media agency update - belgium & luxembourg
DESCRIPTION
TRANSCRIPT
Media Agency Update
Genval, 11 September 2014
Edwin de Vries
Relantionship Manager
Wouter Cappendijk
Account Executive
Chris Cherry
Partner Manager
Nicolas Bruyns
Relationship Manager
Confidential ©2013 All Rights Reserved
LinkedIn Team Belgium
Talent Solutions Marlene De Koning
Solutions Consultant
Agenda
• Belgium Market Insight /Edwin de Vries 15:30-15:40
• LinkedIn solutions update/Marlene de Koning 15:40:16:30
• Break 16:30-16:40
• LinkedIn solutions update/Marlene de Koning 16:40-17:00
• LinkedIn agency program/Chris Cherry 17:00-17:30
• Drinks 17:30-…….
3
Connect the world’s professionals
to make them more productive
and successful
Our mission
LinkedIn: A global pool of talent
2M+ INDONESIA
2M+ PHILIPPINES
1M+ MALAYSIA
1M+ SINGAPORE
1M+ SAUDI ARABIA
16M+ BRAZIL
100M+ UNITED STATES OF
AMERICA
9M+ CANADA
24M+ INDIA
5M+ AUSTRALIA
1M+ NEW ZEALAND
3M+ SOUTH AFRICA
1M+ UNITED ARAB EMIRATES
15M+ UNITED KINGDOM
7M+ FRANCE
6M+ ITALY
2M+ BELGIUM
1M+ DENMARK
2M+ TURKEY
5M+ NETHERLANDS
1M+ SWEDEN
5M+ SPAIN
300M+ Members
worldwide
+2 New members per second
187M Monthly unique visitors
4M+ CHINA
LinkedIn Belgium Insights
2m + registered members registered members (as of May 2014)
This represents 2 in 5 of the workforce*
Source: LinkedIn Internal data
* Source: CIA World Fact Book -The size of the Belgian workforce is approximately 5.055 million (2012 est.)
1.6m + people visit LinkedIn on a monthly basis
7m + visits to LinkedIn on a monthly basis
30m + Page views on LinkedIn on a monthly basis
Source: Quantcast August 2013 data
Source: LinkedIn Internal data
Percentages only for active members in May 2013
• The European commission is the top institution with
160K followers
• Janssen Pharma, AB InBev, the European
Parliament, BNP Paribas and Solvay are leading the
way with 45K+ followers
26K Belgian companies
have a LinkedIn Company Page
Targeting : Directors and Above
Geo: UK
How do Belgian members engage on LinkedIn?
Connect & Communicate
67% Network with
other professionals
Professional Insights
67% Stay up to
date on industry discussions
Source: LinkedIn Internal data
Percentages only for active members in May 2013
Research People & Companies
80% Learn about
what other colleagues & companies are doing
For our customers
Hire
Power half of
all hires
Market
The most effective way for
marketers to engage
professionals
Sell
The start of every
sales opportunity
For our members
The professional
profile of record
Connect all of the
world's professionals
Identity Networks Knowledge
The definitive professional
publishing platform
80% of professionals today are passive
candidates
Active Candidates
Work on their job
search - Search job boards
- Seek out many opportunities
Passive Candidates
Work on doing their
jobs better - Develop networks
- Only listen to the right opportunities
20% Active
80% Passive
300M+ Members
worldwide
2008
2014
Direct
Sourcing
Core
Solution
Social
Recruiting
Direct Sourcing from the LinkedIn member base,
targeting active & passive members with relevant
opportunities
Developing Employee Value Proposition to support
direct sourcing efforts and employee networks to
increase exposure to relevant members
Building and engaging with talent communities
using targeted content and messaging to position
yourself as employer of choice
Product Evolution
Talent Solutions
2008
2014
Direct
Sourcing
Core
Solution
Social
Recruiting
Recruiter & Job Slots
Recruiter, Job Slots,
Careers Pages & Work With Us
Recruiter, Job Slots, Careers Pages, Work With Us,
Rec Ads, Talent Direct, Check-In, Sponsored Jobs,
Sponsored Updates
Product Evolution
Talent Solutions
Recruit Direct Source from
highly engaged,
“warm” talent
community and
develop pipeline to
hire
Engage Engage them with
compelling content to
position yourselves
front of mind as a
thought leader and
employer of choice
Build Target potential
candidates to build
awareness of your
brand
Social Recruiting
Talent Solutions
Awareness
Engage
Pipeline
Hire
Rec Ads
Talent Direct
Sponsored Jobs
Sponsored Updates
Careers Page & Work With Us
Talent Updates
Groups
Recruiter
Jobs Slots
Talent Pipeline
Check-In
Social Recruiting
Talent Solutions
Awareness
Engage
Pipeline
Hire
Rec Ads
Talent Direct
Sponsored Updates
Sponsored Jobs
Social Recruiting
Talent Solutions
Recruitment Ads
Self-Service (Video) Ads
Where the ad
would show up
Rich Media (Video) Recruitment Ads – Client Created
Content Ads (Featuring Video)
Content Ad Options
Tabs Options Available
(Max of 4 Tabs):
• RSS
• YouTube Videos
• Custom Videos
• Flash or Image
• Podcast
• Whitepapers
Talent Direct
Lead Generating Campaigns – Talent
Direct
Talent Direct Specs – At a Glance
34
