media kit 2016 - republic media · media kit tus noticias a tu ... quemador de grasa y reductor de...

Arizona’s #1 Spanish Language Multimedia Solutions

MEDIA KIT

2016

2 www.lavozarizona.com

2016 MEDIA KIT

Tus noticias a Tu manera

KNOW the Market

2013 Hispanic Penetration - Phoenix Metropolitan Area

30%of the Phoenix population

3,361,830(Phoenix CBSA)

Source: IHS Global Insight’s Hispanic Market Monitor 2014 Nielsen SMS Phoenix CBSA; Scarborough Phoenix CBSA 2015 Release 2 Total (Aug 2014 - Jul 2015)

Education HS or Less 59.5% 513,545

Some College 26.6% 229,571

College Grad Plus 13.8% 119,370

Top Hispanic Buying Power States*1 New Mexico2 Texas3 California4 Phoenix5 Florida6 Nevada7 Colorado8 New Jersey9 New York10 Illinois

Phoenix Hispanic Market

Young & Active Household Income

Family is Important

AGE 18-29

31.6%AGE 30-49

43.6%

MEDIAN AGE

34.9

AGE 50+

20.6%

Female Male

F / M 55.2% 44.8%

41.8%SPANISH SPEAKING

HHOMEOWNERS

67.5%EMPLOYED

Full or Part Time

MARITAL STATUSMarried 48.6%

Phx Hispanics spent$1.5 BILLON ON FOOD OUTSIDE

of the home in 2014

63.2%CHILDREN IN HH

81%SPEAK AT LEAST

SOME SPANISH AT HOME

AVERAGE HHI

$49,340.25

Less than

$25,000 $25 - $49,999 $50 -74,999 $75,000+

GREW 14%FROM 2009 TO 2014

INTERNET ACCESS Past 30 Days Yes 77.7%

Hispanic Adults account for


2016 MEDIA KIT


MARKET

Hispanic Buying Power is expected to

MORE THAN DOUBLE by 2024

to nearly $51.8 BILLION in Arizona.Phoenix Hispanics spent

$2.3 BILLION on “Food at Home” in 2014

Source: 2015 DATOS ARIZONA; IHS Global Insights 2015 Consumer Spending Forecast (2014-2019), Phoenix DMA

81%Phoenix Hispanics speak some spanish at home

Latinas: PredominantDecision-Makers

86% of Latinas say a Woman is the Primary Shopper in their

householdsso it is women who control

the lion’s share of the $1.2 trillion in annualHispanic buying power.

86% WOMEN

14% MEN

Spanish Dominant Hispanics in Phoenix Agree with this statement“I remember more about or pay more attention to the products/services that are advertised in Spanish.”

44%

Phoenix Hispanics Value Advertising In Spanish

Phoenix Hispanic Spending Is Driving Demand Across Major Industries

PHOENIX CONSUMER SPENDING: 2014-2019, % GROWTH FORECAST

Buying POWER


2016 MEDIA KIT


OUR Editorial Team

Nadia CantúContent Coordinator,

TV y Más | La Voz | lavozarizona.com

Recipient of several Jose Mart Awards, Nadia has extensive

experience working on newspapers and magazines in Mexico and the U.S. She is responsible for the creative

engaging and celebrity news in all platforms.

Rafael CarranzaOnline Producer

Rafael Carranza is an online producer for lavozarizona.

com. He previously worked as a reporter in South Texas and Rome, Italy. Rafael was born

in Mexico, but he was raised in Phoenix and attended ASU’s

Cronkite School of Journalism.

Luis SolanoDesigner

Designer by profession, Profiles of Success 2011 Employee

Spotlight Award and 10 years at La Voz Arizona.

Elvia DíazEditor of La Voz and TV y Más

Has more than 20 years of journalism experience in English and Spanish. She has held various reporting and editing positions at the Arizona Republic. She has extensive

news radio experience, is an adjunct professor at the Walter Cronkite School of Journalism and Mass Communication at

Arizona State University.

Javier ArceOnline Producer

With more than 14 years of journalism experience, Javier is the recipient of several awards

in México and Arizona. He oversees digital media and

covers sports.

Laura GómezReporter

Laura is a bilingual and multimedia reporter passionate about telling compelling stories.

She specializes in politics, immigration and enterprise

reporting.

Beatriz LimónReporter

Beatriz Limón has a degree in Communication Sciences from

the Universidad Autónoma de Baja California, where she specialized in media. She is a professional photographer.

