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Page 1: Media Guide 2017 - Realbuzz Group | Home€¦ · 25/09/2017  · Swimming Triathlon Fitness Obstacle Events Nutrition Health Will Clarke Adam Walker To engage and inspire Former U23

Media Guide 2017

Page 2: Media Guide 2017 - Realbuzz Group | Home€¦ · 25/09/2017  · Swimming Triathlon Fitness Obstacle Events Nutrition Health Will Clarke Adam Walker To engage and inspire Former U23

What we do

Create and energise a vibrant global community which empowers people of all abilities to take on new challenges and improve their fitness, health and happiness; providing expertise, support and motivation to transform aspiration into achievement.

Page 3: Media Guide 2017 - Realbuzz Group | Home€¦ · 25/09/2017  · Swimming Triathlon Fitness Obstacle Events Nutrition Health Will Clarke Adam Walker To engage and inspire Former U23

The web’s fastest growing health and fitness community

4,000,000page views per year

2,000,000unique users per year

500,000members in our community

Page 4: Media Guide 2017 - Realbuzz Group | Home€¦ · 25/09/2017  · Swimming Triathlon Fitness Obstacle Events Nutrition Health Will Clarke Adam Walker To engage and inspire Former U23

Our visitors

70% 74% 78%run regularly take part in physical activity

more than twice a weekhave been taking part in physical activity for more than two years

54% female

46% male

80% aged 18-44

Asia Pacific USA UK

39%11% 29%29%39%11%

Page 5: Media Guide 2017 - Realbuzz Group | Home€¦ · 25/09/2017  · Swimming Triathlon Fitness Obstacle Events Nutrition Health Will Clarke Adam Walker To engage and inspire Former U23

Integrating new members

We guarantee growth of our community via our integrated realbuzz registrations system.

How does it work?

1. Entrants sign up for an

event on realbuzz

registrations

3. Entrants are

channelled to

realbuzz.com via their

Members Hub and

event confirmation

Providing a continual flow of fitness focused members

Thousands ofparticipants per year

Hundreds of events

2. A realbuzz.com

profile is created for

each entrant4. Entrants unlock their

account to access training

challenges, expert content

and community support

Page 6: Media Guide 2017 - Realbuzz Group | Home€¦ · 25/09/2017  · Swimming Triathlon Fitness Obstacle Events Nutrition Health Will Clarke Adam Walker To engage and inspire Former U23

- The realbuzz.com team

“Challenge yourself”Fitter, faster, healthier or stronger

We promote to all members the ethos to

Our vision is of a world where every person – whatever their ability, goal or environment – achieves their maximum potential through healthy active living.

Dozens of personalised challenges to help members

hit their fitness goals

Tailored training plans to keep fundraisers on course

to hit targets

How we support and inspire our members

A dedicated Q&A section with expert answers to training,

nutrition and other questions

01 02 03

Page 7: Media Guide 2017 - Realbuzz Group | Home€¦ · 25/09/2017  · Swimming Triathlon Fitness Obstacle Events Nutrition Health Will Clarke Adam Walker To engage and inspire Former U23

- realbuzz.com community member

Thousands of blogs uploaded every year

Discussion groups for fundraisers to inspire and motivate each other

Over 500,000 subscribers to the weekly newsletter

Fostering community and connecting the health and fitness world

The power of the realbuzz.com community

Over 300,000 social media followers and growing

I can genuinely say that there is no way that I would have even contemplated a 100K run if I hadn’t blogged on this website, if I hadn’t been part of this band of brothers. You know as well as I do - we’re in it together, we support each other, we fail together, we succeed together.

- realbuzz.com community member

Thousands of blogs uploaded every year

Discussion groups for fundraisers to inspire and motivate

Over 500,000 subscribers to the weekly newsletter

Over 300,000 social media followers and growing

fail together, we succeed together.

Page 8: Media Guide 2017 - Realbuzz Group | Home€¦ · 25/09/2017  · Swimming Triathlon Fitness Obstacle Events Nutrition Health Will Clarke Adam Walker To engage and inspire Former U23

Content to drive results

realbuzz.com covers a wealth of topics Written by our team of experts

Louise DamenRunning Cycling

Swimming Triathlon

FitnessObstacle Events

Nutrition Health

Will Clarke

Adam Walker

To engage and inspire

Former U23 World and European Triathlon Champion

Two-time England cross-country champion

First Briton to swim the Oceans 7, the toughest seven channel swims in the world!

