media...final trim size tabloid (no bleed) 10.5”w x 15”h live area 9.625”w x 14”h 1/2 page...
TRANSCRIPT
FRUIT GROWERS NEWS
2 | Fruit Growers News | 2020 MEDIA KIT
Why Choose Fruit Growers News?
Print Publications
Fruit Growers
News
Good Fruit Grower
American Fruit Grower
Country Folks Grower
E-Newsletters Websites Webinars Social Media
Audited circulation1 consisting of:
[1] June 2019 AAM Audit Statement
Total Market AccessSave time and resources by utilizing our team to create a customized multimedia program to reach your target audience.
PRINT E-NEWSLETTERS
CUSTOM
WEBSITE
SOCIAL MEDIAEVENTS
June 2016 | Volume 55 | Issue 6
Pathologist hits back against fire blight
India's apples grow best high in the mountains
Full-contact haunting growing in popularity
6 9 18
See SKIRMISH, page 5
Agnissit harum voluptae. Pudis sit velis plit aut aut verit aceatquis eum nis enis restis dolupta tempore ssitat ant.
Another lawsuit assails UC’s strawberry breeding program
By Matt MilkovichManaging Editor
For the second time in as many years, the University of California’s (UC) strawberry breeding program �nds itself the subject of a lawsuit.
�is time around, the lawsuit was �led by California Berry Cultivars (CBC), a private breeding company. CBC sued UC’s regents in early May, due to the “systematic demise of the UC Davis strawberry breeding program.” �e suit listed claims against UC for “breach of contract, conversion, breach of �duciary duty, breach of the implied covenant of good faith and fair dealing, and unfair competition.” �e company was seeking “equitable and monetary relief for injuries that have been, and will continue to be, caused by UC’s incompetence and unlawful conduct,” according to a CBC press release
UC Davis claimed that its breeding program continued to be “robust,” and that it remained committed to keeping the fruits of the program available to all California growers.
�e university won the opening round of the lawsuit, when U.S. District Judge Vince Chhabria rejected CBC’s request for a
temporary restraining order that would have forced UC to turn over copies of its breeding program’s plants to a third-party grower. In denying the request, Chhabria wrote that CBC “has not shown a likelihood of success on the merits” of the case, according to �e Sacramento Bee.
Turbulent transition
�is is now the second lawsuit �led over concerns about the future direction of UC’s strawberry breeding program. �e �rst came in October 2013, when the California Strawberry Commission (CSC) sued UC Davis. CSC was concerned about the impending retirements of Doug Shaw and Kirk Larson, UC’s longtime strawberry breeders, who had announced that they would retire from the university to form a private breeding venture (which became CBC).
CSC, an agency of the state government that represents the research interests of California’s strawberry growers, claimed that the creation of a private breeding venture would leave the UC program at a “distinct competitive disadvantage,” since it would redirect most of the public program’s expertise, facilities and genetic material toward private pro�ts.
�e university claimed that the allegation that it was not taking steps to continue its breeding program was a misconception, and �led
STRAWBERRY SKIRMISH
UC senior technician Eduardo Garcia, left, and lab manager Charlotte Acharya place young strawberry plants in a UC Davis field. Photos: Gregory Urquiaga/UC Davis
Funds target Penn State fruit research, Extension plans
The funding supports 19 research projects and six Extension projects, all aimed at helping regional tree fruit producers improve production efficiency and fruit quality.
Funds target Penn State fruit research, Extension plans
The funding supports 19 research projects and six Extension projects, all aimed at helping regional tree fruit producers improve production efficiency and fruit quality.
INDUSTRY SPOTLIGHT
INDUSTRY UPDATE
Funds target Penn State fruit research, Extension plans
The funding supports 19 research projects and six Extension projects, all aimed at helping regional tree fruit producers improve production efficiency and fruit quality.
READ MORE
READ MORE
READ MORE
Fruit Growers News is the #1 B2B media brand in the U.S. reaching your customers and industry influencers. Our team of editors are thought leaders and information providers for fruit growers, packers/shippers, researchers, crop consultants and associations. Fruit Growers News has the strongest presence in the industry with its print magazine and dominant digital footprint, providing the most in-depth coverage that emphasizes timeliness, quality, accuracy, readability and respect. Content is focused on the leading-edge topics, developments and value-added content that drives the fruit industry.