STAFF


2016 MEDIA KIT


75,000 copies published Fridays95% Average Pickup Rate*

VAC Audited (Verified Audit Circulation)

Every month La Voz reach nearly 4/10 Spanish speaking Hispanics in

Phoenix Metro area, which has grown significantly from a year ago.

Sources: 2015 Phoenix Scarborough R1 (Feb 14 - Jan 15); Adobe Analytics, May 2014 - April 2015

Distributed free at more than 1,223 rack locations in high

Hispanic density areas

If you’re ready to connect with Spanish-speakers, we can help! La Voz and lavozarizona.com provide

an integrated print and digital solution that reaches

nearly 40% of the Valley’s Spanish speaking Hispanic

population. These trusted resources deliver coverage

that matters to the community, including local news

and entertainment, affordable events, family-friendly

activities and deals on large-ticket items like cars.

ReachLa Voz offers ideal platforms for showcasing your message.

• Weekly print publication reaches more than

197,000 adults each week.

• On average, lavozarizona.com has more than

167,000 page views each month.

READER PROFILE

27% are 18-29

58% are 30-49

15% are 50+

38% own their home

20% have some college +

73% have children in the household

PRINT

Product Overview:• Feature stories will include local figures from around the valley.

• Entertainment section will include fashion, music, local events and quinceñera content.

• Classified section will be tailored to our readers needs.


2016 MEDIA KIT


CUSTOM Print

Our custom solutions offer more unique ways to reach our readers. These have been proven to work for branding, blow out sales and coupon offers.

Buyer’s EdgeA product where both small and large businesses can advertise everything from grand openings to seasonal sales. Plus, the publication gives you the opportunity to target key audiences by saturating both geographically and demographically.

InsertsPrinted promotional enclosure (also called preprint) enable advertisers to target their advertisements to specific zones.

AdvertorialAn advertisement in the form of an editorial can provide a real service to readership while creating a personal connection.

SPECIAL Reach

Guia de Liga CactusInformative resource tool for baseball fans following the Cactus League. Each section of the guide contains information about teams, player profiles and game schedules.

Guia de la Copa MundialFIFA World Cup is a spectacular event that only happens every 4 years for all the whole world to see. This Preseason supplement will cover amazing team highlights, player profiles, as well as match schedules. It will also feature interesting details about the countries participating in the World Cup.

Special supplement issues further reach the Hispanic population during key times of the year. The following supplements have proven to drive great additional results.


2016 MEDIA KIT


DIGITAL Display

U.S. Hispanics are adopting new media technology at a record pace and narrowing the digital divide. Recognizing the significant increase in spanish preferred internet usage we offer unique digital solutions to reach Hispanic audience.

La Voz can be accessed on any digital platform with our APP!

Source: Hispanic Scarborough 2015 Release 1 (Feb14-Jan15) Phoenix, Hispanic Adults 18+; Index: % more or less likely than market’s average person; sorted by Smartphone Google, “Understanding Consumer’s Local Search Behavior” 2014, ComScore Jan-Dec 2014, Omniture Jan-Dec 2014

AZCENTRAL.COMazcentral.com averaging 60 million page views every month and reaching adults across desktop and mobile platforms, azcentral.com means valuable exposure for your business.

Did you know?80% of U.S. adults research local store information including address, hours, directions and product availability online

What’s inside:• Breaking news • Sports• Money • Things to do• Politics • Travel• Weather • Food & Home• Deals • Shopping• Jobs • Cars• Homes • Rentals• Classifieds • Local News

Who’s reading• 12% are 18-29• 24% are 30-49• 17% are 50-69• 7% are 70+• Median household income is $75,200 and 52% higher than the overall market• 75% own their home, higher than the market average of 63• 40% have college degrees or more, compared to 26% of the entire market

of Phoenix Hispanic HH’s OWN SMARTPHONES77%

LAVOZARIZONA.COM

89%

Phoenix Ranks 3rd in Hispanic Smartphone

Penetration

of Phoenix Hispanic HH’s OWN TABLETS56%

Phoenix Hispanic Adults GO ONLINE


2016 MEDIA KIT


DIGITAL

To complement your online marketing mix, La Voz Digital Marketing Solutions offers full service capabilities, such as Web development, pay-per click, search engine optimization, social media, and more.

Disponible solo a Fans de La Voz Ofertas. Clic “Like” ValleyMedicalWeightLoss

para recibir semana gratis. Solo pacientes nuevos. 1 cupón por paciente.

