measuring the value of social media
TRANSCRIPT
Assets
Measuring the
Value of Social
@mayurhpatel
Knight Foundation
RWJF event #SM_RE
April 2013
Why is this exciting?
Source: http://www.kintera.org/TR.asp?ID=M7213676414233690837489365
Business Emails
Source: Wired Magazine, April 16: http://www.wired.com/magazine/2013/04/bigdata/
Interaction?
Source:: http://www.effectivephilanthropy.org/assets/pdfs/CEP_Social%20Media%20Report.pdf
• Search Source: http://www.flickr.com/photos/huwt/4064552612/in/photostream
• Events
• Search
• Social Web
• Press Outreach
• Search • Events
• Network
Assets Channels
• Staff
• Content
It’s not icing
Source: http://www.wikihow.com/Image:Ice-a-Cake-Step-15.jpg
What we use
Slideshare: Hidden Gem
Knowing Your Community
What are our goals
What do we track?
Retweets/Mentions
FB Insights
Org v Content Object
Sharing a Few of Our Lessons
Bitly is Your Best Friend
The Truth Depends
Running Open Contests
Getting to know
each other…
Revealing the Connections
Behind Events
Getting to know
each other…
Hashtag Counts
Clickthroughs
Network
Source: http://thedailyviz.com/2012/06/19/visualizing-the-mit-knight-civic-media-conference/
Getting to know
each other…
Source: http://thedailyviz.com/2012/06/19/visualizing-the-mit-knight-civic-media-conference
Grantee Feedback
Example: Our Grantees
Getting to know
each other…
Knight Community Information Challenge