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Media, Branding & Advertising Opportunities

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Page 1: Media, Branding & Advertising Opportunities€¦ · Door gels can be used as branding across entrance doors of the Piazza, Atrium and bridgelink. Situated at eye level they are ideal

Media, Branding &

Advertising

Opportunities

Page 2: Media, Branding & Advertising Opportunities€¦ · Door gels can be used as branding across entrance doors of the Piazza, Atrium and bridgelink. Situated at eye level they are ideal

• Amplify your company and

product messaging and drive

increase footfall to your exhibition

stand

• Communicate directly to the

influencers in your industry

• Pre-promote your future events

and exhibitions

• Significant cut through from your

competitors at the show with

prominent branding and features

Page 3: Media, Branding & Advertising Opportunities€¦ · Door gels can be used as branding across entrance doors of the Piazza, Atrium and bridgelink. Situated at eye level they are ideal

Birmingham

Airport

Birmingham

International train station

Resorts World

Motorway network

M6, M5, M42, M40

Page 4: Media, Branding & Advertising Opportunities€¦ · Door gels can be used as branding across entrance doors of the Piazza, Atrium and bridgelink. Situated at eye level they are ideal

48 Sheet billboard - Wet Posted

Media - £1,880

Production - £170

Installation - £35*client to provide artwork

48 Sheet billboard - PVC

Media - £2,898

Production - £275

Installation - £165*client to provide artwork

96 Sheet billboard - PVC

Media - £3,915

Production - £545

Installation - £275*client to provide artwork

Roadside Large FormatLocated at busy junctions and entrances these dominate the main routes

into the venue and its car parks. These are one of the first forms of media visitors will see as they arrive on site

Page 5: Media, Branding & Advertising Opportunities€¦ · Door gels can be used as branding across entrance doors of the Piazza, Atrium and bridgelink. Situated at eye level they are ideal

6 Sheet poster sitesMedia - £185

Production - £35

Installation - £12*client to provide artwork

4 Sheet poster sites Media - £160

Production - £35

Installation - £12*client to provide artwork

6 & 4 Sheet Roadside PostersAn effective way of communicating a variety of messages to visitors. With

multiple close proximity sites offering advertisers increased frequency andimpact. Units are located along the roadways and walkways mapping theroutes to the exhibition halls.

Page 6: Media, Branding & Advertising Opportunities€¦ · Door gels can be used as branding across entrance doors of the Piazza, Atrium and bridgelink. Situated at eye level they are ideal

Digital projector10 second ad - £2,750

Solus use - £8,500*client to provide artwork

4 Sheet poster sites Media - £160

Production - £35

Installation - £12*client to provide artwork

Bridgelink OpportunitiesThe bridgelink corridor connects the NEC venue with Birmingham

International Train Station and Airport. The 4 sheet posters run the entirelength of the corridor, with the projector screen located at the end of thishigh footfall walkway.

Page 7: Media, Branding & Advertising Opportunities€¦ · Door gels can be used as branding across entrance doors of the Piazza, Atrium and bridgelink. Situated at eye level they are ideal

Illuminated LED Carpet

2 x 320cm x 50cm panels of LED carpet

Animated text and logo content

5 Advertising slots available.

£250 + vat per advertiser / per month*client to provide artwork / logo

Bridgelink OpportunitiesThe NEC is the first venue in the UK to use LED Carpet. Located in 2

prominent sections along the bridgelink corridor which connects the NECvenue with Birmingham International Train Station and Airport.

Page 8: Media, Branding & Advertising Opportunities€¦ · Door gels can be used as branding across entrance doors of the Piazza, Atrium and bridgelink. Situated at eye level they are ideal

Suspended LED Screen 5120mm x 3000mm

5mm High Definition LED ScreenFull animation movie content

Includes;Audio & Wifi capabilityTech supportBanner artwork to top of structure Delivery, install, removal, dismantle

Prices from £9,495 + vat

Page 9: Media, Branding & Advertising Opportunities€¦ · Door gels can be used as branding across entrance doors of the Piazza, Atrium and bridgelink. Situated at eye level they are ideal

Bus window vinyl's(6 vinyl's per bus)

Media - £3,000

Production - £1,200

Installation - £600*client to provide artwork

Bus panel ads (20 panels - 2 panels per bus)

Media - £2,000

Production - £400

Installation - £200*client to provide artwork

Shuttle Bus OpportunitiesOur free shuttle buses take visitors from the surrounding car parks to the

halls. We have branding opportunities both within the buses and at thebus stops giving you the opportunity to create an effective high impactcampaign.

