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Welcome to the UK’s leading health management and policy resource MEDIA INFORMATION 2009/10 Print and Online Display Advertising

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Page 1: MEDIA INFORMATION - HSJ · MEDIA INFORMATION Advertising in HSJ enhances the perception of your brand, as your product or service is associated with HSJ’s trusted reputation. Utilising

Welcome to the UK’s leading health management and policy resource

MEDIA INFORMATION

2009/10 Print and Online Display Advertising

Page 2: MEDIA INFORMATION - HSJ · MEDIA INFORMATION Advertising in HSJ enhances the perception of your brand, as your product or service is associated with HSJ’s trusted reputation. Utilising

HSJ has been read by influential decision makers at all levels and across all sectorsof the health service since 1890. Advertising your product or service in HSJ is the onlyway to effectively target and reach health service management budget holders.

print audiencel HSJ has a weekly circulation of 17,861 1l Each copy of HSJ is seen by another 3 people on average, making our weekly

pass-on readership 53,583 2l 92% of all health service managers read HSJ at least once a month3

l 75% read HSJ each week3

l 65% of our readers are chief executives, directors or heads of department3

Online audiencel Over 64,000 users have registered on hsj.co.uk since June 2006 4l Hsj.co.uk has over 100,000 visits from over 50,000 unique users each month 5l Visitors spend an average of 6 minutes on the site for each visit5

l The average subscriber visits hsj.co.uk 1.4 times a week2

HSJ SubScriberS are extremely lOyall The average subscriber has read HSJ for 6.5 years2

l 34% have read HSJ for more than 10 years2

l 69% don’t read any other magazine related to healthcare or management2

HSJ iS valuedl 99% of HSJ’s circulation is paid-for1

l 88% think HSJ is good value for money2

l 79% of managers find HSJ the most useful magazine for their role3

1 ABC July 2007 – June 20082 Explomarket subscriber survey January 20083 ICM independent research June 20054 hsj.co.uk January 20085 WebTrends January 2008

MEDIA INFORMATION

JOb titleS (print)% of readership

buying pOwer and budgetary cOntrOl % of readership

tOpicS Our readerS are mOSt intereSted in % of readership

HSJ is an invaluable publication for all those who work in the service and in health policy.Nigel Edwards, NHS Confederation

Education/training/learning 75%

Office equipment 72%

Computer products and services 62%

Information technology 50%

Medical/surgical products 44%

Consultancy services 41%

Telecommunications 39%

Hospital furnishings 34%

Buildings/facilities management services 24%

Legal services 23%

Drugs/pharmaceutical products 15%

Hotel services 13%

National service frameworks 89%

Training and development 81%

Clinical management 76%

Primary care 76%

Patient safety and risk management 73%

Human resources 72%

Information technology(Intelligence) 71%

Law 67%

Finance 58%

Private finance initiative 52%

Buildings/facilities management 26%

influential readership l HSJ readers are budget holdersl HSJ readers are decision makersl HSJ provides access to the wider NHS

JOb titleS (Online)% of readership

area Of wOrk (Online) % of readership

area Of wOrk (print) % of readership

Middle management 37%Senior manager 35%

Director / Assistant Director 10%Head of Department 8%

Consultant 6%Chief Executive 4%

Acute trust 31%Primary Care 16%

mental health / learning disabilities 7%Management consultancy 6%

Community trust 5%

Middle management 39%Senior manager 25%

Director / Assistant Director 20%Head of Department 4%

Consultant 7%Chief Executive 5%

Acute trust 21%Primary Care 24%

mental health / learning disabilities 6%Management consultancy 10%

Community trust 4%

Page 3: MEDIA INFORMATION - HSJ · MEDIA INFORMATION Advertising in HSJ enhances the perception of your brand, as your product or service is associated with HSJ’s trusted reputation. Utilising

influence Whether it is David Cameron setting out his vision for the health service under a Conservative government (28 June), the departmental lead on the controversial junior doctors recruitment process announcing his resignation (27 September), or NHS chief executive David Nicholson setting out his priorities (13 September), we get to the people with the stories first. Over the last year, HSJ was mentioned in parliamentary debates nearly 40 times.

