M E D I A K I T 2 0 1 6

T H E G R E A T I N D O O R S

M E D I A K I T 2 0 1 6

T H E G R E A T I N D O O R S

Frame stimulates interior designers and architects to make outstanding spaces by sourcing, curating and sharing the best from the worlds of art and design. We enable them to lead the pack by researching and reporting on trends in retail, hospitality, events and workplace design. We believe that meaningful places can only be created by connecting the world’s best makers to the most talented designers and professional users. Therefore, Frame is a business-to-business magazine. Although the print publication remains our flagship, we increasingly share and connect through other channels, such as the web, social media, apps and live events. We invite you to be our business partner and to frame some memorable places.ROBERT THIEMANNDirector, Frame Publishers

Empowering spatial-design excellence

Frame magazine

Our mission is to inspire interior designers, and to connect professionals

with key stakeholders in the design industry

In addition to our yearly hospitality-themed research special, design-oriented hospitality venues – such as Sketch Restaurant in London by India Mahdavi – feature frequently in Frame.Photo Thomas Humery

Frame magazine is the world’s leading interior-design publication. The bimonthly magazine is filled with inspiring projects and stunning photography from all sectors of the international interiors industry. Since 1997, Frame has remained faithful to its vision: putting interior design on the map as a creative profession that’s on a par with product design and architecture. Wrapped in an eye-catching cover, Frame is printed on various paper stocks and is a design object in its own right. The magazine is all about:

RETAIL The latest trends in shops, merchandizing and window displays

HOSPITALITY What’s stirring up the scene in bars, entertainment venues and restaurants

WORKPLACES New developments in office furniture and built-for-business environments

EVENTS From festivals to fashion shows to fairs – what’s hot in temporary happenings

PRODUCTS How furniture forms are adapting for the future

COLOUR The freshest methods and inspiration behind tomorrow’s tonal tendencies

MATERIALS Which technologies and discoveries are unfolding the fabric forecast

Brand profileFrame is the authority on spatial-design excellence. We strive to promote the field of interior design by curating and portraying outstanding projects and their creators.

ValuesINSPIRE, INNOVATE, CONNECT, CURATE, STIMULATE, PROFESSIONAL, TACTILE

Frame magazine’s readership is composed of highly educated professionals from a host of creative agencies with key roles in the physical creation of the world’s best spatial experiences. Frame’s platforms are therefore ideal vehicles to deliver your brand’s message and products to crucial decision makers. Our readers are constantly seeking new inspiration. They find in-depth information on trends and developments within the international design industry in every bimonthly edition of the magazine and via our daily website updates. Frame has very loyal readers who have subscribed to the magazine for years, some even since its launch in 1997.

Global reachFrame magazine reaches a worldwide audience.

MAGAZINE35,000 global circulation 87,500 readership

Reader profile

AVERAGE AGE

27%

24%34%

25 - 35

36 - 45

46 - 55

GENDER

45% 55%

Female

Male

GLOBAL CIRCULATION

66%13%

16%

4% 1%

Europe

America

Asia

Oceania

Africa

‘One of the best things to give me a career boost was discovering Frame magazine and the Frame brand’Frame reader survey 2015

Product design and young talents are key considerations for Frame – two elements that combine in the work of educational institutions like ÉCAL, which showed its #PhotoBooth project during Milan Design Week 2015. Photo Nicolas Haeni

Architecture

Design industry

Cultural institutions

Advertising and marketing

Performing and visual arts

Entertaiment industry

Other creative industries

41%

30%

5%5%

14%

PROFESSION

3%

2%

‘Gaggenau exchanges ideas with opinion leaders from the worlds of culture, architecture and interior design. Our strategic media partnership with Frame, therefore, makes perfect sense’STEPHANIE CHEN-HÄBERLEPR and Marketing Manager at Gaggenau

— F R A M E X G A G G E N A U —

Through the years, Frame’s innovative mind-set has led to its current state as a multichannel platform. As an expert and authority in the field of interior design, Frame continuously searches for new and improved ways to connect with creative professionals. Our most recent notable venture was the Frame Store, a series of award-winning pop-up shops in Amsterdam.

PARTNER UP WITH US FOR:

EventsMILAN DESIGN WEEK 2016 Frame will showcase a thematic curated exhibition that stimulates the senses during the 2016 edition of the Salone del Mobile in Milan, the world’s largest design fair.

NINETY MINUTES OF FRAME A panel of leading creators from a range of design disciplines discuss their work during Ninety Minutes of Frame, a live version of the magazine.

THE GREAT INDOORS AWARD Occurring biennially, The Great Indoors Award honours interior-design professionals from around the globe.

Lectures Robert Thiemann, the founder of Frame Publishers, creates customized lectures and trend briefings on retail, hospitality and workplaces.

Bespoke campaigns As specialists in the production of high-end publications, Frame Publishers is often asked to take on the role of a creative agency to generate specialized campaigns for clients. Kitchen-appliance brand Gaggenau tasked Frame with the innovative promotion of its combi-steam oven. We responded by commissioning renowned photographer Rein Janssen to produce a one-off series that depicts the appliance in a visually stimulating way.

Books and magazinesFrame Publishers has an extensive portfolio of books covering numerous subjects in the fields of interiors, design, architecture and art. We have created customized publications for companies such as Dutch bank ING and internationally renowned furniture-design brand Vitra.

Bespoke partnerships

Commissioned by Frame for Gaggenau, photographer Rein Janssen animated the functional features of the brand’s combi-steam oven.

In 2014 and 2015, Frame opened two pop-up stores in Amsterdam designed by Dutch practice i29. The retail projects gave us the opportunity to raise awareness, gain publicity and strengthen the Frame brand. We were also able to team up with clients to offer ‘3D advertisements’ through in-store presence and events. The first Frame Store received the Herengracht Industry Prize (2014), and both shops were presented with FX Design Awards (2014 and 2015) in the Retail Space category.

