meclabs competitive analysis template
TRANSCRIPT
[YOUR COMPANY] Competitors
[PRODUCT CATEGORY #1]
[PRODUCT CATEGORY #2]
[CATEGORY #3]
[CATEGORY #4]
[COMPANY #1]
(top strengths)
[COMPANY #2]
(top strengths)
In order to present a comprehensive competitive review, competitors are grouped in the following product categories:
Competitors selection came from list of companies provided by the [marketing, sales, etc] teams and organic and paid search results from relevant business keywords like [keywords here].
Only [NUMBER] companies were identified as very close competitors when considering all product categories. These companies seem to have similar business models as [YOUR
COMPANY]; these companies [SPECIFIC TO YOUR PRODUCT OR SERVICE HERE] and provide about same type and depth of services.
- TOP STRENGTHS
- TOP STRENGTHS
- TOP STRENGTHS
- TOP STRENGTHS
- TOP STRENGTHS
- TOP STRENGTHS
- TOP STRENGTHS
- TOP STRENGTHS
[YOUR COMPANY] Competitors
Product Category: [FILL IN]
- TOP-LEVEL FINDINGS
- TOP-LEVEL FINDINGS
- TOP-LEVEL FINDINGS
Unserved areas
Partner candidates
Opportunities
Competitors Key Attributes Credibility Unique Benefits Key Channels Pricing Offers
[YOUR COMPANY]
(comparison reference)
Key product or
service attribute
that is
fundamental to
your
understanding of
the competition
- Examples include
testimonials, client
logos, satisfaction
guarantee,
awards, samples,
or none noticable
- Unique Benefits
Here
How do they
promote this
product? E.g.
social media, paid
search, etc
Price(s) go here Offers go here, for
example
discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
the competition
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
the competition
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
the competition
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Company names
that are members
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here
- Pro $97/month
- Premium
$497/year
- Team 1-5 users
$997/year
Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[OVERVIEW]
[FILL IN]
[FILL IN]
[FILL IN]
- Competitor value proposition statements
and claims (if no value is stated, say so)
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
VP Statement/Claims Notes
-Your company's value proposition
statements and claims
- Sum up your findings here
- What was particularly good or bad about this
company's CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
[FILL IN] Highlight key
findings in red
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Awards
- Testimonials
- Satisfaction
guarantee (but fake)
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
the competition
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Sometimes there
are none
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
the competition
- Newsletters
- Forum
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] None - Highlight key
findings in red
throughout
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
the competition
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
[YOUR COMPANY] Competitors
Product Category: [FILL IN]
- TOP-LEVEL FINDINGS
- TOP-LEVEL FINDINGS
- TOP-LEVEL FINDINGS
Unserved areas
Partner candidates
Opportunities
Competitors Key Attributes Credibility Unique Benefits Key Channels Pricing Offers
[YOUR COMPANY]
(comparison reference)
Key product or
service attribute
that is
fundamental to
your
understanding of
the competition
- Examples include
testimonials, client
logos, satisfaction
guarantee,
awards, samples,
or none noticable
- Unique Benefits
Here
How do they
promote this
product? E.g.
social media, paid
search, etc
Price(s) go here Offers go here, for
example
discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
the competition
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
the competition
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
the competition
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Company names
that are members
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here
- Pro $97/month
- Premium
$497/year
- Team 1-5 users
$997/year
Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[OVERVIEW]
[FILL IN]
[FILL IN]
[FILL IN]
VP Statement/Claims Notes
-Your company's value propositions
statements and claims
- Sum up your findings here
- What was particularly good or bad about this
company's CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims (if no value is stated, say so)
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
[FILL IN] Highlight key
findings in red
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Awards
- Testimonials
- Satisfaction
guarantee (but fake)
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
the competition
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Sometimes there
are none
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
the competition
- Newsletters
- Forum
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] None - Highlight key
findings in red
throughout
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
the competition
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
[YOUR COMPANY] Competitors
Product Category: [FILL IN]
- TOP-LEVEL FINDINGS
- TOP-LEVEL FINDINGS
- TOP-LEVEL FINDINGS
Unserved areas
Partner candidates
Opportunities
Competitors Key Attributes Credibility Unique Benefits Key Channels Pricing Offers
[YOUR COMPANY]
(comparison reference)
Key product or
service attribute
that is
fundamental to
your
understanding of
the competition
- Examples include
testimonials, client
logos, satisfaction
guarantee,
awards, samples,
or none noticable
- Unique Benefits
Here
How do they
promote this
product? E.g.
social media, paid
search, etc
Price(s) go here Offers go here, for
example
discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
the competition
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
the competition
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
the competition
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Company names
that are members
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here
- Pro $97/month
- Premium
$497/year
- Team 1-5 users
$997/year
Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[OVERVIEW]
[FILL IN]
[FILL IN]
[FILL IN]
VP Statement/Claims Notes
-Your company's value propositions
statements and claims
- Sum up your findings here
- What was particularly good or bad about this
company's CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims (if no value is stated, say so)
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
[FILL IN] Highlight key
findings in red
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Awards
- Testimonials
- Satisfaction
guarantee (but fake)
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
the competition
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Sometimes there
are none
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
the competition
- Newsletters
- Forum
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] None - Highlight key
findings in red
throughout
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
the competition
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
[YOUR COMPANY] Competitors
Product Category: [FILL IN]
- TOP-LEVEL FINDINGS
- TOP-LEVEL FINDINGS
- TOP-LEVEL FINDINGS
Unserved areas
Partner candidates
Opportunities
Competitors Key Attributes Credibility Unique Benefits Key Channels Pricing Offers
[YOUR COMPANY]
(comparison reference)
Key product or
service attribute
that is
fundamental to
your
understanding of
the competition
- Examples include
testimonials, client
logos, satisfaction
guarantee,
awards, samples,
or none noticable
- Unique Benefits
Here
How do they
promote this
product? E.g.
social media, paid
search, etc
Price(s) go here Offers go here, for
example
discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
the competition
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
the competition
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
the competition
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Company names
that are members
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here
- Pro $97/month
- Premium
$497/year
- Team 1-5 users
$997/year
Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[OVERVIEW]
[FILL IN]
[FILL IN]
[FILL IN]
VP Statement/Claims Notes
-Your company's value propositions
statements and claims
- Sum up your findings here
- What was particularly good or bad about this
company's CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims (if no value is stated, say so)
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
[FILL IN] Highlight key
findings in red
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Awards
- Testimonials
- Satisfaction
guarantee (but fake)
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
the competition
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Sometimes there
are none
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
the competition
- Newsletters
- Forum
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] None - Highlight key
findings in red
throughout
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
[FILL IN] Key product or
service attribute
that is fundamental
to your
understanding of
the competition
- Examples include
testimonials, client
logos, satisfaction
guarantee, awards,
samples, or none
noticable
- Unique Benefits
Here
How do they
promote this
product? E.g. social
media, paid search,
etc
Price(s) go here Offers go here, for
example discounts,
promotions, and
calls to action
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red
- Competitor value proposition statements
and claims
- Sum up your findings here
- What was particularly good or bad about this company's
CTAs?
- Are they using channels, like search and social media,
effectively?
- How easy is their site to use and navigate?
- Call out key findings in red