media guide metalformingmagazine.com media guide 2021 · | metalforming 2021 media guide | 3 73%...

2021MEDIA GUIDE

2021Integrated Media Solutions Connecting Metal Forming Buyers and Sellersm

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MEDIA GUIDE

An Official Publication of

2 | MetalForming 2021 Media Guide | www.metalformingmagazine.com

WHO WE AREWHO WE ARE360-Degree Publishing, Serving the Sheet Metal Industry…and connecting buyers and sellers of technology!

As sheet metal forming and fabricating companies strive to attract, train and retain the next-generation workforce, our readers—concentrated in management, and manufacturing production and engineering roles—require up-to-the-minute news and information. Simply, they rely on MetalForming magazine—the voice of the Precision Metalforming Association—to help them keep pace with market and customer demands, and we’re proud to offer multiple communication channels to do just that.

We recognize that our subscribers work in every phase of manufacturing, from product design to finished goods. And, our recent Reader Survey indicates that they use our communication channels to access the information they need to help them do their jobs better—industry news, new-technology developments and case studies that illustrate solutions that help sheet metal formers and fabricators overcome challenges.

That’s why we work extremely hard to provide timely, useful information in many different ways—our print magazine, now in its 55th year; our brand-new website, launched in 2020; several regularly published e-newsletters; a number of annual technical conferences; and multiple social media channels.

I encourage you to log into our new website, www.metalformingmagazine.com, and set up a My Account. Then, start “liking” different content and subscribing to our e-newsletters and other offerings. Also, be sure to follow us on Twitter, Facebook and LinkedIn, to receive frequent updates on the news and technology developments affecting our industry.

- Brad Kuvin, Editorial Director

MetalForming is the number-one multi-channel publication focused exclusively on sheet metal manufacturing.

In short, MetalForming delivers a steady stream of content in every medium available to keep its audience attuned to the sheet metal

manufacturing industry.


46,000+Direct-request subscribers*

35,000+ Print copies every month

27,000+ Company management

7,500+ Manufacturing & engineering management

8,400+Manufacturing & engineering

PRINT

EVENTS

SOCIAL

DIGITAL

360-Degree Marketing

*Media owner’s data

www.metalformingmagazine.com | MetalForming 2021 Media Guide | 3

73% plan on making a purchase within 6 months to a year.27% of readers respondents intend to purchase capital equipment within 6 months.

MetalForming’s audience values media. When asked, "How valuable are the following sources for receiving the latest technology information," our audience replied: **

METALFORMING AUDIENCE

Trade Shows/Conferences

Websites

73% 27%6 Months to Year 0-6 Months

Print Trade Publications

Serving These End Industries:

Automotive/Transportation/EV

Machinery Manufacturing Appliance HVAC

Metal ProcessingFurniture Agriculture Architectural

**June 2020 BPA Brand Statement

MetalForming magazine invests in quality circulation.

• Reaches 43,679 management and manufacturing titles• Has a deep reach into top end markets and business categories

MetalForming continues to be the most-read publication covering fabricating and stamping amongst FABTECH attendees.*

Q. What publications do you read regularly, either in print or online, to keep up to date in your field?

The Fabricator.................................................................................................................................43%

MetalForming..........................................................................................................................27%

Welding Journal..............................................................................................................................23%

Fabricating & Metalworking (F&M)...............................................................................................20%

Modern Metals....................................................................................................................................8%

FAB Shop Magazine Direct..............................................................................................................4%

FF Journal............................................................................................................................................4%

Metal Center News............................................................................................................................3%

Attendees of the 2019 FABTECH show

Capital Equipment Purchasing Intent*

80%

Subscribers by Function

Management - 35,257

Mfg Prod/Eng - 8,422

75%

18%

93%

67%

*Publishers data

*Survey by Freeman Company


2021 EDITORIAL PLANNING GUIDEPressroom & Special Editorial Fabrication Bonus Distribution

JANUARYFEBRUARY12/15/20 Ad Close

Industry Outlook | Servo Technology Software for Manufacturing E-Newsletter Focus: Software

Laser CuttingResistance Welding

FEBRUARY1/8/21 Ad CloseDigital Issue

Automotive/EV StampingE-Newsletter Focus: Presses

MARCH2/5/21 Ad Close

Mechanical Presses | Press Controls/Sensing Industry 4.0/IoT E-Newsletter Focus: Automation

CNC Punching/ToolingArc Welding

Automotive Parts Suppliers Conference, April 28-29, Detroit, MI

APRIL3/5/21 Ad Close

Press Feeds | Stamping High-Strength Steel Preview: Great Designs in Steel Preview: FABTECH Mexico Software for ManufacturingE-Newsletter Focus: Software

Waterjet CuttingResistance Welding

FABTECH Mexico, May 4-6, Monterrey, Mexico

Great Designs in Steel, May 19, Detroit, MI

MAY 4/5/21 Ad Close

Part Handling (Transfer Systems, Robotic Press Tending)Hydraulic Presses | Preview: 3D Metal Printing Experience and Tech Tour | SafetyE-Newsletter Focus: Presses

