media kit 2016 - english september
TRANSCRIPT
2016 Media Kit
@Bonjouramerica
@Bonjourtv
@Bonjouramericatv
819 SW 10th Ave. Miami FL. 33130 USA / +1 786 258 7848 / [email protected]
w w w . b o n j o u r a m e r i c a t v . c o m
Channel 80
• Bonjour America TV – is the first American television station broadcasting 24/7 totally in French Language in Miami’s top-rated station for local, live coverage. for the French speaking community
• The first television station in the United States market to
broadcast 100% in French language, Bonjour America was founded in 2010 by Victor Romero former CEO & President of the France 24 operation community leaders and has remained committed to its mission to serve the French speaking community with a high quality international & local programming.
• It’s website, bonjouramericatv.com, is the top television
website in the Miami market. • Bonjour America TV is the Business opportunity - Unique
Niche Market - Multicultural Content - With local production (USA), and the best programming from the French speaking countries, with fresh & Innovate Content for our audiences
U.S. French Speaking Population Survey
A Study of the Population Interest in a New French Language Television in the United States • Randomly selected using Survey Monkey Audience. • No direct compensation to survey participants. • 410 respondents, provide statistical validity 95%.
Here are the figures:
Participants interested in receiving French language programming 1 57%
Participants willing to change their cable or satellite service provider to one that has French language programming 2
23.89%
Level of household income above 50,000 $ 3 64.30%
BROADCAST TELEVISION IS… SENSORY
BREAKING NEWS SERIES CINEMA LEARNING
Television has the ability to bring the story to viewers as its
happening.
Bonjour America, gives viewers front row access to great
entertainment on broadcasts and action-packed
programming.
Whether it be a drama, comedy, or hard-hitting
documentary story, Bonjour America offers and array of
programming that plays to the senses.
With cutting-edge, insightful programming, television is a
learning experience for viewers of all ages.
Television’s offers a clear competitive advantage over newspapers because of its ability to embrace sight, sound, motion, and emotion.
Television is known not just for what it provides on the screen but also for how it influences the lives of those who watch.
Television helps to create indelible memories that shape our generation.
Television is often the infrastructure of the home - offering an array of programming that brings together families of all ages.
FAMILY MEMORIES
TELEVISION IS… LIFESTYLE
SIGHT FAMILY SOUND TIME TOGETHER
Eye-popping visuals and the on-going development of high
technology gives television offers a clear “next generation”
advantage over newspapers.
Television is often the infrastructure of the home -
offering an array of programming that brings
together families of all ages.
Advancements in television have also paved the way for superior audio technology,
meaning viewers can hear the broadcast in the way it was
meant to be heard.
Great programming creates “appointment television,” a
time to come together.
2010 Census Demographics & Market Profile
2,696,435 TV Households
Census 2010 Miami-Dade Broward Palm Beach Monroe Florida
House Holds 828,031 663,458 526,007 28,503 7,158,980
Total Population 2,696,435 1,838,844 1,372,171 86,351 19,893,297
Persons under 18 years 20.80% 21.80% 19.70% 4.60% 5.50%
Persons 65 years and over 14.90% 15.00% 22.50% 15.00% 20.00%
White non Hispanic or Latino 15.20% 40.80% 61.10% 68.80% 78.10%
African American 14.00% 28.40% 16.20% 6.90% 16.70%
Hispanic or Latino 58.40% 26.20% 18.30% 21.50% 24.60%
French Creole (Haitians) 7.74% 1.60% 2.70% 1.70% NA Canadians and Frenchs & other
Europeans 2.76% 2.80% 0.90% 0.60% NA
American Indian and Alaska Native 1.90% 0.20% 0.80% 0.50% NA
BONJOUR AMERICA COVERAGE MAP
A R E A S
Palm Beach – Broward – Monroe – Miami DADE
Main Centers of French Communities
California Louisiana Florida New England:
New York Michigan
Maine New Hampshire Vermont Massachusetts Rhode Island Connecticut
53 French also is used officially in:
Countries or regions Around the word
COVERAGE OF THE CONTINENTAL U.S
EXCLUSIVE PROGRAMS
Ô Soleil
is a magazine program addressing the
interests, accomplishments,
problems and concerns of the French-speaking
people in Greater Miami. Elisa Meyer is
the host and will take us in one
J1G
Everything about High Tech and Internet, Host
By Kay Mordden saturdays at noon.
Le Ministère de Mon Intérieur. A one hour reality
program, with Yoshvani Medina a Broadway awarded
host & director that will take his guests to
reveal the depths of their secrets every week in Bonjour
America.
ReportCenter 305
ReportCenter 305, a fast
paced look at local events in our city.
Hosted by Donna Emma It is designed to give our audience a social hit of
what is happening in the Miami.
BREAKING NEWS
Audrey Mazens
TV Host / Presenter - FLASH INFO -
BONJOUR NEWS Every night from
Monday to Friday.
Bonjour America Exclusive Programs
Bonjour America is committed to be a pioneer in the art of public service campaigns. We have made several accords with the French–speaking diplomatic embassies, consulates and non-profit organizations all around the world to inform our audience about different campaigns. Our Public Service goal is to truly make a difference in our community. Not only does Bonjour America provide awareness for various issues and causes, we act to make tangible improvements for the communities we serve.
LOCAL ROOTS AND THE COMMUNITY
Public Service Credibility
Bonjour America works with many advertisers in helping create their local strategy in the Miami DMA.
Benefits of working with Bonjour America on a local level include the following:
Specific local message: Working with your local broadcast television allows you greater versatility with crafting your campaign to a local viewership.
360 degree opportunities: When working with Bonjour America locally, you can tap into the station’s portfolio of integrated offerings, including Bonjouramericatv.com, public service programming, promotional opportunities, partnerships, events, and more.
Local production: Bonjour America’s Commercial Production Department works with hundreds of advertisers to bring their campaigns to life with eye-dazzling production and professional quality editing. Additionally, Bonjour America TV has full High Definition production capabilities!
BENEFITS OF WORKING
“Connect with your local market…”
CONTINUOUSLY PROMOTING BONJOUR AMERICA ON THE MAJOR
SOCIAL MEDIAS
@Bonjouramerica @Bonjourtv @Bonjouramericatv
819 SW 10th Ave. Miami FL. 33130 USA / +1 786 258 7848 / [email protected]
w w w . b o n j o u r a m e r i c a t v . c o m