HSJ’s editorial strategy is all about setting the news agenda, leveraging our close contact with the influential decision-makers to maximum effect.

It is felt across the team – on the news desk, features and production – and demonstrated in the magazine and online.

editorial quality l Setting the news agendal Closer to decision-makers – and influential itselfl Helping readers think and work differently

advertiSing OppOrtunitieSdiSplay advertiSing HSJ SHOwcaSe

Advertising in the HSJ Showcase is a cost-effective method of reaching decision makers. This premium position is highly visible with a tried and tested formula for achieving success.

With a maximum of 15 adverts on a page guaranteed to run opposite editorial, the HSJ Showcase is a valuable resource for readers seeking solution providers.

inSertS & reprintSInserts in HSJ are an excellent opportunity to give your advertisement more impact or deliver a targeted message.

HSJ offers a range of creative opportunities, such as bound outserts, bound inserts, folded posters or regional inserts.

Reprints of HSJ articles are ideal as a sales tool or as promotional material for your conferences and events. Rates are dependent on the quantity ordered and can include your company’s branding next to the editorial.

editOrial StrengtHSagenda Setting Whether it is big one-off stories or the ability to lead on an issue over time, HSJ has established itself as the best in the business.

The big stories of the year - the workforce and MRSA leaks in January, the poll of chief executives in March, the revelation that private health companies were paid by the NHS for an estimated 50,000 operations that did not take place - are all testament to the credibility HSJ has built and the skill of its journalists. For instance our story on 11 January that a secret government report had admitted that the battle to defeat MRSA hospital infection was unwinnable generated huge national media interest, forced a round of interviews for the minister in charge, and won the reporter a Medical Journalism Award.

preSS cOverage Genuine exclusivity is a vital part of what HSJ delivers - our readers look to us for exclusives week in, week out and are not disappointed. Their quality is proven by the extent to which they are taken up by the national press.

In 2007 we had more than 60 stories in the national press quoting HSJ plus coverage on Newsnight, Today, ITN, Five Live, Sky, Channel 4 and in regional media.

practical HSJ is not just about news. Readers also demand content that is practically useful to their jobs - either it helps them work differently or think differently. HSJ now runs two-page Good Management and Working Lives sections every week focusing on best practice and careers/HR.

award winnerS Features editor Emma Dent won business feature of the year in the Norwich Union Medical Journalism Awards 2007. Emma was also shortlisted for specialist writer of the year in the Guild of Health Writers Awards 2007.Her news desk colleague, Charlotte Santry, was shortlisted as news reporter of the year at the Press Gazette Magazine Journalism Awards 2007.

advertiSing cOntactS

Jason Winthrop, HSJ Advertising Manager020 7728 3735

[email protected]

Patrick Kearns, Digital Sales Executive020 7728 3733

[email protected]

MEDIA INFORMATION

Advertising in HSJ enhances the perception of your brand, as your product or service is associated with HSJ’s trusted reputation.

Utilising a range of sizes, we can help plan your advertising around key events, our editorial schedule, or special reports and supplements, allowing you to target your message effectively.

Every advert run in HSJ is guaranteed to be placed opposite an editorial page – ensuring you get the maximum amount of exposure.

Rates 4 Colour AdvertorialDPS £8605 £10325Full page £5150 £5410Half page £3320 £3985Quarter page £2155 £2260

ReprintsRates available upon request

Loose insertsFull run £4295 (based on inserts up to 10g)Inserts over 10g £10 per 1000 for every 5g overSplit runs Details on request – £350 surcharge

Bound advertisementsBound insert £6000Bound outsert £12,000

RatesPanel size – 80mm (height) x 43mm (width)Double panel size – 80mm (height) x 90mm (width)

No. of Discount Single Double insertions panel panel

5–11 10% £500 £1,00012–23 20%24+ 30%

NB. There is a maximum of 15 advertising sites per page

Emap Ltd. Registered office: Greater London House, Hampstead Road, London, NW1 7EJ.

Registered in England and Wales, no. 435820.

