medi a kit 2021...a top-notch bunch the audience 76% female 63% are between ages 35 & 64 16,000+...

M E D I A K I T

2021

Print | Online | E-Newsletters Events | Custom Content

W W W . C O U N T R Y R O A D S M A G A Z I N E . C O M

January: New BeginningsSPECIAL ADVERTISING SECTION: HEALTH AND WELLNESS

February: People & Their Passions

March: Into the OutdoorsSPECIAL ADVERTISING SECTION: OUTDOORS & GARDENING

April: Adventures

May: Embrace Your PlaceSPECIAL ADVERTISING SECTION: GO LOCAL

June: Our Natural World

July: CuisineSPECIAL ADVERTISING SECTION: CULINARY PROFILES

August: DesignSPECIAL ADVERTISING SECTION: DEEP SOUTH DESIGN

September: Performing Arts

October: Myths & Legends

November: Visual Arts

December: Hearth & HomeSPECIAL ADVERTISING SECTION: HOLIDAY GIFT GUIDE

THE COUNTRY ROADS’ MISSION IS TO ENRICH OUR READERS’ EXPERIENCE OF LIFE AROUND SOUTH LOUISIANA BY CONNECTING THEM MORE CLOSELY WITH THEIR CULTURE.

2021 EDITORIALFeature Focuses and Special Advertising Section

What’s Inside? EVENTS | GETAWAYS | CUISINE | NATURE & OUTDOORS

VISUAL & PERFORMING ARTS | LITERATURE | HISTORY | FESTIVALS

ONLINE

• ONLINE ADS • On Countryroadsmag.com• ONLINE SPONSORED CONTENT• CUSTOM EMAIL MARKETING• CR OVERNIGHT • Custom E-Newsletter• CR THIS WEEK ADS • E-Newsletter

PRINT

• DISPLAY ADS• MONTHLY GIVEAWAY PACKAGE• ADVERTISER PROFILE

• SPECIAL ADVERTISING SECTIONS:January, March, May, July, August, December

Country Roads OfferingsIn its 38th year of publication, Country Roads today boasts the largest per-issue print circulation of any monthly publication in the capital region. With print, digital, and newsletter platforms, we continue to engage a loyal, committed audience, who cite

Country Roads as their primary source of cultural information.

EVENTS

• SUPPER CLUB DINNERS• SMALL TOWN CHEFS AWARDS• THE ART OF FOOD DINNER• ST. FRANCISVILLE FOOD & WINE

FESTIVAL• BONTEMPSTIX.COM

ADVERTISE IN COUNTRY ROADS MAGAZINE225.343.3714 | [email protected]

A TOP-NOTCH BUNCH

The Audience

76%FEMALE

63%ARE BETWEEN

AGES 35 & 64

16,000+SOCIAL MEDIAFOLLOWERS

$73,000 MEDIAN INCOME

WITH

40%EARNING 80K OR

MORE

Over

75,000LOYAL READERS

1 MinuteAVERAGE TIME

PER WEB SESSION

Over

13,000ENEWS SUBSCRIBERS

64% cite Country Roads as their primary source for cultural information about our region.

30%HAVE BEEN READING CR

FOR OVER 10 Years

50%HAVE BEEN READING

CR FOR OVER 6 Years

ADVERTISE IN COUNTRY ROADS MAGAZINE225.343.3714 | [email protected]

OUR REACH IN THE CAPITAL REGION

2.25 x 13.5

1/4pagevert.

4.75 x 6.625

1/4pagebox

4.75 x 3.25

1/8 pagehoriz.

2.25 x 6.625

1/8pagevert.

9.75 x 13.5

fullpage

Ad sizes are given in inches. Dimensions are width x height.

4.75 x 13.5

1/2page

vertical

9.75 x 6.625

1/2 pagehorizontal

TO ADVERTISE: (225) 343-37 14 | [email protected]

PRINT ADVERTISING RATES #21

• Rates are for consecutive runs unless otherwise noted.• Ad space reservation and Camera Ready art deadline is on the 15th of each month.• Invoices issued prior to 1st of the month and due on the 15th.• To reserve a premium placement a 15% upcharge may apply.

AD SIZE

Full Page

1/2 Page

1/4 Page

1/8 Page

(open rate)4x

$2180

$1390

$870

$605

1x

$2380

$1510

$940

$660

8x

$1930

$1230

$765

$540

12x

$1740

$1110

$690

$485

Back Cover

Inside Front

Inside Back

Page 3, 4 & 5

$2550

$2425

$2020

$1920

$2610

$2500

$2080

$1980

$2825

$2725

$2295

$2195

$3000

$2900

$2470

$2370

PREMIUMS(open rate)

12x 4x 1x8x(subject to availability)

ONLINE AD RATES

LEADERBOARD $550

SKYSCRAPER $500

MEDIUM RECTANGLE $300

RUN OF SITE $2000

LANDING PAGE $1500

L E A D E R B O A R D

S K Y S C R A P E R

M E D I U M R E C TA N G L E

CountryRoadsMagazine.comAll the great content Country Roads readers have known and loved for over 38 years, available online. Search the calendar of events, explore the archives, find web exclusives, and read our blogs.

