media diary x2

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Media Diary (Mon-Fri Period) Monday: Date Time Durati on Conten t Locatio n Intentiona l exposure? Description of media 26/10/1 5 7:30am Estimate d 1 and half hour Phone In my room Yes Looked through my notifications on each of my social media app 26/10/1 5 7:30am News In my room Yes Read news on phone from the snapchat app 26/10/1 5 10am 30 minutes Music In my room Yes Listened to music on the TV while getting ready 26/10/1 5 10:15am 5 minutes Radio In the car No Listened to the radio not intentionally while in the car, there were also a short 2-3 minute news 26/10/1 5 10:30am 20 minutes Adverts Train No Adverts on the train are short and appealing to attract consumers aboard. There were adverts such as broadband, recruiting jobs and family outings to attract the 26/10/1 5 12pm- 10pm Adverts Theme park No There were various types of adverts in the theme park that persuaded people such as 26/10/1 5 10:30pm 20 minutes Adverts Train No Different adverts on train 26/10/1 5 11pm 1-2hours Phone House Yes Keeping updated with social media and talking to friends Tuesday: Date Time Durati on Conten t Locati on Intentional exposure? Description of media

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Page 1: Media diary x2

Media Diary (Mon-Fri Period)

Monday:

Date Time Duration Content Location Intentional exposure?

Description of media

26/10/15 7:30am Estimated 1 and half hour

Phone In my room Yes Looked through my notifications on each of my social media app

26/10/15 7:30am News In my room Yes Read news on phone from the snapchat app

26/10/15 10am 30 minutes Music In my room Yes Listened to music on the TV while getting ready

26/10/15 10:15am 5 minutes Radio In the car No Listened to the radio not intentionally while in the car, there were also a short 2-3 minute news

26/10/15 10:30am 20 minutes Adverts Train No Adverts on the train are short and appealing to attract consumers aboard. There were adverts such as broadband, recruiting jobs and family outings to attract the

26/10/15 12pm-10pm

Adverts Theme park No There were various types of adverts in the theme park that persuaded people such as

26/10/15 10:30pm 20 minutes Adverts Train No Different adverts on train

26/10/15 11pm 1-2hours Phone House Yes Keeping updated with social media and talking to friends

Tuesday:

Date Time Duration Content Location Intentional exposure?

Description of media

27/10/15 4:40am 1 hour Phone In my room No On the phone scrolling down social media to kill time at early hours

27/10/15 11:30am 30 minutes Music In the house Yes Spotify music, also exposes to adverts in between music. Mainly promoting subscription or to do with education i.e Uni

27/10/15 12pm 10 minutes Tablet In the house No Played games on my brother’s tablet. Adverts were also popping up in between games/videos

27/10/15 1:15pm 1 hour Radio Car Yes for car journey

Listened to the radio not intentionally while in the car, there were also a short 2-3 minute news

27/10/15 3pm 20 minutes Phone Yes Twitter, Facebook and Instagram

Page 2: Media diary x2

27/10/15 6pm 1 hour Radio Car Yes For music once again. Updates on traffic were also mentioned on the radio

27/10/15 7:30pm 1 hour TV Friends house

No – it was turned on while I walked into the room

Reality show – X factor was playing in the background while I was in the room

27/10/15 11pm 20 minutes Radio Car Yes Listening to music

27/10/15 12-midnight

On-going for the night

Phone In my room Yes Talking to friends through social media i.e Facebook and Twitter

Wednesday:

Date Time Duration Content Location Intentional exposure?

Description of media

28/10/15 8am 1 hour Phone In the house Yes On the phone scrolling down social media to kill time at early hours

28/10/15 1pm 4 hours Tablet In the house Yes Watched my series on showbox (movie software app) on my tablet. Now and then there is adverts popping up whenever I start a new episode

28/10/15 6pm 2 hours Phone In the house Yes Looking down social media and reading news on various sites

Date Time Duration Content Location Intentional exposure?

Description of media

29/10/15 10am 15 minutes Radio Car No Listening to magic music on the radio

29/10/15 10am 5 minutes News Car Yes Read news on phone from the snapchat app

29/10/15 11:40am 30 minutes Phone Outside Yes Communicating with friends via text

29/10/15 3pm 5 minutes Adverts Outside No Billboards out on the street advertising different films and food products.

29/10/15 9pm 10 minutes Phone Cinema No Notifications from social media would inform me of the activities my friends have commented or tagged me in

29/10/15 9pm 20 minutes Adverts Cinema No Adverts were shown before the film started in the cinema. The adverts promoted other films that were in the same genre as the film I was watching. There were also adverts such as

29/10/15 11pm 15 minutes Radio Car No Traffic alerts on the road

Thursday:

Page 3: Media diary x2

Friday:

Date Time Duration Content Location Intentional exposure?

Description of media

30/10/15 8am 20 minutes Phone In my room Yes Looked through my notifications on each of my social media app

30/10/15 8am 10 minutes News In my room Yes Read online news on Daily mail on my phone. Adverts also popped up, to download the app

30/10/1 11:30am 2 hours Shopping Home Yes Purchased clothes online as well as shoes – Mainly websites that do not own stores such as Missguided, Asos, etc

30/10/15 2pm 30 minutes Music Home Yes – however not with pop up adverts

Listening to music on Spotify also being exposed to pop up adverts that were in between tracks.

30/10/15 3pm 10 minutes Phone Home Yes Talking to people on whatsapp

30/10/15 3:15pm 5 minutes Radio Car No Magic station was put on by mum on the way to the train station

30/10/15 4pm 45 minutes Adverts Underground tubes

No Billboards on the tube – various types of adverts promoting or trying to appeal audience by time consuming strategy such as poems.

30/10/15 5pm 1 minute News Tube No – someone was reading it

Glimpse of the article someone was reading on the tube

30/10/15 5pm 20 minutes Adverts Bus Yes Posters on bus that promoted leisure to do in London such as the new film of James Bond –‘ Spectre’

30/10/15 11pm 1 hour Phone Home Yes Scrolling through social media. Mainly Instagram and snapchat