media information 2018 - … · professionals and amateurs, ... i really enjoy reading it. ... i...

MEDIA INFORMATION 2018

READERSHIPPUBLISHING

SCHEDULEPRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT

For advertising opportunities in print and online, please contact the advertising team: Tel: +44 (0)20 7618 3474 Email: [email protected]

The Strad, Newsquest Specialist Media Ltd, 120 Leman Street, London E1 8EU, UK

T H E S T R A D P O R T F O L I OThe voice of the string world since May 1890, The Strad reaches an influential audience of

professionals and amateurs, experts and enthusiasts of all stringed instruments played with the bow.

THE MAGAzINEThe Strad is the only monthly magazine for stringed instruments with a truly international audience and has a reputation for the highest quality editorial content. Authoritative, trusted and influential, The Strad keeps readers informed about the latest news, ground-breaking research and techniques in all aspects of playing and making stringed instruments.

SUPPLEMENTSThe Strad publishes market-leading supplements and brand extensions which include a business directory, guides to summer events and degree courses, festival and event programmes, an annual instrument calendar and a special focus on accessories. We also produce sponsored special editions, posters and bookazines, all with promotional opportunities available.

DIGITAL PLATFORMS The Strad Digital Platforms represent a great opportunity to reach The Strad audience on the move. An ever increasing digital offering means that The Strad has expanded its online presence on TheStrad.com which now spans across mobile for smartphone users and tablet platforms. In addition to the website, The Strad has its very own digital edition, which is available to read via The Strad App and readers can be kept up to date via weekly and monthly e-alerts. The combined digital audience is over 150,000.

EvENTSThe Strad attends a range of events worldwide, from intimate masterclasses to international competitions, as well as exhibiting at key industry shows such as Mondomusica in Cremona, Musikmesse in Frankfurt and the ASTA and VSA conventions and Music China. This ensures The Strad is seen by the widest possible audience within the stringed instrument community. We also partner with events such as the Piatigorsky International Cello Festival, using our expertise to maximise attendance and publicity for these events.

CONTRACT PUBLISHINGThe Strad has unique experience in producing top-quality products for a discerning audience of stringed instrument enthusiasts. We produce bespoke newsletters, flyers, bookazines, calendars and programmes on behalf of our clients, ensuring the highest standards are achieved throughout the process, from design to delivery.

DISTRIBUTEDIN OvER 70

COUNTRIESWORLDWIDE

95% OF READERS FIND OUR SUPPLEMENTS

USEFUL

DIGITAL AUDIENCE OF OvER 150,000





w H O R E A D S T H E S T R A D ?The Strad has been a central part of the diverse and international music community for over 125 years. We reach an audience of over 89,000 top-level players, makers and enthusiasts of

stringed instruments in our magazine, on our website and through our email newsletters.

PRINCIPAL OCCUPATION

AGE RANGE

95% of our readers play a stringed instrument

Other 7%

Player 45%

Amateur 40%

Professional 60%

Maker/ RepairerLuthier 19%

15-2410%

25-3419%

35-4421%

45-5423%

55-6419%

65+8%

Teacher/ Student 29%





w H AT O U R R E A D E R S S AY

‘A very fine magazine, I really enjoy reading it.’

‘I enjoy the magazine very much and think the quality

of the writing far exceeds that of most other publications

these days.’

‘I think The Strad is an excellent magazine, and the only one that

I would want to subscribe to. I look forward each month for it to come through my letterbox.’

‘It is an excellent magazine. You have extremely

good articles that continue to interest me.’

‘It’s a great magazine, well done!’

‘A nice magazine that has managed to stay interesting

in a volatile market.’

‘As a maker with limited access to great instruments, I can’t praise your articles on

instruments and posters enough. Over recent years, both the accompanying text and the high quality photographs

have been invaluable. Thanks very much!’

