media guide 2017 - realbuzz group | home€¦ · 25/09/2017 · swimming triathlon fitness...
TRANSCRIPT
Media Guide 2017
What we do
Create and energise a vibrant global community which empowers people of all abilities to take on new challenges and improve their fitness, health and happiness; providing expertise, support and motivation to transform aspiration into achievement.
The web’s fastest growing health and fitness community
4,000,000page views per year
2,000,000unique users per year
500,000members in our community
Our visitors
70% 74% 78%run regularly take part in physical activity
more than twice a weekhave been taking part in physical activity for more than two years
54% female
46% male
80% aged 18-44
Asia Pacific USA UK
39%11% 29%29%39%11%
Integrating new members
We guarantee growth of our community via our integrated realbuzz registrations system.
How does it work?
1. Entrants sign up for an
event on realbuzz
registrations
3. Entrants are
channelled to
realbuzz.com via their
Members Hub and
event confirmation
Providing a continual flow of fitness focused members
Thousands ofparticipants per year
Hundreds of events
2. A realbuzz.com
profile is created for
each entrant4. Entrants unlock their
account to access training
challenges, expert content
and community support
- The realbuzz.com team
“Challenge yourself”Fitter, faster, healthier or stronger
We promote to all members the ethos to
Our vision is of a world where every person – whatever their ability, goal or environment – achieves their maximum potential through healthy active living.
Dozens of personalised challenges to help members
hit their fitness goals
Tailored training plans to keep fundraisers on course
to hit targets
How we support and inspire our members
A dedicated Q&A section with expert answers to training,
nutrition and other questions
01 02 03
- realbuzz.com community member
Thousands of blogs uploaded every year
Discussion groups for fundraisers to inspire and motivate each other
Over 500,000 subscribers to the weekly newsletter
Fostering community and connecting the health and fitness world
The power of the realbuzz.com community
Over 300,000 social media followers and growing
I can genuinely say that there is no way that I would have even contemplated a 100K run if I hadn’t blogged on this website, if I hadn’t been part of this band of brothers. You know as well as I do - we’re in it together, we support each other, we fail together, we succeed together.
- realbuzz.com community member
Thousands of blogs uploaded every year
Discussion groups for fundraisers to inspire and motivate
Over 500,000 subscribers to the weekly newsletter
Over 300,000 social media followers and growing
fail together, we succeed together.
Content to drive results
realbuzz.com covers a wealth of topics Written by our team of experts
Louise DamenRunning Cycling
Swimming Triathlon
FitnessObstacle Events
Nutrition Health
Will Clarke
Adam Walker
To engage and inspire
Former U23 World and European Triathlon Champion
Two-time England cross-country champion
First Briton to swim the Oceans 7, the toughest seven channel swims in the world!
How we will work togetherFind fundraisers for one of our iconic partner events, recruit fundraisers for your own events or promote your charity to a
targeted audience.
Events:
Tier 0 Listing• Mini charity profile preceding the charity listings
• Delivered on a rotational basis, shared with a maximum of 10lllother charities
• Charity landing page listing all TRG Partnered Events
• Ability to list up to 10 other events (own or other third party)
• Get Started Tab linking to related articles and fundraising tips
• Branded Challenge links
• Social media feeds
• Links to Charity Challenges Dashboard
• 12-month campaign
£3,250
Tier 1 Listing• Featuring in the first (or top) tier with large font and logo, and lll2 lines (30 words) of copy
• Charity landing page listing all TRG Partnered Events
• Ability to list up to 8 other events (own or other third party)
• Get Started Tab linking to related articles and fundraising tips
• Branded Challenge links
• Social media feeds
• Links to Charity Challenges Dashboard
• 12-month campaign
£2,950
Tier 2 Listing• Featuring in the second tier of the listings with large font and llllogo
• Charity landing page listing 5 TRG Partnered Events
• Ability to list up to 5 other events (own or other third party)
• Get Started Tab linking to related articles and fundraising tips
• Branded Challenge links
• Social media feeds
• Links to Charity Challenges Dashboard
• 12-month campaign
£2,250
Tier 3 Listing• Featuring in the third tier of the listings with your charity name llland logo
• Charity landing page listing 3 TRG Partnered Events
• Ability to list up to 3 other events (own or other third party)
• Get Started Tab linking to related articles and fundraising tips
• Branded Challenge links
• Social media feeds
• Links to Charity Challenges Dashboard
• 12-month campaign
£1,450
realbuzz.com Charity Listings