Print still dominates!2 Most valuable trade magazine3
[3] Source: December 2018 Signet AdStudy[2] Source: 2019 readership survey
Videos
Growers Packers/ShippersCrop ConsultantsPest Control AdvisorsProcessorsExtension EducatorsGovernment AgenciesAgriculture AssociationsResearchersSuppliers/Equipment
83%73%
59%
20%22% 8%
73%
58%
38%
15%
Visit the Media Kit Website: fruitgrowersnews.media Visit the Media Kit Website: fruitgrowersnews.media
IN EVERY ISSUEEditor’s Letter, Grower Features, Production Topics, Industry News, Crop Protection News, New Products, Pome & Stone Fruit, Research Reports, Industry Columnists, FGN 7 and Calendar of Events
EDITORIAL CALENDAR
2020 MEDIA KIT | Fruit Growers News | 3
JANUARY – Winter Show Issue• Vineyard Management• Cranberries• Blueberry• Organic• Farm Market & Agritourism
BONUS DISTRIBUTION
+ Empire State Producers Expo + Mid-Atlantic Fruit & Vegetable Convention + NASGA Annual Meeting + Northwest Michigan Orchard & Vineyard Show + Ohio Produce Growers & Marketers Association Congress + Southwest Michigan Hort Days + Upper Midwest Regional Fruit & Vegetable Conference + Wisconsin Cranberry Growers School + Wisconsin Fresh Fruit & Vegetable Conference + NAFDMA Annual Convention + Indiana Horticultural Congress + Iowa Fruit & Vegetable Growers Conference + New Jersey Fruit & Vegetable Conference
FEBRUARY – Weed Control Issue• Organic• Irrigation & Water Management• Frost Control• Pheromone Disruption• Plant & Soil Nutrition• Farm Market & Agritourism
BONUS DISTRIBUTION
+ IFTA Annual Conference
MARCH – Pest Control Issue• Blueberry• Cranberries• Wildlife & Rodent Management• Organic• Farm Market & Agritourism
APRIL – Food Safety Issue• Biocontrols• Irrigation & Water Management• Raspberries/Blackberries• Packaging Materials & Equipment• Farm Market & Agritourism
MAY – New Technology Issue• Blueberry • Cranberries• Plant and Soil Nutrition• Vineyard Management• Farm Market & Agritourism
JUNE – Harvest Issue• Labor• Irrigation & Water Management• Food Safety• Organic• Farm Market & Agritourism
JULY – CA and Cold Storage Issue• Blueberry• Cold Storage & Controlled Atmosphere• Farm Market & Agritourism
AUGUST – Plant & Soil Nutrition Issue • Cranberries• Fruit Crop Update• Vineyard Management• Farm Market & Agritourism
BONUS DISTRIBUTION
+ USApple’s Apple Crop Outlook + Cape Cod Cranberry Growers Annual Meeting + Northwest Michigan Hort Center Open House
SEPTEMBER – Postharvest Issue• Blueberry• Food Safety• Apple Crop Forecast• Farm Market & Agritourism
OCTOBER – 40 Under 40 Issue• Winter Rodent Control• Organic• Great Lakes EXPO Preview• Farm Market & Agritourism
NOVEMBER – Great Lakes EXPO Issue• Blueberry• Vineyard Management• Tree Fruit Variety Showcase• Farm Market & Agritourism
BONUS DISTRIBUTION
+ Great Lakes Fruit, Vegetable & Farm Market EXPO + Washington State Tree Fruit Association Annual Meeting
DECEMBER – Signet® AdStudy Issue• Winter Pruning• Plant and Soil Nutrition• Top IPM Trends• Farm Market & Agritourism
BONUS DISTRIBUTION
+ Illinois Specialty Crops Conference + Kentucky Fruit and Vegetable Conference + Southeast Regional Fruit & Vegetable Conference
2020 Editorial Calendar
* All bonus distribution is subject to change based on show dates.
Visit the Media Kit Website: fruitgrowersnews.media Visit the Media Kit Website: fruitgrowersnews.media
Ad Submissionhttps://upload.greatamericanmediaservices.com
Complete the submission details, select file(s) for
upload and click submit.
Fruit Growers News is the leading industry publication for all
segments of the nation’s fruit industry, from growers to marketers.
Each issue guides subscribers through the latest news, products,
information and strategies, providing them with essential information
for making informed decisions. High-quality editorial combined
with relevant advertising ensures industry professionals are always
informed and ahead of emerging trends.
Magazine Page Vertical
7.2”w x 10.25”h
Tabloid Page (Full Bleed)
10.75”w x 15.25”h
Final Trim Size Tabloid (No Bleed) 10.5”w x 15”h
Live Area9.625”w x 14”h
1/2 Page Horizontal9.625”w x 7”h
1/2 Page Vertical4.75”w x 14”h
1/4 Page4.75”w x 7”h
1/6 Page4.75”w x 4.625”h
1/8 Page4.75”w x 3.5”h
1/3 Page Horizontal9.625”w x 4.625”h1/3 Page Vertical4.75”w x 9.25”h
MONTH AD DEADLINE
JANUARY Dec. 11, 2019
FEBRUARY Jan. 10
MARCH Feb. 7
APRIL March 13
MAY April 10
JUNE May 8
JULY June 12
MONTH AD DEADLINE
AUGUST July 10
SEPTEMBER Aug. 7
OCTOBER Sept. 11
BUYERS’ GUIDE Oct. 2
NOVEMBER Oct. 9
DECEMBER Nov. 13
JANUARY 2021 Dec. 11
MAGAZINE
4 | Fruit Growers News | 2020 MEDIA KIT
Connecting You With Key Customers
AD SIZES
2020 Print Deadlines
Ad Specifications• For full-page ads, the live area (all text and logos must
fall inside) must be at least 3/8” from the trim, and
all bleeds must extend at least 1/8” beyond trim.