En su semana de perder peso, precio incluye: Medicamentos, quemador de grasa y reductor de azúcar, suplementos, pastillas de agua

e inyección vitamina B12. Expira 08/31/12

Compre 1 Semana la 2a. es GRATIS

¡Oferta Exclusiva!

PROGRAMA SEMANAL PARA BAJAR DE PESO

¡Comienza a Perder Peso Hoy Mismo!

¡Sin Contrato! ¡Sin Cuotas de Comienzo!LOS PRECIOS MAS BAJOS EN EL VALLE*

¡NO MAS EXCUSAS!

Solo

$28.95

COMIENZA

(602) 374-33741838 W. Bell Rd Phoenix, AZ 85023

www.valleymedicalweightloss.com

Disponible solo a Fans de La Voz Ofertas. Clic “Like” ValleyMedicalWeightLoss

para recibir semana gratis. Solo pacientes nuevos. 1 cupón por paciente.

En su semana de perder peso, precio incluye: Medicamentos, quemador de grasa y reductor de azúcar, suplementos, pastillas de agua

e inyección vitamina B12. Expira 08/31/12

Compre 1 Semana la 2a. es GRATIS

¡Oferta Exclusiva!

PROGRAMA SEMANAL PARA BAJAR DE PESO

¡Comienza a Perder Peso Hoy Mismo!

¡Sin Contrato! ¡Sin Cuotas de Comienzo!LOS PRECIOS MAS BAJOS EN EL VALLE*

¡NO MAS EXCUSAS!

Solo

$28.95

COMIENZA

(602) 374-33741838 W. Bell Rd Phoenix, AZ 85023

www.valleymedicalweightloss.com

Did you know?50% of smartphone users and 34% of computer/tablet users who research local store information online, visit that store within one day

Did you know?651,000 Phoenix Hispanic Adults on social media

Internet use by Hispanics Grew 28% vs. Non-Hispanic 9%

Source: Hispanic Scarborough 2010-2015 Release 1, Phoenix; “Internet Use” defined as any Internet Access.

WebsiteProviding everything from copy writing, imagery and design, to hosting and support, we can help you Build a high-performing website with everything from copy writing, imagery and design to hosting and support.

SEO (Search Engine Optimization)

Using website, blogging and content marketing strategies that boost your organic search rankings, our digital experts help increase your visibility, drive quality leads and deliver enhanced reporting. Use website, blogging and content marketing strategies to boost your organic search rankings. You’ll increase your visibility, drive quality leads and benefit from enhanced reporting.

PPC (Pay Per Click)

Are you there when customers are ready to buy online? A PPC

campaign lets you determine exactly who comes to your website.

Maps & Reputation ManagementNews travels fast! Reviews and how they are managed can make or break a company.

Social Media We help you use social media including Facebook and Twitter to grow and retain clients and increase sales. Drive influence with unique content, engage fans with contests, improve satisfaction with a monitoring platform, and more.

Email MarketingEnhance customer relationships, encourage loyalty, acquire new business and drive immediate sales with email marketing. From azcentral.com targeted emails and partner email lists, to newsletters and opt-in email management, we offer multiple strategies and the ability to track results.

DIGITAL Display

Mobile Optimized SitesLet us create a mobile version of your current desktop site that’s both user-friendly and fully functional. With features including click-to-call, mobile maps, coupons, videos and analytics, you’ll increase convenience for customers and generate leads and sales for your business.


2016 MEDIA KIT



2016 MEDIA KIT


CLIENT SERVICES Our professional design staff will work with you and your account executive to create a quality ad that will optimize both your message and your ROI. From concept to print, we will assist you along the way to ensure your message is delivered effectively to our readers. Our experienced translation staff is here to guide you through correct phrasing and wording as well as proof-reading to make sure your message is relevant and accurate.

STRATEGY DEVELOPMENTOur integrated media account executive and production team will help you create a strategy that best suits all your advertising needs. We will work with you to put your ad message in front of your best potential customers.

RESEARCH INFORMATION Our research department has access to multiple data sources and will assist you in developing the most comprehensive qualitative plan for reaching your target customers.

Susana Diaz Sales Manager

Gina Ortiz Advertising Coordinator

In addition to the vast array of advertising opportunities available, we also offer you a variety of resources to help you better identify and reach your customers through our audiences.

O (602) 444-3903

F (602) [email protected]

O (602) 444-3815

F (602) [email protected]

YOUR Resources

media kit 2016 - republic media · media kit tus noticias a tu ... quemador de grasa y reductor de...

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