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1 • Resident December 2013
THE FASHION ISSUE MULTI-TALENTED MEGAN BOONE A GUIDE TO FASHION CAPITALS SPRING SHOPPING GUIDE FASHIONABLE FEASTS #NYFW ROUNDUP FASHION AS ART HAUTE CULTURE
Morgan O’Connor
HIS RARIFIED UPBRINGING, ACQUIRED HEARTHOB STATUS & WHAT’S NEXT
www.resident.com • March 2014 • Vol. 27, N0. 3 www.resident.com • March 2014 • Vol. 27, N0. 3
resident.com • Special Editon
FLY AWAY WITH
SOUTHERN
AIRLINESCHINA
Travel to Guangzhou, London, Paris, Rome, California, Miami and much more
resident.com • December 2014 • Vol.27, N0.12
KICKKENNEDYFIGHTS FOR THE ANIMALS
THE NEXT GENERATION ISSUENicole Hanley Mellon and the Museum of the City of New York Cole Rumbough and the NYC Mission SocietyAlexander Hamer and Historic PreservationNY’s Most Eligible Bachelors Under 40Ariana DiLorenzo In Bed With Pop
resident.com • November 2014 • Vol.27, N0.11
HOWARDLORBER
AN UNOBSTRUCTED VIEW
THE FALL REAL ESTATE ISSUENew Developments from Midtown to Downtown
Top Agents Assess the MarketLIC: The New Williamsburg?Living Luxuriously in Rentals
Brooklyn Building Trends
1 • Resident December 2013
JONATHAN TISCHA Giant of Giants
www.resident.com • February 2014 • Vol. 27, N0. 2
BIANCA DEL RIO
All Drag
It’s Haute in HereFASHION THAT SIZZLES
Escape The Winter Blues
IN THE MOODFor Food
RESIDENTNYC www.resident.com • March 2012 • Vol. 25, N0. 3
Where To Wear And Everything
In Between
@ ARTEXPO NY
ARTIST
1 • Resident December 2013
www.resident.com • March 2014 • Vol. 27, N0. 3
THE FASHION ISSUEPOLO’S MORGAN O’CONNORA GUIDE TO FASHION CAPITALSSPRING SHOPPING GUIDEFASHIONABLE FEASTS#NYFW ROUNDUPFASHION AS ARTHAUTE CULTURE
Megan BooneHER BIG BREAK, QUICK RISE TO FAME AND PLANS FOR HER BRIGHT FUTURE
resident.com • September 2014 • Vol. 27, N0. 9
THE NEW YORK ISSUEInson Wood Designs ManhattanRiveting Real EstateBeauty in the CityDainty DiningFall Fashion
DERON WILLIAMS ON POINT
1 • Resident December 2013
www.resident.com • August 2014 • Vol. 27, N0. 8
THE HOT ISSUESizzling Manhattan Real Estate Sultry Summer JauntsHaute HideawaysDecadent DiningPhat Fashion
TRACY ANDERSONSOME LIKE IT SWEATY
1 • Resident December 2013
JEAN SHAFIROFFGIVING BACK IN STYLE
www.resident.com • May 2014 • Vol. 27, N0. 5
NYC Mission Society
New York Women’s Foundation
THE PHILANTHROPY ISSUE
25 New Yorkers Who Make a Difference
Couture Council
Charitable Events that Matter
1 • Resident October 2013
www.resident.com • November 2013 • Vol. 26, N0. 11
Madison AvenueStreetStyle
All the Interior Design That’s
Fit to Print
media kit 2015
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In The Press 2014
Deron Williams turned down an offer to join his hometown Dallas Mavericks in 2012, choosing to stay with the Brooklyn Nets.
Did he make the right choice? Williams shared his thoughts on New York with Resident Maga-zine and doesn’t seem too thrilled with The Big Apple.
“I’m not going to lie. I don’t really feel so much like a New Yorker,” Williams said.
We hear…That Resident magazine just celebrated its Real Estate issue, with Douglas Elliman broker Tristan Harper on the cover, at Texas de Brazil.
Jean Shafiroff, Cole Rumbough, and Consuelo Vanderbilt Costin toasted Melissa Lee’s cover of Resi-dent magazine at B & Co.
Williams talked with Resident Magazine about a num-ber of topics, including his autistic son and charitable foundation. But he admitted he’s not really feeling like a local in NYC.