• Ads and embedded artwork must be CMYK and at least 300 dpi.
• Only PDF or TIFF files will be accepted.
• We are not responsible for the readability of ad copy below 10-point in size.
Samantha OrsiTraffic Manager
Ad Submission Questions?
Visit the Media Kit Website: fruitgrowersnews.media Visit the Media Kit Website: fruitgrowersnews.media
May 2018 | Volume 57 | Issue 5
California strawberry growers suceed despite labor challenges
Drone industry launches into specialty agriculture market
North American blueberry growers face challenges in European market
10 14 31
By Gary PullanoManaging Editor
Innovation breeds success in tree fruit production. A perfect example is the iPad orchard management system developed by Mr. Apple near Mangateretere in the Hawke’s Bay
region of New Zealand.The monitoring system – called
“Billy” because of its basic approach – allows for intensive orchard management on older apple blocks.
The International Fruit Tree Association’s 2018 New Zealand Study Tour featured stops at nearly
20 different operations, including Mr. Apple’s Close Orchard overseen by orchard COO Richard Hill.
“At Mr. Apple, we say ‘it’s all about the apple,”’ Hill said. “We believe if we do what’s right for the apple, and look after it, then that sets us on the road to success.”
On display was a more than 30-year-old block of Royal Gala on M.793 semi-dwarf rootstock. The proprietary software platform is used by in-orchard personnel with iPads that track production of a multitude of indicators.
Growers: Far too few workersBy Gary PullanoManaging Editor
Conditions may be improving slightly for the fruit growing community, based on responses to a labor survey conducted by Fruit Growers News, but 40 percent of respondents still experienced severe worker shortages in 2017. Most continue to search for labor solutions to meet their crop production goals.
The survey – conducted in the first quarter of 2018 – asked growers if they had enough labor in 2017. Nearly 60 percent indicated they did have adequate worker numbers for the previous season. Growers reported better results in
See MR. APPLE, page 5
See LABOR, page 8
Mr. Apple’s orchard operations are overseen by COO Richard Hill. Photos: Gary Pullano
BENCHMARKING SUCCESSMr. Apple’s orchard plan hits the mark in New Zealand
60% YES 40%
NO
Source: April 2018 FGN Grower Survey
Did you have enough labor in 2017?
May 2018 | Volume 57 | Issue 5
California strawberry growers suceed despite labor challenges
Drone industry launches into specialty agriculture market
North American blueberry growers face challenges in European market
10 14 31
By Gary PullanoManaging Editor
Innovation breeds success in tree fruit production. A perfect example is the iPad orchard management system developed by Mr. Apple near Mangateretere in the Hawke’s Bay
region of New Zealand.The monitoring system – called
“Billy” because of its basic approach – allows for intensive orchard management on older apple blocks.
The International Fruit Tree Association’s 2018 New Zealand Study Tour featured stops at nearly
20 different operations, including Mr. Apple’s Close Orchard overseen by orchard COO Richard Hill.
“At Mr. Apple, we say ‘it’s all about the apple,”’ Hill said. “We believe if we do what’s right for the apple, and look after it, then that sets us on the road to success.”
On display was a more than 30-year-old block of Royal Gala on M.793 semi-dwarf rootstock. The proprietary software platform is used by in-orchard personnel with iPads that track production of a multitude of indicators.
Growers: Far too few workersBy Gary PullanoManaging Editor
Conditions may be improving slightly for the fruit growing community, based on responses to a labor survey conducted by Fruit Growers News, but 40 percent of respondents still experienced severe worker shortages in 2017. Most continue to search for labor solutions to meet their crop production goals.
The survey – conducted in the first quarter of 2018 – asked growers if they had enough labor in 2017. Nearly 60 percent indicated they did have adequate worker numbers for the previous season. Growers reported better results in
See MR. APPLE, page 5
See LABOR, page 8
Mr. Apple’s orchard operations are overseen by COO Richard Hill. Photos: Gary Pullano
BENCHMARKING SUCCESSMr. Apple’s orchard plan hits the mark in New Zealand
60% YES 40%
NO
Source: April 2018 FGN Grower Survey
Did you have enough labor in 2017?
