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MEDIA KIT2020

Print | Digital | Events | Custom

FRUIT GROWERS NEWS

2 | Fruit Growers News | 2020 MEDIA KIT

Why Choose Fruit Growers News?

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[1] June 2019 AAM Audit Statement

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June 2016 | Volume 55 | Issue 6

Pathologist hits back against fire blight

India's apples grow best high in the mountains

Full-contact haunting growing in popularity

6 9 18

See SKIRMISH, page 5

Agnissit harum voluptae. Pudis sit velis plit aut aut verit aceatquis eum nis enis restis dolupta tempore ssitat ant.

Another lawsuit assails UC’s strawberry breeding program

By Matt MilkovichManaging Editor

For the second time in as many years, the University of California’s (UC) strawberry breeding program �nds itself the subject of a lawsuit.

�is time around, the lawsuit was �led by California Berry Cultivars (CBC), a private breeding company. CBC sued UC’s regents in early May, due to the “systematic demise of the UC Davis strawberry breeding program.” �e suit listed claims against UC for “breach of contract, conversion, breach of �duciary duty, breach of the implied covenant of good faith and fair dealing, and unfair competition.” �e company was seeking “equitable and monetary relief for injuries that have been, and will continue to be, caused by UC’s incompetence and unlawful conduct,” according to a CBC press release

UC Davis claimed that its breeding program continued to be “robust,” and that it remained committed to keeping the fruits of the program available to all California growers.

�e university won the opening round of the lawsuit, when U.S. District Judge Vince Chhabria rejected CBC’s request for a

temporary restraining order that would have forced UC to turn over copies of its breeding program’s plants to a third-party grower. In denying the request, Chhabria wrote that CBC “has not shown a likelihood of success on the merits” of the case, according to �e Sacramento Bee.

Turbulent transition

�is is now the second lawsuit �led over concerns about the future direction of UC’s strawberry breeding program. �e �rst came in October 2013, when the California Strawberry Commission (CSC) sued UC Davis. CSC was concerned about the impending retirements of Doug Shaw and Kirk Larson, UC’s longtime strawberry breeders, who had announced that they would retire from the university to form a private breeding venture (which became CBC).

CSC, an agency of the state government that represents the research interests of California’s strawberry growers, claimed that the creation of a private breeding venture would leave the UC program at a “distinct competitive disadvantage,” since it would redirect most of the public program’s expertise, facilities and genetic material toward private pro�ts.

�e university claimed that the allegation that it was not taking steps to continue its breeding program was a misconception, and �led

STRAWBERRY SKIRMISH

UC senior technician Eduardo Garcia, left, and lab manager Charlotte Acharya place young strawberry plants in a UC Davis field. Photos: Gregory Urquiaga/UC Davis

Funds target Penn State fruit research, Extension plans

The funding supports 19 research projects and six Extension projects, all aimed at helping regional tree fruit producers improve production efficiency and fruit quality.

Funds target Penn State fruit research, Extension plans

The funding supports 19 research projects and six Extension projects, all aimed at helping regional tree fruit producers improve production efficiency and fruit quality.

INDUSTRY SPOTLIGHT

INDUSTRY UPDATE

Funds target Penn State fruit research, Extension plans

The funding supports 19 research projects and six Extension projects, all aimed at helping regional tree fruit producers improve production efficiency and fruit quality.

READ MORE

READ MORE

READ MORE

Fruit Growers News is the #1 B2B media brand in the U.S. reaching your customers and industry influencers. Our team of editors are thought leaders and information providers for fruit growers, packers/shippers, researchers, crop consultants and associations. Fruit Growers News has the strongest presence in the industry with its print magazine and dominant digital footprint, providing the most in-depth coverage that emphasizes timeliness, quality, accuracy, readability and respect. Content is focused on the leading-edge topics, developments and value-added content that drives the fruit industry.

