media kit 2015-2016

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GINJA Food Magazine embodies a highly contagious, deliciously infectious love and passion for food – cooking it, sharing it, discovering it, re-inventing it, and best of all – tasting it. This unique brand aims to inspire people to feel empowered to ‘live life fully’ through the great adventures that the lifestyle of a foodie can uncover. Food Magazine A FOOD LOVER’S FAVOURITE SINCE 2013 MEDIA KIT 2015-2016

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GINJA Food Magazine embodies a highly contagious, deliciously infectious love and passion for food – cooking it,

sharing it, discovering it, re-inventing it, and best of all – tasting it. This unique brand aims to inspire people to feel

empowered to ‘live life fully’ through the great adventures that the lifestyle of a foodie can uncover.

Food Magazine

A FOOD LOVER’S FAVOURITE SINCE 2013

MEDIA KIT 2015-2016

01

02 03 04 05 06 07

GINJA is the only magazine owned and run by a working chef – giving readers access to a passionate chef’s guide to life through his language of love – food.

Targeted at the highest niche of the foodie market – passionate lovers of food and armchair cooks alike.

GINJA has grown in sales and distribution every month and is distributed by high LSM retailers throughout South Africa. (*Refer to pie chart on p 3.)

Independently published by one dedicated professional team – giving its sponsors, partners and advertisers unique opportunities to contribute to content and to engage with the audience.

GINJA has a growing following of hard copies of the magazine overseas – driven by over 28 000 Facebook followers. (*As at Nov 2014)

Advertising rates are cost effective. Yes, your brand can afford to advertise in GINJA. Can you afford not to, if you are aiming your business at trend-setting, discerning lovers of the lifestyle of food?

Published bi-monthly in response to readers’ demand to ‘give them more time’ to get into the rich recipe offering in each issue.

Reasons to advertise

National footprint in al l major retai l chain stores and online • ABC registered • SACA Member

Our MAgAzInE sAlEs sTATs TEll us:

• ‘The lifestyle capital of Africa’ loves GINJA - it is most

popular in Cape Town and surrounds.

• Our take-off-shelf in national retail outlets in the highest

LSM areas align with where foodies buy their food. We

could even go as far as saying “where foodies buy their

‘special’ food”. (*Refer to pie chart on p 3.)

PRINT RUN 10KREADERSHIP 40K+

What makes gInjA readers different?• Our readers love to cook and they

look to GINJA as a magazine that

inspires and educates.

• GINJA fans also buy GINJA Food

Magazine for its … er … good looks! The

small, neat shape also makes it perfect

to keep and cook with.

• GINJA fans are much more

conscious of the quality of ingredients

and kitchenware than they are about

price.

Reader profile

• SOCIAL MEDIA

More than 28 000 Facebook likes and climbing weekly.

• ANNUAL SUbSCRIPTIONS

• VOUChER COPIES

Some of our other platforms

facebook 28K+

02

National footprint in al l major retai l chain stores and online • ABC registered • SACA Member

An AFrICAn AFFAIr Oct/nov ’15 On sale 21 sept ’15GINJA looks at South Africa’s

evergreen brands. We take you

outdoors to remind you of our

country’s true, wild beauty. A mix

of true South African flavours and

traditions. As well as taking you

on a journey of the world’s weird

and wonderful culinary traditions.

FEsTIVE Dec/jan ’16 On sale 23 nov ’15‘Tis the season for friends, family

and FOOD. And we pull out all

the stops to make sure that your

table is adorned with the finest

and most indulgent ingredients.

From adventurous to healthy ...

we put together a feast without

the guilt. And give you some

tricks and tips for a fabulous New

Year’s celebration, from hotspots

to best buys.

FOr lOVE’s sAKE Feb ’16 On sale 25 jan ’16It’s the month of love... GINJA

dishes up some tantalising

flavours, with a dash of brandy.

MArCH MADnEss Mar ’16 On sale 22 Feb ’16We embrace the madness with

a mix of worldwide festivals and

get you prepared for Easter.

• SOCIAL MEDIA

More than 28 000 Facebook likes and climbing weekly.

• ANNUAL SUbSCRIPTIONS

• VOUChER COPIES

Some of our other platforms

The magazine is sold in 1027 STORES (*As at August 2014)

Store allocation: RNA

GINJA is available in selected stores, throughout South Africa:

Woolworths Food, Engen forecourt, Pick n Pay, Spar, Kwik Spar, Exclusive books, Food Lover’s Market, Fruit

& Veg City, Dis-Chem, Game, OK and CNA O.R. Tambo International Airport.

Distribution and circulation

Print advertising ratesP R I N T A D V E R T I S I N G s p e c i a l f e at u r e s & o t h e r

Outside back cover

Inside front/back cover DPS

Inside back cover full page

Full page

Double-page spread

half page

Quarter page

R22 000

R25 000

R15 000

R13 000

R20 000

R7 500

R5 500

backing board/Cover mount

Magnetised insert

Recipe development (per recipe)

Competition

Online promotion (per month)

SQ

SQ

R1 500

R2 500

R4 500

* All inserts and special production requests will be charged based on individual requirements. Advertising and advertorial rates exclude VAT and agency commission. All cancellations after space

deadlines are subject to a 100% cancellation fee. Rates are subject to change.

