15-Week Plan

Week 2

Research – How the music industry works

Alex :

- History- Labels- Institutions

Fiona :

- Distribution- Intertextuality- Conventions

Week 3 – Research continued

Audience and Demographics

Alex:

- Marketing- Advertising

Fiona

- Advertising - Social Media

Artists

Alex:

- Promotion

Fiona:

- Image

Production

Fiona and Alex:

-Mood board

Week 4- final research and starting digipak

Theorists

Goodwin and Mulvey – Alex

Digipak

ConventionsColour/FontWording/ImagesDesign/Layout

Magazine

ConventionsColour/FontWording/ImagesDesign/Layout

Week 5- Planning the Music Video

Video

Equipment ListCrew ListShooting ScheduleMise-en-scene

Week 6- Shooting the music video

Week 7- Shooting the music video

Week 8- Shooting the music video

Week 9- Editing

Week 10 - Editing

Week 11- Finalising digipak

Week 12- Evaluation

Week 13- Uploading music video to blog and finalising blog Week 14- final touches to blog/ hand in coursework

Alex and Fiona

Alex and Fiona

Alex and Fiona