Print still dominates!2 Most valuable trade magazine3

[3] Source: December 2018 Signet AdStudy[2] Source: 2019 readership survey

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Visit the Media Kit Website: fruitgrowersnews.media Visit the Media Kit Website: fruitgrowersnews.media

IN EVERY ISSUEEditor’s Letter, Grower Features, Production Topics, Industry News, Crop Protection News, New Products, Pome & Stone Fruit, Research Reports, Industry Columnists, FGN 7 and Calendar of Events

EDITORIAL CALENDAR

2020 MEDIA KIT | Fruit Growers News | 3

JANUARY – Winter Show Issue• Vineyard Management• Cranberries• Blueberry• Organic• Farm Market & Agritourism

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FEBRUARY – Weed Control Issue• Organic• Irrigation & Water Management• Frost Control• Pheromone Disruption• Plant & Soil Nutrition• Farm Market & Agritourism

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MAY – New Technology Issue• Blueberry • Cranberries• Plant and Soil Nutrition• Vineyard Management• Farm Market & Agritourism

JUNE – Harvest Issue• Labor• Irrigation & Water Management• Food Safety• Organic• Farm Market & Agritourism

JULY – CA and Cold Storage Issue• Blueberry• Cold Storage & Controlled Atmosphere• Farm Market & Agritourism

AUGUST – Plant & Soil Nutrition Issue • Cranberries• Fruit Crop Update• Vineyard Management• Farm Market & Agritourism

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OCTOBER – 40 Under 40 Issue• Winter Rodent Control• Organic• Great Lakes EXPO Preview• Farm Market & Agritourism

NOVEMBER – Great Lakes EXPO Issue• Blueberry• Vineyard Management• Tree Fruit Variety Showcase• Farm Market & Agritourism

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Visit the Media Kit Website: fruitgrowersnews.media Visit the Media Kit Website: fruitgrowersnews.media

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Fruit Growers News is the leading industry publication for all

segments of the nation’s fruit industry, from growers to marketers.

Each issue guides subscribers through the latest news, products,

information and strategies, providing them with essential information

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4 | Fruit Growers News | 2020 MEDIA KIT

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May 2018 | Volume 57 | Issue 5

California strawberry growers suceed despite labor challenges

Drone industry launches into specialty agriculture market

North American blueberry growers face challenges in European market

10 14 31

By Gary PullanoManaging Editor

Innovation breeds success in tree fruit production. A perfect example is the iPad orchard management system developed by Mr. Apple near Mangateretere in the Hawke’s Bay

region of New Zealand.The monitoring system – called

“Billy” because of its basic approach – allows for intensive orchard management on older apple blocks.

The International Fruit Tree Association’s 2018 New Zealand Study Tour featured stops at nearly

20 different operations, including Mr. Apple’s Close Orchard overseen by orchard COO Richard Hill.

“At Mr. Apple, we say ‘it’s all about the apple,”’ Hill said. “We believe if we do what’s right for the apple, and look after it, then that sets us on the road to success.”

On display was a more than 30-year-old block of Royal Gala on M.793 semi-dwarf rootstock. The proprietary software platform is used by in-orchard personnel with iPads that track production of a multitude of indicators.

Growers: Far too few workersBy Gary PullanoManaging Editor

Conditions may be improving slightly for the fruit growing community, based on responses to a labor survey conducted by Fruit Growers News, but 40 percent of respondents still experienced severe worker shortages in 2017. Most continue to search for labor solutions to meet their crop production goals.

The survey – conducted in the first quarter of 2018 – asked growers if they had enough labor in 2017. Nearly 60 percent indicated they did have adequate worker numbers for the previous season. Growers reported better results in

See MR. APPLE, page 5

See LABOR, page 8

Mr. Apple’s orchard operations are overseen by COO Richard Hill. Photos: Gary Pullano

BENCHMARKING SUCCESSMr. Apple’s orchard plan hits the mark in New Zealand

60% YES 40%

NO

Source: April 2018 FGN Grower Survey

Did you have enough labor in 2017?