‘We now live in an era when students can easilystudy in two or three different continents and end up earning their living somewhere else still. The Strad gives news of their activities and their friends’ – Philippe Graffin

‘We fiddlers are a far-flung community made that much closer once a month reading The Strad magazine’ – Arnold Steinhardt

NorthAmerica43%

Europe21%

UK20%

Australasia 3%Far East 3% Other

10%



48%

22%

20%

10%

Violin

Viola

Cello

Bass



REACH A TOTAL AUDIENCE OF OvER 89,000

ADvERTISING wITH THE STRAD wORkS

ABOUT OUR ADvERTISERS

Readers ofThe Strad40%

Web visitors30%

Others1%

Email contacts29%

90% have actively responded to ads

56% have bought an advertised product or service

27% have bought an instrument or bow (of these over 50% spent over US$20,000 on their main instrument)

l 60% of our advertisers have used us for at least 5 years (several companies have advertised for over 100 years)

l 79% of our online advertisers are repeat customers

l 2/3 of our print advertisers are repeat customers

l The Strad has been the platform of choice for the best in the business for over 125 years

l Paul Bailly, George Gemünder, Carlo Oddone, James Tubbs and Eugène Sartory are among those who advertised in the first 20 years of The Strad

l 2/3 of the Cremona Triennale Competition gold medal winners from the last 20 years have advertised in The Strad

l The Strad clients include 18 of the top 20 US conservatoires

1890

1979

1991

2005

2016

2010

2000

1984

1968





2 0 1 8 S C H E D U L E

ISSUES CopyDEaDLINES

SUppLEMENTS & poSTErS

ThEMES& FEaTUrES

TraDE ShoWS & EvENTS

oN SaLE DaTE

FEbrUary 2018 15/12/2017 French focusBVMA Makers’ Day 4 Feb

Music & Education Expo

22 & 23 Feb24/01/2018

MarCh 2018 26/01/2018ASTA Convention

7 to 10 March21/02/2018

aprIL 2018 23/02/2018 Cremona German focusMusikmesse

11 to 14 April21/03/2018

May 2018 27/03/2018 Degrees ESTA 13 to 15 May 27/04/2018

JUNE 2018 25/04/2018 AccessoriesMusicora

1 to 3 June23/05/2018

JULy 2018 21/05/2018 20/06/2018

aUgUST 2018 22/06/2018 18/07/2018

SEpTEMbEr 2018 20/07/2018 Calendar Education focusMondomusica Cremona

28 to 30 Sep15/08/2018

oCTobEr 2018 22/08/2018MusicChina

10 to 13 Oct19/09/2018

NovEMbEr 2018 20/09/2018North American

focusVSA Convention

4 to 9 Nov17/10/2018

DECEMbEr 2018 18/10/2018 Directory 14/11/2018

JaNUary 2019 22/11/2018String Courses 2018

(formerly SummerPlus)

The Namm Show

24 to 27 Jan 201919/12/2018

CaLENDar 2019 3/08/2018

DIrECTory 2019 5/10/2018 On sale with Strad December 2018





A D v E R T I S I N G R A T E S 2 0 1 8in pounds Sterling (excluding vaT for UK advertisers).

DISPLAY AD NUMBER OF INSERTIONS IN TwELvE MONTHS

SINGLE FOUR SIx TWELVE

DpS £5,140 £4,620 £4,380 £3,590

page £2,780 £2,510 £2,350 £1,950

half page £1,700 £1,530 £1,440 £1,180

Quarter page £950 £850 £800 £660

COvERS

outside back Cover £3,600

Inside Front Cover £3,270

Inside back Cover £3,110

CLASSIFIEDS6x2 (60mm high x 90mm wide) £300 (1/8 page equivalent) 3x2 (30mm high x 90mm wide) £160 (1/16 page equivalent)

Lineage (text only) – £27 up to 15 words, £1.30 per each extra word

INSERTS, ADvERTORIALS, REPRINTS, DIGITAL ADvERTISING, TYPESETTING SERvICE Price on application

SPONSORSHIP OPPORTUNITIES Price on application

SUPPLEMENTS Directory, String Courses, Degrees, Cremona, Calendar, Accessories





S P E C I F I C A T I O N S

DoUbLE pagE SprEaDTrim 295mm (h) x 430mm (w)Bleed 301mm x 436mmType area 260mm x 394mmGutter 50mm (25mm on each page)

FULL pagE bLEEDTrim 295mm (h) x 215mm (w)Bleed 301mm x 221mmType area 260mm x 180mm

FULL pagE260mm (h) x 180mm (w)

haLF pagE horIzoNTaL bLEEDTrim 145mm (h) x 215mm (w)Bleed 148mm x 221mmType area 127mm x 180mm

haLF pagE horIzoNTaL127mm (h) x 180mm (w)

haLF pagE vErTICaL bLEEDTrim 295 mm (h) x 107mm (w)Bleed 301mm x 110mmType area 260mm x 70mm

haLF pagE vErTICaL260mm (h) x 86mm (w)

