MEDIATV RADIO NEWSPAPERS MAGAZINES INTERNET

CONSIDER WAYS THAT MEDIA CAN INFLUENCE

SOCIETY’S ATTITUDE TO PHYSICAL ACTIVITY

LEARNING INTENTION

THE AIM OF THE MEDIA

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To sell their product

To sell newspapers and magazines or increase viewer ratings, the media promotes what they think viewers want to see and read about.

What are your thoughts? What images or portrayal in the media

did you find, that appealed to you?

How did this piece of media make you feel?

How do you think this may influence your attitude to physical activity?

Broadcasting aesthetically pleasing images

Athletic performance captured to look more appealing

Promoting particular activities Rugby Netball

These mainstream sports are given lots of exposure in the NZ media. It may be portrayed that these activities are valued more than other sports.

Promoting players as role models

Promotion of player adds value to their sports.

Appealing to the audience Promote what they

think viewers want

This makes it difficult for minority sports to get coverage in the media

Poor behaviour is highlighted

This could seem like a double standard

Conflicting with messages of “Fair Play” promoted by govt

Aggression Conflict

Fighting

Portrayal of the body Often focus on their physical

attractiveness rather than their physical skills and performance

Unhealthy products Fast food is commonly promoted with

physical activity

This is conflicting with the nature of physical activity and health related benefits

SOCIAL MEDIA Facebook Twitter iPhone

Provides new opportunities to be up to date with latest news, events and happenings.

Coverage of sport in television

Sport has become more accessible (through social media and Sky Television)

There are sports that have altered their traditional form, in order to increase their audience appeal and in turn, increase media coverage eg. rugby sevens, 20-20 cricket

Use of slow motion replays and commentary for games, also makes sport more accessible and appealing to the audience

Through social media, sport replays and updates are readily accessible

ADVERTISING

A form of communication used to persuade an audience (viewers, readers or listeners) to take some action with

respect to products or services

Forms of advertising Radio Television Billboards Newspapers Magazines Internet Social media sites

Key questions to analyseWho is the target audience?

What product or action are the advertisers trying to promote?

How has the advertiser tried to capture and persuade their audience?

ADVERTISINGConsider who could be advantaged by

advertising? Whose interests does it serve?

Consider who could be disadvantaged by advertising?