media federation of australia - lecture the lecturers
TRANSCRIPT
@clivedickens In/cdickens /cdickens
Clive Dickens
CDO10 Feb 2017
MFA Lecture The Lecturers
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We have a Company Strategy in an increasingly Digital World
STRATEGY IN ACTION
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“Delivering engagement and value through
powerful storytelling”
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Increasingly Connected to Video
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Increasingly Universal Access to Cheaper & Faster Mobile Internet
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Screen timeis exploding
STRATEGY IN ACTION
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Global Mobile Data Traffic 2015-2020 8x Growth Forecasted
Traffic 30 EB/mo
Mobile video now accounts for 55%
Source : Cisco White Paper Feb 2016
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But the battle for ‘SCREENTIME’
STRATEGY IN ACTION Source: SWM ‘Share of Eye’ data and Company estimates
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Free and Social Mobile Video dominate VOD Screentime not SVOD
STRATEGY IN ACTION Source: Edison Research ‘Share of Eye’ Study 1,500 Australians www.shareofeye.com.au
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CY15:$322m
CY19:$706m
CAGR:21.7%
CY15:$1.2b
CY19:$2.9b
CAGR:23.7%
CY15:$587m
CY19:$2.2b
CAGR:39.2%
CY15:$2.4b
CY19:$4.1b
CAGR:14.6%
Australian
Social Media
Australian Mobile
Native + Display
Australian Digital Video
AVOD + SVOD + TVOD
So Mo Vo CoAustralian Mobile
Commerce
Prior Year:CAGR: 29%
Social: Mumbrella September 2014, ForresterMobile (Native and Display): PwC Outlook 2016Video (AVOD, SVOD, SVOD): PwC Outlook 2016Mobile Commerce: Ibis World March 2016, Powerretail.com.au February 2015
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We own the Stories
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2016 Series Broadcast Audience = 13.3m
449,182Live Streams
6.8mLive Minutes
4.8mVOD Streams
106mVOD Minutes
Source : VPM
Total Video Audience
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We have the rights totell the stories on every screen
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Sources:
1. Seven Internal Analytics - acma, How did Australians follow the London 2012 Olympic Games?, March 2013
2. Seven Internal Analytics - NBC Official press release, 2012 - US Census Bureau & World Bank 2012
NBC Sports Group Press Box, August 22nd 2016
Percentage of Seven’s minutes compared to total NBC minutes
Olympics on 7 Rio 2016 streaming 333% bigger than London 2012
and 222% higher than NBC Olympics per capita1 2
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Live Streaming Reaches Light TV Users
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IS MULTI PLATFORM
Nielsen 2016STRATEGY IN ACTION
99%TOTAL BROADCAST
IN HOME &
OUT OF HOME
99%TOTAL BROADCAST
LIVE STREAMING
93%BROADCAST
IN HOME
33%BROADCAST
OUT OF HOME
20%SOCIAL
24%ONLINE VIDEO
35%ANY ONLINE
26%LIVE STREAMING
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We have the Screen Businessmodels and products
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STRATEGY IN ACTION
TV is becoming Addressable
TOTAL OF 5.7M INDIVIDUALS+ 1.3M IN LAST 7 MONTHS!
@clivedickens In/cdickens /cdickens
Clive Dickens
CDO10 Feb 2017
MFA Lecture The Lecturers