Page 9: Media Guide 2017 - Realbuzz Group | Home€¦ · 25/09/2017  · Swimming Triathlon Fitness Obstacle Events Nutrition Health Will Clarke Adam Walker To engage and inspire Former U23

How we will work togetherFind fundraisers for one of our iconic partner events, recruit fundraisers for your own events or promote your charity to a

targeted audience.

Events:

Page 10: Media Guide 2017 - Realbuzz Group | Home€¦ · 25/09/2017  · Swimming Triathlon Fitness Obstacle Events Nutrition Health Will Clarke Adam Walker To engage and inspire Former U23

Tier 0 Listing• Mini charity profile preceding the charity listings

• Delivered on a rotational basis, shared with a maximum of 10lllother charities

• Charity landing page listing all TRG Partnered Events

• Ability to list up to 10 other events (own or other third party)

• Get Started Tab linking to related articles and fundraising tips

• Branded Challenge links

• Social media feeds

• Links to Charity Challenges Dashboard

• 12-month campaign

£3,250

Tier 1 Listing• Featuring in the first (or top) tier with large font and logo, and lll2 lines (30 words) of copy

• Charity landing page listing all TRG Partnered Events

• Ability to list up to 8 other events (own or other third party)

• Get Started Tab linking to related articles and fundraising tips

• Branded Challenge links

• Social media feeds

• Links to Charity Challenges Dashboard

• 12-month campaign

£2,950

Tier 2 Listing• Featuring in the second tier of the listings with large font and llllogo

• Charity landing page listing 5 TRG Partnered Events

• Ability to list up to 5 other events (own or other third party)

• Get Started Tab linking to related articles and fundraising tips

• Branded Challenge links

• Social media feeds

• Links to Charity Challenges Dashboard

• 12-month campaign

£2,250

Tier 3 Listing• Featuring in the third tier of the listings with your charity name llland logo

• Charity landing page listing 3 TRG Partnered Events

• Ability to list up to 3 other events (own or other third party)

• Get Started Tab linking to related articles and fundraising tips

• Branded Challenge links

• Social media feeds

• Links to Charity Challenges Dashboard

• 12-month campaign

£1,450

realbuzz.com Charity Listings

Page 11: Media Guide 2017 - Realbuzz Group | Home€¦ · 25/09/2017  · Swimming Triathlon Fitness Obstacle Events Nutrition Health Will Clarke Adam Walker To engage and inspire Former U23

Tier 0 Listing• Mini charity profile preceding the charity listings for llleach TRG Partnered Event

• Delivered on a rotational basis, shared with a lllmaximum of 10 other charities

• Links to enquiry form

• 12-month campaign

Tier 2 Listing• Featuring in the second tier of the listings with large lllfont and logo for each TRG Partnered Event

• Logo which links through to enquiry form

• User can select up to 3 charities

• 12-month campaign

£2,295

Tier 1 Listing• Featuring in the first (or top) tier with large font and llllogo, and 2 lines (30 words) of copy for each TRG lllPartnered Event

• Logo which links through to enquiry form

• User can select up to 3 charities

• 12-month campaign

£1,995

£1,295

Tier 3 Listing• Featuring in the third tier of the listings with your lllcharity name and logo for each TRG Partnered lllEvent

• Logo which links through to enquiry form

• User can select up to 3 charities

• 12-month campaign

£995

realbuzz.com Event Listings

Page 12: Media Guide 2017 - Realbuzz Group | Home€¦ · 25/09/2017  · Swimming Triathlon Fitness Obstacle Events Nutrition Health Will Clarke Adam Walker To engage and inspire Former U23

realbuzz.com Charity Combination Packages

• Tier 1 Listing on charity listings page

• Billboard featuring on the Fundraising & Events lllsection for two months

• Featuring in 5 e-newsletters (advertorial)

• 12-month campaign

Bronze ComboGold Combo £5,250 £2,250• Tier 3 Listing on charity listings page

• Billboard featuring on the Fundraising & Events lllsection for one month

• Featuring in 2 e-newsletters (advertorial)