Bending/FoldingArc Welding

3D Metal Printing Experience and Tech Tour, June, Location TBA

JUNE/JULY5/14/21 Ad Close

Servo Technology | Lubrication Preview: Mexico Metal Forming Technology Conference | Industry 4.0/IoTE-Newsletter Focus: Automation

Laser CuttingResistance Welding

Mexico Metal Forming Technology Conference, August, Location TBA

JULY6/8/21 Ad CloseDigital Issue

Industry 4.0E-Newsletter Focus: SoftwarePreview: IoT Experience for Manufacturers

Printed edition distributed at IoT Experience for Manufacturers, July 20-21, Schaumburg, IL

AUGUST7/6/21 Ad Close

Pressroom Automation | Preview: FABTECHSoftware for ManufacturingE-Newsletter Focus: Presses


FABTECH, September 13-16, Chicago, IL

SEPTEMBER8/5/21 Ad Close

Mechanical PressesPress Controls/Sensing | Industry 4.0/IoTE-Newsletter Focus: Automation

Waterjet CuttingResistance Welding

OCTOBER9/6/21 Ad Close

Hydraulic PressesPreview: Hot Stamping Experience and Tech TourSoftware for ManufacturingE-Newsletter Focus: Software

Laser CuttingArc Welding

Hot Stamping Experience and Tech Tour, November, Location TBA

NOVEMBER10/5/21 Ad Close

Servo Technology | Pressroom AutomationSafetyE-Newsletter Focus: Presses

Bending/FoldingPlasma CuttingResistance Welding

DECEMBER11/5/21 Ad Close

Mechanical Presses | FABTECH WrapupWomen of Excellence AwardsPreview: Metal Stamping and Tool & Die ConferenceIndustry 4.0/IoTE-Newsletter Focus: Automation


Metal Stamping and Tool & Die Conference with Lubrication Technology, January 26-27, 2022, Nashville, TN

NEW IN 2021: MANUFACTURING MANAGEMENT E-NewsletterEach month, MetalForming provides management-related content, including exclusive articles authored by experts in manufacturing-management issues. This is in addition to MetalForming’s monthly TECHNOLOGY FOCUS E-Newsletter.

EXPERT COMMENTARY IN EVERY ISSUEEditorial—Brad Kuvin, editorial director

Tooling by Design—Peter Ulintz, technical director, PMA

The Science of Forming—Daniel J. Schaeffler, Ph.D., founder and president, Engineering Quality Solutions

Cutting Edge—Eren Billur, Ph.D., founder, Billur Metal Form


Ad2-page spread

Full-page

2/3-page

1/2-page island

1/2-page

1/3-page

1/4-page

Preferred PositionsIFC & IBC

Back Cover

DISPLAY ADVERTISING RATESColor charge included

1x$10,200

$6,200

$4,600

$4,250

$3,900

$2,750

$2,000

$7,000

$7,200

4x$9,200

$5,850

$4,450

$4,000

$3,750

$2,590

$1,875

10x$7,900

$5,100

$3,910

$3,565

$3,295

$2,305

$1,500

2-page spread 15" x 10"

2-page bleed spread* 16" x 11"

Full-page 7" x 10"

Full-page bleed* 8.125" x 11"

MECHANICAL REQUIREMENTSPublication trim size 7-7/8" x 10-3/4" (7.875" x 10.75")

*Keep all live matter 1/4" (0.25") from page trim

Payment TermsU.S. bank funds. Agency and advertiser are jointly and

severally liable for the payment of all invoices arising from placement of advertising in the Magazine and for all costs of collection of late payment.

Copy and Space Order RegulationsAdvertisers are solely responsible for the content

(including text, representation, illustrations, or of any sketch, map, labels, trademark or other copyrighted matter) of their advertisements placed and printed. Publisher accepts no responsibility for typographical errors. The publisher reserves the right to reject any and all advertising that does not conform to the publication’s standards. Any deliberate attempt to simulate a publication’s format is not permitted, and the publisher reserves the right to place the word “advertisement” with copy which, in the publisher’s opinion, resembles editorial matter.

Ad File Specifications: Publication will not provide proofs prior to printing

• Ads should meet PDF/x-1a.• All fonts must be embedded.• All images and colors must be in correct color mode,

CMYK or greyscale. Never RGB or LAB. All spot and PMS must be converted to CMYK.

• Resolution must be 300 dpi for 4-color or greyscale images.

• Bleed: 0.125” (1/8”) on all 4 sides, text elements and non-bleeding elements should be 0.25” (¼”) from the trim.

Publisher’s Liability:Publisher is not liable for any failure or delay in printing,

publishing, or circulating any copies of the issue of the Magazine in which advertising is placed that is caused by, or arising from, an act of God, accident, fire, strike, terrorism or other occurrence beyond Publisher’s control.