Celebrity trainer Tracy Anderson says of her top clients Gwyneth Paltrow and Jennifer Lopez, “They are women I believe my audience
should look up to.” Anderson, celebrating her Resi-dent magazine cover at Villagio, went on to say, “We need role models where women can be out on their own, they can be moms, they can have businesses and they can be sexy.”
One of our favorite New Yorkers is on the cover of the latest Resident magazine. TV star and Kim Kardashian bestie Jonathan Cheban gives the mag some insight into his TV persona. “The show (“Keeping Up With the Kardashians”) is very real, but I’m a bit exaggerated because I like to make things more fun,” he says. The issue also features a list of 25 New Yorkers to know better and the latest dispatch from Vanity Fair writer and man about town George Wayne.
Megan Boone, a star of NBC’s “The Blacklist,” at hot new restaurant Brannon’s on the Lower East Side to celebrate her cover for Resident Magazine.
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Mission Statement
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RESIDENT Magazine is creating a compelling paradigm for local media – combining print, digital and events seamlessly into a package that is appealing to both reader and advertiser alike.
RESIDENT MAGAZINE REBRANDEDWe have a made a concerted effort in rebranding and bringing our readers the best that New York has to offer. Whether it’s exclusive interviews with fascinating New York personalities, reviews of top dining destinations, travel coverage that inspires and educates, fashion-foward spreads, seasonal offerings, trends and updates in real estate and interior design – we’ve got you covered! In addition, you will see well-known New Yorkers contributing pieces on topics that are important to them, which helps to generate buzz for our clients. From Melissa Lee, Patrick McMullan, George Wayne, Trish Regan and many others – there will be articles and photos on everything a New Yorker needs to know.
IN PRINTWith more than 26 years under our belt, Resident Magazine is as insightful and engaging as it has always been and with our continual press exposure, we’ve been realizing unprecedented growth. This, coupled with an integrative approach, allows us to deliver Manhattan regional visibility, exposure, awareness and excellent ROI our client’s expect from a successful New York media comapny.
DIGITALAs a newly redesigned destination, resident.com is the portal for in-the-know New Yorkers. Updated with content from both the print edition and with original articles just for the site, we receive over 30,000 unique visitors a month. We easily beat our competition in terms of volume of web traffic and demographically – consistently receiving comments and accolades from individuals at the top of their fields.
EVENTSWe have distinguished ourselves as the vendor of choice for those that are looking for an upscale party or event for their organization or product. From doctors to apparel boutiques and everything in between, Resident Magazine can bring you well-heeled, culturally savvy New Yorkers that have both the desire and the means to purchase the products or service you have to offer. We’ve cultivated our list of attendees through our readership, connections with publicists and events of our own and we are sure we can deliver an occasion that goes above and beyond your expectations.
Editor-in-ChiefChristopher A. Pape
president & publisher michael travin
Trish ReganAnchor and Editor-at-Large at Bloomberg
Television; Emmy-Nominated Journalist
Jill Rappaport Award-Winning Animal Advocate
& Correspondent at NBC’s The Today Show and Nightly News
Judy KatzOwner of Renowned
New York-based PublicityFirm, Katz PR
Ernie AnastosLegendary Fox 5 News Anchor; Winner of 31 Emmy Awards
Kitty PilgrimFormer CNN Anchor & Best-Selling Author
WHAT NEW YORK LUMINARIES ARE SAYING ABOUT
testimonials
Here at Katz PR, we have had the privilege of working with Resident Magazine for the past two years. Several of our star clients such as Joan & Melissa Rivers, Bernadette Peters, Victoria Clark and Judy Kuhn have been featured on the cover. Christopher Pape has consistently showcased each of them in the most positive and respected light. We look forward to working with Resident Magazine for many years to come.
Resident has a fresh, young look with a great eye toward a luxurious lifestyle. As a world traveler and writer of internationally-based novels, I often find interesting locations and new ideas in the magazine. Resident has just the right amount of sophistication and sass.
My experience with Resident was absolutely awesome. First of all, the pictures were incredible; the story truly captured the essence of my mission: saving animals. Christopher and the whole staff are so professional, warm, friendly, and a joy to work with. I wish I could be on every cover. How about it?
