube.com/user/kcipub

linkedin.com/groups/Stainless-Steel-World-Americas-5002722

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media kit 2016 - stainless steel world americas · 2020-02-29 · 3 about about stainless steel...

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