me!box intro & summary

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Immersive Communication Contact: Mark Jacobs [email protected] 317-644-6921 Me!Box changes the way communication works because it harnesses the power of consumer generated content behavior

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Introduction to me!box media for online marketers

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Page 1: Me!box intro & summary

Immersive Communication

Contact: Mark Jacobs [email protected] 317-644-6921

Me!Box changes the way communication works because it harnesses the power of consumer generated content behavior

Page 2: Me!box intro & summary

Immersive Communication That Moves People To Action TM

Engagement is turning on a prospect to a brand idea enhanced by the surrounding context.Immersion starts with engagement and significantly enhances it with a positive viewer

experience through a story and information that compels the prospect to (a) stick around and (b) take action

Page 3: Me!box intro & summary

Me!Box brings all the power of the web into your video – and keeps your viewer thinking “inside the !

box”

Page 4: Me!box intro & summary

Compel

InformEngag

eAction

Video

White Paper

Ad

Demo

Article

Coupon

Storytelling

Share

Respond

Buy

Like

Save

Connect

Social

Poll

Q&A

E-Store

Contest

Rewards

While “inside the !box” this is what the viewer experiences:

Page 5: Me!box intro & summary

Me!Box – More than Curation: !Engagement and !Participation

Imp

act

Engagement

Video Engagement & Participation

2nd GenerationVideo Curation

1st Generation

Video Display

Page 6: Me!box intro & summary

Casual Browsers

Shoppers

Buyers

Audience Relationship Aim Syndication

Largest, Least Informed

Population

Create Awareness

YouTubeFacebook

Brand/Product Aware Shoppers

Engage and Inform

me!boxed on ad networks and

web pages

Consumers on a Mission Drive Action

me!boxed on web pages and in

aps

Where To Use me!box To Increase Conversions

Page 7: Me!box intro & summary

The me!box MultiplierMetric Youtube me!box

Multiplier How it works

Plays 1 2-10X • More SEO opportunities• Highlights content for viewers

Engagement 1 3-5X • More options for consumption• Enables non-linear interest-based consumption path• Highlights additional content upfront• Engages actively and passively• Content always available, never fleeting

Clicks to action 1 3-20X

Impressions 1 3-5X

• Roadmap for consumers to access more information• Drives consumers directly to additional content• Encourages access to content without loss of engagement• Leverages Facebook as a driver back to site

Social Sharing 1 2-5X • Provides multiple sharing options• Allows specific item sharing while sharing entire body of content

Transactions 0 ++• Simple tool for easy link to products for sale• Easy to connect content, information with product purchases• Allows consumers to buy now and continue with content

Advertising

They Choose What Ads to Earn

From You Choose

• Doesn’t force consumers to sit through a commercial and abandon content• Integrates advertiser into the content story without compromising integrity• More effective as advertiser sponsorship tool

me!box Multiplies Effectiveness

Page 8: Me!box intro & summary

Sample Analytics Report

VideoThanks for Visiting XXX

Chrysler Dodge Jeep RamDate Range -From 7/19/2013Date Range -To 7/20/2013Hosting Domains ALL Thanks For Visiting - NOW...Test Your Car Knowledge! 15

It's Fun 31 And It's Helpful To Your Car Buying Success!! 8Did We Answer All Your Questions? 60 If Not... 3 What Other Questions Can We Answer For You? 189

Number of views that Generated Clicks 176 See What Our Customers Say... 12Total Number of Clicks 509 Not Just To Us...But To Others 2Average Time spent by Click Viewers 8 Independent Reviews from Dealer Rater 12Enagement Rate(%) 590.9 Looking Forward To Speaking Again Soon! 19

Questions or Comments? 36Full Screen Mode Clicked 11 Please Contact Us! 66Share Video 61 Did You See These New Arrivals? 8Share Scene 33 Just Delivered To Our Lot 2

Click Here To Check Them Out! 46

Activity Report For VideosClick Type  : ALL        

Overview StaticsVideo viewedTotal         181                Unique       166

Video View CompletedTotal         158               Unique       136

Player Activity clicked

Page 9: Me!box intro & summary

Analytics Report

• Plays• Completions• Time on video (engagement rate)• Clicks on engagement links• Shares – video and engagement links

– Facebook, Pintrest, e-mail