media guide 2020 - designmanufacturing.informa.com · • implementation tips & best practices...
TRANSCRIPT
MEDIA GUIDE 2020 AUDIENCE | DIGITAL ADS | NEWSLETTERS | SOLUTIONS | CONTENT CALENDAR | SPECS | SALES
an business
Audience InsightsNew Equipment Digest connects suppliers of industrial products and solutions with a global network of buyers, engineers, and business leaders eager to find the latest manufacturing equipment on the market. We deliver the latest industrial product information, plus market trends and manufacturing news to readers in tens of thousands of facilities across the U.S. and beyond.
309,193Average Monthly Reach
REACH PURCHASERS
PURCHASE AUTHORITY Controls & Instrumentation ......................... 51.50%Electrical/Electronic Components ............... 50.89%Material Handling Equipment or Services ... 45.53%Assembly/Fastening/Tools........................... 45.00%Safety Equipment/Worker Protection .......... 44.91%Facilities/Maintenance/Plant Operations..... 44.74%Tools, Hand & Power ................................... 42.59%Motion Control ............................................ 40.47%Metalworking/Welding/Fabrication ............. 39.88%Machine Tool/Automation Technology ........ 39.02%Packaging Equipment ................................. 38.84%Adhesives/Sealants/Lubricants/Chemicals .. 38.74%Fluid Power ................................................ 36.74%Pipe/Valves/Fittings/Tubing ........................ 36.86%
96% indicate they are responsible for recommending, selecting,
or buying industrial equipment or services
TOP INDUSTRIES SERVED
Primary/Fabricated Metal Manufacturing 12.09%
Automotive/Aerospace/Transportation Manufacturing 11.13%
Machinery Manufacturing 10.06%
Computer & Electronic Product Manufacturing 9.73%
Professional, Scientific & Technical Services 8.23%
Wholesaler or Distributor of Durable or Non-Durable Goods 6.13%
Electrical Equipment, Appliance & Component Manufacturing 5.64%
LARGE COMPANY REACH
The Audience Engagement Report provides an integrated view of the NED community. The data provided within is obtained via internal and third party sources, including Adobe Analytics-Omniture, Oracle Cloud-Eloqua and Omeda.
of NED’s readers are in mid to large size companies over 50
employees
60%
BUYING TEAM REACH
Other Management and other Titles*
8.85%
Engineering, IT/technology, R&D, Design & Technical Management
40.73%
Corporate & Executive Management
34.51%
Operations, Production & Plant Management
15.90%
*Including Purchasing, Sourcing, Distribution, Warehousing, Logistics, Sales, Business Devel-opment, and other Management
32.38% 41.99% 25.63% PRINT BOTH DIGITAL
PRINT/DIGITAL OVERLAP
Digital Engagement & Insights
n Visit designmanufacturing.informa.com/new-equipment-digest to see the complete H1 Audience Engagement Report
ENEWSLETTERS168,375 eNewsletter Reach
23.22% Avg Total Open Rates 8% Year-to-Date
4.17% Avg Total CTRs 33% Year-to-Date
REACHING THE LARGEST MANUFACTURING PURCHASERS
40,445Average Monthly Visits
28,988Average Unique Monthly Visitors
92,841Average Monthly Page Views
73% Desktop Visitors Average Monthly
27%Mobile Visitors Average Monthly
337 Site Registrations in the First Half
3,971Combined Social Following
Meet the Influencers
Editor-in-ChiefSenior Content DirectorTRAVIS HESSMAN [email protected]
Product EditorLAURA DAVIS [email protected]
Meet the influencers igniting conversations and engaging the New Equipment Digest audience daily prospects’ digital, print and social platforms.
Ideation & DevelopmentCollaborate with New Equipment Digest’s topic experts to develop topics that will engage, validate market perceptions and produce custom content based on your objectives.
Industry & Content ExpertiseNew Equipment Digest’s content team delivers a mix of unparalleled industry and content development expertise to ensure that content is accurate, engaging and focused on the topics that manufacturing professionals need to know to stay current.
Data & InsightsDeep industry knowledge overlayed with data and insights from numerous analytic tools provides New Equipment Digest the ability to leverage metrics for content decision making and deliver the right content, in the right channel, to the right audience, at the right time.
BRIAN BALLARDCEO, Co-FounderUpskill
SAMEER DIXIT General Manager of Data, Analytics, and AI/MLPersistent Systems
MICHAEL KELLEYContent StrategistFueled
JOHN MCDONALDCEOClearObject
JESSE MELTONProcess ConsultantHarpers Ferry ToolWorks
JONATHAN WILKINSMarketing DirectorEU Automation
MICHAEL WOMACKMarketing Outreach CoordinatorNew Jersey Manufacturing Extension Partnership (NJMEP)
Contributors
Driving Smarter Purchasing
Hands-On Reviews • User reviews and recommendations • In the field product test drives • Expert commentary on best tools and applications
Behind the Scenes • R&D projects • Innovation success stories • Product features & benefits
Equipment & Supplier Directory • 250 new products added every week • Browse the 25,000 product archive • Request a quote directly from suppliers • Save and compare products across 15 categories
Application Insights • Case studies • Implementation tips & best practices • Application success stories
Combining daily updates on the latest manufacturing tools and technologies with in-depth coverage of implementation tips, behind the scenes R&D stories, and hands-on reviews on cutting-edge gear, New Equipment Digest provides an essential platform to help buyers and engineers make the right sourcing decisions the first time.
Marketing Solutions GuideNew Equipment Digest media solutions are built to leverage our high performing content to drive conversion for marketers
through intelligence gathering, content development, interactive storytelling, targeted campaigns and lead generation.
IN
TELLIGENCE ENGAGEMENT
ADVOCACY CONSIDERATIO
N
YOUR CAMPAIGN
ContentStrategy
ContentDevelopment
LeadGeneration
Performance Results
NurturingCampaigns
ResearchPrograms
Unite insight and data to Develop content, messaging, and engagement strategies
that drive greater awareness, engagement, and actions.