QUarTEr pagE vErTICaL 127mm (h) x 86mm (w)

QUarTEr pagE horIzoNTaL62mm (h) x 180mm (w)

prEFErrED ForMaT – prINT-rEaDy pDF> PDF files should be Acrobat 3.0 compatible; Composite PDF, CMYK

colour space; contain one page per PDF document; Colour bitmap images, CMYK – effective resolution 300 dpi; Greyscale bitmap images – effective resolution 300dpi; Monochrome bitmap images (linework) – effective resolution 1200 dpi; 3mm bleed should be included on all sides where necessary; Crop marks should be included and offset by 10pt.

> PDFs that are supplied in RGB will be converted to CMYK and this may result in a colour variation.

> The original document, prior to PDF, should not contain copy-dot scans, JPEG images, Multiple Master Fonts or Pantone colours; A hard copy of the proof should be supplied, generated directly from the PDF file that is supplied. A colour proof is required for colour checking, all other proofs will be used for checking content only.

> The file content is the responsibility of the originator.

oThEr ForMaTS> Other formats are accepted if you are unable to supply a print-ready PDF.

Please contact production directly for details.

CoLoUr prooFS> In order to ensure accuracy of colour reproduction, we strongly

recommend that advertisers supply a colour proof that is a true representation of the colours; Cromalins or iris proofs are the preferred format. We cannot guarantee the accuracy of colour of the printed advertisement if a proof is not supplied.

proDUCTIoN CoNTaCT DETaILS

Tel +44 (0)20 7618 3446

Email [email protected]

DISPLAY ADvERTS





I N S E R T R A T E S 2 0 1 8in pounds Sterling (excluding vaT for UK advertisers).

FOR INSERTS UP TO 20g

Full run - 12,000 copies £2,270

UK only - 3,600 copies £900

Europe (excl. UK) - 2,000 copies £650

North america - 4,000 copies £1,130

FOR INSERTS OvER 20g ADD:

Full run £26p/g

UK only £8p/g

Europe (excl. UK) £13p/g

North america £21p/g

INSERT SPECIFICATIONInserts must be clearly marked [title of magazine, issue date of magazine, name of insert, supplier of insert] and sent to the following address:

FAO Gary Whittington / Lisa BrookmanCitySprintUnit 8Quadrant CourtCrossways Business ParkDartford DA9 9AY

SPECIFICATIONS200mm (w) x 285mm (h) – (Please note this is smaller than A4)Maximum pagination 32ppMaximum weight 80g

Copy of the insert needs to be sent to The Strad office prior to placement into the magazine.





2 0 1 9 D I R E C T O R Y R A T E Sin pounds Sterling (excluding vaT for UK advertisers).

COvERS

Front Cover £5,030

outside back Cover £4,060

Inside Front Cover £3,260

Inside back Cover £2,930

DISPLAY ADvERTISING (H x w)

Full page (224mm x 143mm) £2,780

half page (110mm x 143mm) £1,700

Quarter page (110mm x 94mm) £950

Logo (25mm x 45mm) £290

DIvIDERS, BOOkMARkS & INSERTSprices on application





D I R E C T O R Y S P E C I F I C A T I O N S

prEFErrED ForMaT – prINT-rEaDy pDF> PDF files should be Acrobat 3.0 compatible; Composite PDF, CMYK

colour space; contain one page per PDF document; Colour bitmap images, CMYK – effective resolution 300 dpi; Greyscale bitmap images – effective resolution 300dpi; Monochrome bitmap images (linework) – effective resolution 1200 dpi; 3mm bleed should be included on all sides where necessary; Crop marks should be included and offset by 10pt.

> PDFs that are supplied in RGB will be converted to CMYK and this may result in a colour variation.

> The original document, prior to PDF, should not contain copy-dot scans, JPEG images, Multiple Master Fonts or Pantone colours; A hard copy of the proof should be supplied, generated directly from the PDF file that is supplied. A colour proof is required for colour checking, all other proofs will be used for checking content only.

> The file content is the responsibility of the originator.

oThEr ForMaTS> Other formats are accepted if you are unable to supply a print-ready

PDF. Please contact production directly for details.