Special PositionsIFC/IBC/OBC 15% surchargeGuaranteed position 10% surcharge

Series Discounts3 insertions 5% 12 insertions 20%6 insertions 15% 24 insertions 25%

Online Upgrade (50% discount)+£500 1 week Daily News email+£900 Home & News Skyscraper x 1 month+£1,000 Home & News Leaderboard x 1 month+£1,350 Home & News MPU x 1 month

Page 4: MEDIA INFORMATION - HSJ · MEDIA INFORMATION Advertising in HSJ enhances the perception of your brand, as your product or service is associated with HSJ’s trusted reputation. Utilising

In 2006 HSJ relaunched its website with the clear vision of creating a dynamic product attuned to researched user need and integrated with the magazine. The result has been a website with a high degree of user interaction and support, demonstrated by our rapidly growing registered user database of 64,000. HSJ.co.uk is now the key source of information on policy and breaking news stories for senior NHS management, helping them to deliver on government targets and improving services.

in front online wHat we Have dOne

l Interactive with the readersl Integrated with the magazinel 64,000 registered users

l mpuRun of site £45 cpm Home and News £54 cpm Targetted Sections £58.50 cpm

l leaderbOard Run of site £40 cpm Home and News £48 cpm Targetted Sections £52 cpm

l SkyScraperRun of site £30 cpm Home and News £36 cpm Targetted Sections £39 cpm

l excluSive cHannel SpOnSOrSHip

All channels on www.hsj.co.uk can be sponsored for a minimum of one month. The standard package would include:

l Web inventory – Skyscraper, Leaderboard and MPU on the channel.

l Sponsor gateway – company logo and short intro which will link through to a dedicated sponsor page where up to 2 case studies/whitepapers/opinion pieces can be uploaded every week.

l Sponsor recognition – company logo on the homepage and “in association with.....” at the top of the channel page.

l Email sponsorship – Banner and skyscraper on the weekly channel email, to go out to all registered users who sign up for the email alert. Monthly rate: 6 Month rate (15% discount): 12 Month rate (25% discount):£3,490 £20,940 = £17,799 £41,880 = £31,410

l prOfile pageThese dedicated sections of the site allow you to to upload case studies, opinion pieces, white papers or even a blog alongside your company logo and profile. £3,000 per month which includes 10,000 banner impressions to drive traffic

l SpOnSOred & SOluS emailS Sponsorship (banner and button) of one of our weekly emails, such as “Start of the Week” is available.

Alternatively, a solus email containing your own content can be sent out to over 40,000 of our readers.Sponsored email £1,550 Solus email £400 per 1000 recipients (min spend of £800)

l market reactiOnS This service delivered via the Brighttalk platform allows you to respond to news stories as and when they happen.

Your response would be delivered as an audio file, while a series of slides are displayed throughout the presentation.£2,000 per market reaction

Our readers demand to be kept informed of all the major stories in healthcare at all times and this is demonstrated by the high number of users who request to receive one or more of our weekly emails. Emails available include Start of the Week (43,000), Primary Care (32,000), Acute Care (29,000), Mental Health (16,000), Board Talk (2,000), and Clinical Leaders (1,100).

newSletter and alertS

HSJ cHannelSOnline advertiSing

HSJ not only gets the stories, it gets behind the stories.Nick Timmins, Financial Times

Our editorially lead channels focus on key aspects of healthcare and cater to our audiences interests. They include editorial features, breaking news stories, data briefings and readers response. The channels also provide a forum for NHS management to share instances of best practice within the NHS and provide mutual support for each other. Channels available include Primary Care, Acute Care, Mental Health, Board Talk, Clinical Leaders and Intelligence.

MEDIA INFORMATION

Emap Ltd. Registered office: Greater London House, Hampstead Road, London, NW1 7EJ.

Registered in England and Wales, no. 435820.

advertiSing cOntactS

Jason Winthrop, HSJ Advertising Manager020 7728 3735

[email protected]

Patrick Kearns, Digital Sales Executive020 7728 3733

[email protected]

Page 5: MEDIA INFORMATION - HSJ · MEDIA INFORMATION Advertising in HSJ enhances the perception of your brand, as your product or service is associated with HSJ’s trusted reputation. Utilising

NHS LIFTThe inaugural NHS LIFT awards was held in March 2008 to celebrate the good work being done in improving primary care infrastructure. HSJ and LGC produced a 20 page supplement profiling the award winners on behalf of the organisers; Community Health Partnerships and Primary Plus.