• Belly bands• False cover or gatefold off the front cover• Inserts – tipped, stitched or polybagged• Mailing list rental• Post-It Note• Custom publications
Fruit Growers News has custom solutions to fit your advertising needs. Call Greg Sebel today for a marketing consultation and pricing details.
Belly Band Post-It Note
Sponsor a crop or topic-specific e-newsletter and position your brand as a thought leader. You select the topic and our team will add the latest relevant news, videos and more.
Insert
20 | FruitGrowersNews.com
How to fight tough-to-get codling moths in applesBy Stephen KloostermanAssistant Editor
The early bird gets the worm, and growers who prepare early will have more luck catching codling moth before it damages their apples.
Insecticide sprays must be timely, based on traps tracking moth flights, and the traps need to be set well in advance. A diversity of insecticides should be chosen so that pests don’t evolve resistance to an over-used spray. And even non-chemical control techniques, such as pheromone disruption, require good planning.
Timely sprays
There’s a narrow window of opportunity to hit codling moths with insecticide sprays.
A delta-shaped trap – tent-shaped trap with pheromone and a sticky pattern – can help growers pinpoint the right time. The trap will measure when the moths begin flying and application of insecticides will soon follow. Adama Agricultural Solutions Development Sector & Insecticide Leader Diane Silcox
Reynolds said it’s important to spray as soon as moth flights are detected.
“You want to be tracking and monitor your moth flights,” Reynolds said. “The moth will lay those eggs either directly on the fruit or on the leaf very near to the fruit, and those eggs hatch and the caterpillars immediately start to crawl and burrow and feed on the apple,” she said. “You have a very narrow window of when that happens. So, you want your product out before that happens.”
Avoiding resistanceApple growers may apply insecticide
with an airblast sprayer six to eight times during the season as codling moth moves through three to five different generations, Reynolds said.
Those sprays should be chosen carefully. Codling moth has a documented history of developing resistance to insecticides but cycling through different sprays with different mechanisms of action can reduce the risk of that.
Adama’s go-to spray for codling moth is Cormoran, a relatively new spray that debuted in late 2016, and has two active ingredients or
An adult codling moth, above, and larva. Photos: Todd M. Gilligan and Marc E. Epstein, TortAI: Tortricids of Agricultural Importance, LepIntercept, USDA APHIS ITP, Bugwood.org
FGN | MAY 2018 | 21
mechanisms of action: Novaluron, an insect growth regulator, and Acetamiprid, a neonicotinoid that works on the moths’ nervous systems. But Reynolds recommends using a different spray for each generation of codling moth during the season and making sure the sprays have different modes of action. For example, a spraying schedule could start with Cormoran with the first moth flight, then during the second generation or brood, FMC’s Altacor, which works on the moth’s muscles, and in the third generation move to Dow AgroSciences' Delegate, which like Acetamiprid works on the moths’ nervous systems, but hits a different site.
“If you use the same product you’re going to select for the ones that are resistant to the product,” Reynolds said. By hitting the bugs with a variety of chemicals, “you’re reducing the overall number of resistant moths in a population,” and decreasing the likelihood of the resistant bugs breeding together.
IPM options
Non-chemical controls of codling moth include mating disruption by aerosol dispensers of codling moth pheromone.
“It fills the orchard with that pheromone and so the moths aren’t able to find each other, because that pheromone is everywhere, instead of in a concentrated area where that moth would be,” Reynolds said. “They call it mating disruption because they can’t find each other to mate.”
Washington State University’s Decision Aid Systems website advises using oil sprays to kill moth eggs, and even adding codling moth granulosis virus to the oil sprays. More information is available at https://decisionaid.
systems/page/cm_management_program.
Outlook
The stakes are high for apple growers. A single worm burrowing into an apple makes it unmarketable for fresh sales and can even hurt processing sales.
“Your damage threshold is so low, that growers will still make insecticide applications,” Reynolds said. “Anytime you have a caterpillar in your apple, even if it’s for juice, that could still decrease your quality and ultimately how much you get paid.”
In the Pacific Northwest, “we would anticipate pressure to be similar to last year,” she said. “From what I’ve heard, they’re having an early spring again this year, so we would expect when you have an early spring that you will be battling codling moth for much longer in the season.” FGN
Codling moth damage to apples. Photos: Ward Upham, Kansas State University, Bugwood.org
DECREASES DAMAGE! 40% Average Reduction Compared to Insecticide Alone.*
CIDETRAK® DA MEC™contains a novel, patented kairomone in a micro-encapsulated liquid formulation that influences the behavior of adult and larval Codling Moth, resulting in significant enhancement of the control of Codling Moth larvae when tank mixed with various insecticides. Additionally, Codling Moth adult control is significantly enhanced when mixed indirectly with airborne Codling Moth pheromone applied as a mating disruption treatment.
