media kit 2015 - sf weekly media kit 2015.pdf · sf weekly 49.5% 50.5% 50.3% 49.7% sf market sf...
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MEDIA KIT 2015
OVERVIEW
READER PROFILE
WHO’S LOOKING?
DEMOGRAPHIC GENDER
21-34 45-54 55-64 65+
56.7%
28%
35-44
16.2%
15.2%
14.4%
15%
6.3%
11%
2.8%
15.2%
AGE GROUP
MARITAL STATUS
SF WEEKLY
49.7%50.3%50.5%49.5%
SF MARKET
SF W
EE
KLY
SF M
AR
KE
T
23%
60%
38.2%
46.4%
MARRIED
SINGLE
MARRIED
SINGLE
SF MARKET
SF WEEKLY
EDUCATION
30.6%
37%
LESS THAN 50K
69.4%
63%
GREATER THAN 50K
SF W
EE
KLY
SF M
AR
KE
T
HOUSEHOLD INCOME
Source: 7/2014 Media Audit
SF WEEKLY
SF MARKET
6.3%73.9%
23.2%53.7%
23.1%
19.8%
GRAD DEGREE
COLLEGE DEGREE
GRAD DEGREE
COLLEGE DEGREE
HIGH SCHOOL GRADUATES
REVISED 1/1/15
OCTOBER 22-28, 2014 I VOLUME 33 I NUMBER 40
SFWEEKLY.COM I FREE
SUBSKRIBE TO
THE CHRONICAL!
PAGE 8
A HEARTY DEFENSE
OF THE NEITHER-MEAL!
PAGE 43
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OCTOBER 15-21, 2014 I VOLUME 33 I NUMBER 39 SFWEEKLY.COM I FREE
LAST GASP FOR LAST GASP? PAGE 8
THE RICH ABUNDANCE OF TREASURE ISLAND.
PAGE 36
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HIGH SCHOOL GRADUATES
OVERVIEW
the right placethe right time
CIRCULATION
TOTAL CIRCULATION 70,000
Circulation refers to the number of papers printed, and readership identifies the number of people reading the paper. Readership figures are higher than circulation numbers because more than one person reads each issue of the SF Weekly. This is important when evaluating the paper. SF Weekly boasts a 98% pick up rate.
SF Weekly is distributed in more than 1,805 high-traffic locations. These locations include highly visible street boxes, grocery stores, college campuses, convenience stores, restaurants, bars, various retail locations and public transportation.
Source: Audit Bureau of Circulation
POTRERO 3,210 PAPERS
SFSU 2,895 PAPERS
SOMA 3,370 PAPERS
CENTRAL 15,960 PAPERS
DOWNTOWN 15,630 PAPERS
NORTHBEACH/WHARF 6,655 PAPERS
FILLMORE/MARINA 3,430 PAPERS
RICHMOND 8,050 PAPERS
SUNSET 1,440 PAPERS
POLK 3,385 PAPERS
EAST BAY 5,720 PAPERS
REVISED 1/1/15
PORTOLA 45 PAPERS
SOUTH SAN FRANCISCO 210 PAPERS
RETAIL RATES
All rates are per week CAMERA READY ART5MB or less: email your account representative. Larger than 5MB: send via YouSendIt, Drop Box, or similar service
REVISED 1/1/15
SIZE OPEN 4X 13X 26X 52X COLORFULL PAGE $5,137 $4,069 $3,616 $2,938 $2,712 + $625/wk4/5 $4,683 $3,709 $3,297 $2,679 $2,473 + $600/wk3/4 $4,321 $3,422 $3,042 $2,471 $2,281 + $580/wkJR. PAGE $3,690 $2,922 $2,598 $2,111 $1,948 + $560/wk3/5 $3,181 $2,520 $2,240 $1,820 $1,680 + $540/wk2/5 $2,183 $1,729 $1,537 $1,249 $1,153 + $520/wk1/2 $2,750 $2,178 $1,936 $1,573 $1,452 + $500/wk3/10 $1,548 $1,226 $1,090 $886 $818 + $450/wk1/5 $1,096 $868 $772 $627 $579 + $400/wk1/4 $1,460 $1,156 $1,028 $835 $771 + $375/wk1/7 $818 $648 $576 $468 $432 + $300/wk1/10 $616 $488 $433 $352 $325 + $250/wk1/15 $434 $343 $305 $248 $229 + $100/wk1/20 $313 $248 $221 $179 $165 + $50/wk
