media habits of morning get to know your customer …€¦ · evening over 1/2 are watching...

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Evening Over 1/2 are watching broadcast/cable TV and nearly 1/2 are streaming online video Those 55+ prefer broadcast (59% vs. 50% of those <55) TOP STREAMING SITES Amazon Prime→ 58% Netflix→ 55% Those <55 prefer streaming (54% vs. 36% of those 55+) 3 9 M I N U T E S A V E R A G E C O M M U T E T I M E Evening Commute Over 1/3 are listening to AM/FM radio and 1 out of 5 are listening to satellite radio DEFENSE EMPLOYEES LISTEN MORE THAN CIVILIAN AM/FM SATELLITE Lunch 1/4 are checking their social media 1/2 of feds are daily social media users TOP SOCIAL MEDIA SITES 76% 56% 42% Media Habits of Federal Employees Workday 1/4 are reading digital newspapers/ magazines TOP ONLINE NEWS SITES 33% GovExec.com 24% FederalTimes.com 21% Politico.com 47% FoxNews.com 44% CNN.com 36% WashingtonPost.com Nearly 1/2 are listening to AM/FM radio Morning Commute TOP DC RADIO WTOP 103.5 → 42% WAMU 88.5 → 30% WETA 90.9 → 23% 3 5 M I N U T E S A V E R A G E C O M M U T E T I M E TOP DC TV CNN FOX NEWS NBC4 Morning 1 out of 5 watch broadcast/ cable TV SLEEPLESS NIGHTS HOPES & DREAMS 1 in 3 are looking to purchase a car/SUV/truck/ van in the next year 1 in 10 are looking to purchase a home in the next year 1 in 2 are hoping for a promotion in the next 5 years 1 in 5 are looking to retire in the next 2 years 1 in 3 are worried about turnover at work 1 in 4 are worried about the threat of a government shutdown 1 in 7 want to renovate or add to their home in the next year 1 in 8 are looking to buy life insurance in the next year GET TO KNOW YOUR CUSTOMER

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Page 1: Media Habits of Morning GET TO KNOW YOUR CUSTOMER …€¦ · Evening Over 1/2 are watching broadcast/cable TV and nearly 1/2 are streaming online video Those 55+ prefer broadcast

Evening Over 1/2 are watching broadcast/cable TV and nearly 1/2 are streaming online video

Those 55+ prefer broadcast (59% vs. 50% of those <55)

TOP STREAMINGSITES

Amazon Prime→ 58%

Net�ix→ 55%Those <55 prefer streaming (54% vs. 36% of those 55+)

39 M IN UTES◂

AVER

AG

E COMMUTE TIME ▸

Evening CommuteOver 1/3 are listening to AM/FM radio and 1 out of 5 are listeningto satellite radio

DEFENSE EMPLOYEES LISTEN MORE THAN CIVILIAN

AM/FM SATELLITE

Lunch1/4 are checking their social media

1/2 of feds are daily social media users

TOP SOCIALMEDIA SITES

76%

56%

42%

Media Habits of Federal Employees Workday

1/4 are reading digital newspapers/magazines

TOP ONLINE NEWS SITES

33% GovExec.com 24% FederalTimes.com21% Politico.com

47% FoxNews.com 44% CNN.com 36% WashingtonPost.com

Nearly 1/2 are listening to AM/FM radio

MorningCommute

TOP DC RADIOWTOP 103.5 → 42%WAMU 88.5 → 30%WETA 90.9 → 23%

35 M IN UTES

◂ AV

ERAG

E COMMUTE TIME ▸

TOP DC TVCNN

FOX NEWSNBC4

Morning 1 out of 5 watch broadcast/cable TV

SLEE

PLES

S N

IGH

TSH

OPE

S &

DRE

AM

S

1 in 3 are looking to purchase a car/SUV/truck/van in the next year

1 in 10 are looking to purchase a home in the next year

1 in 2 are hoping for a promotion in the next 5 years

1 in 5 are looking to retire in the next 2 years

1 in 3 are worried about turnover at work

1 in 4 are worried about the threat of a government shutdown

1 in 7 want to renovate or add to their home in the next year

1 in 8 are looking to buy life insurance in the next year

◂ GET TO KNOW YOUR CUSTOMER ▸