CoLoUr prooFS> In order to ensure accuracy of colour reproduction, we strongly

recommend that advertisers supply a colour proof that is a true representation of the colours; Cromalins or iris proofs are the preferred format. We cannot guarantee the accuracy of colour of the printed advertisement if a proof is not supplied.

proDUCTIoN CoNTaCT DETaILS

Tel +44 (0)20 7618 3446

Email [email protected]

FULL pagE bLEEDType 210mm (h) x 143mm (w)Trim 260mm x 170mmBleed 266mm x 176mm

FULL pagE224mm (h) x 143mm (w)

haLF pagE horIzoNTaL110mm (h) x 143mm (w)

haLF pagE vErTICaL (2 CoLS)224 (h) x 94mm (w)

QUarTEr pagE (2 CoLS)110mm (h) x 94mm (w)

Logo (1 CoL)25mm (h) x 45mm (w)

booKMarKType 243mm (h) x 43mm (w)Trim 250mm x 50mmBleed 256mm x 56mm

IbC & WINgTrim 260mm (h) x 167mm (w)Bleed 266mm x 173mm

WINgType 252mm (h) x 52mm (w)Trim 260mm x 60mmBleed 266mm x 66mm





Extend your promotion in print with a presence on The Strad Digital Platforms and benefit from full exposure on all The Strad’s media channels.

reach a total digital audience of around 150,000 per month

The Strad Digital platforms

One click away from The Strad readers!

thestrad.com

thestradshop.com/store

directories.thestrad.com/ servicescourses

thestrad.com/ directories/jobs

The Strad Website

Or bespoke email with

flexible timing

Monthly/Wednesday & Friday News

The Strad Email alerts

Print edition comes alive!

for apple and android operating

systems

The Strad app & Digital Editions

T H E S T R A D D I G I T A L P L A T F O R M Sreach the global strings market instantly across all media platforms.



https://www.thestrad.com

http://www.thestradshop.com/store/

http://directories.thestrad.com/servicescourses/

http://directories.thestrad.com/servicescourses/

MASTER LEADERBOARD

ADVERT A

ADVERT B

FOOTER LEADERBOARD

ADVERT A

ADVERT B

ML

FL



T H E S T R A D w E B S I T Ewww.thestrad.com

a dedicated website delivering the latest news, blogs, information, features, analyses, jobs and comments to the international string community.

STaTISTICS l 150,000 unique visitors each monthl 304,000 monthly page impressionsl accessed by users from more than 180 countriesl 92% of readers visit thestrad.coml 74% of readers say they found online

advertisements useful

ThE bENEFITS l A model clearly focused on heightening brand awareness and delivering your advertising messagel Turn highly targeted audiences into potential customers with advertisements placed directly next to specific editorial sectionsl Drive high numbers to the brand with total transparencyl Flexibility, accountability and control

D E S k T O P / T A B L E T M O B I L EMASTER

LEADERBOARD

728 x 90 pixels

£26/000

MPUs

300 x 250 pixels

£26/000

FOOTER LEADERBOARD

728 x 90 pixels

£26/000

MPUs

300 x 250 pixels

£26/000

FOOTER LEADERBOARD

320 x 50 pixels

£26/000

MASTER LEADERBOARD

320 x 50 pixels

£26/000



Minimum spend £520/month

D O U B L E - S I z E D D I G I T A L B A N N E R S F O R D E S k T O P

DOUBLE BILLBOARD

970 x 250 pixels

£42/000

DOUBLE MPUs

300 x 600 pixels

£42/000

DOUBLE BILLBOARD

970 x 250 pixels

£42/000

DOUBLE BILLBOARD

DOUBLEMPU

DOUBLE BILLBOARD







T H E S T R A D D I R E C T O R I E S www.directories.thestrad.com/servicescourses

IN PRINT...

...AND ONLINE

SPONSORED LINk

wITH LOGO

£760 for the whole year

SPONSORED LINk

£630 for the whole year

The Strad Directory and String Courses are comprehensive listings of education institutions, instrument making courses, string-related businesses, instrument collections, auction houses, summer courses, masterclasses and other strings related events worldwide.