• 12-month campaign

Silver Combo £3,250• Tier 2 Listing on charity listings page

• Billboard featuring on the Fundraising & Events lllsection for two months

• Featuring in 3 e-newsletters (advertorial)

• 12-month campaign

Page 13: Media Guide 2017 - Realbuzz Group | Home€¦ · 25/09/2017  · Swimming Triathlon Fitness Obstacle Events Nutrition Health Will Clarke Adam Walker To engage and inspire Former U23

Display Advertising - Option 1• Billboard across Fundraising & Events and lllFundraising Articles sections

• MPU across Fundraising Articles

• Links through to enquiry form

1 Month £1,250 6 Months £6,500

Display Advertising - Option 2 • Billboard at the base of the Routes, Wall of Fame and lllQ&A Place

• Links through to enquiry form

1 Month £750 6 Months £4,500

Display Advertising – Option 3• Billboard at the base of specific ‘Challenges’ pages

• Links through to enquiry form

1 Month £650 6 Months £2,900

Home Page and Section Exclusivity • Billboard at the base of the realbuzz.com Homepage

• Billboard within one of the following sections of the lllsite: Challenges, Community or Articles & Interests

• 100% exclusivity for the duration of the campaign on lllthe above pages

1 Weeks from £1,000 2 Weeks from £1,750

realbuzz.com Display Advertising Options

Page 14: Media Guide 2017 - Realbuzz Group | Home€¦ · 25/09/2017  · Swimming Triathlon Fitness Obstacle Events Nutrition Health Will Clarke Adam Walker To engage and inspire Former U23

Charity of the Month• Exclusive charity marketing in the ‘Daily Buzz’

Newsletter throughout a calendar month

• Consisting of 4 main lead articles on pre-arranged days

throughout the month, inclusive of the lead image,

article and email subject title

• Consistent smaller editorial feature throughout the

month, with 2 copy changes permitted. This editorial

feature will consist of an image and 30 words of copy

£4,500

realbuzz.com Newsletter OptionsSent to a database circa 500K people

Charity of the Week• Exclusive charity marketing in the ‘Daily Buzz’

Newsletter for a week of your choosing

• Consisting of 1 main lead article on a pre-arranged day

during the week, inclusive of the lead image, article and

email subject title

• Consistent smaller editorial feature throughout the week,

with 1 copy change permitted. This editorial feature will

consist of an image and 30 words of copy

£1,250

Lead Article• The lead article feature in a single issue of ‘Daily Buzz’

• This will run in a pre-arranged issue, and will be inclusive

of the lead image, article and email subject title

£500

Editorial Feature• Editorial feature in a single issue of ‘Daily Buzz’

• This will run in a pre-arranged issue, and will be inclusive

of an image and 30 words of copy

£300

Daily Buzz Solus• Complete exclusivity of an entire ‘Daily Buzz’ issue

• This will be inclusive of:

° Lead Article, including the lead image, article and

lllemail subject title

° 6 editorial features, each consisting of an image

llland 30 words of copy

£1,950

Page 15: Media Guide 2017 - Realbuzz Group | Home€¦ · 25/09/2017  · Swimming Triathlon Fitness Obstacle Events Nutrition Health Will Clarke Adam Walker To engage and inspire Former U23

realbuzz.com Bespoke Charity Options

Bespoke Marketing Options

• Tailored marketing packages incorporating standardised features throughout the Charity and lllEvent Listings pages

• Enhanced display marketing options such as, but not limited to:

° Push-Downs: expandable Leaderboard advertising with hover and video integration

° Expandable Billboards: expandable Billboard advertising with enhanced interaction and lllvideo integration

• Multi-issue newsletter features with exclusivity and SOLUS campaigns

• Exclusivity and Take-Overs of specific sub-sections of Realbuzz.com

Bespoke Marketing Campaigns can be created for charities wanting to benefit from the variety and reach of Realbuzz.com for a sustained period. With a wealth of design expertise, these bespoke options will be driven by the charities themselves, and will incorporate scoping sessions with our internal design team. These will include:

Starting from £10,000

Page 16: Media Guide 2017 - Realbuzz Group | Home€¦ · 25/09/2017  · Swimming Triathlon Fitness Obstacle Events Nutrition Health Will Clarke Adam Walker To engage and inspire Former U23

Would you like to work with us?

For further information regarding advertising and promotional opportunities with realbuzz.com

contact us at [email protected]