mechsonic racing proposal

FORMULA SAE 2012 MECHSONIC RACING

Team Mechsonic racing welcomes you to formula sae, a poignant

racing competition where exquisite engineering and citified technology

are used to build a race car to compete with top of the racing vehicles

manufactured. Students make racing cars from the dot to a complete

human marvel that we see on F1 race tracks.

FORMULA SAE 2012

MECHSONIC RACING, GURU GOBIND SINGH INDRAPRASTA UNIVERSITY, DELHI

MECHSONIC RACING

“We were not born winners and losers. We do not want to be the spectator

.We are designer of our own destiny. Mechsonic Racing team is a hidden SUN

of the galaxy HMR INSTITUTE OF TECHNOLOGY AND MANAGEMENT “


What is Mechsonic Racing?? Mechsonic racing is student project from HMR Institute of Technology and Management, GGS IP

University, which is imbibed together by students from different engineering streams to become

respective experts in their stream in addition to handling their academics well. We work with

immense hard work to build, design, fabricate and run exclusive FSAE cars which can be

compared to the best.

It is a team of 20 undergraduates students from different engineering streams of HMR Institute

of Technology and Management who have grouped together by their enthusiasm for

automobiles. It is well organised team with members holding project experience in Robotics,

aero modelling, micro controllers, automobile designing and racing. We intend to design and

fabricate a formula type race car for the “college design series”, organised by the “Society of

Automotive Engineers (SAE)” worldwide.

Desire to shine and management of minute resources is the key motivation for this team. It is

this motivation that we participated in “FSAE Italy 2011” and got recognition for design

techniques by the judges from the Italian auto industry. Our car was the “fastest build car entry”

amongst the participating teams and was acknowledged as the “lightest formula type car entry

from India” in our very first attempt.

Hard work, knowledge, and perseverance are the pre requisites for the team to be motivated at

every level and compete to be the best. We sincerely exhibited this quality in our very first

attempt in Formula SAE Italy 2011 by being acknowledged as the lightest car participating from

India and got recognition for the design techniques by the judges from the Italian auto industry.

The year 2012 come up with more challenges and we our bucked up to do all it takes to finish it

to the top.

With your help we will achieve greater heights in the F1 sector, thus showcasing greater

knowledge, creativity, know- how and team spirit. We hope you had a great time reading about

our team.


What is Formula Society of Automotive Engineers,

FSAE??

Formula SAE is a student design competition organized by the Society of Automotive Engineers (SAE, also known as SAE International). The competition was started back in 1978 and was originally called SAE Mini Indy.

Concept

The concept behind Formula SAE is that a fictional manufacturing company has contracted a

student design team to develop a small Formula-style race car. The prototype race car is to be

evaluated for its potential as a production item. The target marketing group for the race car is the

non-professional weekend autocross racer. Each student team designs, builds and tests a

prototype based on a series of rules, whose purpose is both ensuring on-track safety (the cars are

driven by the students themselves) and promoting clever problem solving.

The prototype race car is judged in a number of different events. The points schedule for most

Formula SAE events is

Design Event 150

Cost & Manufacturing Analysis Event 100

Presentation Event 75

Acceleration Event 75

Skid pad Event 50

Autocross Event 150

Fuel Economy Event 100

Endurance Event 300

Total Points Possible 1,000

In addition to these events, various sponsors of the competition provide awards for superior

design accomplishments. For example, best use of E-85 ethanol fuel, innovative use of

electronics, recyclability, crash worthiness, analytical approach to design, and overall dynamic

performance are some of the awards available. At the beginning of the competition, the vehicle is

checked for rule compliance during the Technical Inspection. Its braking ability, rollover stability

and noise levels are checked before the vehicle is allowed to compete in the dynamic events (Skid

pad, Autocross, Acceleration, and Endurance).

Formula SAE encompasses all aspects of a business including research, design, manufacturing,

testing, developing, marketing, management, and fund raising. Formula SAE takes students out of the class room and puts them in the real world.