PRINT AD GUIDELINES REVISED 10/9/14
CAMERA READY REQUIREMENTS• All text should be converted to outlines• Photos and raster artwork should be at least 300 dpi at full size• Black and white ads should be saved as grayscale • Color ads should be saved as CMYK (NO RGB, Index, or PMS colors)• No text smaller than 6pt• No 72 dpi web graphics or photos• No rich black, use process black (100%K)• Maximum ink density = 240%• Line screen = 85 lpi• 30% dot gain
ACCEPTABLE FILE FORMATS• PDF (Acrobat 4, fonts embedded)• TIFF (flattened)• EPS (text converted to outlines)
We don't accept native file formats or fonts from advertisers. (This includes native Quark, InDesign, Photoshop or Illustrator documents) Native files and client fonts can cause problems with our PDF workflow. Any files not meeting these guidelines may print incorrectly. The San Francisco Media Company is not responsible for printing problems due to improperly prepared files.
NAMING YOUR FILEName files with your account name, the issue run date of the ad and the publication(s) it will run in. For Example: YourAccountName_1-6-13_SFW.pdf
SENDING YOUR FILESF WEEKLY 415-536-81215MB or less: Email your Account RepresentativeLarger than 5MB: Send via Dropbox, Yousendit or similar service
PREMIUM AD SIZES (Inquire with Account Representative)
Pop-Up: 10.125" x 1.125" (x4-individual panels)
or 21" x 1.125" (x2-spread panels)Front Page Strip, Inside Cover Strip: 10.125" x 1.75"4 Page Wrap: front-10.125" x 9.5", back-10.125" x 10.25", spread-21" x 10.25"Front Page Ear: 2.330" x 1.684"Front Page Side Strip: 1.89 " x10.5"
AD SIZE DIMENSIONS (W x H)
DOUBLE TRUCK (10col x 10.25") 21” x 10.25"
FULL PAGE (5col x 10.25") 10.125” x 10.25"
3/4 HORIZONTAL (5col x 7.646") 10.125” x 7.646”
JUNIOR PAGE (4col x 7.646") 8.067” x 7.646”
3/5 VERTICAL (3col x 10.25") 6.01” x 10.25”
2/5 VERTICAL (2col x 10.25") 3.95” x 10.25”
1/2 VERTICAL (3col x 7.646") 6.01” x 7.646”
1/2 HORIZONTAL (5col x 5.042") 10.125” x 5.042”
3/10 VERTICAL (2col x 7.646") 3.95” x 7.646”
3/10 HORIZONTAL (3col x 5.042") 6.01” x 5.042”
1/5 VERTICAL (2col x 5.042") 3.95” x 5.042”
1/4 HORIZONTAL (5col x 2.437") 10.125” x 2.437”
1/5 HORIZONTAL (4col x 2.437") 8.067” x 2.437”
1/7 HORIZONTAL (3col x 2.437") 6.01” x 2.437”
1/10 HORIZONTAL (2col x 2.437") 3.95” x 2.437”
FULL COLUMN (1col x 10.25") 1.89” x 10.25”
1/7 VERTICAL (1col x 7.646") 1.89” x 7.646”
1/10 VERTICAL (1col x 5.042") 1.89” x 5.042”
1/15 VERTICAL (1col x 3.739") 1.89” x 3.739”
1/20 VERTICAL (1col x 2.437") 1.89” X 2.437”