Tier 0 Listing• Mini charity profile preceding the charity listings for llleach TRG Partnered Event
• Delivered on a rotational basis, shared with a lllmaximum of 10 other charities
• Links to enquiry form
• 12-month campaign
Tier 2 Listing• Featuring in the second tier of the listings with large lllfont and logo for each TRG Partnered Event
• Logo which links through to enquiry form
• User can select up to 3 charities
• 12-month campaign
£2,295
Tier 1 Listing• Featuring in the first (or top) tier with large font and llllogo, and 2 lines (30 words) of copy for each TRG lllPartnered Event
• Logo which links through to enquiry form
• User can select up to 3 charities
• 12-month campaign
£1,995
£1,295
Tier 3 Listing• Featuring in the third tier of the listings with your lllcharity name and logo for each TRG Partnered lllEvent
• Logo which links through to enquiry form
• User can select up to 3 charities
• 12-month campaign
£995
realbuzz.com Event Listings
realbuzz.com Charity Combination Packages
• Tier 1 Listing on charity listings page
• Billboard featuring on the Fundraising & Events lllsection for two months
• Featuring in 5 e-newsletters (advertorial)
• 12-month campaign
Bronze ComboGold Combo £5,250 £2,250• Tier 3 Listing on charity listings page
• Billboard featuring on the Fundraising & Events lllsection for one month
• Featuring in 2 e-newsletters (advertorial)
• 12-month campaign
Silver Combo £3,250• Tier 2 Listing on charity listings page
• Billboard featuring on the Fundraising & Events lllsection for two months
• Featuring in 3 e-newsletters (advertorial)
• 12-month campaign
Display Advertising - Option 1• Billboard across Fundraising & Events and lllFundraising Articles sections
• MPU across Fundraising Articles
• Links through to enquiry form
1 Month £1,250 6 Months £6,500
Display Advertising - Option 2 • Billboard at the base of the Routes, Wall of Fame and lllQ&A Place
• Links through to enquiry form
1 Month £750 6 Months £4,500
Display Advertising – Option 3• Billboard at the base of specific ‘Challenges’ pages
• Links through to enquiry form
1 Month £650 6 Months £2,900
Home Page and Section Exclusivity • Billboard at the base of the realbuzz.com Homepage
• Billboard within one of the following sections of the lllsite: Challenges, Community or Articles & Interests
• 100% exclusivity for the duration of the campaign on lllthe above pages
1 Weeks from £1,000 2 Weeks from £1,750
realbuzz.com Display Advertising Options
Charity of the Month• Exclusive charity marketing in the ‘Daily Buzz’
Newsletter throughout a calendar month
• Consisting of 4 main lead articles on pre-arranged days
throughout the month, inclusive of the lead image,
article and email subject title
• Consistent smaller editorial feature throughout the
month, with 2 copy changes permitted. This editorial
feature will consist of an image and 30 words of copy
£4,500
realbuzz.com Newsletter OptionsSent to a database circa 500K people
Charity of the Week• Exclusive charity marketing in the ‘Daily Buzz’
Newsletter for a week of your choosing
• Consisting of 1 main lead article on a pre-arranged day
during the week, inclusive of the lead image, article and
email subject title
• Consistent smaller editorial feature throughout the week,
with 1 copy change permitted. This editorial feature will
consist of an image and 30 words of copy
£1,250
Lead Article• The lead article feature in a single issue of ‘Daily Buzz’
• This will run in a pre-arranged issue, and will be inclusive
of the lead image, article and email subject title
£500
Editorial Feature• Editorial feature in a single issue of ‘Daily Buzz’
• This will run in a pre-arranged issue, and will be inclusive
of an image and 30 words of copy
£300
Daily Buzz Solus• Complete exclusivity of an entire ‘Daily Buzz’ issue
• This will be inclusive of:
° Lead Article, including the lead image, article and
lllemail subject title
° 6 editorial features, each consisting of an image
llland 30 words of copy
£1,950
realbuzz.com Bespoke Charity Options
Bespoke Marketing Options
• Tailored marketing packages incorporating standardised features throughout the Charity and lllEvent Listings pages
• Enhanced display marketing options such as, but not limited to:
° Push-Downs: expandable Leaderboard advertising with hover and video integration
° Expandable Billboards: expandable Billboard advertising with enhanced interaction and lllvideo integration
• Multi-issue newsletter features with exclusivity and SOLUS campaigns
• Exclusivity and Take-Overs of specific sub-sections of Realbuzz.com
Bespoke Marketing Campaigns can be created for charities wanting to benefit from the variety and reach of Realbuzz.com for a sustained period. With a wealth of design expertise, these bespoke options will be driven by the charities themselves, and will incorporate scoping sessions with our internal design team. These will include:
Starting from £10,000
Would you like to work with us?
For further information regarding advertising and promotional opportunities with realbuzz.com
contact us at [email protected]