May 2018 | Volume 57 | Issue 5

California strawberry growers suceed despite labor challenges

Drone industry launches into specialty agriculture market

North American blueberry growers face challenges in European market

10 14 31

By Gary PullanoManaging Editor

Innovation breeds success in tree fruit production. A perfect example is the iPad orchard management system developed by Mr. Apple near Mangateretere in the Hawke’s Bay

region of New Zealand.The monitoring system – called

“Billy” because of its basic approach – allows for intensive orchard management on older apple blocks.

The International Fruit Tree Association’s 2018 New Zealand Study Tour featured stops at nearly

20 different operations, including Mr. Apple’s Close Orchard overseen by orchard COO Richard Hill.

“At Mr. Apple, we say ‘it’s all about the apple,”’ Hill said. “We believe if we do what’s right for the apple, and look after it, then that sets us on the road to success.”

On display was a more than 30-year-old block of Royal Gala on M.793 semi-dwarf rootstock. The proprietary software platform is used by in-orchard personnel with iPads that track production of a multitude of indicators.

Growers: Far too few workersBy Gary PullanoManaging Editor

Conditions may be improving slightly for the fruit growing community, based on responses to a labor survey conducted by Fruit Growers News, but 40 percent of respondents still experienced severe worker shortages in 2017. Most continue to search for labor solutions to meet their crop production goals.

The survey – conducted in the first quarter of 2018 – asked growers if they had enough labor in 2017. Nearly 60 percent indicated they did have adequate worker numbers for the previous season. Growers reported better results in

See MR. APPLE, page 5

See LABOR, page 8

Mr. Apple’s orchard operations are overseen by COO Richard Hill. Photos: Gary Pullano

BENCHMARKING SUCCESSMr. Apple’s orchard plan hits the mark in New Zealand

60% YES 40%

NO

Source: April 2018 FGN Grower Survey

Did you have enough labor in 2017?

• Belly bands• False cover or gatefold off the front cover• Inserts – tipped, stitched or polybagged• Mailing list rental• Post-It Note• Custom publications

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20 | FruitGrowersNews.com

How to fight tough-to-get codling moths in applesBy Stephen KloostermanAssistant Editor

The early bird gets the worm, and growers who prepare early will have more luck catching codling moth before it damages their apples.

Insecticide sprays must be timely, based on traps tracking moth flights, and the traps need to be set well in advance. A diversity of insecticides should be chosen so that pests don’t evolve resistance to an over-used spray. And even non-chemical control techniques, such as pheromone disruption, require good planning.

Timely sprays

There’s a narrow window of opportunity to hit codling moths with insecticide sprays.

A delta-shaped trap – tent-shaped trap with pheromone and a sticky pattern – can help growers pinpoint the right time. The trap will measure when the moths begin flying and application of insecticides will soon follow. Adama Agricultural Solutions Development Sector & Insecticide Leader Diane Silcox

Reynolds said it’s important to spray as soon as moth flights are detected.

“You want to be tracking and monitor your moth flights,” Reynolds said. “The moth will lay those eggs either directly on the fruit or on the leaf very near to the fruit, and those eggs hatch and the caterpillars immediately start to crawl and burrow and feed on the apple,” she said. “You have a very narrow window of when that happens. So, you want your product out before that happens.”

Avoiding resistanceApple growers may apply insecticide

with an airblast sprayer six to eight times during the season as codling moth moves through three to five different generations, Reynolds said.

Those sprays should be chosen carefully. Codling moth has a documented history of developing resistance to insecticides but cycling through different sprays with different mechanisms of action can reduce the risk of that.