• What it does: Disrupts oviposition. Changes larval behavior: Stops/delays locating fruit; stops/delays fruit entry and reduces damage.
• How to use it: Simply tank mix with each insecticide application.
• Longevity: More than 14 days following application.
Contact your local supplier and order now.Visit our website: www.trece.com or call 1- 866 -785-1313.
ENHANCED CODLING MOTH LARVAL CONTROL
MICRO-ENCAPSULATED SPRAYABLE!
PLEASE: ALWAYS READ THE LABEL
INSECT PHEROMONE & KAIROMONE SYSTEMS
INCORPORATED
®
Your Edge – And Ours – Is Knowledge.*Based on USDA analysis global data base.
Available in 10, 20 and 40 acre container sizes!
TRE-1220, 3/18 © 2018, Trécé Inc., Adair, OK USA • TRECE, PHEROCON and CIDETRAK are registered trademarks of Trece, Inc., Adair, OK USA
2018 CIDETRAK DA MEC Ad for FGN.indd 1 3/19/18 12:27 PM
False Cover
May 2018 | Volume 57 | Issue 5
California strawberry growers suceed despite labor challenges
Drone industry launches into specialty agriculture market
North American blueberry growers face challenges in European market
10 14 31
By Gary PullanoManaging Editor
Innovation breeds success in tree fruit production. A perfect example is the iPad orchard management system developed by Mr. Apple near Mangateretere in the Hawke’s Bay
region of New Zealand.The monitoring system – called
“Billy” because of its basic approach – allows for intensive orchard management on older apple blocks.
The International Fruit Tree Association’s 2018 New Zealand Study Tour featured stops at nearly
20 different operations, including Mr. Apple’s Close Orchard overseen by orchard COO Richard Hill.
“At Mr. Apple, we say ‘it’s all about the apple,”’ Hill said. “We believe if we do what’s right for the apple, and look after it, then that sets us on the road to success.”
On display was a more than 30-year-old block of Royal Gala on M.793 semi-dwarf rootstock. The proprietary software platform is used by in-orchard personnel with iPads that track production of a multitude of indicators.
Growers: Far too few workersBy Gary PullanoManaging Editor
Conditions may be improving slightly for the fruit growing community, based on responses to a labor survey conducted by Fruit Growers News, but 40 percent of respondents still experienced severe worker shortages in 2017. Most continue to search for labor solutions to meet their crop production goals.
The survey – conducted in the first quarter of 2018 – asked growers if they had enough labor in 2017. Nearly 60 percent indicated they did have adequate worker numbers for the previous season. Growers reported better results in
See MR. APPLE, page 5
See LABOR, page 8
Mr. Apple’s orchard operations are overseen by COO Richard Hill. Photos: Gary Pullano
BENCHMARKING SUCCESSMr. Apple’s orchard plan hits the mark in New Zealand
60% YES 40%
NO
Source: April 2018 FGN Grower Survey
Did you have enough labor in 2017?
Gatefold
MAGAZINE
2020 MEDIA KIT | Fruit Growers News | 5
SPECIAL PRINT OPPORTUNITIES
Spotlight Emails
10.25”w x 14.75”h
SPOTLIGHT ONSTORAGE
VIDEOS CALENDAR ADVERTISE CONTACT
FDA updates manufactured food regulatory standards
The FDA has issued revised food safety standards for state regulatory programs that oversee food facilities that manufacture, process, pack, or hold foods.
SIMBA barcode system helps potato shippers
Dynamic Systems has launched a barcode-based system for potato processors.
The SIMBA Potato System provides up-to-the-minute accurate inventory, both unprocessed bins and product that is packed and ready to be picked for shipment.
Potato storage research advances
Researchers in the College of Agricultural and Life Sciences at the University of Wisconsin, Madison conduct potato storage research to assess new varieties.
Loans available for portable farm storage
USDA will provide a new financing option to help farmers purchase portable storage and handling equipment.
A
B
B
C
READ MORE
READ MORE
READ MORE
READ MORE
D
SPOTLIGHTBLUEBERRIES
SPONSORED CONTENT
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euis-mod tincidunt ut laoreet dolore magna.
Pioneer left his mark on the blueberry industry
The blueberry world is continuing to pay tribute to Ron Bodtke, an industry pioneer.
SPONSORED CONTENT
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euis-mod tincidunt ut laoreet dolore magna.
Using blue dye to detect blueberry irrigation needs
Bob Hochmuth, University of Florida Extension, uses blue dye to track irrigation water spread.