7xMost

Popular choice

$8,400

$5,500

$4,220

$3,815

$3,535

$2,425

$1,700

1/2 Vertical 3.375" x 10"

1/2 Island 4.5" x 7.5"

1/3 Square 4.5" x 4.875"

2/3 Page 4.5" x 10"

1/4 Page 3.375" x 4.875"

1/3 Vertical 2.1875" x 10"

1/2 Horizontal 7" x 4.875"


31 2

Exciting, Engaging, Information-Packed and Eye-Pleasing—Our Website is All That, and More!For more than 50 years, MetalForming magazine has delivered news and information to our industry. Now, with our new website, www.metalformingmagazine.com, you'll find the same great articles and commentary—along with videos, podcasts, whitepapers and more—reaching across all of your devices.

300x600px 300x250px 970x250px


MetalForming Circulation of 16,000 Delivered twice monthly with second newsletter focusing on a specific technology.

FPN (Fabricated Product News) Focused on the latest fabricating product news, this monthly newsletter has more than 11,000 dedicated subscribers.Pick 3 Technology zones plus Home page* $1,500 $1,260 $1,005

Run of site (excluding Technology zones plus Home page)*

$750 $500 $350

One Technology zone* $750 $500 $350

1 2 3

Takeover Ad (600 x 450) - $3,500 appears once a day anywhere someone enters the site

*Ads rotate with a maximum of 8 ads Rates: Gross/MonthAll rates are gross and agency commissionable

Inventory per issue 1 6

Rate $2,000 $1,000

1 2

Max file size: 100k, 72 dpi

Website Ad Sizes

Video or Technology Solution Ad Title: 50 characters maxBody copy: 50 words maxImage size: 300x250px Image type: JPG/PNGVideo: linked to url of your choice

ONLINE ADVERTISINGONLINE ADVERTISINGReach prospective customers by taking advantage of the following web products that can be targeted to your specific needs:

2

E-NEWSLETTERSE-NEWSLETTERSEngage customers with your company and brand by advertising in one of our newsletters.

Leaderboard Ad - 600x120px1

Half Page Ad 2 Billboard Ad1 Medium Rectangle Ad 3

METALFORMING DIGITAL


Generate high-quality leads, build trust and establish your brand by sponsoring a webinar with MetalForming magazine. You create the content, and we promote to our readership, handle setup and registration, moderate the webinar, and provide you with a recording and list of registrants.

Price: $6,500

MetalForming Webinars

Deliver your targeted message to a segment of our engaged readership, resulting in quality leads for your company. Minimum purchase: 5000 names.

Price: Consult with your representative

MetalForming Delivers Custom E-Blasts

Maximize brand awareness and market penetration using our unique social-media presentations geared to Facebook, Twitter and LinkedIn. We’ll work with your marketing team to generate fresh content ripe for this new genre of B2B marketing.

Price: $5,000

Social Media

MetalForming offers options for delivering impactful video:• We’ll come to your business, meet you at a tradeshow, or meet you at your customer’s facility and film

your personnel and products/technology in action. We’ll produce and provide a professionally edited specialized video for sharing on your website and social-media channels..

• We’ll produce a special FABTECH Video Showcase preshow booth promotion, a 1- to 2-min. video using your images and script and our professional spokesperson. We’ll post the video on our website and promote it to our subscribers, and provide a copy of the video to you.

Price: Consult with your representative

Videos

MetalForming offers myriad digital offerings to help your company tell its story, build relationships, find new customers and generate sales.

Partner/Native Content How it works

• Our team will collaborate with you to create highly targeted content to display natively on MetalForming’s site.

• A member of our team will edit the content to bring it inline with our editorial standards.

• Options include text, images, video, links to product information & registration for downloadable assets such as whitepapers & videos.

Content Promotion• MetalFormingmagazine.com homepage display

• E-newsletter promotion

• Social media campaign.

Price: $3,500 per month (3 month minimum)


Michael Vohland | VP of Sales/Publisher216/901-8800 ext 143 | [email protected]

Midwest and Canada Damon Wolf | Sales Manager216/901-8800 ext 105 | Mobile: 216/357-8534 | [email protected]

IA, IL, IN, MN, WIMark Fortuna | Strategic Account Manager773/531-8780 | [email protected]

Ilene Schwartz | Inside Sales216/901-8800 ext 148 | [email protected]

Western US. New England, PA, NY, NJ, QuebecPhil Arndt802/318-5019 | [email protected]

South Atlantic, South CentralBob West678/377-5749 | [email protected]

MexicoRodolfo Marroquin5281-8349-5605 | [email protected]

EuropeChristian Hoelscher +49 (0) 89-95737542 | Mobile: +49 (0) 151-20155885 | [email protected]

SALES STAFFSALES STAFF

6363 Oak Tree Blvd. | Independence, OH 44131

media guide metalformingmagazine.com media guide 2021 · | metalforming 2021 media guide | 3 73%...

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