MEDIA DEPENDENCY THEORY

HANNAH TREECE

COMM 2010

MEDIA DEPENDENCY THEORY

A theory of mass communication that assumes the more dependent an individual is on the media for having his or her needs filled, the more important the media will be to the person.

(PUNNY)

MEDIA DEPENDENCY THEORY

The Media Dependency Theory is used by everyone who uses media, A.K.A just about every person in America and beyond (and YOU).

MEDIA DEPENDENCY THEORY

The really important people (the people that developed the theory) go by the names of Sandra Ball-Rokeach and Melvin DeFleur.

MEDIA DEPENDENCY THEORY

Because media is ever growing and changing in todays society, and is used by such an overwhelming number of people, it is crucial to discover what factors make media so important, and what causes some people to become so dependent upon it.

MEDIA DEPENDENCY THEORY

The biggest disagreements about the theory are over what causes media dependency. Some people think its age, others occupation, others geographic location.

MEDIA DEPENDENCY THEORY

Far too often we all get way too caught up in media, so much so that we don’t even realize that we have become dependent upon it. SO… we should all be aware of strong our bonds with media are, put down your smart phones, step away from Twitter, and enjoy the beautiful world we live in!