Big companies, such as General Motors, Ford, and Chrysler, have their staff interact with more

than 1000 student engineers. Working in teams of anywhere between two and 30, these students

have proven themselves to be capable of producing a functioning prototype vehicle.The

volunteers for the design judging include some of the racing industry's most prominent engineers

and consultants including the late Carroll Smith, Bill Mitchell, Doug Milliken, Claude Rouelle, Jack Auld, John LePlante, and Bryan Kubala.

http://en.wikipedia.org/wiki/Student_design_competition

http://en.wikipedia.org/wiki/Society_of_Automotive_Engineers

http://en.wikipedia.org/wiki/Formula_One

http://en.wikipedia.org/wiki/Race_car

http://en.wikipedia.org/wiki/Autocross

http://en.wikipedia.org/wiki/General_Motors_Corporation

http://en.wikipedia.org/wiki/Ford_Motor_Company

http://en.wikipedia.org/wiki/Chrysler_Corporation

http://en.wikipedia.org/wiki/Carroll_Smith

http://en.wikipedia.org/w/index.php?title=Jack_Auld&action=edit&redlink=1

http://en.wikipedia.org/w/index.php?title=John_LePlante&action=edit&redlink=1

http://en.wikipedia.org/w/index.php?title=Bryan_Kubala&action=edit&redlink=1


ABOUT TEAM LEADERS:

Anirban Basuray

Team Leader

Mechanical 4th year

Suyash Sharma

Design Head

Mechanical 4th year

Vikas Garg Cost and Procurement Head

Mechanical 4th year

Somit Mitruka

Fabrication Head

Electronics 3rd year

1. Ability to channelize the team towards the

focus to win the project.

2. Excellent marketing and public relations

skills.

3. Can analyze, manage, and organize

challenging projects to promote growth in the

individual as well as the team.

1. Expertise in part design in CATIA V5-R17,

microcontrollers and Analysis structural

simulation.

2. Proficiency in part manufacturing,

workshop technology, gas welding, arc

welding, and product lifecycle and

management.

1. Proficiency in cost modelling and cost

analysis of a product.

2. Expertise in tackling the challenges of

rapidly changing economic circumstances

faced by the team.

1. Excellent in fabrication and chassis

modelling skills

2. Proficiency in gas and arc welding.

3. Excellent in electronics and circuitry of

the engine as well the car.


What makes us different?

1. We have researched out every minute detail about the project without any

technical guidance from anybody and give priority to R&D.

2. We have a great hand at finish in whatever we fabricate, and this, in

shortest possible time and minimum possible hands and bare minimum

resources makes us outstandingly efficient.

3. We are one of the best aesthetically in India.

4. We hold record times in aluminium bodyworks.

What are our achievements??

1. Building our first f1 type car for FSAE Italy 2011 which was one of the fastest build car entry from india

2. We were awarded as the lightest car from india in the space frame category

3. We were acknowledged in various newspapers like Hindustan Times ,Danik Jagran ,Delhi Times

Our Achievement Schnel 01


Engine

SUSPENSION DRIVE TRAIN


TARGETS FOR 2012 FSAE ITALY

• INDIA’S BEST RACING TEAM

• DESIGNING A F1 TYPE CAR TO COMPETE IN FSAE 2012

COMPETITION

COLLABARATING WITH VARIOUS PRESTIGIOUS COMPANIES WHICH

WILL HELP US IN OUR PROJECT AND HELP US IN ENDOWING OUR

POTENTIAL

PROMOTING OUR PROJECT TO OUR MAXIMUM POSSIBLE RESOURCES

• DESIGN SCORE – 85/150

• STATIC SCORE – 145/175

• DYNAMIC SCORE - 100/600 (RELATIVE SCOREING IS DONE)

TOTAL SCORE – 330/1000,

TARGET RANK – ABOVE 15

TRANSITION FROM 2011 TO 2012

FSAE ITLAY

• A BETTER DESIGN MANAGEMENT STRUCTURE –

• LEVEL 1 - PROJECT-LEVEL MANAGEMENT

• LEVEL 2 - DETAIL AND COMPONENT DESIGN

• LEVEL 3 – VEHICLE LEVEL INTEGRATION

• LEVEL 4 – COMPETITION LEVEL INTEGRATION

• REALIZING CONFLICTS BETWEEN DYNAMIC EVENT

PEROFRMANCE AND STATIC EVENT PERFORMANCE

• BEST POSSIBLE INHERENT TRADE OFFS RESULTING IN

MAXIMIZATION OF SCORE


ABOUT 2012 CAR:

Cost analysis breakup:

Registration ` 1,05,000

Chassis & Body work ` 1,50,000

Braking ` 50,000

Steering & Control ` 75,000

Suspension ` 1,40,000

Engine & Drive train ` 1,00,000

Racing Rims & Tires ` 70,000

Electrical and Electronics ` 40,000

Testing & Finishing ` 40,000

Ergonomics and Safety `1,20,00

Marketing ` 70,000

Transportation &

Accommodation

` 6,00,000

Shipment ` 3,00,000

Grand Total ` 18,30,000


RESOURCES REQUIRED FOR OUR CAR

1. Ohlins dampers TTX25

2. Brembo brake callipars

3. 3 disc brakes

4. Electronic gear shifter

5. Raw material for suspension components- 30kgs of Aluminium

6. Suspension : 4 uprights, 4 steering rack, 25 adapter

7. Tubing for chassis MS1020

8. Designing of intake plenum

9. Exhaust design and fabrication

10. Exhaust Muffler

11. Electronics: wires, resistors, sensors, metering gauges

12. Steering wheel

13. Driver’s suit with 5 point harness

DESIGN OF 2012 CAR

CHASSIS FOR 2012 CAR


BENEFITS OF SPONSORING US:

Through Face book Fan Page having over 2000 likes

Through team site

Through technical blog

Through our Radio Partner BIG 92.7 FM

Through our magazine partners AutoX

Through print and electronic media

Display through technical fest in all the colleges in IP University

Display at Metro Station like Rajiv Chowk

Promotion through various malls like Select City , Emporio and

Great India Place

TARGET AUDIENCE

Based upon audience research, our media and promotional campaign is aimed directly and the following demographic and psychographic groups: 1. YOUTH – more than 20,000 students from various colleges in

GGSIP University and F1 enthusiast


2. Graduates and Undergraduates students from all over the world who participate in this highly prestigious event, FSAE ITLAY

3. General Public (age group 20-50) through promotion in various

malls in Delhi 4. Other markets –Audience in various racing event in which we will participate

Media Support Based upon target market research, we have created a media plan that will generate interest in and awareness of the Expo, while specifically targeting our key markets.

Television

Through various news channel like Aaj Tak, India TV etc.

Radio

We have schedule on Big 92.7 FM . This station matches our core audience profiles almost exactly.

Newspaper

We were covered in various newspapers like Danik Jagran, Delhi Times, Hindustan Times and looking forward to increase our coverage

Magazines

We are embarking upon a magazine campaign, with placements in AUTOX magazine.

Other Event Promotion

In addition to paid and promotional media, we will embark upon a comprehensive publicity and non-media promotional campaign.

Signage


For two weeks prior to the Event, and running through , ten vertical flags will be featured around the Rajiv Chowk area. During that period, the companies will also be promoted

Web Site

We have a year round web site, generating huge hits annually, The web site includes a wide variety of information about the show, its sponsors, and exhibitors, and is featured on all appropriate media promotion and publicity.

Our previous year sponsors


TITLE SPONSORS (RS 7 LAKHS OR EQUIVALENT IN PRODUCT AND SERVICES

PROVIDED)

PLATINUM SPONSORS (RS 5 LAKHS OR EQUIVALENT IN PRODUCT AND

SERVICES PROVIDED)

GOLD SPONSORS (RS 3 LAKHS OR EQUIVALENT IN PRODUCT AND SERVICES

PROVIDED)


SILVER SPONSORS (RS 1 LAKHS OR EQUIVALENT IN PRODUCT AND SERVICES

PROVIDED)

BRONZE SPONSORS (RS 50,000 OR EQUIVALENT IN PRODUCT AND

SERVICES PROVIDED)


Contact Details

Faculty Advisor

Mr. Mohan Kumar

Senior lecturer

[M. Tech (DTU formerly DCE)]

Ph: +91 9868764900

Managing Department

Vikas Garg

(Team manager)

Ph: +91 9540571629

Team/Marketing Head

Anirban Basuray

Ph: +91 9968386145

Email:[email protected]

Technical Head

Suyash Sharma

Ph: +91 9871853663

Email: [email protected]

Team Website: www.mechsonicracing.com


Marketing Team:

Hera Khan

Ph: +91 9811319543


Pawan Thareja

Ph: +91 8802221421


SIDHANT CHHATWAL

Ph: +91 9990797742


Address Mechsonic Racing Team

H.M.R Institute of Technology and Management

Hamidpur, Delhi-110036

mechsonic racing proposal

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