SpOnSOred SupplementSSponsoring a HSJ supplement gives you access to our editorial teams and associates your company or organisation with the HSJ brand itself. We will work with you to produce a high quality supplement, which sparks debate or provides guidance to our readership, ensuring you are seen as an innovative organisation and in touch with NHS management.

working in partnership l Innovativel Editorially lead l Long shelf life

Pfizer Pain ManagementThis HSJ supplement looked at how trusts commissioners have redesigned services to make improvements in running effective pain management services – preventing pain becoming chronic. Examining the benefits service redesign could bring to the NHS and the country in reducing the need for long term care.

A range of supplements sizes are available which can be tailored to precisely fit your objectives. The editorially independent nature of the supplements ensures that the content is well received and referenced back to throughout the year.

editOrial & SpOnSOredSupplement calendar 2009

JAN 29th SUPPLEMENT – DOH 18 WEEK PROGRAMME

FEB 5th INTELLIGENCE SUPPLEMENT 26th EAST OF ENGLAND SHA SUPPLEMENT

MAR 5th HEALTHCARE 100 JOINT SUPPLEMENT [WITH NURSING TIMES] 12th DIABETES YEAR OF CARE SUPPLEMENT 19th LIFT LOBI AWARDS SUPPLEMENT [ALSO PUBLISHED IN LGC] 26th PROCURE 21 JOINT SUPPLEMENT [CONSTRUCTION NEWS]

APR 16th INTELLIGENCE SUPPLEMENT 23rd TRAINING AND DEVELOPMENT SUPPLEMENT

MAY 7th TRAINING AND DEVELOPMENT SUPPLEMENT 21st FACILITIES MANAGEMENT SUPPLEMENT

JUN 11th INTLLIGENCE SUPPLEMENT 18th DARZI : ONE YEAR ON SUPPLEMENT

JUL 3rd LEGAL SPECIAL REPORT

SEP 11th MENTAL HEALTH SUPPLEMENT

OCT 14th PRIMARY CARE: SOCIAL MARKETING SPECIAL REPORT

NOV 12th HSJ50 SUPPLEMENT 26th I NTELLIGENCE SUPPLEMENT

DEC 4th HSJ AWARDS SUPPLEMENT 18th WALL PLANNER POSTER INSERT

HSJ is required reading for anybody who needs to keep up with what’s happening in the NHS and management community.Andy McKeon, MD, Audit Commission

paSt SupplementS

NICE Guidelines The role of NICE in deciding on whether it is appropriate for a drug to be added to the national formulary is rarely out the national press. HSJ’s supplement on NICE Guidance covered implementation of clinical guidelines and examples of best practice. Helping commissioners, clinical directors and CEOs understand how adopting NICE guidance can help them achieve improved service delivery.

DH Cleaner HospitalsThis DH sponsored supplement addressed the challenge facing NHS Trusts in reducing instances of hospital acquired infection including MRSA and C.Difficile. As well as the clinical and financial impact that such infection has on length of stay.

Intelligence Our quarterly supplements on the current state of the NHS CfH programme and the role of the private sector provide an invaluable resource for healthcare managers who need to be kept updated on developments in this sector. As these are editorially driven supplements there are opportunities to place advertorials and branding advertising alongside highly targeted editorial.

MEDIA INFORMATION

Emap Ltd. Registered office: Greater London House, Hampstead Road, London, NW1 7EJ.

Registered in England and Wales, no. 435820.

12 page supplement With the option of 1 Page Branding Advert and Editorial Introduction OR 2 Pages of Branding Adverts£22,000 (Net rate)

16 page supplementWith the option of 1 Page Branding Advert and Editorial Introduction OR 2 Pages of Branding Adverts£28,000 (Net rate)

20 page supplementWith the option of 1 Page Branding Advert and Editorial Introduction OR 2 Pages of Branding Adverts£32,000 (Net rate)

28 page supplementWith the option of 1 Page Branding Advert and Editorial Introduction OR 2 Pages of Branding Adverts£40,000 (Net rate)

N.B All options include 500 run-ons for promotional use and an editorial link on www.hsj.co.uk to an interactive CEROS digital version of the supplement. Additional run-ons can be purchased at a rate of £450 per 1000.