If you received this email from a friend and would like to join our email list, SUBSCRIBE HERE
ABOUT | SUBSCRIBE TO FGN | CONTACT US
Check out our other specialty agriculture resources:
VGN | Spudman | Produce Processing
Copyright 2016 Great American Media Services | 75 Applewood Dr. Sparta, MI 49345 | 616-887-9008
View Online
A
CB
F
D
E
SPONSOR RECEIVES:• All ad and sponsored content positions
• Emailed out to all FGN's digital audience
• Shared with all FGN's social media audience
B
B
D
A
Visit the Media Kit Website: fruitgrowersnews.media Visit the Media Kit Website: fruitgrowersnews.media
SPOTLIGHT AD SIZES & SPECSPOSITION SPECS MAX SIZE
A. Leaderboard 600 x 90 px 40 kb
B. Medium Rectangle 300 x 250 px 40 kb
C. Sponsored Content1 image: 4 x 6 inches; 150 dpi
5- to 10-word titleUp to 75-word description
D. Banner 468 x 60 px 40 kb
E-NEWSLETTERS
6 | Fruit Growers News | 2020 MEDIA KIT
Reach thousands of fruit growers through eFGN, with an open rate that outperforms industry averages. This monthly e-newsletter features exclusive content not available anywhere else.
As part of your sponsorship your ad will run in conjunction with new product information, videos, industry interviews and news. Don’t miss adding this digital solution to your marketing mix! Limited spaces available.
The Week in Review is FGN’s hottest digital platform! This popular e-blast is sent each Saturday and has phenomenal open rates. Your high-visibility ad is placed prominently among these must-read news items. Plus, it comes with exclusive detailed metric and engagement reports. Limited spaces available.
WEEK IN REVIEW AD SIZES & SPECSPOSITION SPECS MAX SIZE
A. Leaderboard 600 x 90 px 40 kb
B. Medium Rectangle 300 x 250 px 40 kb
C. Sponsored Content 1 Image (150 x 200 px)5- to 10-word title
Up to 75-word description
Week in Review sends every Saturday. Ad materials due on the Monday prior to send date of the email in which your ad will appear.
eFGN AD SIZES & SPECS
Funds target Penn State fruit research, Extension plans
The funding supports 19 research projects and six Extension projects, all aimed at helping regional tree fruit producers improve production efficiency and fruit quality.
Funds target Penn State fruit research, Extension plans
The funding supports 19 research projects and six Extension projects, all aimed at helping regional tree fruit producers improve production efficiency and fruit quality.
Funds target Penn State fruit research, Extension plans
The funding supports 19 research projects and six Extension projects, all aimed at helping regional tree fruit producers improve production efficiency and fruit quality.
SPONSORED CONTENT
New Adjuvant Technology Designed For Systemic and Translaminar Pesticides Surfactants are designed to maximize spread, benefitting contact actives but reducing the performance of systemic and translaminar actives due to spray droplet shatter and run off. Ampersand® adjuvant system works differently by controlling droplet size between the nozzle and the leaf, and eliminating bounce, shatter and run off to maximize spray volume on the target.
Week in Review
READ MORE
READ MORE
READ MORE
READ MORE
A
MONTH AD DEADLINE
JANUARY Jan. 6
FEBRUARY Feb. 3
MARCH March 2
APRIL April 6
MAY May 4
JUNE June 1
MONTH AD DEADLINE
JULY July 6
AUGUST Aug. 3
SEPTEMBER Sept. 7
OCTOBER Oct. 5
NOVEMBER Nov. 2
DECEMBER Dec. 7
eFGN ADVERTISING DEADLINES WEEK IN REVIEW ADVERTISING DEADLINES
Funds target Penn State fruit research, Extension plans
The funding supports 19 research projects and six Extension projects, all aimed at helping regional tree fruit producers improve production efficiency and fruit quality.
Funds target Penn State fruit
The funding supports 19 research projects and six Extension projects, all aimed at helping regional tree fruit producers improve production effi-ciency and fruit quality.
Funds target Penn State fruit
The funding supports 19 research projects and six Extension projects, all aimed at helping regional tree fruit producers improve production effi-ciency and fruit quality.
Funds target Penn State fruit research, Extension plans
The funding supports 19 research projects and six Extension projects, all aimed at helping regional tree fruit producers improve production efficiency and fruit quality.
SPONSORED CONTENT
New Adjuvant Technology Designed For Systemic and Translaminar Pesticides Surfactants are designed to maximize spread, benefitting contact actives but reducing the performance of systemic and translaminar actives due to spray droplet shatter and run off. Ampersand® adjuvant system works differently by controlling droplet size between the nozzle and the leaf, and eliminating bounce, shatter and run off to maximize spray volume on the target.
INDUSTRY SPOTLIGHT
INDUSTRY UPDATE
FROM OUR PAGES
May 2019 | Volume 58 | Issue 5
‘First commercial robotic apple harvest’ hits New Zealand
UFO peach system finds favor at Windy Ridge
Farm marketers share produce knowledge with customers
10 18 28
By Gary PullanoManaging Editor
Talbott’s Mountain Gold Farm is located in Palisade, Colorado, which is west of Denver and just slightly east of Grand Junction. The operation’s packing/processing facilities and
retail market are located on Palisade’s fruit and wine byway and attracts visitors from long distances.