Frame stores

The first Frame Store spanned two floors of Felix Meritis, a listed building in Amsterdam’s canal district. For the Frame Store’s second edition, i29 tackled the dark, narrow interior of a Dutch canal house. Photos courtesy of i29

Online platforms

The digital magazine is compatible with iPad, desktop and laptop.

WebsiteFeaturing a daily newsfeed of stunning imagery and videos, our website immerses readers in the worlds of design, interiors, photography, art and architecture. Our digital platform guides creative professionals and key decision makers in the realization of spatial projects.

NewsletterFrameweb.com’s weekly newsletter is the perfect vehicle to deliver your brand message amid a curated selection of top editorial stories to our international database of interior designers, architects, graphic designers, fashion designers and product designers.

Digital magazine The digital version of Frame magazine is enriched with additional photos, videos and audio. Readers can enjoy pixel-perfect pages, search functions and access to our back catalogue of digital issues.

Social mediaBy connecting and interacting with key creative players and an active architecture- and design-oriented audience through various social-media platforms, we engage in real-time dialogue with our large group of followers.

1,880 DOWNLOADS AND COUNTING

FACEBOOK 187,000+ TWITTER 43,000+ INSTAGRAM 4,000+ PINTEREST 14.500+

43,000 SUBSCRIBERS

75,000 VISITORS PER MONTH 150,000 VIEWS PER MONTH

Europe

Asia

USA

Oceania

Africa

3% 2%

ONLINE REACH

55%

22%

18%

‘I want to say thank you. I live very far away, in Chile. The magazine keeps me connected with the rest of the world’Frame reader survey 2015

Retail is at the core of Frame’s world. Brand-new store designs are included in each edition of the magazine. Photo Estudio Tampiquito

The use of colour in space is an important theme for Frame, as seen in Adam Goodrum´s installation Unfolding. The project, which was presented at the National Gallery of Victoria, won Goodrum the Rigg Design Prize 2015.Photo Brooke Holm

Cover image Anny Wang’s 3D animation for Future Classic highlights new directions in materiality – a topic we address at length in Frame magazine.

Leaderboard € 400 per week / 8.50 cpm

Advertorial € 650 per week

Banner € 295 per week

Medium rectangle € 325 per week / 6.50 cpm

Partner € 5,000 per year

Spotlight € 350 per week

Homepage take-over € 2,800 per week

Leaderboard € 825 per newsletter

Banner € 495 per newsletter

Advertorial € 995 per newsletter

Partner € 2,750 per year (52 newsletters)

Newsletter take-over € 1,950 per newsletter

PrintPage € 5,900

Spread € 11,000

Report 4 pages € 14,000

Report 6 pages € 19,000

SPECIAL POSITIONS (additional cost)

Back cover +25%

First spread +20%

Inside back cover +15%

Rate card

Website Social media

Newsletter

Digital Magazine

CalendarEDITORIAL THEME

Colour

Retail

Products

Hospitality

Material

TBD

COMMERCIAL THEME

Outdoor

Display

Furniture

Lighting

Sanitary

TBD

ISSUE

# 109

# 110

# 111

# 112

# 113

# 114

DATE

Mar/Apr 2016

May/Jun 2016

Jul/Aug 2016

Sep/Oct 2016

Nov/Dec 2016

Jan/Feb 2017

DEADLINE

15-01-2016

11-03-2016

13-05-2016

15-07-2016

11-09-2016

11-11-2016

ON SALE

01-03-2016

01-05-2016

01-07-2016

01-09-2016

01-11-2016

01-01-2017

Facebook € 150 per post

Instagram € 150 per post

Twitter € 150 per post

Please contact our sales team

REPORTSPresented in an editorial style, ‘Reports’ give readers in-depth insights into your company, your latest product or collection, or perhaps your brand-new showroom. ‘Reports’ published in Frame range from one to six pages in length. Each report is written and designed by our team and carefully tailored to communicate your message with a level of detail that cannot be achieved through print advertising alone.

INTERNATIONAL PRESENCEFrame magazine maintains an international presence at major interior-design and book fairs.

January IDS Toronto, IMM CologneFebruary Stockholm Furniture FairApril Milan Design WeekMay ICFF New YorkSeptember London Design FestivalOctober Dutch Design Week Eindhoven, Orgatec

Cologne, Biennale Interieur Kortrijk

CONTACTFrame Publishers Laan der Hesperiden 68 1076 DX Amsterdam The Netherlands T + 31 20 423 3717 F + 31 20 428 0653

DIRECTORSRobert Thiemann Rudolf van Wezel

EDITOR IN CHIEFRobert Thiemann robert@frameweb.com

MANAGING EDITORTracey Ingram tracey@frameweb.com

SALES AND MARKETING DIRECTORMargreet Nanning margreet@frameweb.com

SALES AND ADVERTISINGSarah Maisey sarahmaisey@frameweb.comT +31 20 4233 717 (952)

Nikki Brandenburg nikki@frameweb.comT +31 20 4233 717 (955)

BRAND MANAGERHanneke Stuij hanneke@frameweb.com

DISTIBUTION AND LOGISTICSNick van Oppenraaij nick@frameweb.com

AGENTSItaly Studio Mitos Michele Tosatomichele@studiomitos.it

TurkeyTitajans Dis Tanitim Ltd. Sti. Hilmi Zafer Erdemtitajans@titajans.com

LICENCE EDITIONSouth KoreaTYM Co, LtdYoung Leeframekorea@gmail.com

FRAMEWEB.COM