Our editorial supplements provide indepth coverage of topics of interest to our readers. Advertising can be placed in each supplement, alongside this highly targeted editorial.

editOrial SupplementS

advertiSing cOntactS

Jason Winthrop, HSJ Advertising Manager020 7728 3735

[email protected]

Patrick Kearns, Digital Sales Executive020 7728 3733

[email protected]

Page 6: MEDIA INFORMATION - HSJ · MEDIA INFORMATION Advertising in HSJ enhances the perception of your brand, as your product or service is associated with HSJ’s trusted reputation. Utilising

Our Sponsorship opportunities provide the chance to initiate top level discussion within the NHS and Private Healthcare. Whilst highlighting your products as solutions to cross departmental problems. Options available include: Round tables, Webinars and readership surveys, with bespoke packages available on request.

l rOund table eventS HSJ can help you to talk directly to your customers and stimulate debate on a specific topic. We can organise round table events of any size, giving you the chance to network with senior NHS and Central Government figures. While showing your organisation to be forward thinking and responsive to the needs of the Healthcare market. The event itself can be filmed and will be written up in the HSJ as a central feature, with a full page advert promoting your products or services relevant to the debate.

£34,000 (Net rate)

Online SizeSLeaderboard banner 728(w) x 90(h) pixels (under 30kb)Sky scraper 160(w) x 600 (h) pixels (under 30kb)Email banner 468(w) x 60(h) pixels (under 30kb) Multi Platform Unit 280(w) x 336(h) pixels (under 20kb)

Flash creative preferred for all ad formats except for Email Banner, which requires a GIF file.

print SizeSDouble Page SpreadTrim 297(h) x 420(w) mmBleed 303(h) x 426(w) mmType 275(h) X 400(w) mmAll DPS adverts must be supplied as two single pages plus bleed.

Full Page Trim 297(h) x 210(w) mmBleed 303(h) x 216(w) mmType 275(h) x 190(w) mm

Half page horizontal Type 134(h) x 190(w) mmHalf page vertical Type 275(h) x 93(w) mmQuarter page Type 134(h) x 93(w) mm (portrait)

file deliveryl All file names must follow this naming convention: magazine_issue date_client e.g. HSJ_18-1-05_advertiser’s namel If supplying files on disc, please use industry standard CD. Media must be write-protected and contain only the file required for each advertisement.l We can also accept files uploaded via ftp. The details are as follows:ftp://ftp.emap.comUsername: glhPassword: productionAs ftp is not a managed / tracked service, please ensure you confirm your file has been uploaded by sending an email to Jo Lambert below.Jo Lambert, HSJ ProductionTel. 020 7728 4110 Fax 020 7728 4100email [email protected]

market focused

l webinarSGenerating high quality leads for your business can be time consuming and a drain on resources. HSJ can run an online, interactive forum on your behalf on a topic of your choice, with the details of those viewing the debate being passed directly onto you. Following the live discussion you will be able to host the Webinar on your own site, while it continues to generate leads for a further 6 months. We will follow up the Webinar with a 2 page write up in the printed HSJ and by archiving the Webinar on the website following the lead generation period.

Panel webinar £25,000 (Net rate)

Interview webinar* £10,000 (Net rate)

*NB Does not include write up

l readerSHip SurveySWould you like to get opinions on a new product launch or test a message in your target market? HSJ can send out a sponsored email survey for you, allowing you to find out more about the attitudes of your audience. You will be able to ask two “not for publication” questions giving you inside knowledge on the views of the market. With the remaining questions being printed in the HSJ as a 2 page feature branded as in association with your organisation.

