meco3602 2014 week 3, participatory media and convergence
DESCRIPTION
Week 3 lecture for MECO3602 Online Media at University of Sydney, 'Participatory Media ad Convergence'.TRANSCRIPT
Slight change of plans…
• RIPE conference in week 5• Lectures in week 5 now becomes week 6 and
vice versa• Prof Gerard Goggin will give his mobilities
lecture in week 5• I will give data journalism in week 6• Edwina to do ALL tutes in week 5
Comedy over many platforms
http://www.youtube.com/watch?v=57dzaMaouXA
Today…
• Participation theory• Recap on convergence• Key characteristics of convergence• Convergence in practice• Criticisms of convergence• Jenkins strikes back!• Where to now
Participation
• Embedded in ‘old’ media• Is it participation of interactive?• The reception of the audience requires more
attention• Participation benefits all
Carpentier, 2009
Four problems:
Relevance of Participation
Professional quality
&
Social relevance
First things
http://www.brisbanetimes.com.au/technology/technology-news/campbell-newmans-wikipedia-page-under-attack-from-vandalism-20140809-1023pg.html
History of cultural studies
• Cultural studies is “the making of society” which “requires the finding of common meanings and direction” (Williams 1958: 93)
• Marshall McLuhan “the medium is the message” (1964)
• Stuart Hall encoding/decoding (1978)• Cunningham and Hartley & The Creative
Industries
Convergence culture
1. An alignment between media industries and companies
2. The multiplication of platforms for news and media
3. Technological hybridity4. Mix of media forms between documentary
and non-documentary(Hay and Couldry 2011)
https://www.youtube.com/watch?v=pOUK0Nak8gQ
HITRECORD
• Collaborative• Producer/user• Remix• Gatekeeper• Emerging economical model
…or Convergent Culture
• The link between cultural and political participation
• The use of new media in political change• The continuation of institutional power of our
cultural production• The significance of convergence within a
neoliberal market arrangement(Jenkins 2013)
One side of the debate
• Jenkins• Bruns• Burgess• Hartley• Shirky• Benkler• Castells
The other
• Couldry• Miller• Maxwell• Carpentier• Driscoll
The Utopian-istas
• Media to bring about political change• Inclusive voice for all• Interactivity• Participation• Technological devices readily available• Fundamental institutional change• Economical balance
The Challengers
• A more nuanced understanding of participation
• What is politically or economically driven?• Much of the scholarship is speculative
Relevance of Participation
Professional quality
&
Social relevance
Hutchinson 2013
The more considered Convergent Culture
• Participatory Cultures > Meaningful participation
• Intervention is crucial for citizens• It is a facilitated process
Convergence in your projects
• How has it worked/not worked?• What are your convergence elements?• How might this lecture influence your
understanding of convergence?• How might you transfer your learning to your
next project?