Bus stop vinyl wrapsMedia - £2,500

Production - £3,225

Installation - £620*client to provide artwork

Page 10: Media, Branding & Advertising Opportunities€¦ · Door gels can be used as branding across entrance doors of the Piazza, Atrium and bridgelink. Situated at eye level they are ideal

Lamppost tri-signs(Set of 10)

Media - £1,050

Production - £1,160

Installation - £195*client to provide artwork Vehicle placements

Price on request

External OpportunitiesThere are a number of opportunities positioned along the external

walkways to the halls. These include display sites for branded vehiclesas well as lamppost activation in the form of hanging banners and eyelevel tri-signs.

Piazza lamppost hanging banners(Set of 20 – 2 per post / 10 posts)

Media - £3,000

Production - £1,100

Installation - £950*client to provide artwork

Page 11: Media, Branding & Advertising Opportunities€¦ · Door gels can be used as branding across entrance doors of the Piazza, Atrium and bridgelink. Situated at eye level they are ideal

A-Board OpportunitiesThese are highly visible double sided frames that can be situated both

outside and inside entrances to the venue. They are an excellent way topromote your product, brand and stand location as visitors enter thebuilding.

A-BoardsSet of 3

Media - £1,050

Production - £200

Installation - £165*client to provide artwork

A-BoardsSet of 6

Media - £1,950

Production - £400

Installation - £330*client to provide artwork

Page 12: Media, Branding & Advertising Opportunities€¦ · Door gels can be used as branding across entrance doors of the Piazza, Atrium and bridgelink. Situated at eye level they are ideal

Main Entrance OpportunitiesDoor gels can be used as branding across entrance doors of the Piazza,

Atrium and bridgelink. Situated at eye level they are ideal at conveyingboth ‘Welcome’and ‘Thanks for visiting’messages.

Media Media Production Installation

Door Graphics

Atrium 1 Door Gels - (Full Coverage All doors front/back) -88 Gels £2,420.00 £836.00 £616.00

Atrium 2 Door Gels - (Full Coverage All doors front/back) - 40 Gels £1,100.00 £380.00 £280.00

Atrium 3 Door Gels - (Full Coverage All doors front/back) - 56 Gels £1,540.00 £532.00 £392.00

Atrium 4 Door Gels - (Full Coverage All doors front/back) - 16 Gels £440.00 £152.00 £112.00

Piazza Door Gels - (Full Coverage All doors front/back - 4 sets of 30) £3,300.00 £1,140.00 £840.00

Piazza Door Gels - (Part Coverage - single set front or back) - 30 Gels £825.00 £285.00 £210.00

Bridgelink Door Gels - (Full Coverage All doors front/back –2 sets of 8) £500.00 £176.00 £132.00

Bridgelink Door Gels - (Part Coverage - single set front or back) - 8 Gels £250.00 £88.00 £66.00

Door graphics

Page 13: Media, Branding & Advertising Opportunities€¦ · Door gels can be used as branding across entrance doors of the Piazza, Atrium and bridgelink. Situated at eye level they are ideal

Skywalk OpportunitiesThe Skywalk corridor connects the Piazza with the Atrium. There

are branding opportunities such as 4 sheet poster sites andescalator panels which can be activated.

4 sheet poster sites Media - £160

Production - £35

Installation - £12*client to provide artwork

7 x Escalator panelsMedia - £665

Production - £105

Installation - £55*client to provide artwork

Page 14: Media, Branding & Advertising Opportunities€¦ · Door gels can be used as branding across entrance doors of the Piazza, Atrium and bridgelink. Situated at eye level they are ideal

Large Impact SitesOur hall side mega banners are located on the sides of Halls 1 & 5

near the main Piazza entrance. They allow total dominance at theentry point to the venue and are clearly visible to anyone visiting notonly the NEC but also the surrounding Hotels, Genting Arena and

Resorts World.