Deepen engagement with leads to keep your
solutions top of mind and shorten the sales cycle.
Streamline creative, messaging, and content strategy to drive
engagement and establish market leadership credibility.
Build a pipeline that drives leads and builds
product awareness.
RESEARCH CONTENT
NURTURE TOP OF FUNNEL
Our “always” on strategy utilizes a continuous intelligence and feedback structure to inform and optimize your program’s content, targeting,
engagement, and conversion tactics to effectively reach your target audience.
n Visit designmanufacturing.informa.com/new-equipment-digest/#ned-sol for our full portfolio of our Marketing Solutions
Top Performers:Our most successful marketing solutions leverage insights and data to inform and optimize your program’s content, targeting, engagement, and conversion tactics. Be on the lookout for some of our Top Performers featured in this year’s guide.v
Research
State of the MarketDevelop thought leadership and guide your content marketing strategy with this market-facing research report that will help your target audience understand the forces at play and gain intelligent insights for smart decision-making. Benefit from research coupled with subject matter analysis to develop a robust report that can be used for lead generation.
Brand PerceptionBetter understand how manufacturing p r o f e s s i o n a l s p e r c e i v e y o u r b r a n d , products or solutions. Also useful to gauge purchase intent and deliver insights into the positioning of your brand among your competitors so you can take your marketing strategy to the next level.
Social IntelligenceBenefit from the latest social listening technologies and research analysis to deliver competitive benchmarking and valuable insights that will allow you to create a highly effective social marketing strategy.
Custom ResearchCollaborate with our research experts to develop a custom research program to inform your business strategy, gather market feedback on product concepts, or gain deeper understanding of your prospects. Partnering with New Equipment Digest you have access to all the critical ingredients — deep research expertise, trusted brands, rich audience databases, and design services to help bring data to life.
The New Equipment Digest Advantage
Research development and data analysis expertise to ensure meaningful insights.
Subject matter experts to guide development of thought leadership topics.
Database of manufacturing professionals in key industries and promotions to deliver statistically valid results.
Contact your sales representative to learn more about the New Equipment Digest Advantage.
n Visit designmanufacturing.informa.com/research for our full portfolio of our Research options
Content ChannelsI n tegrate yo ur sp onsored content into New Equipment Digest editorial channels and generate awareness while educating prospects on your products and solutions. Hosted on the New Equipment Digest website, this competitor free environment features your content alongside related New Equipment Digest content in a topic based channel that is promoted to an engaged audience of manufacturing professionals.
Content Engagement CenterA g g r e g a t e y o u r p r e m i u m content and lead generation a s s et s i n t o a d i g i ta l h u b designed to accelerate the d e c i s i o n m a k i n g p ro ce s s . This highly immersive format creates the opportunity for prospects to self-educate, content binge and nurture t h e m s e l v e s , r e s u l t i n g i n increased conversion rates and more sales ready leads.
StoryscapesE n g a g e m a n u f a c t u r i n g professionals and del iver measurable ROI through this h i g h - p e r f o r m i n g co n t e n t m a r k e t i n g p r o g r a m t h a t incorporates powerful imagery a n d i n te ra c t i v e e l e m e n t s to showcase your premium co n te n t w h i l e co n v e r t i n g prospects to leads.
eBooksHelp solve problems, deliver k n o w - h o w o r u n c o v e r o p p o r t u n i t i e s f o r y o u r prospects through a visual eBook format that has a more co n ve rs a t i o n a l to n e t h a n traditional white papers and is designed to bring together related content pieces for a wider view on a topic. eBooks are effective engagement tools for lead generation and can be developed with your content or by sponsoring New Equipment Digest brand content.
ContentStreamL e v e ra g e N e w E q u i p m e n t Digest website content for use on your website and other content marketing channels through this innovative content marketing platform. Quality content is a must have for marketers that have goals to grow engagement and drive conversion. Gain access to the New Equipment Digest content library and easily syndicate our high-performing content in your marketing channels.
Content Marketing SolutionsThe New Equipment Digest Advantage
Subject matter experts to craft thought leadership content that drives sales.
A marketing expert assign to your program, giving you a turnkey experience. Promotional campaigns that are built to drive engagement with your target audience.
Contact your sales representative to learn more about the New Equipment Digest Advantage.
n Visit designmanufacturing.informa.com/content-marketing for our full portfolio of our Content Marketing Solutions
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Content Creation Services
n Visit designmanufacturing.informa.com/content-marketing for our full portfolio of Content Creation Services
The New Equipment Digest Advantage
Accurate content that resonates with and engages manufacturing professionals.
Collaborative process with content, marketing and digital experts.
Programs built to achieve your goals and drive conversion.
Contact your sales representative to learn more about the New Equipment Digest Advantage.
ArticlesCollaborate with New Equipment Digest industr y experts to create content that fills gaps in your content marketing plan, addresses specific challenges or speaks on point to your target personas. Leverage this high-quality content for Content Channels, Content Engagement Centers and Native Programs as well as your own marketing channels.
FAQ’sAnswer common questions about a particular topic, issue or trend with this easy to digest two page format that can be hosted on New Equipment Digest for lead generation or converted into a two page s p r e a d a n d l e v e ra g e d a s content marketing in the print magazine.
Explainer VideosVideo is a must have in your content marketing arsenal but producing engaging video content can be challenging. N e w E q u i p m e n t D i g e s t ’s Explainer Videos break down complex topics into simple and easy-to-digest video segments and are effective for top-of-funnel prospects and social engagement.
InfographicsInfographics are one of the most popular forms of content on the web today, driving more traffic than most traditional content due to their highly visual and easy to digest format that helps users translate data into insights. Infographics draw a wider viewing audience and encourage social sharing of your content.
Quizzes & SurveysSnapSolutions are quick-hitting, interactive quizzes or surveys that engage users and collect valuable data and top of funnel leads. Use this effective solution to capture opinions or test manufacturing professionals knowledge on a topic area.