Taking the lead from their father Harry Talbott, Bruce Talbott and his brothers have built the family’s strong farming foundation into a diverse agricultural operation that produces
peaches, pears, cherries, winegrapes, juices and ciders – sweet and hard.
Bruce Talbott was a speaker at the Michigan Spring Peach Meeting held in March in Benton Harbor, Michigan.
Talbott’s great-grandfather started planting peaches in 1907. The current business was incorporated by his
grandfather in 1962. “I enjoy the opportunity to work with
my brothers,” Bruce Talbott said. “I enjoy having a common purpose and a common goal.”
It is a ��h-generation operation (with
Structure drives orchard outlookBy Gary PullanoManaging Editor
With heightened attention being given to labor-saving robotic harvesters and other innovative tools for tree fruit growers, a continued concentration is being given to the development of orchard planting systems that will be able to accommodate such breakthroughs.
In recent years, researchers have indicated the optimum planting density will likely remain close to 1,000 apple trees per acre. As growers become more adept at managing this density, they
will likely plant slightly closer, with densities close to 1,300 trees per acre. If they adopt summer shearing to reduce cost and maintain a narrow canopy wall, they will slowly move from 12 feet between the rows to 11, 10 or even 9 feet between rows.
Future systems likely will continue to utilize highly-branched trees for high early yields. �e only exception to this rule will be those growers who choose to plant very high tree densities (more than 1,500 trees per acre), where the cost of feathered trees is too high and the value of feathers is too low due to the small in-row spaces.
Apple orchard architecture trends were on full display during an International Fruit Tree Association (IFTA) Tour of New Zealand in early 2018.
�e Future Orchard Production System (FOPS) was in place at one of T&G Global’s commercial orchards. EnzaFruit Products is the U.S.
See TALBOTT, page 5
See SYSTEMS, page 6
High-Tech Tools 2019
Colorado peach growers tout flavor
From left, Nathan, Bruce, Charlie, Trevor, Joe (foreground) and Harry Talbott. Photos: Talbott's Mountan Gold Farm.
ELEVATED BENEFITS
Funds target Penn State fruit research, Extension plans
The funding supports 19 research projects and six Extension projects, all aimed at helping regional tree fruit producers improve production efficiency and fruit quality.
READ MORE
READ MORE READ MORE
READ MORE
READ MORE
READ MORE
READ MORE
Visit the Media Kit Website: fruitgrowersnews.media Visit the Media Kit Website: fruitgrowersnews.media
POSITION SPECS MAX SIZE
A. Leaderboard 600 x 90 px 40 kb
B. Medium Rectangle 300 x 250 px 40 kb
C. Sponsored Content 1 Image (150 x 200 px)5- to 10-word title
Up to 75-word description
All e-newsletter ads must be RGB and 72 dpi to the specs above. Only web-ready files formatted as .gif or .jpg will be accepted.
All Week in Review ads must be RGB and 72 dpi to the specs above. Only web-ready files formatted as .gif or .jpg will be accepted.
Digital Ad Submissionhttps://upload.greatamericanmediaservices.com
Complete the submission details, select file(s) for upload and click submit.
POSITION SPECS MAX SIZE
A. Leaderboard 728 x 90 px 40 kb
B. Medium Rectangle 300 x 250 px 40 kb
C. Pop-Up 600 x 600 px 40 kb
Create a truly integrated marketing campaign by featuring your company on FruitGrowersNews.com. The website is a leading go-to information source for fruit growers looking for products to help them farm efficiently. Online article archives, exclusive articles, photo galleries and product news keep bringing subscribers back for more throughout the year.
Advertise on FruitGrowersNews.com and ensure your message is in front of engaged viewers when they need it most. Limited spaces are available for 2020, so be sure to sign up early.
WEBSITE AD SIZES & SPECS
All website ads must be RGB and 72 dpi to the specs above. Only web-ready files formatted as .gif or .jpg will be accepted.
MONTH AD DEADLINE
JANUARY Dec. 18, 2019
FEBRUARY Jan. 17
MARCH Feb. 14
APRIL March 18
MAY April 17
JUNE May 18
JULY June 17
AUGUST July 17
SEPTEMBER Aug. 18
OCTOBER Sept. 17
NOVEMBER Oct. 16
DECEMBER Nov. 17
WEBSITE AD DEADLINES
RESERVE YOUR SPACE ON FRUIT GROWERS NEWS.COMTODAY
WEBSITE
2020 MEDIA KIT | Fruit Growers News | 7
FruitGrowersNews.com
Exclusive E-blasts• Delivered to all Fruit Growers News email subscribers• Provide your own HTML or utilize our expert design team for a nominal fee• Optional A/B testing available, with analytics provided• Target strategically based on crop or geography
June 2016 | Volume 55 | Issue 6
Pathologist hits back against fire blight
India's apples grow best high in the mountains
Full-contact haunting growing in popularity
6 9 18
See SKIRMISH, page 5
Agnissit harum voluptae. Pudis sit velis plit aut aut verit aceatquis eum nis enis restis dolupta tempore ssitat ant.
