Media & Integrated Marketing Communications PlanJose Romero

Creative Brief

• Objective• Attract more guest into

both of our locations

• Target Audience• We welcome everyone• Different Atmospheres

• Brand Voice• Escape Ordinary

• Consumer Message• Tradition• High Standards

• Competition• Coppermill Steakhouse• The Other Side• The Cellar

Target Market Analysis

• Cunningham’s on the Bricks vs. on the Lake• Well-known restaurant in the area• New people into both locations

Situation Analysis

• Other restaurants in Kearney provide fair competition• Cunningham’s Legacy in town• Lack of advertising

Media Strategy Plan• The main media outlet we will use is social media.• Increase our social media presence

• Keep our guest updated frequently• We have an established ad on the radio and sporting events.

Communication Effectiveness• Use tools provided by social media• Keep track of physical coupons in order to see reach • ”Escape Ordinary”

Budget• $0