£15,000 (Net rate)

hsj.co.uk hsj.co.uk

SIXTY NOT OUT

The fact that the NHS exists is its greatest strength, according to a survey replied to by 1,606 NHS managers. In response to questions about the NHS’s past, present and future – as it gears up to celebrate its 60th anniversary this year – a third said its very existence is its greatest asset, closely followed by the fact that care is free at the point of delivery. But more than half think that the service is not doing what it was set up to do – provide medical, nursing and dental care for all. Others pointed to a lack of access in out-of-hours primary care and widening gaps in health equalities.“Clear inequalities exist in service access and provision,” said one respondent.

Gold-plated serviceThere are strong feelings, too, on whether the NHS will be free at the point of demand in another 60 years. Although many hope it will, almost 80 per cent think it will not. Many think it impossible that it will be.

“Free at the point of need, perhaps, but not on demand” was a common comment, reflecting many views that the level of demand will outstrip supply or that NHS funding will have to dramatically change, with patients having to pay for a “gold plated” service or a European-style

social insurance model. However, others think it will still be possible for the NHS to be free, given the effective management of public health or because the British public just will not stand for anything else. Opinion on the likelihood of the NHS continuing to provide a cradle-to-grave service for another 60 years is more divided, with 42 per cent believing that it will. Meanwhile, some respondents believe the NHS has never provided such a service, while the majority are split between hoping that it still will and thinking that, realistically, such an aim will be too ambitious.

Pension powerIn the current NHS, people with long-term conditions are thought to benefit most from the service, and people with mental illness are considered (by 43 per cent) to benefit least from the current system. Others suggested anyone “who does not know how to make a fuss” and those living in the most deprived areas benefit least. Despite its problems, readers are still largely committed to the service. More than half – 59 per cent – of respondents said they plan to stay in the NHS for the rest of their career. Many commented that their NHS pension was a principal reason to keep them in the job, while

others said they planned to leave as soon as possible. “I would love to stay forever, but looking at how the NHS treats experienced managers it seems certain there will come a point when it will want rid of me” was one comment. But others pointed out that “the NHS has an incredible pull. I cannot imagine working for an organisation I was not committed to”.There is no overall consensus on how the 60th anniversary should be celebrated. Just 2 per cent think a big party would be the best way and only 6 per cent opted for more investment in pay. Just 11 per cent went for an NHS constitution. And opinion is divided on the future of the NHS, with slightly more people (54 per cent) admitting to not feeling optimistic. Low staff morale, cuts, a target-driven culture and wasted money are all commonly cited reasons for not having confidence in its future.

But others remarked that the NHS is a “survivor; it is nearly a religion in the UK”.

Politicians pilloriedWhen asked what one thing they could change about the NHS to see it through the next 60 years, survey respondents answered with everything from getting rid of wards to reducing levels of bureaucracy and abandoning the use of external consultants and “turnaround” teams.

Reducing political interference or removing it altogether and putting a stop to reorganisations are popular themes, while others called for a public debate on what the service can afford to provide, reducing waste, a clinician-led service and bringing staff pay and conditions into line with those the private sector. But overall, confidence still prevails. Despite their reservations, 66 per cent of respondents do believe that the NHS will still exist in 2068. �Do you agree with our survey’s results? Send your comments to [email protected].

MANAGERS’ SURVEYOver 1,600 managers gave HSJ their views on the past, present and future of the NHS. The results reveal that, while most plan to stay in the service until they retire, 80 per cent think the NHS will not be free at the point of demand

PAST Do you think the NHS has achieved the aim stated to every household in 1948: “To provide you with all medical, dental and nursing care. Everyone – rich or poor – can use it”

PRESENT What single aspect of the NHS is its greatest strength?

No 57% Yes 43%

Which patient group benefits most from the NHS in its current form? Which patient group benefits least?