DOUBLE TRUCK CENTER SPREAD
POP-UP
2 OF 4
FULL PAGE 4/5 VERTICAL 3/4 HORIZONTAL
JUNIOR PAGE 3/5 VERTICAL 2/5 VERTICAL1/2 VERTICAL 1/2 HORIZONTAL
3/10 VERTICAL 3/10 HORIZONTAL 1/5 VERTICAL 1/4 HORIZONTAL 1/5 HORIZONTAL
1/7 HORIZONTAL 1/10 HORIZONTAL FULL COLUMN 1/7 VERTICAL 1/10 VERTICAL
1 column ........................ 1.89"2 column ........................ 3.95"3 column ........................ 6.01"4 column ...................... 8.067"5 column .................... 10.125"
1 OF 2
BOTTOM STRIP(FRONT OR INSIDE COVER)
FRONT PAGE EARFRONT PAGESIDE STRIP
2 OF 4(2 OF 4 SPREAD PANELS)
1 OF 2(1 OF 2 SPREAD PANELS)
KURIOS – CENTER WRAPFormat : 21” x 10.25”Monté : 100%
Écheance : 31/10/2014Couleur : CMYK
Safety : xx”Résolution : 300
Infographe : EricCorrection : XXX NO231/10/2014 37705RSAN FRANCISCO
TM
TM
R E A LIT Y IS R EL ATI V E
CIRQUEDUSOLEIL .COM/KURIOS
#KURIOS
N O V 1 4 – JA N 1 8 AT &T PA R K
OFFICIAL SPONSORSPRESENTED BY – IN ASSOCIATION WITH –
VISA SIGNATURE IS THE PREFERRED CARD
OF CIRQUE DU SOLEIL
HIGH IMPACT WRAP
MAXIMUM EXPOSUREON THE COVER AND BACK OF SF WEEKLY ...PLUS A DOUBLETRUCK!
OFFICIAL SPONSORS
PRESENTED BY– IN ASSOCIATION WITH –
VISA SIGNATURE IS THE PREFERRED CARD
OF CIRQUE DU SOLEIL
TM
SEEING IS DISBELIEVING
KURIOS – COVER WRAP
Format : 10.125” x 5.042”
Monté : 100%
Écheance : 31/10/2014
Couleur : CMYK
Safety : xx”Résolution : 300
Infographe : EricCorrection : XXX
N O2
30/10/2014
37705R
SAN FRANCISCO
KURIOS – BACK COVER
Format : 10.125” x 10.25”
Monté : 100%
Écheance : 29/10/2014
Couleur : CMYK
Safety : xx”Résolution : 300
Infographe : EricCorrection : XXX
N O1
29/10/2014
37705R
SAN FRANCISCO
CIRQUEDUSOLEIL .COM/KURIOS
#KURIOS
N OV 1 4 – JA N 1 8
AT&T PA R KPRESENTED BY
CIRQUEDUSOLEIL .COM/KURIOS
OCTOBER 15-21, 2014 I VOLUME 33 I NUMBER 39 SFWEEKLY.COM I FREE
LAST GASP FOR LAST GASP? PAGE 8
THE RICH ABUNDANCE OF TREASURE ISLAND.
PAGE 36
Cover_1015.indd 1 10/13/14 8:08 PM
OFFICIAL SPONSORSPRESENTED BY – IN ASSOCIATION WITH –
VISA SIGNATURE IS THE PREFERRED CARD
OF CIRQUE DU SOLEIL
TM
SEEING IS DISBELIEVING
KURIOS – COVER WRAPFormat : 10.125” x 5.042”Monté : 100%
Écheance : 31/10/2014Couleur : CMYK
Safety : xx”Résolution : 300
Infographe : EricCorrection : XXX NO230/10/2014 37705RSAN FRANCISCOKURIOS – BACK COVER
Format : 10.125” x 10.25”Monté : 100%
Écheance : 29/10/2014Couleur : CMYK
Safety : xx”Résolution : 300
Infographe : EricCorrection : XXX NO129/10/2014 37705RSAN FRANCISCO
CIRQUEDUSOLEIL .COM/KURIOS
#KURIOS
N O V 1 4 – JA N 1 8 AT &T PA R K
1/2H PAGE ON COVER FULL PAGE ON BACK
DOUBLETRUCK ON CENTER OF WRAP
Improve your product’s image in the minds of consumers with a high impact wrap on the cover of SF Weekly. This is a guarantee way that every reader will see you.