Targeted Advertising
The New Equipment Digest Advantage
Experienced team of direct marketers and data analysts.
Rich database of over 30 million business professionals in high growth markets.
Partner networks that can extend your brand reach and target key persona audiences.
Contact your sales representative to learn more about the New Equipment Digest Advantage.
Custom eBlastsEmail marketing is one of the most effective m e t h o ds fo r t ar ge t ing an d r ea ching p r o s p e c t s w i t h m e s s a g i n g f o c u s e d on products and solutions. Deliver your message directly to the inboxes of relevant, targeted manufacturing professionals or leverage the power and scale of Informa’s 30 million audience database to expand your reach. Based on your objectives and goals our team will set up and deploy targeted email campaigns that engage prospects you want to reach. Email delivery is co-branded and GDPR compliant, full reporting metrics provided post deploy.
Audience ExtensionNot retargeting, it’s Audience Extension. Par t n e r w i t h o ur tea m of d e dic ate d engagement marketers and data analysts to custom build display, native and social campaigns that will target the business decision makers in our database who match your target criteria. Utilizing thousands of sites across the web, your campaign is displayed multiple times, only to those that fit your targeted profile.
Account Based MarketingLeverage our database of 30 million business professionals in high growth markets to reach deep into key accounts that you provide or collaborate with us on creating look alikes based on behavioral data or demographic data points. Leverage display, native, email and social campaigns to drive awareness, convert prospects to leads and provide key account support to your sales team.
ProgrammaticCombining advanced ad serving technology with our proprietary data offers a unique programmatic buying experience that delivers measurable results. Providing you with more control over your campaign and allowing for real time creative and messaging adjustments ensures that you are delivering the right message to the right audience at the right time.
n Visit designmanufacturing.informa.com/advertising for our full portfolio of our Targeted Advertising options
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Digital Ad SpecsNew Equipment Digest offers you the opportunity to engage manufacturing professionals in multiple channels for deeper connections and better return on your marketing investment.
Display AdvertisingNet Rates. Banners appear on the home page and article pages. Standard display banners appear on desktop, tablet and mobile.n Visit engage.informa.com/ad-marketing/ad-types/ to view more details
Ad Type Ad Size CPMFloor Ad 1200x90 pixels
Expanded: 1200x410 pixels$150
Jumbotron 300×600 – Expanded: 970×700 $150
In-Article Expandable 728×90 – Expanded: 970×700 $150
Filmstrip 300×600 – Total expanded: 300×3000 $150
Sidekick 300×250/300×600 – Expanded: 850×700 $150
Pushdown 970×90 – Expanded: 970×415 $110 Interested in adding a digital package to your media plan? Contact your sales representative today!
Ad Type Ad Size CPMTop Leaderboard 728x90 & 320x50* $50
Left Boombox 300x250 $50
Right Boombox 300x250 $50
Interscroller Leaderboard 728x90 & 320x50* $50
Half Page Standard 300x600 $50
Site Skin/Wallpaper Contact Online Ad Operations for specs $150
Introstitials/Welcome 640×480 & 300x416* $6,000 (20,000 Impressions - Per 2 weeks)
*Please provide all sizes listed.
Rich Media OpportunitiesRich Media ads allow advertisers to tell their stories in a seamless, attention-grabbing way with videos, photos, animation and endless creative and content-related scenarios. n Visit engage.informa.com/ad-marketing/ad-types/ to learn more
Category SponsorshipsFinding all of the information on the hottest industry topics made easy for our audience. Position your brand alongside specific, relevant content in these popular site categories.
Category topics currently include:• Industry Trends• Technology Innovations• Plant Operations
• Research & Development• Find Products• Browse Suppliers
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Online Specs
Newsletter Specifications:Formats Currently Accepted: • GIF, Animated GIF, JPG, PNG
Information: • Please note: We accept animated gifs; it is our recommendation that the first frame of your animated gif be a stand-alone or call to action frame as some users may be unable to view them otherwise.• Flash not accepted• It is the advertiser’s responsibility to maintain the link for the duration of the ad• If word count exceeds the max, file will be returned for revision, otherwise complications with the newsletter template may arise
Dimensions/File Sizes: • See our Newsletter section of the media guide
3rd-Party Ads: • Tracking URLs for Newsletters: Tracker must be embedded in URL.
Materials due: • Seven business days prior to publication.
Upload Newsletter Banner Ads To: • https://informa.sendmyad.com
Check out our advertiser site for more information: • designmanufacturing.informa.com/new-equipment-digest
Ad trafficker:Seth [email protected]
Website Specifications:Banner sizes: • See our Digital Ads Specs of the media guide
Acceptable file types: • JPG, GIF, animated GIF, PNG, and third party tags• For interactive rich media such as expandable ads or in-banner videos, we follow IAB standard guidelines. • Looping 3 times, Max # of frames: 4, Animation length: 15-20 seconds
Information: • Click-through URL required and should not be hard-coded• Creative must be hosted through a third-party with a “STANDARD” ad tag: All 3rd Party tags and accompanying technologies being served by tags must be SSL Compliant (HTTPS).• Z-index of ad must be set low or as a “1”• Backup JPEG, GIF or PNG (200kb max) required for delivery to mobile devices• If mobile users are to be excluded from your Rich Media impressions, please inform us in advanceMaterials due: • Seven business days prior to publication.
Upload Website Banner Ads To: • informa.sendmyad.com
Check out our advertiser site for more information: • designmanufacturing.informa.com/new-equipment-digest
Ad trafficker:Seth [email protected]
Newsletters
Industry Insider A daily collection of the latest news, trends, tools, and NED exclusives that covers the evolving state of the U.S. and global manufacturing industries. Daily
Week In Review Each issue covers current events, past triumphs, and upcoming challenges at the most efficient and most profitable manufacturing companies. Weekly
Writers, editors, designers and marketing strategists create highly original, in-demand content designed to resonate with partners’ target audiences and inspire action.
