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TRANSCRIPT
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MEDIA KIT
FIND OUT THE VISITOR PROFILE FROM VEJAISSO.COM WHY YOU SHOULD ADVERTISE WITH US SAFE AND TRUSTWORTHY CONTROL OF YOU ADS IN REAL TIME WITH GOOGLE DOUBLECLICK
VEJAISSO.COM
CONTACT [email protected] VEJAISSO.COM
UPDATE ON JUNE 30th of 2012
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A BIT ABOUT VEJAISSO.COM
Vejaisso.com is a blog about links, softwares, reviews, cellphones, tablets, apps, security news and hacker related information. We write articles that are easy to read, illustrated, aimed to help the non geek to do everything with our tutorials and guides.
COMPANY OBJECTIVE “Simplify the technology”. With this motto we always make sure we keep our posts simple, informal, pratical and straight to the point. Our name means “Look at this” in portuguese, originates from our social root of creating and sharing posts with our friends, things they had to see and read.
1 of CONTACT [email protected]
www.vejaisso.com
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OUR HISTORY Created in november of 2006, o Vejaisso.com, we have a know and established brand associated with quality of content on the web. Today we have a design extremely social, highly optimized for fast loading page, a must to thrive among Brazil’s poor internet connection. Our website is currently hosted on a dedicated server on Amazon AWS located in São Paulo, the closest to the majority of our visitors, and also serving files through Amazon own CDN. This way we assure estability, security and high performance for our visitors.
2 of CONTACT [email protected]
www.vejaisso.com
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QUANTITATIVE STATISTICS
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VISITS AND PAGEVIEWS
4 of CONTACT [email protected]
www.vejaisso.com
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500.000 UNIQUE VISITORS/MONTH
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www.vejaisso.com
1.4 PAGES/VISIT
2:10 AVERAGE VISIT DURATION
NEW VISITORS RETURNING VISITORS
Significant ammount of new visitors, indicaMng organic growth and good SEO posiMoning among Google, Bing and Yahoo.
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KEY PERFORMANCE INDICATORS
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REACH POWER
From the begging, this social network was always one of our key comunicaMon strategies to i n c r e a s e p e r s o n a l communicaMon w i th our readers.
Almost 6000 followers!
Twitter RSS e Email
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Over 2000 subscribers to our RSS feed or email subscripPon, with an average reach of 120 readers per post/ newsleWer (open page, share, comment).
We distribute full feed at the moment, without truncaMon.
CONTACT [email protected]
www.vejaisso.com
Fonte: twi*er Fonte: Google Feedburner
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WHERE OUR VISITOR COMES FROM ORIGIN
Brazil 91%
Portugal 4%
Estados Unidos 3,5%
Other 1,5%
7 of CONTACT [email protected]
3,00%
3,30%
3,40%
3,60%
4,50%
5,20%
5,90%
10,20%
11,00%
33,50%
Distrito Federal Ceara
Santa Catarina Pernambuco
Bahia Rio Grande do Sul
Parana Minas Gerais Rio de Janeiro
São Paulo
Top 10 States
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8 of CONTACT [email protected]
www.vejaisso.com BROWSER AND E COMPUTER
44%
25%
23%
3% 5%
Internet browser
Chrome
Internet Explorer Firefox
Safari
Others
92,1%
1,5%
1,2%
0,8% 0,6%
4,1%
OperaPonal System
Windows Android Macintosh
Linux iPad DifferenMated profile of our visitors with great adhesion of modern browsers such as Google Chrome and Firefox.
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www.vejaisso.com VEJAISSO.COM VIA MOBILE E TABLET
44%
18%
17%
13%
8%
Mobile and Tablet
Android
iPad
iPhone
Nokia
SymbiamOS
CONTACT [email protected] 28
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www.vejaisso.com
WHO IS OUR VISITOR
CONTACT [email protected]
0%
0%
6%
14% 15%
22%
43%
0% 20% 40% 60% 80% 100%
65 ou +
55 -‐ 64
45 -‐ 54
35 -‐44
25 -‐ 34
18 -‐ 24
0 -‐ 17
Age Affinity
0.9x
2.0x
1.1x
1.4x
0.8x
0.0x
0.0x
68%
32%
Sex
Male
Female
Affinity 1.5x
0.8x
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www.vejaisso.com
VISITOR EDUCATION
CONTACT [email protected]
4%
9%
14%
20%
53%
0% 20% 40% 60% 80% 100%
graduate degree
bachelors degree
Some college
high school
less tha highschool diploma
EducaPon Affinity 1.0x
1.2x
1.5x
0.8x
0.6x
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www.vejaisso.com
OPINION AND INFORMATION
CONTACT [email protected]
78%
22%
Yes No
Use blogs for product reviews and sites subscriptions before
purchasing?
88%
12%
Yes No
Would you purchase a software, website subscription exclusively by vejaisso.com indication?