Another lawsuit assails UC’s strawberry breeding program
By Matt MilkovichManaging Editor
For the second time in as many years, the University of California’s (UC) strawberry breeding program �nds itself the subject of a lawsuit.
�is time around, the lawsuit was �led by California Berry Cultivars (CBC), a private breeding company. CBC sued UC’s regents in early May, due to the “systematic demise of the UC Davis strawberry breeding program.” �e suit listed claims against UC for “breach of contract, conversion, breach of �duciary duty, breach of the implied covenant of good faith and fair dealing, and unfair competition.” �e company was seeking “equitable and monetary relief for injuries that have been, and will continue to be, caused by UC’s incompetence and unlawful conduct,” according to a CBC press release
UC Davis claimed that its breeding program continued to be “robust,” and that it remained committed to keeping the fruits of the program available to all California growers.
�e university won the opening round of the lawsuit, when U.S. District Judge Vince Chhabria rejected CBC’s request for a
temporary restraining order that would have forced UC to turn over copies of its breeding program’s plants to a third-party grower. In denying the request, Chhabria wrote that CBC “has not shown a likelihood of success on the merits” of the case, according to �e Sacramento Bee.
Turbulent transition
�is is now the second lawsuit �led over concerns about the future direction of UC’s strawberry breeding program. �e �rst came in October 2013, when the California Strawberry Commission (CSC) sued UC Davis. CSC was concerned about the impending retirements of Doug Shaw and Kirk Larson, UC’s longtime strawberry breeders, who had announced that they would retire from the university to form a private breeding venture (which became CBC).
CSC, an agency of the state government that represents the research interests of California’s strawberry growers, claimed that the creation of a private breeding venture would leave the UC program at a “distinct competitive disadvantage,” since it would redirect most of the public program’s expertise, facilities and genetic material toward private pro�ts.
�e university claimed that the allegation that it was not taking steps to continue its breeding program was a misconception, and �led
STRAWBERRY SKIRMISH
UC senior technician Eduardo Garcia, left, and lab manager Charlotte Acharya place young strawberry plants in a UC Davis field. Photos: Gregory Urquiaga/UC Davis
B
B
B
B
B
C
MORE OPPORTUNITIES
We want to maximize the impact of your web
advertising. Ask us about creative options such as:
POP-UPS
PULL-DOWNS
PAGE-SPECIFIC ADS
GEO-TARGETED ADS
Visit the Media Kit Website: fruitgrowersnews.media Visit the Media Kit Website: fruitgrowersnews.media
Digital Ad Submissionhttps://upload. greatamericanmediaservices.com
Complete the submission details,
select file(s) for upload and click submit.
MAILING: P.O. Box 128 SHIPPING: 75 Applewood Dr., Suite A Sparta MI 49345
P 616.887.9008 F 616.887.2666 www.greatamericanmediaservices.com
youtube.com/ TheFGNtv
twitter.com/ FGNews
facebook.com/ FruitGrowersNews
2021 BUYERS' GUIDE Reach your customers year round with this print and digital resource!
Custom marketing services
The Buyers’ Guide is easy to navigate and includes all of the major product categories, from nurseries to packaging. It is mailed to all subscribers with the November issue and is available in digital format all year long at fruitgrowersnews.com.
BUYERS’ GUIDE DETAILS• Companies purchasing ad space receive one free
printed listing with company logo, plus a listing and link included in the digital edition posted on FruitGrowersNews.com.
• The 2021 Buyers’ Guide will be polybagged with the November issue. ALL MATERIALS DUE BY OCT. 2, 2020
Greg SebelIntegrated Marketing Consultant
616.520.2146 [email protected]
Gary PullanoManaging Editor
Contact Us
Samantha Orsi Traffic Manager
Contact your integrated marketing consultant to discuss custom marketing solutions that will drive results and generate new business leads.
Content Creation/Integrated Editorial
Case Studies
Custom E-Blasts
Custom Publication
Event Planning and Promotion
Retargeting
Social Media Sponsored Posts
Spotlight Emails
Surveys and Research Studies
Video Production and Promotion
Webinars
White Papers
linkedin.com/ showcase/fruit-growers-news
Media Kit SiteVisit our Media Kit site at fruitgrowersnews.media for audience insight, additional options and much
MORE!