media evaluation
TRANSCRIPT
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How effective is the combination of your main product and ancillary
task?
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Objectives
Did our product fulfil its purpose?
Is it suitable for our target audience?
Do all three of our productions connect?
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Did the product fulfil its purpose?
Link to the video
https://www.youtube.com/watch?v=c1z-2azFmuI&list=LLNW08CxTyeNBw4STShOossA&feature=mh_lolz
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The music video
I think the music video fulfilled its purpose because it appealed to our intended target audience which are people aged from 14 to 22.
The bright colours and the use of text in the video made the production more entertaining for our viewers and was fitting to the hip-hop genre.
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The club scene.
By using this clip of people clubbing we were able to
show that the video was for young people.
The different colours made the video look
more teen like and also more professional
which drew in more viewers.
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Different colours
The colours played a big part in creating this video.
We used a variety of colours such as red, blue
and yellow as to represent the different artists in the
clip.
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The costumes
Another thing that made our video fit the hip-hop genre is
the clothes we wore in it. Before filming the video we
looked at the types of clothes rappers wore in their music videos and that’s why
we wore leather jackets, chains, and sunglasses.
We used text in sync to the lyrics of the song. This idea of using text was taken from a video
by kanye west called “All the lights” which we
thought fitted well to what we wanted to
create.
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Is the video suitable for your target audience?
As we uploaded the video to Facebook, we immediately
had people liking and commenting on the video.
This shows that we were able to create a suitable hip-hop
music video for the age group we had initially intended for.
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Is the video suitable for your target audience?
We also uploaded the video onto twitter which we then
got responses from our audiences such as , “ great
video! I love the vibrant colours”. Looking at the
comments we received it is apparent that our target
audience like the video we made.
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Do all three of the products connect.
As you can see these are the two prints we created for this final project. For both of the
two production we chose to use a black and white image as the
main images. This was done because we wanted to create
prints that had texts that stood out. The two things that
combined these two prints are the text font and the colour.
We used blue as the main colour for all three of our
products because it was the colour we allocated to the main
artists.
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The connectives
These are screen shots showing how all three of our products connect. As you can see, the colours blue white and black are featured in all three of our products, so it
text with the same font style.