How did you attract/address your

audience? 

How I did itI decided to make my target audience 18-25

year olds before I started to make the actual media product. I addressed my target demographic by making a questionnaire and giving it to 20 people within my target audience. I did this to get an understanding of their views and to know what they would like to see in my horror movie.

The next few slides consist of some of the questions that were in my questionnaire with the results.

Question 1 The results show that most people in my target audience prefer to watch

horror films that are scary/very scary as apposed to not scary, therefore I tried to make my media film as scary as I possibly could with the amount of time I had to produce it.

Question 2According to the results of my questionnaire,

serial killers/ murderers were shown to be the most frightening to people in my target demographic. This Is why I used a serial killer in my film but with the twist of making the antagonist a female.

Question 3The results clearly show that graveyard’s my

target audience find graveyard’s to be the scariest location a horror movie could be set in. I decided to include a scene in a graveyard in my opening sequence to make sure it appeals to my targetaudience.

Question 4From my questionnaire’s results, I found out that

football was the activity most favored by my target audience, so I made sure I included a football in my film to give the audience something that they can relate to and enjoy.

The questionnaires results really influenced my product, I tried my best to meet up to my target demographics standards by trying to include everything that they enjoy most about horror movies. I also included what they enjoy outside of horror movies e.g. football.