Adama’s go-to spray for codling moth is Cormoran, a relatively new spray that debuted in late 2016, and has two active ingredients or

An adult codling moth, above, and larva. Photos: Todd M. Gilligan and Marc E. Epstein, TortAI: Tortricids of Agricultural Importance, LepIntercept, USDA APHIS ITP, Bugwood.org

FGN | MAY 2018 | 21

mechanisms of action: Novaluron, an insect growth regulator, and Acetamiprid, a neonicotinoid that works on the moths’ nervous systems. But Reynolds recommends using a different spray for each generation of codling moth during the season and making sure the sprays have different modes of action. For example, a spraying schedule could start with Cormoran with the first moth flight, then during the second generation or brood, FMC’s Altacor, which works on the moth’s muscles, and in the third generation move to Dow AgroSciences' Delegate, which like Acetamiprid works on the moths’ nervous systems, but hits a different site.

“If you use the same product you’re going to select for the ones that are resistant to the product,” Reynolds said. By hitting the bugs with a variety of chemicals, “you’re reducing the overall number of resistant moths in a population,” and decreasing the likelihood of the resistant bugs breeding together.

IPM options

Non-chemical controls of codling moth include mating disruption by aerosol dispensers of codling moth pheromone.

“It fills the orchard with that pheromone and so the moths aren’t able to find each other, because that pheromone is everywhere, instead of in a concentrated area where that moth would be,” Reynolds said. “They call it mating disruption because they can’t find each other to mate.”

Washington State University’s Decision Aid Systems website advises using oil sprays to kill moth eggs, and even adding codling moth granulosis virus to the oil sprays. More information is available at https://decisionaid.

systems/page/cm_management_program.

Outlook

The stakes are high for apple growers. A single worm burrowing into an apple makes it unmarketable for fresh sales and can even hurt processing sales.

“Your damage threshold is so low, that growers will still make insecticide applications,” Reynolds said. “Anytime you have a caterpillar in your apple, even if it’s for juice, that could still decrease your quality and ultimately how much you get paid.”

In the Pacific Northwest, “we would anticipate pressure to be similar to last year,” she said. “From what I’ve heard, they’re having an early spring again this year, so we would expect when you have an early spring that you will be battling codling moth for much longer in the season.” FGN

Codling moth damage to apples. Photos: Ward Upham, Kansas State University, Bugwood.org

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• What it does: Disrupts oviposition. Changes larval behavior: Stops/delays locating fruit; stops/delays fruit entry and reduces damage.

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False Cover

May 2018 | Volume 57 | Issue 5

California strawberry growers suceed despite labor challenges

Drone industry launches into specialty agriculture market

North American blueberry growers face challenges in European market

10 14 31

By Gary PullanoManaging Editor

Innovation breeds success in tree fruit production. A perfect example is the iPad orchard management system developed by Mr. Apple near Mangateretere in the Hawke’s Bay

region of New Zealand.The monitoring system – called

“Billy” because of its basic approach – allows for intensive orchard management on older apple blocks.

The International Fruit Tree Association’s 2018 New Zealand Study Tour featured stops at nearly

20 different operations, including Mr. Apple’s Close Orchard overseen by orchard COO Richard Hill.

“At Mr. Apple, we say ‘it’s all about the apple,”’ Hill said. “We believe if we do what’s right for the apple, and look after it, then that sets us on the road to success.”

On display was a more than 30-year-old block of Royal Gala on M.793 semi-dwarf rootstock. The proprietary software platform is used by in-orchard personnel with iPads that track production of a multitude of indicators.

Growers: Far too few workersBy Gary PullanoManaging Editor

Conditions may be improving slightly for the fruit growing community, based on responses to a labor survey conducted by Fruit Growers News, but 40 percent of respondents still experienced severe worker shortages in 2017. Most continue to search for labor solutions to meet their crop production goals.

The survey – conducted in the first quarter of 2018 – asked growers if they had enough labor in 2017. Nearly 60 percent indicated they did have adequate worker numbers for the previous season. Growers reported better results in

See MR. APPLE, page 5

See LABOR, page 8

Mr. Apple’s orchard operations are overseen by COO Richard Hill. Photos: Gary Pullano

BENCHMARKING SUCCESSMr. Apple’s orchard plan hits the mark in New Zealand

60% YES 40%

NO

Source: April 2018 FGN Grower Survey

Did you have enough labor in 2017?

