media & digital marketing. presentacion spain is digital. ruben gonzalez.marketing manager de...
DESCRIPTION
Rubén González antes de trabajar para Monster Energy estuvo como Marketing Manager en Vans Company Footwear (LA), fue Senior Accounts Manager en Havas Sport & Entertainment (Madrid) y en Quicksilver Company como International Product Manager (Hossegor, France). Estudió International Marketing por European University Geneve (Swiss), posee un Master en Dirección de Marketing por EAE Business School (Barcelona) y un Master en Comunicación y Marketing On-line por la Universidad Autónoma de Barcelona.TRANSCRIPT
CHANNEL
WEB
FB
YOUTUBE
FB / 30M
CONTENT INTERNATIONAL
LOCAL CONTENT
QUALITY CONTENT
WEB
PARTNERS/MKT DRIVERS
MONSTER FB
153379
270784
160419
274944
160663
298129
2012 2013 2012 2013 2012 2013
JANUARY MARCH FEBRUARY
1.134.000 Followers
QUALITY CONTENT
MOMENTUM GUERRILLA
RE-TWITTER PARTNERS/MKT
DRIVERS
BRAND EXPERIENCE
# @ KEY DAILY ACTIVITY
TWITTER/ US-EMEA
0
3496
102
3830
150
4223
2012 2013 2012 2013 2012 2013
JANUA
RY
MARC
H
FEBRUARY
Followers
244.611.441 Views
QUALITY CONTENT
CREDIBILITY CONTENT
MONSTER ACTIVITY
GLOBAL CHANNEL
VIDEO
371K Followers
EXCLUSIVE CONTENT
INTERNATIONAL & LOCAL
MKT DRIVERS
ACTRACTIVE CONTENT/LIFE STYLE
GLOBAL CHANNEL
KEY PILLARS
•QUALITY CONTENT •SHORT TEXT •CORE ACTIVITY SHOOT •TONE OF VOICE • INTERACTIVE
DIGITAL&MEDIA IMPACT
15% MUSIC
25% ACTION
50% MOTOR
10% MONSTER
GIRLS