media habits of youth in rural area
DESCRIPTION
this s done after a serious research abouth the youth in tamil nadu. this s also a comparision between rural and city youth and their media consumption in their life...TRANSCRIPT
MEDIA HABITS OF YOUTH IN RURAL AREA
INTRODUCTION
• In Tamil Nadu the youth constitute a sizeable portion of its
population.
• As many of us know that our current media influences more no.
of youth than others.
• Our research includes in finding the real facts and truth about
the media habits of youth in rural in particular.
RATIONALE OF THE STUDY
• Through this research we want to find out the difference in the media habit of
youth in rural as well as urban areas.
• Generally there is thinking, that urban youth are more trendy and modernised
because of the influence of media.
• Through this research we want to find out what causes this difference.
• And more over our area of finding is about the media (cinema) in particular.
• To ascertain weather there is a gap between the youth from the rural and
urban.
OBJECTIVE OF THE STUDY
• To find out the difference in the media habit of rural youth from
the urban.
• To ascertain what causes the difference.
HYPOTHESES
• Rural youth's understanding of media is influenced by their social cultural
background.
• Rural youth can be easily influenced by the media than urban youth.
• Media determines the trends and life style of the youth from rural area.
• Media do creates an artificial image of the society in the lives of rural youth.
• Rural youth makes a lot of compromises regarding their media habits due
to their economic factor.
METHODOLOGY• We have used the questioners method to analyze the sample.
• The 50 samples are from different places in Tamilnadu.
• we have used
– Ordinal scale
– Interval scale
– Nominal scale
– ratio scale
– the two types of attitudinal scale
• Likert scale
• Thurstone scale
DATA ANALYSIS
BOTH RURAL AND URBAN YOUTH SPEND MOST OF THEIR TIME IN
WATCHING TV OR BY LISTENING TO SONGS
Village youths City youths Total youth
Watching TV 10 24 34
Listening to songs 16 9 26
Watching movies 2 6 8
Playing games 3 5 8
Social networking’s 1 1 2
Watching serials 1 13 14
Watching reality shows 1 7 8
watching TV
listening to songs
29
62
71
38
% 0f Time spent by youth on their free time
city youths village youths
ONLY SOMETIMES YOUTH WATCHES THE MOVIES
Village youths City youths Total youths
Always 5 8 13
Sometimes 8 12 20
Regularly 5 2 7
Rare 5 2 7
often 1 2 3
Always Sometimes Regularly Rare often
38 40
71 71
33
62 60
29 29
67
Time spent on watching movieVillage youth City youth
THE YOUTH PREFER TO WATCH MOVIE IN TELEVISION THAN IN ANY OTHER MEDIUM
Village youths City youths Total youths
Television9 12 21
DVD6 3 9
Theatre 11 6 11
Personal
Computer9 5 9
Television DVD Theatre Personal Computer0
10
20
30
40
50
60
70
80
Mediums used to watch movie
Village youths City youths
MAJORITY OF YOUTH DON’T SPEND MORE MONEY IN BUYING OR
BORROWING THE DVD
Village
youths
City youths Total youths
Yes 13 9 23
No 11 16 27 Yes
No
5 15 25 35 45 55 65
Yes No
Village youths 57 41
City youths 39 59
habit of buying or borrowing DVD
THE YOUTH WATCHES THE MOVIE FOR THE STORY
Village youths City youths Total youths
Story 9 11 20
Script 4 3 7
Screenplay 4 2 6
Sex 0 0 0
Songs 5 6 11
Acting 1 2 3
others 2 1 3
Story Script Screenplay Sex Songs Acting others0
10
20
30
40
50
60
70
80
Basis on what youth watch the film
Village youths City youths
THE YOUTH WATCHES THE FILM DAILY, TWICE A DAY OR EVEN
WEEKLY. Village
youths
City youths Total youths
Daily 9 5 14
Twice a day 8 6 14
Weekly 6 8 14
monthly 1 7 8Daily Twice a day Weekly monthly
0
10
20
30
40
50
60
70
80
90
100
Frequency of watching the movie
Village youths City youths
BOTH THE RURAL AND URBAN YOUTH PREFER TO WATCH THE
MOVIE WITH THEIR FRIENDS. Village
youths
City
youths
Total
youths
Friends 15 14 29
Family 6 10 16
lovers 3 2 5
Friends Family lovers0
10
20
30
40
50
60
70
Youth’s accompaniment while watching the movie
Village youths City youths
URBAN YOUTH PREFER MULTI COMPLEX THEATRE AND THE URBAN YOUTH
PREFER MORE AMOUNT OF MODERATE THEATRE.
Village
youths
City
youths
Total
youths
Standard theatre 3 10 13
Moderate theatre 10 6 16
Multi complex theatre 7 14 21
Standard theatre Moderate theatre Multi complex theatre0
10
20
30
40
50
60
70
80
Preference in choosing theatres
Village youths City youths
CITY YOUTHS ARE MORE INVOLVED IN THE FAN CLUB THAN THE RURAL YOUTHS.
Village
youths
City
youths
Total
youths
Yes 3 8 21
No 11 18 29
Yes No0
10
20
30
40
50
60
70
Y o u th ’s in v o lv em en t in fa n clu b
Village youths City youths
MAJORITY OF THE URBAN YOUTH ARE FAMILIARISED WITH THE TERM CENSOR BOARD THAN
THE RURAL YOUTH.
Village
youths
City
youths
Total
youths
Yes 17 20 37
No 7 6 13
yes no42
44
46
48
50
52
54
56
Knowledge about the censor board
Village youths City youths
THE MAJORITY OF THE RURAL AND URBAN YOUTH AGREES THAT THEY CHARACTER
AND THE ATTITUDE OF AN INDIVIDUAL IS DETERMINED BY THE MEDIA
Village youths City youths Total youths
Strongly Agree
3 7 7
Agree 11 9 20
Don’t know 4 8 12
Disagree 6 3 9
Strongly Agree
0 2 2Strongly Agree
Agree
Don’t know
Disagree
Strongly Agree
0 20 40 60 80 100 120
Youth’s opinion on the determin-ation of media
City youths Village youths
OTHER KEY FINDINGS
• Rural youth percentage of consumption of electronic medium is less
comparing with the urban
• Rural youth don’t spend more money on downloading movies or
buying DVD’s
• Media consumption among youth seems very high
• Comparing to rural youth the urban youth spends more time and
money on media
• The rural youth has an great respect towards the celebrities and
characters in the media
OTHER KEY FINDINGS
• The urban youth don’t show much interest in being a part of any fan
clubs whereas some take part. But most of the urban youth is a part of
some fan club
• The urban youth show much interest in imitating the celebrities but
the rural youth becomes a personality like themselves
• The rural youth have an inferior complex by comparing themselves
with the celebrities.
• City youths get more pocket money comparing to the urban youth.
• The projection of characters in the media highly accepted by the rural
youth
LIMITATIONS
• We found very difficult in getting the exact answer from
everyone becomes many of these questions from this questioner
involves personal and psychological details which reveals their
true nature.
• And more over meeting the youth from different places and
asking question was quite hard.
• Differentiating the youth from rural youth, urban youth and
migrated youth from (rural to urban) was quite difficult.
CONCLUSION
• Before starting this research we taught that the media habits of rural and
urban youth differs with a huge number difference.
• But after this research we came to know that they differ only in some area.
• Rural youth are easily influenced by the media.
• The trend and life style of urban youth is determined by the media.
• Rural youth really makes a lot of compromises regarding their media habit
due to their economic and social factors.
Thank you