media diary

Media Diary (Mon-Fri Period)From Monday to Friday I have kept track of the media that I have consumed in that period of time. The outcomes shown on the table were all very similar from everyday showing a routine of media platforms that I was consuming daily.

Monday:

Date Time Duration Content Location Intentional exposure?

Description of media

26/10/15 7:30am Estimated 1 and half hour

Phone In my room Yes Looked through my notifications on each of my social media app

26/10/15 7:30am News In my room Yes Read news on phone from the snapchat app

26/10/15 10am 30 minutes Music In my room Yes Listened to music on the TV while getting ready

26/10/15 10:15am 5 minutes Radio In the car No Listened to the radio not intentionally while in the car, there were also a short 2-3 minute news

26/10/15 10:30am 20 minutes Adverts Train No Adverts on the train are short and appealing to attract consumers aboard. There were adverts such as broadband, recruiting jobs and family outings to attract the

26/10/15 12pm-10pm

Adverts Theme park No There were various types of adverts in the theme park that persuaded people such as

26/10/15 10:30pm 20 minutes Adverts Train No Different adverts on train

26/10/15 11pm 1-2hours Phone House Yes Keeping updated with social media and talking to friends

Tuesday:



27/10/15 4:40am 1 hour Phone In my room No On the phone scrolling down social media to kill time at early hours

27/10/15 11:30am 30 minutes Music In the house Yes Spotify music, also exposes to adverts in between music. Mainly promoting subscription or to do with education i.e Uni

27/10/15 12pm 10 minutes Tablet In the house No Played games on my brother’s tablet. Adverts were also popping up in between games/videos

27/10/15 1:15pm 1 hour Radio Car Yes for car journey

Listened to the radio not intentionally while in the car, there were also a short 2-3

minute news27/10/15 3pm 20 minutes Phone Yes Twitter, Facebook and

Instagram27/10/15 6pm 1 hour Radio Car Yes For music once again. Updates

on traffic were also mentioned on the radio

27/10/15 7:30pm 1 hour TV Friends house

No – it was turned on while I walked into the room

Reality show – X factor was playing in the background while I was in the room

27/10/15 11pm 20 minutes Radio Car Yes Listening to music

27/10/15 12-midnight

On-going for the night

Phone In my room Yes Talking to friends through social media i.e Facebook and Twitter

Wednesday:



28/10/15 8am 1 hour Phone In the house Yes On the phone scrolling down social media to kill time at early hours

28/10/15 1pm 4 hours Tablet In the house Yes Watched my series on showbox (movie software app) on my tablet. Now and then there is adverts popping up whenever I start a new episode

28/10/15 6pm 2 hours Phone In the house Yes Looking down social media and reading news on various sites



29/10/15 10am 15 minutes Radio Car No Listening to magic music on the radio

29/10/15 10am 5 minutes News Car Yes Read news on phone from the snapchat app

29/10/15 11:40am 30 minutes Phone Outside Yes Communicating with friends via text

29/10/15 3pm 5 minutes Adverts Outside No Billboards out on the street advertising different films and food products.

29/10/15 9pm 10 minutes Phone Cinema No Notifications from social media would inform me of the activities my friends have commented or tagged me in

29/10/15 9pm 20 minutes Adverts Cinema No Adverts were shown before the film started in the cinema. The adverts promoted other films that were in the same genre as the film I was watching. There were also adverts such as

29/10/15 11pm 15 minutes Radio Car No Traffic alerts on the road

Thursday:

Friday:

After taking down my media consumptions, I started analysing the type of medium that has been used the most. I know that I am constantly on my phone as it is an easy accessible device that I take and use everywhere I go. Looking through the table I spend a lot of hours on the phone than any other device/platform of media, I mainly use it to communicate with my friend or check up on my social media apps such as Facebook, Twitter, Snapchat and Instagram. It is a constant habit to check my phone now and then as I get notifications making it hard to stay away from my phone every day.

When it came to adverts I found out how much I have been exposed to them unintentionally. Adverts are everywhere I go, whether it’s when I’m travelling on the train or when I’m on a media text such as tablets or phones. Most adverts on devices tends to just pop up now and then specially



30/10/15 8am 20 minutes Phone In my room Yes Looked through my notifications on each of my social media app

30/10/15 8am 10 minutes News In my room Yes Read online news on Daily mail on my phone. Adverts also popped up, to download the app

30/10/1 11:30am 2 hours Shopping Home Yes Purchased clothes online as well as shoes – Mainly websites that do not own stores such as Missguided, Asos, etc

30/10/15 2pm 30 minutes Music Home Yes – however not with pop up adverts

Listening to music on Spotify also being exposed to pop up adverts that were in between tracks.

30/10/15 3pm 10 minutes Phone Home Yes Talking to people on whatsapp

30/10/15 3:15pm 5 minutes Radio Car No Magic station was put on by mum on the way to the train station

30/10/15 4pm 45 minutes Adverts Underground tubes

No Billboards on the tube – various types of adverts promoting or trying to appeal audience by time consuming strategy such as poems.

30/10/15 5pm 1 minute News Tube No – someone was reading it

Glimpse of the article someone was reading on the tube

30/10/15 5pm 20 minutes Adverts Bus Yes Posters on bus that promoted leisure to do in London such as the new film of James Bond –‘ Spectre’

30/10/15 11pm 1 hour Phone Home Yes Scrolling through social media. Mainly Instagram and snapchat

when looking through specific items on shopping sites, it will then appear on my social network and will suggest items similar to it, persuading audience to consume the product. Also it is shown when I was listening to music; like Spotify, music channels and YouTube. The adverts that pops up tends to be relevant to the place or time, for example with Spotify it would promote consumers to subscribe to them so that they would not get adverts in between their songs and also allow them to listen offline.

This would attract a lot of their target audience as it is convenient for them. Another advert that reflects to the time and place was when I was on the train, there would be billboards and adverts that would promote audience to buy certain ad-ons to their internet usage that will allow them to use even when underground, with the target market being a wide audience, it is reaching out to a lot of their audience due to it being advertised at the place where they would need internet connections. Therefore I think that majority of the adverts are useful, as it informs you information’s that you may or may not know and would be useful in your everyday routine such as the internet signal when being on the tube. In addition, with other formats of media such as tablets and TV, it shows that the only time they are used is when I have free time. Tablets are also a great tool of technology as it allows us to watch episodes on demand wherever we are, in the tables above the only time I used my tablet is when I want to catch up with my series or play games. Other than that I use my phone to update me with social media, although I could also get apps such as Facebook, Twitter etc on the device.

From recording the media intakes I consume daily, it is clear to see of how much media I have been exposed too without intending to especially with advertisements. They are everywhere and promotes different aspect of the media, whether it is promoting a lifestyle or a product. I do not realise how much media is being exposed to us until you actually note down the little information’s you consume everyday even if it is just for a second.

media diary

Education