PREMIUM LISTING

£2,400 for the

whole yearincluding

logo, pictures, video,

additional text,

location





T H E S T R A D E M A I L A L E R T

FULL EMAIL ALERTSPONSORSHIP

includes:

TOP BANNER730 x 120 pixels

MID-BOx MPU300 x 250 pixels

BOTTOM BANNER730 x 350 pixels

£1475 per e-alert

MID-BOx MPU

300 x 250 pixels

£510 per e-alert

TOP BANNER

730 x 120 pixels

£660 per e-alert

reach The Strad audience

in an instant by sponsoring an email alert

The Strad has a dedicated online

audience with over 26,000 email

addresses and contacts from

the string market worldwide

BOTTOM BANNER

730 x 350 pixels

£550 per e-alert





R E C R U I T M E N Twww.thestrad.com/directories/jobs

all recruitment advertising in the print magazine will also appear on The Strad’s jobs page online. online-only job advertisements are also available.

T H E S T R A D j O B S P A G E

T H E S T R A D P R I N T I S S U E

RECRUITMENT ADvERTISING COSTS THE STRAD MAGAzINE

page 260mm h x 183mm w £3,536

½ page 120mm h x 183mm w £1,632

¼ page 120mm h x 90mm w £816



Single column cm rate £34

Minimum size 3cm x 2col

Format26cm h x

4 col (183mm)

Column widths

1 col: 43mm 2 col: 90mm

3 col: 136mm 4 col: 183mm



D I G I T A L S P E C I F I C A T I O N S w I D T H x H E I G H T

We no longer accept Flash/sWF creative

HTML5The preferred method of receiving HTML5 creative is through 3rd party ad tags. Newsquest accept most code from 3rd party vendors. Here is a link to a complete list: https://support.google.com/dfp_premium/answer/177366

If you wish to supply HTML5 files with Java/images (not through a vendor), please supply your creative early so we can test it.

OverviewHTML5 ads are expected to be larger than their Flash predecessors as Flash allows for better compressed and optimised single file delivery. However, owing to the nature of JavaScript, performance should remain a priority area for focus.

The initial file load size should not exceed 100KB. This is the size of the index.html file that is initially fetched from the ad server. It should contain the required code for the ad and manage asset loading. You should measure the ad file size after compressing it to a zip file. The archive must include all the assets and libraries used by the creative. If the ad contains multimedia formats (e.g. video/audio) the overall size should not exceed 10MB. This restriction is changed to 1.5MB if the multimedia assets are loaded from YouTube or any other optimised video delivery platform.

OptimisationEnsuring proper optimisation is critical to providing high-performing creative. High latency ads will show poorer performance as the user may have scrolled it out of view before it is loaded. You may wish to consider multiple network speeds and reliability when developing an HTML5 creative.

Ad server featuresNewsquest Specialist Media uses Google Double Click for Publisher (DFP) to serve all ads. This allows us to provide targeted delivery and a powerful reporting platform.

DFP is set up to use asynchronous rendering across our portfolio ensuring that ad latency does not impact on the overall user experience. But, in that respect, it is crucial that you optimise your ad code so it does not rely on page elements (e.g. jQuery) as they may not be available at the time your creative is rendered. Additionally, the creative will be served in an friendly iFrame. While this set-up allows for content script to access the host page, it should be avoided and measures should be taken to avoid ID collision as the same tag could be used multiple times on the same page.

iMage FilesWe can accept animated/static GIFs, JPEGs and PNGsMaximum file sizes are according to ad dimensionsRGB only

supplying FilesFiles should be sent by email [email protected]

Masthead and footer leaderboardsDesktop / Tablet Landscape Tablet - Portrait Small Tablet - Portrait Mobile468x60 pixels 468x60 pixels 468x60 pixels 300x50 pixels728x90 pixels 728x90 pixels 300x75 pixels970x90 pixels 320x50 pixels970x250 pixels

MPUsDesktop / Tablet Landscape Tablet - Portrait Small Tablet - Portrait Mobile300x600 300x250 300x250 300x50300x250 300x75 320x50 300x250

Sponsored links with logo Logo TextCreative size (pixels) GIF/JPEG/PNG only 190x110 Max 30 words

Jobs online page Logo TextCreative size (pixels) GIF/JPEG/PNG only 250x300 Max 300 words

E-mail alerts Top Banner Mid-box MPU Bottom Banner

Creative size (pixels) 730x120 300 x 250 730x350max GIF/JPEG only. An active URL must be supplied for the ad to link to.



https://support.google.com/dfp_premium/answer/177366

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media information 2018 - … · professionals and amateurs, ... i really enjoy reading it. ... i...

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