The fact that it exists 33%Care free at the point of delivery 29% It helps the underprivileged access healthcare 14% Range of services 8% Other 7% Standard of care 6% Services are improving 3%

Those with long-term conditions 29% The “worried well” 24%Children and young people 18% Other 15% Older people 13%People with mental illness 1%

People with mental illness 43% Older people 26% Those with chronic conditions 12%Other 11%The “worried well” 6%Children and young people 3%

What single thing in the NHS is its greatest weakness? Other 26%Wasted money 23%Too much emphasis on cure, not enough on prevention 18%Public reputation of service 11% Pay and conditions 4% Involving private sector 4%

Poor attitude of staff 4% Poor access for the most needy 3%Limited access to modern drugs 3% Charging for some services 2% Poor patient safety 2% Poor range of services 1%

Other 23%Have GP surgeries open at evenings and weekends 16%Invest more in social care for the elderly 15%Invest more in public health 14%

An NHS constitution 11%A day’s paid holiday for all NHS staff 8% Invest more in pay for NHS staff 6%Get waiting times below 18 weeks 4% A big party 2%

What is the impact of the private sector on values of the NHS? It undermines them a great deal 29% It undermines them a little 29% It is strengthening them a little 25% No impact 10%

It is strengthening them a great deal 6%

What would be the best way to celebrate the 60th anniversary of the NHS?

10 January 2008 Health Service Journal 29

28 Health Service Journal 10 January 2008

Ë30

60In partnership with

‘The NHS has an incrediblepull. I cannot imagineworking for an organisationI was not committed to’

Showing its age or fighting fit? We asked you a range of questions on how you think the NHS is looking at 60.

SpecificatiOnS

deadline10 days prior to Thursday publication date.

digital SpecificatiOnl All adverts must be supplied as high-resolution PDFs that conform to the PPA Pass4Press guidelines, which can be viewed at www.pass4press.com.l The file must NOT contain any transparent elements and should be a composite CMYK file. Text and images within the file should also be CMYK and at their final full resolution. If the file is supplied as RGB we will automatically convert it without notification.●l We recommend the use of PostScript type 1 fonts, but not TrueType or Multiple Master fonts. The use of system fonts, such as versions of Helvetica, Times etc which shop as part of a computer’s operating system is not acceptable. All fonts must be embedded, and all embedded fronts must be subsetted.l All images contained within the file should be no less than 300dpi and 1200dpi for line work.l Where needed, a bleed area of 3mm must be added and all PDFs must contain trim marks.● The file creator should apply all trapping information. No trapping information will be applied bythe printer.l Dot percentages should be limited to 2% minimum (except for catchlights) and 95% maximum (except for intentionally solid areas). Total ink coverage should be limited to 300% and appropriate levels of under colour removal or similar should be used to ensure that this value is not exceeded.l Advertisers must pre-flight their ads before sending. l Emap can take no responsibility for adverts that have been incorrectly supplied – the file content and construction is the responsibility of the sender.● l Digital colour proofs MUST be supplied to ensure that colour can be matched on press. Proofs must be run to the Dupont Cromalin Eurostandard. The proof must contain all the relevant colour bar information and be generated from the PDF supplied. We cannot accept responsibility for the quality of ad reproduction / integrity of files should a proof not be supplied. Digital PDF screen proofs are not acceptable.

MEDIA INFORMATION

Emap Ltd. Registered office: Greater London House, Hampstead Road, London, NW1 7EJ.

Registered in England and Wales, no. 435820.

Corporate Manslaughter Act Panel Webinar. Pictured (left to right): Richard Vize, HSJ Editor. David Firth, Gillian Easson and Paul Stanton.

ABPI Roundtable. Pictured (left to right): Richard Davidson, Nigel Edwards, Dr Finbarr Martin, Niall Dickson, Lord Darzi, David Pink, Professor Roger Boyle, Richard Barker.

NHS 60th Anniversary Readership Survey. Sponsored by BT, Tribal, Lloyds Pharmacy, Airwave and Humana.

l Communicating with senior managementl Thought provoking l Influencing policy

Taking part in the HSJ Corporate Manslaughter webinar was an invaluable profile raising exercise for Capsticks. We were very pleased with our return on this worthwhile event.David Firth, Partner, Capsticks

advertiSing cOntactS

Jason Winthrop, HSJ Advertising Manager020 7728 3735

[email protected]

Patrick Kearns, Digital Sales Executive020 7728 3733

[email protected]

Page 7: MEDIA INFORMATION - HSJ · MEDIA INFORMATION Advertising in HSJ enhances the perception of your brand, as your product or service is associated with HSJ’s trusted reputation. Utilising

MEDIA INFORMATION