Interested in adding a digital package to your media plan? Contact your sales representative today!
Monthly Average ...............................27,801Avg Total Open Rate ........................ 21.34%
Monthly Average ...............................16,665Avg Total Open Rate ........................ 24.56%
Industry Insider - Top sponsor $1,750 One sponsor avail/wk. (Mon-Fri). Weekly Headline,100 words of text, 320w x 180h GIF or JPEG image and URL. Max file size 10k.
Industry Insider - Middle sponsor $1,240 One sponsor avail/wk. (Mon-Fri). Weekly Headline, 75 words of text, 320w x 180h GIF or JPEG image and URL. Max file size 10k.
Industry Insider - Week in Review $1,000 Saturday Edition. Exclusive spot. 320 x 180 w/Headline and 100 words text.
Industry Insider - Product Spotlight $840 Six positions/issue. Headline, 50 words of text, 320w x 180h GIF or JPEG image and one link. Max file size 10k
Week in Review - Sponsorship Option $1,800 One per issue. Headline, 100 words of text, 320w x 180h GIF or JPEG image and URL. Max file size 10k.
Tools & PPE Your source for the most reliable and innovative tools, equipment, and applications built to keep workers and equipment safe and productive in the plant and in the field. Monthly
Monthly Average ...............................40,000
Sponsorship Option $2,250 600w x 227h GIF ad at the bottom of the newsletter
The data provided within is obtained via internal and third party sources, including Adobe Analytics-Omniture, Oracle Cloud-Eloqua and Omeda.
n Visit designmanufacturing.informa.com/advertising/newsletters to view samples of our the Newsletters
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Smart Manufacturing & IoTA deep-dive into the smart tools, systems, software, and strategies driving Industry 4.0 and the Industrial Internet of Things. Monthly
Monthly Average ...............................40,000
Sponsorship Option $2,250 600w x 227h GIF ad at the bottom of the newsletter
Newsletters Writers, editors, designers and marketing strategists create highly original, in-demand content designed to resonate with partners’ target audiences and inspire action.
Interested in adding a digital package to your media plan? Contact your sales representative today!
The data provided within is obtained via internal and third party sources, including Adobe Analytics-Omniture, Oracle Cloud-Eloqua and Omeda.
Material Handling & Robotics The inside scoop on the latest robots, material handling, and automation gear transforming your enterprise. Monthly
Monthly Average ...............................40,000
Sponsorship Option $2,250 600w x 227h GIF ad at the bottom of the newsletter
Maintenance & Operations Up-to-the-minute insight on the latest products and solutions designed to keep both machines and plants running smooth. Monthly
Monthly Average ...............................40,000
Sponsorship Option $2,250 600w x 227h GIF ad at the bottom of the newsletter
n Visit designmanufacturing.informa.com/advertising/newsletters to view samples of our the Newsletters
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Lead Generation Newsletters
Every month opt-in subscribers receive an email regarding information on your products, solutions or sponsored content (whitepaper, case studies, articles). We go beyond just giving your click percentage, we provide you lead information for EVERYONE who clicks on your link.
Industrial Research Center A free whitepaper, case study or research study is a powerful B2B offer that can stimulate high click-thru rates, result in successful lead generation and influence purchases. The Industrial Research Center eNewsletters present rich content including whitepaper, eBooks, case studies, articles, research to industrial buyers.
FasTrac This product & solution lead-generation newsletter is the perfect sponsorship opportunity to showcase a new product or drive exposure to existing products.
Contact your sales representative to see a sample.
Circulation Frequency Number of Available Positions
Rate
Industrial Research Center
65,000 Monthly 7 $1,600
FasTrac 65,000 Monthly 9 $1,500
n Visit designmanufacturing.informa.com/lead-generation for our full portfolio of Lead Generation and Lead Services
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Material Submission, Deadline and SpecsPosition Text Image Dimensions Image Type Links
Research Center
Headline,50 words of text
(Product Image)200w x 200h &
(Company Logo)170w x 170h
GIF or JPEG200 kb max
72 ppiOne link
FasTrac 160w x 260H
• Headline: 40 characters max• Outlook users cannot see animated gifs, therefore it is our recommendation that the first frame of your animated gift be a stand-alone or call to action frame• Please note that if word count exceeds the max, file will be returned for revision, otherwise, complications with newsletter template may arise.• It is the advertiser’s responsibility to maintain the link for the duration of the ad• Digital ad files are to be submitted via the SendMyAd portal at https://informa.sendmyad.com• Click Here for instructions. Visual Example Click Here• Media profile name: MSC FasTracs & Research Centers• Materials due 7 business days prior to posting
Print Content CalendarMONTH SPECIAL SECTION SPOTLIGHT SPOTLIGHT SPOTLIGHT SPECIAL ISSUES SHOW COVERAGE ISSUE CLOSE MATERIAL DUE
JANUARY Industrial Internet of Thing Safety Material Handling Sensors 12/16/2019 12/18/2019
