media evaluation

11
How effective is the combination of your main product and ancillary task?

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Page 1: media evaluation

How effective is the combination of your main product and ancillary

task?

Page 2: media evaluation

Objectives

Did our product fulfil its purpose?

Is it suitable for our target audience?

Do all three of our productions connect?

Page 3: media evaluation

Did the product fulfil its purpose?

Link to the video

https://www.youtube.com/watch?v=c1z-2azFmuI&list=LLNW08CxTyeNBw4STShOossA&feature=mh_lolz

Page 4: media evaluation

The music video

I think the music video fulfilled its purpose because it appealed to our intended target audience which are people aged from 14 to 22.

The bright colours and the use of text in the video made the production more entertaining for our viewers and was fitting to the hip-hop genre.

Page 5: media evaluation

The club scene.

By using this clip of people clubbing we were able to

show that the video was for young people.

The different colours made the video look

more teen like and also more professional

which drew in more viewers.

Page 6: media evaluation

Different colours

The colours played a big part in creating this video.

We used a variety of colours such as red, blue

and yellow as to represent the different artists in the

clip.

Page 7: media evaluation

The costumes

Another thing that made our video fit the hip-hop genre is

the clothes we wore in it. Before filming the video we

looked at the types of clothes rappers wore in their music videos and that’s why

we wore leather jackets, chains, and sunglasses.

We used text in sync to the lyrics of the song. This idea of using text was taken from a video

by kanye west called “All the lights” which we

thought fitted well to what we wanted to

create.

Page 8: media evaluation

Is the video suitable for your target audience?

As we uploaded the video to Facebook, we immediately

had people liking and commenting on the video.

This shows that we were able to create a suitable hip-hop

music video for the age group we had initially intended for.

Page 9: media evaluation

Is the video suitable for your target audience?

We also uploaded the video onto twitter which we then

got responses from our audiences such as , “ great

video! I love the vibrant colours”. Looking at the

comments we received it is apparent that our target

audience like the video we made.

Page 10: media evaluation

Do all three of the products connect.

As you can see these are the two prints we created for this final project. For both of the

two production we chose to use a black and white image as the

main images. This was done because we wanted to create

prints that had texts that stood out. The two things that

combined these two prints are the text font and the colour.

We used blue as the main colour for all three of our

products because it was the colour we allocated to the main

artists.

Page 11: media evaluation

The connectives

These are screen shots showing how all three of our products connect. As you can see, the colours blue white and black are featured in all three of our products, so it

text with the same font style.