MG1 - Hall 5(41 x 8.5m)

Media - £7,500

Production - £4,985

Installation - £5,997*client to provide artwork

MG2 - Hall 1(14.5 x 7m)

Media - £5,500

Production - £2,795

Installation - £1,925*client to provide artwork

MG3 - Hall 5(14.5 x 7m)

Media - £5,500

Production - £2,795

Installation - £1,925*client to provide artwork

Page 15: Media, Branding & Advertising Opportunities€¦ · Door gels can be used as branding across entrance doors of the Piazza, Atrium and bridgelink. Situated at eye level they are ideal

Out of Hall OpportunitiesThere are a number of branding opportunities that can be

activated directly outside of the exhibition halls in the high dwellpublic areas within the NEC Piazza.

10 x Floor vinyl'sMedia - £1,050

Production - £675

Installation - £225*client to provide artwork

7 x Pillar wrapsSet of 7

Media - £4,950

Production - £880

Installation - £495*client to provide artwork

Illuminated supersiteMedia - £495

Production - £290

Installation - £235*client to provide artwork

Page 16: Media, Branding & Advertising Opportunities€¦ · Door gels can be used as branding across entrance doors of the Piazza, Atrium and bridgelink. Situated at eye level they are ideal

Out of Hall OpportunitiesThere are a number of branding opportunities that can be

activated directly outside of the exhibition halls in the high dwellpublic areas within both the NEC Piazza & Atrium.

Convenience PostersPrice on request

7 x Horizontal hanging bannersMedia - £4,725

Production - £750

Installation - £495*client to provide artwork

A-BoardsSet of 3

Media - £1,050

Production - £200

Installation - £165*client to provide artwork

Page 17: Media, Branding & Advertising Opportunities€¦ · Door gels can be used as branding across entrance doors of the Piazza, Atrium and bridgelink. Situated at eye level they are ideal

Out of Hall OpportunitiesThere are a number of branding opportunities that can be

activated directly outside of the exhibition halls in the high dwellpublic areas within the NEC Atrium.

Mega BannerMedia - £5,500

Production - £1,195

Installation - £350*client to provide artwork

8 x Pendant hanging bannersMedia - £5,500

Production - £1,850

Installation - £960*client to provide artwork

Cube bannerMedia - £5,500

Production - £1,950

Installation - £598*client to provide artwork

Page 18: Media, Branding & Advertising Opportunities€¦ · Door gels can be used as branding across entrance doors of the Piazza, Atrium and bridgelink. Situated at eye level they are ideal

Out of Hall OpportunitiesThere are a number of branding opportunities that can be

activated directly outside of the exhibition halls in the high dwellpublic areas within both the NEC Piazza & Atrium.

10 x Floor vinyl'sMedia - £1,050

Production - £675

Installation - £225*client to provide artwork

Illuminated supersiteMedia - £495

Production - £290

Installation - £235*client to provide artwork

Convenience PostersPrice on request

Page 19: Media, Branding & Advertising Opportunities€¦ · Door gels can be used as branding across entrance doors of the Piazza, Atrium and bridgelink. Situated at eye level they are ideal

For clients looking for more bespoke opportunities outside of our standard branding portfolio and media offering we are happy to create more tailored solutions.Please feel free to discuss any of your requirements with us directly.

Prices available on request

Page 20: Media, Branding & Advertising Opportunities€¦ · Door gels can be used as branding across entrance doors of the Piazza, Atrium and bridgelink. Situated at eye level they are ideal

Experiential Opportunities and activities can be positioned in designated areas across the venue within public, out of hall, high dwell areas of the Piazza or Atrium.

This gives you the opportunity to directly engage with your chosen demographic and audience through ‘Live Marketing’Opportunities.

We regularly rent our experiential areas for Promo Staff, Leafleting, Sampling etc.

Prices available on request

Page 21: Media, Branding & Advertising Opportunities€¦ · Door gels can be used as branding across entrance doors of the Piazza, Atrium and bridgelink. Situated at eye level they are ideal

Prices available on request

Page 22: Media, Branding & Advertising Opportunities€¦ · Door gels can be used as branding across entrance doors of the Piazza, Atrium and bridgelink. Situated at eye level they are ideal

/thenec/NECBirmingham

Nicola Burner

Exhibition Media Sales Manager

[email protected]

+44 (0)121 767 2543

The NEC, Birmingham, B40 1NT, UK

thenec.co.uk