FEBRUARY Industrial Wearables Energy Savers Automation Testing & Inspection 1/17/2020 1/24/2020
MARCH
Material Handling
Leaders in Manufacturing
Packaging Communication Equipment Power Tools
Spring Lit Digest
Material Handling & Logistics co-mail
ModexMarch 9-12
Atlanta2/14/2020 2/21/2020
APRIL 3D Printing Robotics Abrasives & Grinders Motion Control 3/14/2020 3/18/2020
MAY Safety Industrial Software Communication Equipment Sensors NED Innovation
Awards 4/13/2020 4/17/2020
JUNE Smart Tools Plant Maintenance Energy Savers Material Handling
Summer Lit Digest
Material Handling & Logistics co-mail
M&T ShowJune 23-25
Orlando5/15/2020 5/22/2020
JULY Motors & Drives Hydraulics & Pneumatics Hand Tools Adhesives &
Lubricants 6/12/2020 6/19/2020
AUGUST Plant Efficiency Assembly & Fastening
Electrical & Electronics HVAC 7/17/2020 7/24/2020
SEPTEMBER Machine Tools Welding & Fabrication Automation 3D Printing
Fall Lit Digest
Material Handling & Logistics co-mail
IMTSSeptember 14-19
Chicago8/11/2020 8/17/2020
OCTOBERMaterial Handling
Leaders in Manufacturing
Safety Quality Assurance Plant Maintenance 9/15/2020 9/21/2020
NOVEMBER Hand & Power Tools Motion Control Packaging Food & Beverage NED's Holiday Gift Guide
Safety Leadership Conference 10/13/2020 10/19/2020
DECEMBER Robotics Assembly & Fasteners Hand Tools HVAC
Winter Lit Digest
Material Handling & Logistics co-mail
11/13/2020 11/19/2020
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Print Advertising Rates2020 Print Rate 1X Rate 3X Rate 6X Rate 12X
1/4 standard page $2,799 $2,763 $2,736 $2,709
1/3 standard page $3,906 $3,843 $3,789 $3,753
1/2 standard page $5,328 $5,211 $5,157 $5,058
1/2 standard page, island $5,760 $5,634 $5,580 $5,526
2/3 standard page $7,497 $7,281 $7,209 $7,137
Standard page $9,135 $8,865 $7,794 $8,523
Exclusive page* $10,494 $10,206 $10,035 $9,864
Exclusive page spread* $16,704 $15,471 $14,949 $14,274
1/3 Tab Page $6,975 $6,777 $6,651 $6,570
1/2 Tab page $9,783 $9,504 $9,306 $9,117
2/3 Tab page $8,946 $8,370 $7,992 $7,623
1/3 Tab page, spread $8,946 $8,370 $7,992 $7,623
1/2 Tab page, spread $14,517 $13,770 $13,113 $12,456
Tab page $14,229 $13,536 $12,852 $12,213
Tab page, spread $22,878 $21,789 $20,718 $19,656
Product Express Rate 1X Rate 3X Rate 6X
1 Inch $390 $345 $325
2 inches $600 $580 $550
3 inches $795 $770 $740
Print Advertising Specs
Print Production Manager: Denise WaldeNew Equipment Digest9800 Metcalf AvenueOverland Park, KS 66212PH: 913-967-1696 [email protected]
Cancellations: Cancellations must be submitted in writing and will not be accepted after the published ad material deadline. Cover positions cannot be canceled. Verbal cancellations will not be accepted. Multi-Page and Inserts: Contact Account Manager for Rates and Specifications
Gross Rates Apply: Gross rates based on number of insertions within a 12-month period.
Printing Method: Web Offset Publication Trim Size: 10.25 x 12 inches Binding Method: Saddle-stitched Print Advertising Submission: informa.sendmyad.com
Online Specifications:engage.informa.com/ad-marketing/ad-types/
* Ads with bleed – extend bleed 0.125 inches beyond the trim assets.informa.com/sma/PgTrim.pdf* All live matter not intended to bleed should be kept 0.25 inch from trim. Spread ads should allow a total of 0.1875 inch safety in gutter. Informa reserves the right to reduce and/or resize any oversized or incorrectly sized ads to fit the ad dimensions listed.
DIMENSIONS (inches) Non Bleed Trim + 0.125 inches Bleed*
Tabloid Page 9.75 x 11.5 10.25 x 12 + .0125 inches Bleed*
Tabloid Spread 20 x 11.5 20.5 x 12 + .0125 inches Bleed*
1/2 Tabloid H Spread 19.75 x 5.75 20.5 x 6.25 + .0125 inches Bleed*
1/3 Tabloid H Spread 19.75 x 3.75 20.5 x 4.25 + .0125 inches Bleed*
2/3 Tabloid V 6.25 x 11 6.625 x 12 + .0125 inches Bleed*
2/3 Tabloid H 9.5 x 7.25 10.25 x 7.75 + .0125 inches Bleed*
1/2 Tabloid V 4.6875 x 11 5.0625 x 12 + .0125 inches Bleed*
1/2 Tabloid H 9.5 x 5.75 10.25 x 6.25 + .0125 inches Bleed*
1/3 Tabloid V 3.0625 x 11 3.4375 x 12 + .0125 inches Bleed*
1/3 Tabloid H 9.5 x 3.75 10.25 x 4.25 + .0125 inches Bleed*
Exclusive Page 7.25 x 8.75 7.625 x 9.25 + .0125 inches Bleed*
Standard Page 7.0625 x 8.25 7.4375 x 8.75 + .0125 inches Bleed*
2/3 Standard 7.0625 x 6.125 7.0625 x 6.125 + .0125 inches Bleed*
1/2 Standard Isl 4.625 x 6.125 n/a
1/2 Standard H 7.0625 x 4 n/a
1/2 Standard V 3 x 6.75 n/a
1/3 Standard V 2.25 x 8.25 n/a
1/3 Standard Square 4.375 x 4.3125 n/a
1/4 Standard V 3" x 4" n/a
Lead Generation and Lead ServicesThe New Equipment Digest Advantage
Subject matter experts and engagement marketing specialists solely focused on program success.
Demographic data and behavioral insights leveraged to target key personas.
Promotional campaigns that are built to drive engagement with your target audience.
Contact your sales representative to learn more about the New Equipment Digest Advantage.
Quizzes & SurveysS na pS o lu t i o n s a r e q ui c k-hitting, interactive quizzes or surveys that engage users and collect valuable data and top of funnel leads. Use this effective solution to capture opinions or test manufacturing professionals knowledge on a topic area.
Top of Funnel Leads, Partial Contact Information, Program Duration 1 Month
FAQ’sEngage users and generate qualified leads by answering common questions about a particular topic, issue or trend with this easy-to-digest two page format that is hosted on New Equipment Digest.
