Media Guide – GCC

Binu NarayananRenjith Ravi

Sudhin Mukundan

Gulf Cooperation Council

• GCC came into existence May 25,1981• Headquarters in Riyadh, KSA• GCC countries includes Bahrain, Kuwait, Qatar,

Oman, KSA, U.A.E• Combined GDP is $ 1.037 Trillion • Combined population is 38.6 Million

Media in GCC

• Advertising Expenses – $10 Billion

Media

Newspaper Television Magazines Internet Radio

KSA UAE Kuwait Oman Qatar Bahrain

Population 25.5 million 4.9 million 3.5 million 2.8 million 1.2 million 800,000

GDP Per capita $ 18,850 $ 55,000 $ 45,920 $ 21,650 $ 93,170 $27,260

Size of Add Market

$ 679m $ 784m $ 361m $ 85m $ 205m $ 75m

Total Daily Circulation

1.9 M 1.1 M 961,000 211,000 189,000

TV Penetration 91% 84% 99% 86% 93.5% 97%

Broad band Penetration

37% 69% 24.5% 9.7% 84% 68%

Bahrain

Bahrain Advertising Projections

Newspaper (7 Arabic & 2 English)• Akhbar Al Khaleej (Arabic, circulation 36,000)• Al Ayam (Arabic, Circulation 30,000)• Gulf Daily News (English, 12,500)• Bahrain Tribune (English, 8,000)

Television• Free Satellite 66% (MBC1, Al Jazeera, LBC)• Pay Satellite 30% (Mtv arabia)• Cable 3% ( BTv)• Terrestrial 1% (Channel 44 & Channel 55)

MagazinesAl Tijaria (Arabic weekly, circulation 30,000)Areej (Arabic Weekly, circulation 9,000)Bahrain Confidential (English Weekly, circulation 12,500)Gulf Insider (English Weekly, Circulation 8,000)

Radio• Radio Bahrain (Arabic)• Voice FM (Hindi, Malayalam & Tamil)• Bahrain 96.5 (English)

Online• www.pubkingdomofbahrain.com• www.ihb.ne• www.clickbahrain.com• www.freesouq.com

Kuwait

• Population : 3.5 million• Area: 17,818 km2• GDP per capita : US$ 45,920• Size of the ad market : US$ 361m• Number of daily newspapers : 17• Total Dailies Circulation : 961,000• Total TV Penetration : 99%• Satellite TV Penetration : 91%• Cable TV Penetration : 9%• Broadband Penetration : 24.5%

Kuwait Advertising Projections

Newspaper (15 Arabic & 3 English)• Al Anbaa (Arabic, Circulation 92,817)• Al Qabas (Arabic, Circulation 87,650)• Arab Times (English, Circulation 49,750)• Al Watan (English, Circulation 30,000)

Television• Satellite 90% (Al Watan, Al Rai)• Terrestrial 9% (KTV 1, KTV 2)

Radio• Radio Kuwait

Online• http://www.metrade.net• http://www.kuwait-advertising.com• http://www.kuwaitfridaymarket.com• http://www.prweb.com

Oman

• Population : 2.8 million• Area: 309,500 km2• GDP per capita: US$ 21,650• Size of the ad market : US$ 85m• Number of daily newspaper: 8• Total TV Penetration : 86%• Satellite TV Penetration : 48%• Broadband Penetration : 9.7%

Oman Advertising Projections

Advertising revenue projections for the Arab Region

Arab Region advertising revenue projections by platform (US$ m)

Sources for reading news in the Arab Region

Qatar

• Population : 1.2 million• Area: 11,586 km2• GDP per capita: US$ 93,170• Size of the ad market : US$ 205 million• Number of daily newspaper: 7• Total Dailies circulation : 211,000• Total TV Penetration : 93.5%• Satellite TV Penetration : 75.5%• Cable TV Penetration : 3.2 %• Broadband Penetration : 84%

Qatar Advertising Projections

Saudi Arabia

• Population : 25.5 million• Area: 2,149,690 km2• GDP per capita : US$ 18,850• Size of the ad market : US$ 679m• Number of daily newspapers: 15• Total Dailies Circulation : 1.9 million• Total TV Penetration : 91%• Satellite TV Penetration : 95 %• Broadband Penetration : 37%

Saudi Arabia Advertising Projections

UAE

• Population : 4.9 million• Area: 83,600 km2• GDP per capita: US$ 55,000• Size of the ad market : US$ 784 million• Number of daily newspapers : 14• Total dailies circulation : 1.1 million• Total TV Penetration : 84%• Satellite TV Penetration : 48%• Cable TV Penetration : 47 %• Broadband Penetration : 69%

UAE Advertising Projections