Advertising Rates

Position Ad flight: 1 Month

Paid Content

* Due to the responsive nature of the site,additional creative may need to be supplied forindividual ads. See below for requirements.

Standard: 970px X90pxTablet: 728px X 90pxMobile: 300px X 50px

Standard: 300px X 600pxTablet & Mobile: 300px X 250px

Standard: 300px X 250px


Leaderboard *970px X 70px

Skyscraper*300px X 600px

Paid ContentLanding Page

Medium Rectangle

250px X 300px

Paid ContentRun of Site

Rate: $2,300

Reach over 90,000 Readers & Potential CustomersCountry Roads Magazine is looking forward to telling our readers a new kind of story: Yours!

• 1 full-page article*, (approx. 700words), professional quality photographyservice can be arranged by CountryRoads if necessary

• Article lives on site forever withinparent category

• Published in print edition and online

• Medium rectangle ad on “This Week”e-newsletter

• Reprint package available by request

Custom Advertiser Profiles Include:

ADVERTISER PROFILE


* Research, writing and editing by award winningCountry Roads Staff

MONTHLY GIVEAWAY PACKAGEShowcase your business in print & online to generate leads.


TOTAL INVESTMENT: $2,500

PACKAGE VALUE: $4,500

DEADLINE: 15TH OF THE PRECEDING MONTH*Additional print ads, purchased within four months of giveaway promotion, will be given our 12x rate.

1x, FULL Page Print

Online Landing Page

Social Media Mentions Online Promotional ads

Lead Generation

Benefits of the Monthly Giveaway

Win 1 of 2 Pass Christian Weekend Getaways!

GIVE AWAY PACKAGE INCLUDES:

Two night stay in Pass Christian.

Dinner for two.

Gift basket and gift cards from local merchants.

Complimentary bottle of wine.

“The Pass”—a place of legends and lore, resiliency and history, a place where we live in relaxed splendor on the Mississippi Gulf Coast. Come for a weekend. You may decide to stay for a lifetime.

passmainstreet.com(228) 452-3315

VISIT COUNTRYROADSMAG.COM TO ENTER

• Presence in print, digital and social media platforms for a diverse audience outreach

• Lead generation emails

• Premium position full page ad on page 10 of Country Roads

• E-News promotional ads to our most qualified audience

• An online landing page showcasing the giveaway, your photos and branding with click through

• Choose and provide your own giveaway package. The more substatial the greater the lead generation.

Promote your Destination!The Country Roads Overnight e-newsletter showcases your destination to our opt-in subscribers by focusing on getaway destinations within easy driving distance of Baton Rouge. This channel enables advertisers to engage with our most qualified readership, and offers the chance to initiate an effective call-to-action. Each Overnight is custom-developed in partnership with the client, delivering made-to-order content about destinations, accommodations and events.

• 4 custom editorial features written by our award-winning editorial team (1200 words total)

• 1 Giveaway Promotion, highlighted in newsletter• Promotion of 3 additional upcoming events in

your region (optional)• Leaderboard display ad on e-newsletter header

• A custom email sent to 15,000 of our most qualifiedaudience

• Lead generation emails• 4 custom articles you can repurpose• 4 articles that live on CountryRoadsMag.com forever• An online landing page showcasing photos, and

branding with click through

Custom Newsletter

Sponsorship packages begin at $2000 and include:

Benefits of using Overnight:

OVERNIGHT


Delivered to subscribers’ Inboxes every 1st & 3rd Monday

Adventures close to home, emailed weekly.

ReservationFriday, 5 pm the previous week

LEADERBOARD

SPONSORED CONTENT

MEDIUM RECTANGLE

$375

$300

THIS WEEK


Publish Date - Every Tuesday & Thursday

• 1 per week

Inquire about packages

• Medium Rectangle orPhotograph (300px x250px)

• 20-word previewdescription written by oureditors.

Each week, Country Roads’ editors select the weekend’s best cultural events and send these recommendations to e-news subscribers. From festivals and art exhibits to music and outdoor adventures, it’s the best regional roundup around delivered to our most qualified readership.

Advertising Rates Position

• Standard: 728px X 90px• Mobile: 300px X 50px

medi a kit 2021...a top-notch bunch the audience 76% female 63% are between ages 35 & 64 16,000+...

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