Gatefold

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2020 MEDIA KIT | Fruit Growers News | 5

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SIMBA barcode system helps potato shippers

Dynamic Systems has launched a barcode-based system for potato processors.

The SIMBA Potato System provides up-to-the-minute accurate inventory, both unprocessed bins and product that is packed and ready to be picked for shipment.

Potato storage research advances

Researchers in the College of Agricultural and Life Sciences at the University of Wisconsin, Madison conduct potato storage research to assess new varieties.

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6 | Fruit Growers News | 2020 MEDIA KIT

Reach thousands of fruit growers through eFGN, with an open rate that outperforms industry averages. This monthly e-newsletter features exclusive content not available anywhere else.

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Funds target Penn State fruit research, Extension plans

The funding supports 19 research projects and six Extension projects, all aimed at helping regional tree fruit producers improve production efficiency and fruit quality.

Funds target Penn State fruit research, Extension plans

The funding supports 19 research projects and six Extension projects, all aimed at helping regional tree fruit producers improve production efficiency and fruit quality.

Funds target Penn State fruit research, Extension plans

The funding supports 19 research projects and six Extension projects, all aimed at helping regional tree fruit producers improve production efficiency and fruit quality.

SPONSORED CONTENT

New Adjuvant Technology Designed For Systemic and Translaminar Pesticides Surfactants are designed to maximize spread, benefitting contact actives but reducing the performance of systemic and translaminar actives due to spray droplet shatter and run off. Ampersand® adjuvant system works differently by controlling droplet size between the nozzle and the leaf, and eliminating bounce, shatter and run off to maximize spray volume on the target.

Week in Review

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Funds target Penn State fruit research, Extension plans

The funding supports 19 research projects and six Extension projects, all aimed at helping regional tree fruit producers improve production efficiency and fruit quality.

Funds target Penn State fruit

The funding supports 19 research projects and six Extension projects, all aimed at helping regional tree fruit producers improve production effi-ciency and fruit quality.

Funds target Penn State fruit

The funding supports 19 research projects and six Extension projects, all aimed at helping regional tree fruit producers improve production effi-ciency and fruit quality.

Funds target Penn State fruit research, Extension plans

The funding supports 19 research projects and six Extension projects, all aimed at helping regional tree fruit producers improve production efficiency and fruit quality.

SPONSORED CONTENT

New Adjuvant Technology Designed For Systemic and Translaminar Pesticides Surfactants are designed to maximize spread, benefitting contact actives but reducing the performance of systemic and translaminar actives due to spray droplet shatter and run off. Ampersand® adjuvant system works differently by controlling droplet size between the nozzle and the leaf, and eliminating bounce, shatter and run off to maximize spray volume on the target.

INDUSTRY SPOTLIGHT

INDUSTRY UPDATE

FROM OUR PAGES

May 2019 | Volume 58 | Issue 5

‘First commercial robotic apple harvest’ hits New Zealand

UFO peach system finds favor at Windy Ridge

Farm marketers share produce knowledge with customers

10 18 28

By Gary PullanoManaging Editor

Talbott’s Mountain Gold Farm is located in Palisade, Colorado, which is west of Denver and just slightly east of Grand Junction. The operation’s packing/processing facilities and

retail market are located on Palisade’s fruit and wine byway and attracts visitors from long distances.

Taking the lead from their father Harry Talbott, Bruce Talbott and his brothers have built the family’s strong farming foundation into a diverse agricultural operation that produces

peaches, pears, cherries, winegrapes, juices and ciders – sweet and hard.

Bruce Talbott was a speaker at the Michigan Spring Peach Meeting held in March in Benton Harbor, Michigan.

Talbott’s great-grandfather started planting peaches in 1907. The current business was incorporated by his

grandfather in 1962. “I enjoy the opportunity to work with

my brothers,” Bruce Talbott said. “I enjoy having a common purpose and a common goal.”