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www.vejaisso.com
MONTHLY VISITOR REVENUE
CONTACT [email protected]
1%
2%
5%
27%
65%
0% 20% 40% 60% 80% 100%
8000 or more
4000-‐8000
2000-‐4000
1000-‐2000
Less than 1000
Monthly family revenue (R$)
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www.vejaisso.com
ONLINE SHOPPING
CONTACT [email protected]
37% 70%
35% 40%
85% 76%
70% 12%
62% 52%
38% 74%
49%
0% 20% 40% 60% 80% 100%
Toys Sofwares and apps
Notebooks Music
Movies Gams
Eletronics Clothes and
Classes and educaMon Cellphones
Câmera e Fotografia Books
Appliances
Yes No
85%
15%
Sim Não
Did you shop through the internet in the last 6 months?
What have you already purchased through the internet?
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ADS FORMATS
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www.vejaisso.com
CONTACT [email protected]
Location
Inside post in the top posiMon.
Dimension
336 x 280
Maximum size
40Kb
CPM R$18,00
INSIDE POST
Top, middle and boiom posiMon are non segmented.
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www.vejaisso.com
CONTACT [email protected]
CPM R$18,00
DENTRO DO ARTIGO
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Location
Inside post in the middle posiMon.
Dimension
336 x 280
40Kb
Top, middle and boiom posiMon are non segmented.
Maximum size
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www.vejaisso.com
CONTACT [email protected]
CPM R$18,00
DENTRO DO ARTIGO
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Location
Inside post in the boiom posiMon.
Dimension
336 x 280
40Kb
Top, middle and boiom posiMon are non segmented.
Maximum size
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www.vejaisso.com
CONTACT [email protected]
Location
Lef sidebar, on average in the middle of the post
Dimension
160 x 600
Maximum size
65kb
CPM R$10,00
SIDEBAR LEFT
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www.vejaisso.com
CONTACT [email protected]
Location
Right sidebar, just above the middle on the average post
Dimension
160 x 600
Maximum size
65kb
CPM R$8,00
RIGHT SIDEBAR
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www.vejaisso.com
CONTACT [email protected]
Location
Background image on the side of the blog content and sidebar
Limitations
No animaMons, no link
Maximum size
75kb
R$3000,00/WEEK
BACKGROUND IMAGE
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www.vejaisso.com
CONTACT [email protected]
Distribution
Unique. There is a disclamer to the reader about the sponsorship.
Content
Manufactured by the adverMser, but modified to fit our wriMng guidelines and to provide our honest opinion on the maier. Includes Tweet and email for our subscribers.
CONTACT US
SPONSORED POST
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SEGMENTATION
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www.vejaisso.com
CONTACT [email protected]
Only show your ad to your target consumer
WHY YOU SHOULD SEGMENT
Save
It is an unique oportunity to show your ad only when it is relevant to your consumer. This is the reason why we insert ads in the post, most Mmes they are relevant and they enhance our visitor experience.
In the vast majority of cases, it is cheaper to adverMse just to the right person. Not only that it is more relevant and efficient.
Focus on your region
Through segmentaMon you can choose the regions you want to target your ads, from country, state Mll city!
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www.vejaisso.com
CONTACT [email protected]
VEJAISSO.com
CATEGORIES
AVALIABLE SEGMENTS 1/2
POSITION • Inside the post • Lef sidebar • Right sidebar
• Art • Cellphone & Tablet • Downloads • Fun • Gadgets • Games • Links • News • Science • Technology • Tutorials • Vídeos • Webgames
One example would be to adverMse your new sofware just in the downloads category inside the post. This way your ad will only show up for people browsing posts related to downloads!
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www.vejaisso.com
CONTACT [email protected]
VISITOR
ORIGIN
AVALIABLE SEGMENTS 2/2 BROWSER • Internet Explorer
• Google Chrome • Safari • Safari iPhone ou iPad • Mozilla Firefox • Opera • Android
• Country • State • City
An example would be to adverMse only to the visitors of São Paulo, who have cable internet connecMon and Windows OS that you are giving 20% in Office related courses!
INTERNET
SPEED
• Cable • Dial Up • DSL
OPERATIONAL
SYSTEM
• Windows • Mac • Linux
BROWSER
LANGUAGE
• Português (Brazil) • Etc..
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www.vejaisso.com SUPPLEMENTARY INFORMATION
CONTACT [email protected]
CPM Cost per thousand views.
AFFINITY Numeric relaMonship calculated by Google Doubleclick, showing the associaMon between the audience, the website, the topic and keyword.
EsMmates how likely are you going to reach the audience for a certain site or keyword.
REFERENCES Google AnalyMcs, Google Adwords, Twiier, Pesquisa Vejaisso.com de Dezembro de 2011.
• There is no minimum CPM aquisiPon • Ads can be animated and contain as many creaMves as desired. • File formats we accept: Adobe Flash, JPG, GIF, PNG ou Text. • Afer sending the creaMves, we take up to 48 office hours to implementaMon the ads.
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US CONTACT
Google Plus hip://plus.google.com/109888999464560822864/ (hangouts available if further clarificaMon required) email: [email protected] (please contact us in english or portuguese only)
Not only you will be able will be able to target you ads to whoever you want, by adverMsing with VEJAISSO.com you will be able to see your reports anyPme.
SupporMng this ad system is Google Doubleclick for Publisher, which stands alone as the most trustworthy and reliable tool for ad managing.