Thank you Resident Magazine for making me a part of such a terrific New York publication... What great reaction from people when I was your cover story focusing on my campaign for more ‘positive news’ on TV. I appreciate all your efforts for good editorial content... Congratulations Resident for really making a difference!
It was amazing to me how many people saw the magazine. The entire month on the cover, everywhere I went, people told me how much they loved seeing the article. Resident clearly resonates with the NY community.
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esident reaches its readers in a variety of ways. In addition to our website, resident.
com, which reaches 100,000 readers every month, our print distribution includes
1,200 residential doorman buildings throughout Manhattan, hotels, health clubs, as well as
doctor’s offices and concierge services. Additionally, we received over 1 million reads on the
digital version of the magazine during 2014.
Placement in high-end residences and business, as well as, high-traffic areas such as Grand
Central, Union Square and Madison Avenue, ensures that our advertisers reach not only
a large number of readers, but those with the means to make purchases expected from a
luxury magazine readvership.
Having now reached multiple generations of New Yorkers, while staying on top of the city’s
changing neighborhoods and demographics, we offer the opportunity to get into the hands
of New Yorkers now and in the future, and as technology and trends shift and advance, we
will continue to be a strong and recognized presence in the city.
distribution
R
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Resident MagazineA DIVISION OF ENCOMPASS MEDIA GROUP GENDERMale – 42% Female – 58%
OCCUPATIONExecutive/ Upper Management/ Professionals – 65%CEO, President, Owner – 35%
HOUSEHOLD INCOMEMedian Household Income – $695,000+MARITAL STATUSSingle – 21% Married – 79%
PETSReaders who own pets - 53%
LUXURY LIFESTYLESGolf – 75%Tennis – 44%Country Club Memberships – 45% Skiing – 49%Readers reporting gym memberships – 60%
LUXURY PURCHASESShoes – 95%Fragrances – 98% Designer Clothing – 90% Electronics - 89% Jewelry – 86%Cosmetics – 85%
MEDIAN AGEMedian age – 42
REAL ESTATEOwns home/condo/co- op – 76% Owns vacation property – 55%
AUTOMOTIVE OWNERSHIPOwns car – 60%
SHOPPING VENUESSpecialty Boutiques – 87% Department Stores – 85%
TRAVELStays in luxuryaccommodations – 85% International Trips per year – 4 times a yearWeekend getaways – 10 times a year
DINING OUT1- 2 times per week – 95%3 or more times per week – 78%
FAMILY LIFEReaders with childrenthat have attended camp – 96% Readers whose childrenattend private schools – 56%
EDUCATIONReaders with a college degree – 87%Readers having post-graduate degrees – 37%
ENTERTAINMENTMusic/Concert Performances – 52% Live Theatre Performances – 70% Museums – 63%Sporting Events - 41%
SPIRITS AND ALCOHOLReaders who drink/purchase wine – 78%Readers who drink/purchase distilled spirits – 64%
*Study conducted in 2014 by Arthur L. Carter Journalism Institute at New York University
demographics
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Capitalizing on our ever growing capacity to throw and host events, we have now intergraded this component into our packages. We bring together affluent, culturally savvy New Yorkers who have the desire and means to purchase products and services that our clients offer.
events
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CAMERA READY ARTAD FORMAT
High Quality Print Adobe PDF (preferred format)TIFF or Hi-Resolution JPEG (actual size mentioned above @300dpi)
All ads to be designed by us will require High-Res images of content and logosLINE SCREEN
Optimal Output – 133 lpi Maximum Output – 150 lpiADS MAY BE SUBMITTED BY
E-MAIL – E-mail all art to your sales rep. and to [email protected] – For files over 7MB, please contact your sales rep. for FTP information.