It is a ��h-generation operation (with

Structure drives orchard outlookBy Gary PullanoManaging Editor

With heightened attention being given to labor-saving robotic harvesters and other innovative tools for tree fruit growers, a continued concentration is being given to the development of orchard planting systems that will be able to accommodate such breakthroughs.

In recent years, researchers have indicated the optimum planting density will likely remain close to 1,000 apple trees per acre. As growers become more adept at managing this density, they

will likely plant slightly closer, with densities close to 1,300 trees per acre. If they adopt summer shearing to reduce cost and maintain a narrow canopy wall, they will slowly move from 12 feet between the rows to 11, 10 or even 9 feet between rows.

Future systems likely will continue to utilize highly-branched trees for high early yields. �e only exception to this rule will be those growers who choose to plant very high tree densities (more than 1,500 trees per acre), where the cost of feathered trees is too high and the value of feathers is too low due to the small in-row spaces.

Apple orchard architecture trends were on full display during an International Fruit Tree Association (IFTA) Tour of New Zealand in early 2018.

�e Future Orchard Production System (FOPS) was in place at one of T&G Global’s commercial orchards. EnzaFruit Products is the U.S.

See TALBOTT, page 5

See SYSTEMS, page 6

High-Tech Tools 2019

Colorado peach growers tout flavor

From left, Nathan, Bruce, Charlie, Trevor, Joe (foreground) and Harry Talbott. Photos: Talbott's Mountan Gold Farm.

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Funds target Penn State fruit research, Extension plans

The funding supports 19 research projects and six Extension projects, all aimed at helping regional tree fruit producers improve production efficiency and fruit quality.

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June 2016 | Volume 55 | Issue 6

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Another lawsuit assails UC’s strawberry breeding program

By Matt MilkovichManaging Editor

For the second time in as many years, the University of California’s (UC) strawberry breeding program �nds itself the subject of a lawsuit.

�is time around, the lawsuit was �led by California Berry Cultivars (CBC), a private breeding company. CBC sued UC’s regents in early May, due to the “systematic demise of the UC Davis strawberry breeding program.” �e suit listed claims against UC for “breach of contract, conversion, breach of �duciary duty, breach of the implied covenant of good faith and fair dealing, and unfair competition.” �e company was seeking “equitable and monetary relief for injuries that have been, and will continue to be, caused by UC’s incompetence and unlawful conduct,” according to a CBC press release

UC Davis claimed that its breeding program continued to be “robust,” and that it remained committed to keeping the fruits of the program available to all California growers.

�e university won the opening round of the lawsuit, when U.S. District Judge Vince Chhabria rejected CBC’s request for a

temporary restraining order that would have forced UC to turn over copies of its breeding program’s plants to a third-party grower. In denying the request, Chhabria wrote that CBC “has not shown a likelihood of success on the merits” of the case, according to �e Sacramento Bee.

Turbulent transition

�is is now the second lawsuit �led over concerns about the future direction of UC’s strawberry breeding program. �e �rst came in October 2013, when the California Strawberry Commission (CSC) sued UC Davis. CSC was concerned about the impending retirements of Doug Shaw and Kirk Larson, UC’s longtime strawberry breeders, who had announced that they would retire from the university to form a private breeding venture (which became CBC).

CSC, an agency of the state government that represents the research interests of California’s strawberry growers, claimed that the creation of a private breeding venture would leave the UC program at a “distinct competitive disadvantage,” since it would redirect most of the public program’s expertise, facilities and genetic material toward private pro�ts.

�e university claimed that the allegation that it was not taking steps to continue its breeding program was a misconception, and �led

STRAWBERRY SKIRMISH

UC senior technician Eduardo Garcia, left, and lab manager Charlotte Acharya place young strawberry plants in a UC Davis field. Photos: Gregory Urquiaga/UC Davis

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