Top of Funnel Leads, Partial Contact Information, Program Duration 3 Months
White PapersI n t r o d u c e e m e r g i n g t e c h n o l o g i e s , e x p a n d o n research results or explain a complex topic with a white paper hosted on New Equipment Digest. This content type is useful for driving prospects through the consideration p h a s e a n d a c c e l e r a t i n g purchase decisions.
Full Contact Information, 2 Custom Questions, Program Duration 3 Months
eBooksHelp solve problems, deliver k n o w - h o w o r u n c o v e r o p p o r t u n i t i e s f o r y o u r prospects through a visual eBook format that has a more co nve r s at i o nal to n e t ha n traditional white papers and is designed to bring together related content pieces for a wider view on a topic. eBooks can be developed with your co nte nt o r by s p o n s o r ing New Equipment Digest brand content.
Full Contact Information, 2 Custom Questions, Program Duration 3 Months
WebinarsNew Equipment Digest webinars de l i ve r ove r 2 5 0 lea ds on average and are useful for e n g a g i n g m a n u f a c t u r i n g professionals that are actively looking for education on a key topic, or solution to their challenge.
Full Contact Information, 2 Custom Questions, Engagement Metric s , Program Duration Varies
n Visit designmanufacturing.informa.com/lead-generation for our full portfolio of Lead Generation and Lead Services
Lead Generation and Lead Services
StoryscapesEngage manufacturing professionals and deliver measurable ROI through this high-performing content marketing program that incorporates powerful imagery and interactive elements to showcase your premium content while converting prospects to leads.
Full Contact Information, 2 Custom Questions, Engagement Metrics, Program Duration Varies
Content Engagement CenterAggregate your premium content and lead generation assets into a digital hub designed to accelerate the decision making process. This highly immersive format creates the opportunity for prospects to self-educate, content binge and nurture themselves, resulting in increased conversion rates and more sales ready leads.
Full Contact Information, 2 Custom Questions, Deep Engagement Metrics, Program Duration Varies
Content Lead TouchLeverage a multi-touch email campaign to nurture high-quality leads. New Equipment Digest will map three pieces of your content to the needs of your prospects at key buying stages. A series of three emails are sent to 5,000 targeted contacts to generate and nurture their interest. You receive lead data for each user who views your content as well as overall campaign engagement metrics.
Full Contac t Information [ V iews Only] Engagement Metrics, Lead Scoring, Program Duration 3 Weeks
Webinar Lead TouchGain greater retur n on your Webinar investment by engaging leads immediately after your event to maintain a conversation and move them toward a follow-up action. The program includes the development of an executive summary along with a series of three emails to registrants to encourage sharing, drive on-demand views, and expose users to related content.
Full Contact Information, Engagement Metrics, Lead Scoring, Program Duration 2 Weeks
n Visit designmanufacturing.informa.com/lead-generation for our full portfolio of Lead Generation and Lead Services
Interactive & In Person Solutions
n Visit designmanufacturing.informa.com/new-equipment-digest/#ned-sol for our full portfolio of Marketing Solutions
IIoT Factory Automation BootcampIt’s time consuming and frustrating for manufacturing professionals as they search for relevant and trustworthy content related to new technology and solutions for transforming manufacturing operations.
IndustryWeek Bootcamps bring together the eco-system of manufacturing decision makers and influencers, delivering real world examples, webinars, product selection guides and content focused on successful automation strategies.
Learn More about the IIoT Factory Automation Bootcamp
Manufacturing DayNED will celebrate Manufacturing Day October 2, 2020, by developing the best-of-the-best content associated with Manufacturing Day – insight, data, photos, social, people, facilities, and more – and hosting it on a new dedicated site that will be highlighting Manufacturing Day 2020. Position your brand as an industry advocate by sponsoring NED Manufacturing Day featured content, webinars and provide up to three pieces of sponsored content to be posted newequipment.com
Learn more about Manufacturing Day
Modern marketers rely on solutions that attract and engage target audiences across a variety of channels. Leverage those channels and ensure success by delivering thought leadership content and positioning your brand as an industry steward, vested in helping transform the manufacturing sector.
Here are some of our stand out sponsorship opportunities for engaging manufacturing professionals through interactive and in person events.
Literature Digest
Your product literature and print/digital catalogs are one of your most effective sales tools, and getting it into the hands of prospective buyers is an important step in the selling of your product. Their job functions include engineering, design, maintenance, plant operations, production, corporate management, and purchasing. Circulation: 30,000
Publishing Dates • Spring: Issued in March– ad close Feburary 14• Summer: Issued in June – ad close May 15• Fall: Issued in September – ad close August 10• Winter: Issued in December– ad close November 11
Unit Rates (gross)• 1 - 3 units: $1,712• 5+ units: $2,000
n Visit designmanufacturing.informa.com/new-equipment-digest/#ned-sol for our full portfolio of Marketing Solutions
Literature DigestLiterature DigestFind industrial product solutions from hundreds of manufacturers – FREE!
Visit www.nedinfo.com to receive your free catalog today!
Summer 2019
LOOK INSIDE FOR OUR SPONSOR’S COMPLETE PRODUCT DESCRIPTIONS
A Supplement toNew Equipment Digest
newequipment.com
PHD, Inc Catalog
CIRCLE 19 p. 7
Automated Lubrication
CIRCLE 15 p. 5
Main Catalog
CIRCLE 2 p. 2
Label Holder
CIRCLE 9 p. 3
Turbo Light Series
CIRCLE 17 p. 5
Frees Rusted Parts
CIRCLE 21 p. 7
Washers Catalog
CIRCLE 18 p. 7
ATP Catalog
CIRCLE 12 p. 5
Live Lathe Tools
CIRCLE 20 p. 7
Exair - Cabinet Coolers
CIRCLE 7 p. 3
AEMC Master Catalog
CIRCLE 5 p. 2
Vic-Cas Manufacturing
CIRCLE 16 p. 5
LOOSENS FROZEN METAL PARTSBased on a scientific discovery at Kano Laboratories, Kroil creeps into millionth inch spaces, dissolves rust and lubricates to Loosen Frozen Metal Parts. Kroil has been used by 480 of the Fortune 500 since 1939 and is guaranteed to meet your expectations whatever they may be. Kroil is for industrial use and is sold direct to you in aerosol and bulk. No minimum order.
