media fragmentation and the future of pr
TRANSCRIPT
Media fragmentation –and the future of PR
Fragmenting media – and the future of PRStephen Waddington @wadds
CIPR North-East – 15 October 2010
Media fragmentation –and the future of PR
Fragmenting media
Print is in decline
1
Broadcast is booming
2
Radio renaissance
3
Local media as community
4
The end of the news cycle
5
User generated (news) content
Photo: Haiti Beverly & Pack (Flickr)
6
7
News goes social
8
Open source journalism
9
Your network as an editor
10
Media fragmentation –and the future of PR
Future of PR
Content: story telling
1
Branded media
2
“Authentic campaigning”
Photo: www.alastaircampbell.org
3
Planning
4
Speed
5
Real time monitoring
6
Measurement
7
Integration
8
Creating value
9
Practitioners as communicators
10
Thank-you. Questions?