Please submit all information below 7 days before target launch date
Inbox InMail Subject Line – 60 characters maximum (includes spaces)
InMail Header – 45 characters maximum (includes spaces)
InMail Content – 200 words maximum
Campaign Name in Recruiter – 30 characters maximum
Banner Ad – 300x250 or 300x600
o File Type: .jpg, .gif (animated is ok), or .png (no Flash)
o Maximum file size: 40kb
o Click Thru URL
Sponsored Jobs
Not all jobs are created equal Some are higher priority than others
Financial Analyst Software Engineer Sales Operations
Senior Engineer IT Administrator Sales Director
Sponsored Jobs helps fill your most
important roles faster
Financial Analyst Software Engineer Sales Operations
Senior Engineer IT Administrator Sales Director
MARKETING
Members see personalized jobs every time they log in
Erica Robertson
ACME systems
Sr. Software Engineer JOBS YOU MAY BE INTERESTED IN
Feedback I See more »
Software Engineer xyzCo – Sunnyvale, CA
x Software Engineer Commona – Palo Alto, CA
x
x Sr. Software Engineer Crosswise Group – Palo Alto, CA
MARKETING
Showcase your most important jobs to the best talent
Erica Robertson
ACME systems
Sr. Software Engineer
JOBS YOU MAY BE INTERESTED IN
Feedback I See more »
Sponsored Software Engineer xyzCo – Sunnyvale, CA
x Software Engineer Commona – Palo Alto, CA
x
x Sr. Software Engineer Crosswise Group – Palo Alto, CA
x Software Engineer Tyler Corp. – Palo Alto, CA
• You control how often
your job appears here
• Pay directly for results
MARKETING
Pay only when you see results Bring the power of LinkedIn’s targeting to pay per click
LinkedIn Confidential ©2012 All Rights Reserved 40
Only pay when a candidate
clicks to view your job
• Cost per click: Amount
you pay when
candidate clicks to
view your job
• Budget: the maximum
amount you will spend
on this job
Demo Suppor
t Q&A Sale Demo Sale Q&A Next
Manage spend and track
success right in Recruiter
Sponsored Updates
Corporate Branding Content
PR
Awards
Corporate Blog
Earnings
Community Efforts
Job Postings
The Norm
Corporate Branding Content
PR
Awards
Corporate Blog
Earnings
Community Efforts
Job Postings
Best in Class on LinkedIn
Sponsor your best content to extend reach
Your followers, fans, members, connections will
see your content.
They may spread this further through social
amplification if the content is relevant and
engaging.
To reach a wider audience, or to push your
message out at scale quickly consider advertising.
Organic
Earned
Paid
Targeting Sponsored Updates Company Updates
Location ✔ ✔
Industry ✔ ✔
Company Size ✔ ✔
Function ✔ ✔
Seniority ✔ ✔
Skills ✔
Job Title ✔
Company Name ✔
School ✔
Group Membership ✔
Age ✔
Gender ✔
Negative targeting (i.e. exclude a certain Title)
✔
Utilize deep targeting criteria
Awareness
Engage
Pipeline
Hire
Careers Page & Work With Us
Talent Updates
Groups
Social Recruiting
Talent Solutions
LinkedIn Careerspage
Building Targeted Pages
Select the Company Size, Job Function,
Industry, Seniority, Language and/or
Geography to which you would like
the page targeted.
Examples of LinkedIn Targeted Views
Default Engineering
Examples of LinkedIn Targeted Views
Interns/Recent Grads German
Employee Profile Banners (Work With Us)
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
What do candidates see when they visit your
employees’ profiles?
354 employees on LinkedIn
52
Note: number of professionals visiting reflects unique members visiting your employees profiles
Your ideal passive candidate
Tom VandenBosch
500+ Connections
2nd
Functional Analyst
As seen by:
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
You can engage members every time they
network with your employees
1,260
professionals visit your employees’
profile pages every month
53
Your ideal passive candidate
Tom VandenBosch
500+ Connections
2nd
Functional Analyst
As seen by:
Tom
VandenBosch
Econocom BeLux Picture Yourself at
Why do Followers count?
Gaining Insights
Followers & Sponsored
Updates
In their email Inbox
When they search for or
are targeted with jobs
Via ads throughout
When they research your
company and careers page
When they network with
your employees
Tom
VandenBosch
A virtuous cycle of engagement
Members Journey
Member Touchpoints
Talent Solutions
Talent
2,820,846 members
members
414,111
Talent Brand Reach
Talent that’s familiar with you as an employer
Talent Brand Engagement
Talent that is interested in you as an employer
Viewing employee profiles
Connecting with your employees
Researching company and career pages
Following your company
Viewing jobs and applying
Talent Brand Index
Insights
The next decade
Create economic opportunity
for every member of the global
workforce
Our vision
Create economic opportunity
Realize your
dream job
Find work Be great at what
you do