Trial OfferTwo King Size Cans for $14.50Plus $5.95 ShippingCall 888-841-2329 or go to www.kanolabs.com/nedlit
LOOSENS FROZEN METAL PARTSBased on a scientific discovery at Kano Laboratories, Kroil creeps into millionth inch spaces, dissolves rust and lubricates to Loosen Frozen Metal Parts. Kroil has been used by 480 of the Fortune 500 since 1939 and is guaran-teed to meet your expectations what-ever they may be. Kroil is for industrial use and is sold direct to you in aerosol and bulk. No minimum order. Kano Laboratories1000 E. Thompson LNNashville, TN 37211(888) 841-2329www.www.kanolabs.com/nedlit
KALA-NEDL-1010A.indd 1 3/4/2011 1:41:03 PMKano_1402.indd 1 1/14/14 1:39 PM
TURBO LIGHT® WATERPROOF LED PANEL INDICATORSTiny (approx.1”x1”) LED Panel In-dicators provide BRIGHT output with super-sleek design. Available in variety of voltages and output up to 14,500 cd/m2! Rugged, tamper-proof, lo-profile panel mount design is IP68 and NEMA 4X. Available in 5 colors and 3 brightness levels. ISO 9001:2000 registered company – all products made in the USA.
Floyd Bell Inc(614) 294-4000; FAX (614) 291-0823email: [email protected]
FLBE-2-NEDL-1102B.indd 1 1/31/2011 11:18:46 AM
SAFETY LIGHT CURTAINS
THOUSANDS OF VACUUM CUPS
AVAILABLE ONLINE
Literature DigestLiterature Digest
907NEDL_Cover.indd 3 7/29/19 2:43 PM
Leaders in Manufacturing Program
n Visit designmanufacturing.informa.com/new-equipment-digest/#ned-sol for our full portfolio of Marketing Solutions
Today’s manufacturers are looking to partner with leading companies that can help them be more productive. They need the latest tools and technologies to handle the big manufacturing challenges to their most pressing problems and they want to do business with reputable companies that can add value throughout every step of the supply chain.
In 600 many words, tell buyers the exciting things happening with your company. Your story can focus on: • Your company mission • Your product & solution portfolio and why it’s cutting edge • The various application that your products and technology can be used and how they make manufacturers more efficient, productive, safer and profitable.
Sponsorship • Your profile and full-page ad in our dedicated section in New Equipment Digest’s March issue • Digital distribution to 100,000 manufacturing buyers • Company profile posted on www.newequipment.com and featured in our March and October issue and digital distribution to 100,000 subscibers
Sample page
Without a network of world-class suppliers, equipment
makers, and partners, no manufacturer can thrive. In this
inaugural issue of NED’s Leaders in Manufacturing, we profile
17 top providers of the tools, equipment, technologies, and
solutions the industry needs to unlock new capabilities and
efficiencies all the way from design to delivery.
LEADERSIN MANUFACTURING 2019
Our new Leaders in Manufacturing sponsorship showcases you as a thought leader and innovator by giving you an opportunity to tell your story in a unique way to NED’s manufacturing buyers.
38
2019 LEADERS PROFILE
JESCOINTRODUCTION Founded in 1932 in Detroit, Michigan, by the grandfather of the current owner, Jesco In-dustries Inc. has grown to become one of the leading manufactures of material handling equipment. A Woman Owned Small Business is WBE Certified since 2015.
MISSION STATEMENT• Our responsibility as a company: To provide our people a safe and clean working envi-
ronment that will allow us to manufacture quality products at a fair price; and to allow our customers to benefit from those products.
• To support the community in which we live and work.
• Demonstrate an ethical code of behavior both in and out of the company.
• Encourage our people to out perform their basic job requirements and to supply them with the necessary tools to succeed.
• Our responsibility to the shareholders of Jesco Industries: We pledge to commit ourselves to make a reasonable profit for our products. To develop sound programs to assure that the company continues to grow; and to continue looking for new ways to develop new products and to streamline our processes without sacrificing quality.
JESCOHUSKYDUMPERS® are available in over 60 different sizes and maintain stock of standard sizes over 500 standard units of self dumping hoppers (2,000#, 4,000#, and 6,000# capacities). We offer several large volume self dumping hoppers in 6, 8, and 10 cubic yard 6,000 to 10,000 capacity. Special applications deserve a specially designed unit. After many customers inquiring about a controlled dump or hydraulic unit, we decided to engineer and add several different hydraulic units to the product line.
Wire Mesh Partitions: 11⁄2-in. diamond mesh 10 gauge wire partition systems are engi-neered for easy installation allowing unrestricted visibility and total air circulation. Inventory of standard height panels of 7, 8, or 10 high are available; but don’t stop there because many industries require partitions to reach the trusses or building joists and that certainly can be accomplished. If you are installing partition on a raised platform (mezzanine) remember this requires zero or “no” sweep to prevent tools from dropping from the edge of the platform. (OSHA 1910.23(e)(4)
2x1-in. rectangular mesh 10 gauge wire welded into an angle frame system is easy to use and easy to install. Ideal for around your automation enclosures, prevent your valuable tools from walking away from the tool crib, and quality control on non-conforming material, computer rooms, high security storage, and so many more uses. JescoPalletGards® are wire containment backs for the pallet racks with stand-off clips (1.25, 4, 6 or 8 in.) design to fit most standard
drilled pallet racks spaced 2-in. on cen-ter. Double hinge doors or double slide doors is an excellent way to secure high value products on the shelves.