Advertising SpecsFull Page 1/2 page Horizontal
1/3 page Horizontal
1/2 page Vertical
1/3 page Vertical 1/6 page
5” x 5”
3.7” x 10.1”
7.55” x 5”
Bleed8.6875” x 11.125”
Finished/Trim8.4375” x 10.875”Live Image Area 8.1875” x10.625”
2.5” x 5”
2.5” x 10.1”
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production calendar
14
Month Street Date Closing Date Ad Material Due Date
January 1/7 12/19 12/23Feburary 2/6 1/16 1/20
March 3/6 2/20 2/17April 4/3 3/20 3/24May 5/1 4/17 4/21June 6/5 5/15 5/19July 7/3 6/19 6/23
August 8/7 7/17 7/21September 9/4 8/14 8/18
October 10/2 9/18 9/22November 11/6 10/16 10/20December 12/4 11/20 11/24
Production Calendar
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15
Editorial Calendar
The New Year’s IssueNew York in the New YearBest of New Dining SpotsAround the TownGala DoingsCity Circuit (Events Page)Ann Lawlor’s Beauty PageGetting Your Child Ready for Summer CampManhattan Real Estate NewsAll the Interior Design That’s Fit to Print
The Real Estate IssueOn Trend Real Estate News Manhattan Real Estate NewsGreat Vacation HomeInterior Design Tips For The Busy New YorkerNew Restaurant OpeningsAround the TownGala DoingsCity Circuit (Events Page)Ann Lawlor’s Beauty Page
The Summer IssueDay Trips for All AgesBest BeachesEscape the Heat!Hamptons in the SummerAround the TownGala DoingsCity Circuit (Events Page)Ann Lawlor’s Beauty PageManhattan Real Estate News
The Travel IssueThe Season’s Hottest Travel TrendsNew York’s Hotel GemsFamily-Friendly FarmsAround the TownGala DoingsCity Circuit (Events Page)Ann Lawlor’s Beauty PageManhattan Real Estate News
The Fall Real Estate IssueReal Estate From Around The CountrySpecial Apartments For The Special UseDesigning Your Perfect SanctuaryAround the TownGala DoingsCity Circuit (Events Page)Ann Lawlor’s Beauty PageManhattan Real Estate News
The Holiday IssueWinter Fun for the KidsA How-to-Guide on CelebratingGifts for Everyone on the ListTop Doctors of New YorkInterfaith CelebrationsAround the TownGala DoingsCity Circuit (Events Page)Ann Lawlor’s Beauty PageManhattan Real Estate News
The Wellness IssueOur Summer Fitness GuideTips For Eating HealthfullyLose Weight The Right WayAround the TownGala DoingsCity Circuit (Events Page)Ann Lawlor’s Beauty PageManhattan Real Estate News
The Fall Fashion IssueA Roundup Of Fashion WeekFashion TrendsDressing For The Winter Fashionable RestaurantAround the TownGala DoingsCity Circuit (Events Page)Ann Lawlor’s Beauty PageManhattan Real Estate News
The Philanthropy IssueCharitable Causes In The CityWomen Who Make A DifferenceTop 10 NYC Foundation New Museum OpeningsChelsea GalleriesAround the TownGala DoingsCity Circuit (Events Page)Ann Lawlor’s Beauty PageManhattan Real Estate News
The New York IssueBest FoodBest ShoppingBest EntertainmentBest Rooftop LoungesBest SchoolsBest Fashion TrendsBest Travel IdeasAround the TownGala DoingsCity Circuit (Events Page)Ann Lawlor’s Beauty PageManhattan Real Estate News
The Valentine’s IssueDining on Valentine’s DayThe Best Romantic DestinationsHow To Suprise Your Love?Perfumes Of The SeasonHair Trends That RockAround the TownGala DoingsCity Circuit (Events Page)Ann Lawlor’s Beauty PageManhattan Real Estate News
The Fashion IssueA Guide to Fashion WeekFashion TrendsWhat To Wear Where?Spring ArtsTheater ReviewsAround the TownGala DoingsCity Circuit (Events Page)Ann Lawlor’s Beauty PageManhattan Real Estate News
editorial calendar
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AD SIZE 1X 4X 8X 12X
FULL PAGE $3800 $2720 $2170 $1900
HALF PAGE $1920 $1480 $1185 $1010THIRD PAGE $1265 $960 $760 $670
COVERS 1X 3XBACK COVER $4300 $3500INSIDE FRONT $4050 $3255INSIDE BACK $4050 $3255
Michael TravinPresident & Publisher
Advertising Rates
Tom FaheyDirector of Business Development
Don FethermanAdvertising Manager
Scott PaukerSenior Sales Manager
Bill MasonAssociate Publisher
Helaine NovaVice President212-993-9490
Lisa BernsteinDirector of Sales
Lyle SeltzerFlorida / Georgia
Sales404-452-7510
resident.com