CODES AND CONVENTIONS OF A

DOUBLE PAGE SPREAD

Image takes up half of the double page spread

Direct mode of address, personal aspect, creates connection with audience

Black and white image, ties in with house colours

A lot of skin on show, chest only concealed by jewellery, sexualised, object of male gaze (reference to Mulvey)

Line columns, organised

Initial of artist, links artist in, keeps with house colours (red)

Artist’s name headline, no masthead

Mid-shot, face and facial expressions still clearly visible

CODES AND COVENTIONS OF Q MAGAZINE

• The enlarged bright red L which is displayed behind the text links to Lady Gaga (the featured artist) but is also in a house style colour. This is something I want to incorporate into my own magazine as I like the style it creates.• Q have used a whole side of the double page spread to display an image, this image

is a mid-shot so that you can still see the facial expressions of the featured artist but also reveals the top half of the torso which in this case is required as an object of the male gaze which gives a sexual appeal to the male part of the audience. I like the idea of an image taking up half the double spread as it makes more of a statement about the featured artist and I feel like a masthead is not required as the image itself stands as the masthead of the double spread. • The main image has been edited from colour to greyscale, this means that the whole

double page spread is keeping consistent with the three house style colours of black, white and red.

Pull quote from article, draws in audience to story, affective needs (uses and grats)

Image takes up half the double page spread

Drop cap for beginning letter in article

Line columns, organised

Introduction to article, draws in reader to story

Smaller image relating to article

Mid-shot, gives clear view of facial expression

Direct mode of address, use of gratification, personal connection to the audience

CODES AND CONVENTIONS OF NME MAGAZINE

• The main image takes up half of the double page spread, this is a common convention in most magazines and is something I would incorporate within my own magazine, it is on the left hand side of the page meaning it will be the first thing the audience sees so this gives the audience a initial idea of what the article is about and draws the attention of the audience to the article.

• The colour scheme of the double page spread is not consistent with the house colours on the front cover (Black, white and red) and includes in the colour palette orange and brown. I would want to keep a consistent house style colour palette throughout my magazine as I feel it looks more organised and keeps a flow of consistency.

• The drop cap for the beginning letter of the article is in a much larger font compared to the size font of the article, this is an effective way of grabbing the audiences attention as they stand out and give visual strength to the page.

Main image takes up half the double page spread

Low key lighting, shadowing across the feature artists face, implies something of his emotional well-being? Preferred reading? (Hall, reception theory)

Bright background colour contrasts with low key lighting, enhances auburn hair of feature artist

Line columns, neat and organised

White background, simplistic, makes black font stand out

Drop cap, creates visual strength

Colour coordination

Variety of fonts for masthead

CODES AND CONVENTIONS OF CLASH MAGAZINE

• The masthead has a variety of different fonts, name of artist in a bold sans serif font contrasting with the serif font of the beginning of the masthead, this makes the name of the artist stand out more to the audience. • Low-key lighting is used on the featured artist which creates shadowing across

his face and he is not looking directly at the camera but instead at the ground, this could be implying the article gives an insight of his emotional and mental well being and by the use of lighting and lack of direct mode of address the magazine could be suggesting that he is depressed. This will draw in the audience to read the article, especially fans, to discover what is wrong with him. • The lack of other images and pull quotes gives a clean and tidy look to the

double page spread.

CODES AND CONVENTIONS OF ALL 3 MAGAZINES

• All three magazines have the image take up half of the spread with either a mid-shot or a close-up photo, I plan to use a mid shot photo for my magazine so that I can use mise en scene (specifically clothing) to match into the colour scheme. • All three magazines have the second half of the spread with a white

background which makes text stand out more and easier to read, I plan to use this to follow the convention.• All three magazines layout text in columns of 3, this is a typical

convention in all magazines and I plan to follow this as I feel 2 columns would make the spread look too sparse.