The JESCOGARD® industrial guard rail 3-rib corrugation system will act as both a visual and physical barrier around your facility. The Economy Rail System is a 2-rib system and has been tested to withstand an impact of 10,000# traveling 4-mph. Should the need arise you can count on its strength without compromising quality at a price you can afford. Each system has available a self-closing single hinge gate with a sound dampening gasket on the gate.
Our products are built to be the best in the industry and it is the reason cus-tomers keep coming back. Your satis-faction for a project well done is what really counts when the day comes to a close. We look forward for an oppor-tunity to be able to assist your next in-dustrial guarding or material handling requirements. Check out the full product line shown on the website at www.jescoOnline.com.
JESCO® INDUSTRIES, INC.
950 Anderson Rd.
P.O. Box 388
Litchfield MI 49252-0388
COMPANY INFORMATION
EMAIL | [email protected]
TOLL-FREE | 800-529-6697
DIRECT | 517-542-2903
FAX | 517-542-2501
CONTACT INFORMATION
NEW EQUIPMENT DIGEST
“From the simplest to the complex, Jesco does it best!”
Event
n Contact your sales representative to learn about ways to connect with attendees and sponsor this event.
Manufacturing & Technology 2020, an IndustryWeek event,is the only event designed to keep manufacturing decision-makers,from design to delivery, at the forefront of manufacturing’s digitaltransformation. View More Info at mfgtechshow.com
Our three-day conference & expo hall focuses on the key elements that are driving manufacturing excellence.
Continuous Improvement
Smart Manufacturing
Factory Automation
Leadership Strategies
Workforce & Talent
Supply Chain
Audience
Past Attendee Titles• Chief Executive Officer• Chief Operating Officer• Design Engineer • Director of Manufacturing • Director of Continuous
Improvement
• EVP Of Manufacturing • Engineering Director • Plant Manager• Sr. Manufacturing Engineer • VP of Operations
• Bayer Corporation• Bombardier Transportation• Bristol Myer Squibb• Crayola• Dell• FedEx• Ford Motor Company
• General Electric• Goodyear Tire and Rubber
Company• Harley-Davidson Motor
Company• Honda of America• Honeywell
• Intel• Mondelez International• Nike• Panasonic• PEPSICO• PPG• Stanley Black and Decker
• The Boeing Company• The Sherwin-Williams
Company• Toyota Motor North America• UL• Westinghouse Electric
Company
Past Attending Companies
Sponsorships & Exhibiting This event is the best way to reach a group of highly engaged senior-level manufacturing decision-makers and buyers from leading companies. Our dynamic agenda offers distinct opportunities within the show to position your brand as a thought leader and to showcase your products/solutions. Download Show Prospectus.
Direct Access to decision makers from mid to large size companies!
June 23 – 25, 2020 Rosen Centre, Orlando, FL
87% of attendees indicated that they influence, recommend or are the final decision-maker to purchase products or services
of attendees said would attend a future M&T event96% of attendees hold
senior operations and production management titles
82% of attendees are from companies with an annual sales volume of over $100 million
51%
Event
n Contact your sales representative to learn about ways to connect with attendees and sponsor this event.
With 91% of conference attendees with a manager and above titles, we are the only conference that focuses on bring top safety leaders who are committed to taking the next step to implement transformational safety leadership within their organization. This three-day learning and net-working experience showcases keynote speakers, local safety tours and 24 sessions across four learning tracks Compliance, Safety Technology, Construction, and Safety and Risk Management.
Having meaningful conversation at your tabletop and during multiple networking opportunities!
91% said they would recommendthis conference to a colleague
of attendees said they will attend next year’s conference95% of attendees said the
conference met or exceeded their expectations95%
Audience
Past Attendee Titles• CEO • Compliance & Safety Director • Corporate EHS Manager • Global Safety & Health
Director • Director of Safety • EH&S Director
• Plant Manager • Safety Manager • Senior Vice President • VP of Engineering • VP of Manufacturing • VP of Site EHS Services
• Caterpillar Inc.• Clorox• Dow Corning Corporation• General Mills• G&W Electric Co.• Honeywell International
• Milliken & Co.• Tesla Motors• Toyota• Procter & Gamble• Frito-Lay• Lowe’s Companies, Inc.
Past Attending Companies
Sponsorships This event is the best way to reach a group of highly engaged senior-level decision-makers and buyers from leading companies. Our dynamic agenda offers distinct opportunities and venues within the show to position your brand as a thought leader (and differentiating it from the competition) to 300+ attendees.
Download Sponsorship Brochure to learn about ways you could connect with attendees and sponsor this event.
Direct Access to decision makers from mid to large size companies!
A Unmatched Global Network of Manufacturing Decision Makers
Industry expertise on the key technology, workforce, smart operations best practices that are driving new approaches to manufacturing leadership.
Engaged Audiences • Executive/C-Suite • Plant Operations VP and Directors • Facility and Plant Managers • Design & Mechanical Engineers• Plant Engineer• Safety/EHS Professionals • Supply Chain Decision Makers • Warehouse Decision Makers • Machine Owners
1,800+ANNUAL EVENTS/
CONFERENCES
30+MDECISIONMAKERS
250+DATA, INSIGHT &
INTELLIGENCE PRODUCTS
$13BMARKET CAP
180+COUNTRIES
SERVICED
11,000EMPLOYEES
Informa & UBM Advantage
Contacts
MANAGING DIRECTORJohn DiPaola440-331-6099 | [email protected]
Joe DiNardo440-487-8001 | [email protected], OH
Dave Jones513-860-4842 | [email protected], AZ, CA, CO, HI, IA, ID, IN, KS, KY, MN, LA, MO, MT, ND, NE, NM, NV, OK, OR, SD, TN, TX, UT, WA, WI, WY, CANADA
Bill Rodman216-533-1848 | [email protected], AL, CT, DC, DE, FL, GA, IL, MA, MD, ME, MS, NC, NH, NJ, NY, PA, RI, SC, VA, VT, WV
Sales
werr
SENIOR CONTENT DIRECTOR
Travis [email protected]
Editorial