YOUR BENEFITS:• Dominate coverage of your
local market• Innovate ways to focus attention
on your product/service• Display detailed images• Create the buzz you need!
RATE$15,000
REVISED 1/1/15
REVISED 1/1/15 PRINT
INSERT RATES
QUANTITY
20,000 - 29,999
30,000 - 39,999
40,000 - 49,999
50,000+
OPEN$65$64$62$59
3-6$58$57$55$52
7-9$53$52$50$47
10+$49$48$46$43
*Rates per thousand, single page. All rates are net to paper and non-commissionable.
DELIVERY INSTRUCTIONSInserts should be shipped to:
1201 EVANS AVE
SAN FRANCISCO, CA 94124
MON-FRI 6AM TO 3PM (415) 850-6151
• Deadline is noon, Friday prior to the week of publication (Pacific Time)
• Inserts should be packaged in uniform bundles containing equal quantities, or on skids in uniform turns
• The load and skid should not exceed 54” in height, including pallet
• Packages should be clearly labeled indicating the following:
• Inserts for SF Weekly, including issue date
• Quantity of inserts contained per package
• Quantity of packages (i.e., 1 of X, 2 of X, 3 of X)
• Description of material
There will be a $5 per thousand additional charge if specifications are not met.
ZONES• Minimum delivery of 26,000 papers. See circulation zone map for
geographic breakdowns
• For maximum efficiency, please include an additional 2% of your total number of inserts
• SF Weekly is a controlled circulation newspaper limited to one copy per reader. Circulation figures for a given area are approximate. Billing will reflect actual circulation for that area in a given week
RESERVATION DEADLINESPayment is accepted in advance up to 6 months.
SPECIFICATIONSBIND-IN INSERT (Insert binded and/or folded saddle)• 3.5” x 5” - minimum size
(flat size 3.5” x 8.5” folded to 3.5” x 5”)• 10.375” x 12.625” - 4 pages maximum
(flat size 21.5” x 13” includes .1875” head, foot and face trim)• Must contain 3.5” binding lap (minimum)
BLOW-IN INSERT (Insert not binded to paper)• 3.5” x 3.5” - minimum size• 6” x 6” - maximum size
WEIGHT OF PAPER Minimum 6pt (70lb uncoated or 100lb coated gloss)Maximum 12 pt
Insertions will be placed randomly within each paper. SF Weekly reserves the right to accept or reject any circular, flier, catalog or product sample submitted for delivery. Any additional cost incurred by SF Weekly for special handling, late arrival, damaged shipments, etc. will be the responsibility of the advertiser, notification of such to be made to the advertiser if time allows. To guarantee 100% insertion, SF Weekly requests a 3% overage allowance of insert materials.
2014 BAR & NIGHTLIFE GUIDE
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2/25/14 11:40 AM
REVISED 1/1/15 PRINT
JANUARY
Winter Arts 1/8
Careers & Education 1/8
Comedy Issue 1/22
SF Ballet Guide 1/22
FEBRUARY
Valentine’s Day Guide 2/5
MARCH
Drink 3/5
St. Patrick’s Day Guide 3/12
APRIL
Careers & Education 4/2
Music Issue 4/16
MAY
Best of San Francisco 5/7
JUNE
Summer Guide 6/4
Stern Grove Festival: Official Season Guide 6/18
Pride Issue 6/25
JULY
Pilgrimage Issue 7/16
AUGUST
Careers & Education 8/6
SEPTEMBER
Fall Arts 9/3
Savor the City Restaurant Issue 9/24
OCTOBER
Election Issue 10/1
Halloween Guide 10/15 + 10/22
DECEMBER
New Year’s Eve Guide 12/10
Year In Review 12/24
May 7, 2014 SFWEEKLY.COM | FREE
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2015 MEDIA CALENDAR