Upcoming issues

03

A d v e r t o r i a l R AT E S

Full page

Double-page spread

R15 000

R22 000

1GINJA food magazine

South Africa

(incl.VAT) Other Countries

(excl. VAT)

9772307224007

14010

win ! a luxury getaway with

maison de l'amour

1GINJA food magazine

OVER R 50 000 WORTH OF PRIZES TO BE WON !

VALENTINES BAKING • DINNER IN THE SKY • VANCOUVER ISLAND • QUEEN OF TARTS

FEBRUARY 2014South AfricaR30.00 (incl.VAT) Other Countries R26.32 (excl. VAT)www.ginjafood.com

977

2307

2240

07

1 3

0 0

6

FEBRUARY 2014South AfricaR30.00 (incl.VAT) Other CountriesR26.32 (excl. VAT)www.ginjafood.com

EASY ITALIAN CUISINE • MIDLANDS MEANDER • ANDY ALLEN • SA CHEESE FESTIVAL

FEBRUARY 2014South AfricaR30.00 (incl.VAT) Other Countries R26.32 (excl. VAT)www.ginjafood.com

977

2307

2240

07

1 3

0 0

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APRIL 2014South AfricaR30.00 (incl.VAT) Other CountriesR26.32 (excl. VAT)www.ginjafood.com

9772307224007

14009

M AT E R I A L s p e c s

Magazine sizes

Description

Full page

Double-page spread

220mm x 220mm

Type Area

200mm x 200mm

200mm x 200mm /pg

Trim

220mm x 220mm

440mm x 220mm

Bleed

230mm x 230mm

450mm x 230mm

We are always looking at new and creative ideas to collaborate with our advertisers and add value

to their brand, for example: backing boards, vouchers and special inserts, etc.

With our unique square shape we can offer an exclusive backing board, giving advertisers an

impactful 220mm x 60mm in-store presence on the shelves of top SA foodie retailers. A subtle

footprint of the ad campaign remains on the cover, creating an element of interest and point of

discussion, as long as that issue of GINJA is out and about on the coffee tables of foodies and cafés.

Unique advertising options

Material to be supplied in PDF format

in high resolution; 300 dpi, CMYK.

Contact us

Issue

AN AFRICAN AFFAIR - Oct/Nov ’15

FESTIVE - Dec/Jan ’16

FOR LOVE’S SAKE - Feb ’16

MARCh MADNESS - Mar ’16

p r i n t d e a d l i n e s

Advertorial Deadline

13 Aug ’15

15 Oct ’15

2 Dec ’15

13 Jan ’16

space Deadline

21 Aug ’15

23 Oct ’15

10 Dec ’15

21 Jan ’16

Material Deadline

28 Aug ’15

30 Oct ’15

18 Dec ’15

28 Jan ’16

On sale Date

21 Sept ’15

23 Nov ’15

25 Jan ’15

22 Feb ’15

BRANDNAME

LoGo BRANDNAME

LoGo

For the

of Food

s p e c i a l f e at u r e s p e c s

backing board

Cover Mount

Magnetised insert(sponsored fridge magnet)

220mm x 275mm

50mm x 90mm

200mm x 60mm

Material to be supplied in PDF format in high resolution, 300dpi, CMYK

04

Advertise in our newsletter

Client Service and Advertising:

Clarise Sha | [email protected] | 079 528 5663

Head Office: 031 563 0054 | Suite 1B, 2 and 3, The Town House, 39/41 Northumberland Place, Durban North

1GINJA food magazine

WIN! EXTRAORDINARY CULINARY EXPERIENCES WITH SOME OF SA’S TOP EXECUTIVE CHEFS!

VALENTINES BAKING • DINNER IN THE SKY • VANCOUVER ISLAND • QUEEN OF TARTS

FEBRUARY 2014South AfricaR30.00 (incl.VAT) Other Countries R26.32 (excl. VAT)www.ginjafood.com

977

2307

2240

07

1 3

0 0

6

FEBRUARY 2014South AfricaR30.00 (incl.VAT) Other CountriesR26.32 (excl. VAT)www.ginjafood.com

TSOGO SUN • LAMBERTSBAAI CRAYFISH FESTIVAL • MIAMI • JAN BRAAI • THE PUDDING SHOP

FEBRUARY 2014South AfricaR30.00 (incl.VAT) Other Countries R26.32 (excl. VAT)www.ginjafood.com

977

2307

2240

07

1 3

0 0

6

MARCH 2014South AfricaR30.00 (incl.VAT) Other CountriesR26.32 (excl. VAT)www.ginjafood.com

9772307224007

14008